Mindtree

Services

Demand/Lead Generation

Industry

Artificial Intelligence, Mergers & Acquisitions, Professional Services, Technology

Mindtree is a leading global digital transformation and technology services company. Seeking a revitalized digital brand and website user experience they partnered with Bluetext. With specific user journeys in mind, Bluetext designed and developed a new Drupal website experience.

Full Front & Back-end Flexibility

The new Mindtree.com offers an intuitive, fully responsive user experience and leverages personalization to serve relevant content to each user. The site was built on a Drupal 8 CMS platform to provide the flexibility and scalability a large enterprise needs to support its digital marketing initiatives. Best of all, the web design reflects the vibrancy of the brand and its employees.

Results By The Numbers

01 / 03

< 6 Months from Discovery to Launch

Through a strategic partnership with Bluetext + Acquia, Mindtree completed a digital transformation in < 6 months.

02 / 03

+60% Increase in Pageviews

By integrating a strong content strategy, Mindtree has been able to significantly increase traffic to the website.

03 / 03

20% Decrease in Bounce Rates

With a fresh design and a thoughtful personalization strategy, Mindtree is able to keep users engaged on the website.

“Bluetext has been a tremendous digital agency partner to the Global Marketing Team at Mindtree. From digital brand strategy to innovative user experience design, to enterprise Drupal content management implementation expertise… they were impressive every step of the way. Great collaborators with our in-house folks—I would strongly recommend the amazing team at Bluetext!”

Branding for a Strategic Merger

Bluetext's partnership with Mindtree played a pivotal role in positioning the company for its successful merger with L&T Infotech, creating LTIMindtree—a $17.69 billion IT services leader. As Mindtree sought to enhance its market presence and appeal to a broader audience, Bluetext collaborated with the company to refine its brand identity, messaging, and digital presence. This comprehensive rebranding effort elevated Mindtree's visibility and positioned the company as a leader in the IT services sector, contributing to its successful merger and the formation of a unified entity poised for future growth.