Campaign and Analytics Manager

The Digital Campaign Manager at Bluetext will work directly with media partners, project managers, account managers, and clients to develop project strategy, lead digital execution, ensure delivery, and produce insightful analytical reports to help make decisions and recommendations on digital strategy. You will assist media partners in managing and optimizing paid media campaigns across multiple platforms including: Google AdWords, LinkedIn, Facebook Manager, and demand-side programmatic platforms.

You are:

• An expert in executing SEM, PPC, and Programmatic media planning
• Data-driven; can help to execute enhancements and tests to improve campaign performance
• Detail-oriented with strong project management and organizational skills
• Ready to work across departments within the agency and are eager for the chance to lead presentations to clients
• Constantly staying up-to-date on the latest trends and best practices in digital and social
• You thrive in a fast-paced, highly collaborative work environment

PRIMARY RESPONSIBILITIES:

• Develop project strategy, lead digital execution, produce analytical reports regarding KPIs and goal objectives, and give recommendations on how to increase campaign performance
• Serve as the first line of support for media partners and project management teams
• Understand and develop a strong knowledge of the client brands and business objectives
• Help to manage and optimize paid media campaigns
• Attend client meetings and communicate details of progress on projects
• Present weekly and monthly in-depth reports to clients. Provide input and recommendations on an ongoing basis
• Produce thorough audits and recommendations on an ongoing basis for always-on campaigns
• Assist project managers with project tasks to ensure client expectations are not only met but exceeded

REQUIRED SKILLS & EXPERIENCE:

• Experience with Google AdWords, LinkedIn, Facebook, Instagram, and DSPs
• Experience working with media vendors to help execute paid media campaigns
• Experience executing search, display, and video campaigns
• Google AdWords and Analytics Certified is preferred
• Experience with A/B testing
• Deep understanding of Analytics and KPIs
• Proficiency in Microsoft Office software: Excel & PowerPoint; and Google Suite, including Google Data Studio
• Excellent organization skills and strong attention to detail
• Team player that thrives in a fast-paced environment with a strong sense of accountability/responsibility to their work
• Experience with tools and platforms such as Ninjacat, SpyFu, Google Tag Manager, Basecamp, Monday.com is a plus
• Experience placing pixels and creating UTMs preferred
• Knowledge of SEO research
• 4+ years experience

Bluetext continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Bluetext does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.