Strategic Branding Initiative
Once the name Abaco Systems was selected, the Bluetext team worked around the clock to create a unique new brand.
Website Design & Development
To fully debut the Abaco Systems brand to market, Bluetext designed and developed a new website that prioritized functionality and seamless user experience.
GE and Veritas Capital Partner with Bluetext on Strategic Branding Initiative
Strategic Branding Fuels $1.35 Billion Acquisition
When Abaco Systems set out to sharpen its competitive edge in the rugged embedded computing market, Bluetext stepped in to deliver a bold brand transformation. Through a revitalized visual identity, targeted messaging, and an upgraded digital experience, Bluetext helped elevate Abaco’s profile among key industry stakeholders. This enhanced positioning contributed to Abaco’s strong market appeal, ultimately culminating in its $1.35 billion acquisition by AMETEK—a major move in the defense and aerospace technology space.
