Power the OneGov Vision.

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Build the Brand Awareness You Need to Compete—and Win—Under GSA’s OneGov Strategy.

What Is GSA OneGov?

OneGov is the General Services Administration’s bold strategy to streamline federal procurement, consolidate agency needs, and modernize the acquisition process across IT, infrastructure, and professional services. It represents a significant shift from siloed buying to centralized, smarter sourcing—favoring trusted, scalable vendors who can demonstrate real impact across multiple agencies.

GSA states that the OneGov Strategy will evolve over time, expanding into areas such as hardware, platforms, infrastructure, and cybersecurity services and other categories. OEM and technology provider brands must start thinking and executing now to effectively position themselves for near- and long-term OneGov opportunities.

For OEMs and technology providers, OneGov is more than a policy—it’s a signal to modernize your federal go-to-market strategy.

What OneGov Means for OEMs

OEMs Can No Longer Rely on Resellers Alone—It’s Time to Market Directly to Government Decision-Makers

OneGov is flipping the script on how the federal government purchases IT goods and services, elevating OEMs and technology providers to a position to work more directly with agencies through a modernized, streamlined engagement model.

Under the old model, OEMs could rely on VARs, systems integrators, and contract vehicles to carry their products through the procurement maze. But the OneGov strategy changes the game.

With GSA consolidating how technology is sourced, buyers are now evaluating OEMs more directly—based on their brand presence, perceived mission alignment, and relevance to agency objectives.

You may have the technology. You may have the certifications. But if decision-makers across GSA, DoD, DHS, and civilian agencies don’t know your story, you're missing out on OneGov’s biggest opportunities.

The Bluetext Advantage

We

clarify your story for decision-makersposition your solutions directly in front of federal buyerstransform complex capabilities into compelling narrativescraft strategies tailored to the OneGov buying processelevate your brand’s presence across digital and traditional channelsconnect your expertise to the right audience at the right timealign your messaging with GSA’s OneGov opportunitiestranslate your technology into clear value for federal missions

So you can

win contracts without getting lost in the noisecompete head-to-head with industry giantsmake an instant impact in the OneGov marketplaceshorten the path from introduction to awardstand out in a crowded federal procurement landscapebuild lasting relationships with key decision-makersmaximize every advantage the program offerssecure more wins with less guesswork

Proven Impact in the Federal Market

In the competitive world of federal procurement, measurable results matter. Bluetext’s OneGov strategies have helped OEMs break through barriers, connect directly with decision-makers, and win contracts that were once out of reach. From elevating brand visibility to accelerating the path to award, our data shows what’s possible when your story is built for the right audience.

3 X

increase in qualified federal leads within 6 months

40 %

faster average sales cycle for OneGov-focused campaigns

25 %

higher win rates on competitive bids

+200 %

boost in brand awareness among federal decision-makers

New Rules: Direct Influence Now Drives Federal Opportunity

With GSA’s OneGov strategy rapidly centralizing federal procurement, technology providers must pivot from leaning on resellers to building direct brand visibility and conveying clear mission alignment to stand out and win.
Public Sector Lead, Bluetext

How We Help OEMs Capture Federal Mindshare

OEM success in maximizing OneGov opportunities depends on building direct brand visibility, trust, and demand with government decision-makers. Relationships are built earlier, digitally, and more strategically.
Bluetext helps OEMs break through the noise, tailor messaging to mission needs, and align to mission and agency outcomes. essential to agency outcomes—not just another vendor on a contract.
We specialize in helping OEMs and tech brands transition from behind-the-scenes to front-of-mind by:

Clarifying your federal value proposition—and aligning it to OneGov's mission

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Building a brand foundation that resonates with decision-makers across GSA, DoD, and civilian agencies

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Launching campaigns and earned media efforts that make you visible in procurement conversations

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Developing messaging frameworks that cut through complexity and tie your solution to government outcomes

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Supporting an event strategy that acknowledges changes in the types of events the new agency decision maker class prefer

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Bluetext Gov Marketing

We Speak the Language of Washington—and the Decision-Makers Who Matter

We Know What Government Buyers Look For—And We Help You Deliver It

From compliance and credibility to tone, trust, and timing, we build campaigns that break through the noise of Washington. Whether you’re launching into the market or repositioning for OneGov success, we help you show up smarter, stronger, and sooner.

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