Building a Cohesive Brand and Collateral System
Bluetext collaborated closely with Amelia’s leadership to redefine its brand strategy and visual identity. This new brand system introduced a modern, flexible design language, unified color palette, and refined typography that spoke to Amelia’s technological sophistication and global relevance. Bluetext then developed a comprehensive collateral system—from sales decks to data sheets—that empowered Amelia’s teams to communicate consistently and effectively, reinforcing trust and credibility with prospects and partners alike.
Developing an Expansive Key Art Library
To help Amelia stand out in a crowded AI market, Bluetext designed a robust key art library that captured the brand’s essence: advanced, human-centered technology with real-world impact. This library included customizable illustrations, dynamic patterns, and photography treatments that brought Amelia’s mission to life visually. With these assets, Amelia’s marketing and sales teams gained the flexibility to create compelling, on-brand campaigns at scale, ensuring every piece of content felt unified yet adaptable.
Designing an All-New Website Experience
Bluetext also delivered a complete redesign of Amelia’s website, transforming it into a modern, user-friendly showcase for its AI solutions. The new site architecture and navigation streamlined the user journey, making it easier for customers to discover Amelia’s offerings and understand their value. The design balanced sleek, future-forward visuals with clear, persuasive messaging—demonstrating Amelia’s thought leadership while driving conversions. The result was a digital experience that truly matched the sophistication of Amelia’s technology.
Accelerating Growth with $80m SoundHound Acquisition
Following the successful rollout of its new brand, collateral system, key art library, and website, Amelia was well-positioned to highlight its value and differentiate itself in the market. Bluetext’s work helped unify the company’s external messaging and visual presence at a critical moment, contributing to its readiness for acquisition. Amelia was acquired by SoundHound, a global voice AI leader, for $80 million after having raised at least $189 million—an outcome that underscored the strength of Amelia’s brand and market appeal, supported by the foundational work done in partnership with Bluetext.
