Collateral Designed to Compete
A company’s brand story does not end with its website. The Invictus project included the design and delivery of a new PowerPoint theme, a Sales Sheet, a fresh email template, a sharp business card, and a government-compliant Proposal Cover for their contracting proposals.
Bringing the Brand Promise to Digital
Bluetext translated the reinvigorated new brand into a fully responsive website. With custom designed templates & thoughtful UX, Invictus was enabled to communicate their full-spectrum cyber solutions and cutting-edge technologies to its customers.
Positioning Invictus for Strategic Acquisition
With a stronger, more credible market presence and a clear articulation of its cyber and national security value, Invictus emerged as a scalable, cyber-forward government contractor positioned for growth beyond its small business roots. The strengthened brand helped reinforce Invictus’s readiness to compete at a higher tier, increasing visibility and confidence among partners and strategic buyers. This momentum supported Invictus’s acquisition by Red River and highlights how intentional brand transformation can accelerate growth and enable successful M&A outcomes in the federal market.
