User Experience Design Through Collaboration

Based on highly effective collaboration with the Clarabridge team, Bluetext sketched, storyboarded, produced, and animated four looping videos to drive the story tell on the homepage. The users scroll to learn how the inputs, represented by tiles, are collected, processed, analyzed, and ultimately transformed into actionable insights.

Ultimate User Journey

The end result of the homepage experience is an eye-catching and captivating experience that provides users precisely the content most relevant to their unique needs. The Clarabridge homepage showcased personalization at its peak.

“When we started our journey to build a next-generation digital platform we challenged Bluetext to create a unique, engaging user experience that tells the Clarabridge story in an impactful way. Bluetext knocked it out of the park! It created a modern site design that breaks through the clutter in our crowded industry; an A/B homepage that greets new visitors with a video narrative providing a concise understanding of what Clarabridge does while recurring visitors receive a streamlined, mobile-optimized view of the site.”
CMO, Clarabridge

A Smart CMS Filled with Smart Content

Bluetext architected an extremely user-friendly CMS to make content migration and management easy, both on the homepage and throughout the rest of the site. Thanks to a well-developed content strategy plan, this smart CMS is filled with useful, SEO-optimized content.

“The custom backend CMS is beyond easy to understand, creating significant efficiencies for the Clarabridge team. Lastly, where they truly excelled and what I will miss most, is working with such a top-notch team of experts. Their customer service and ‘deep in the trenches’ support during the project was critical. This was hands down the smoothest site launch I have participated in. Bluetext should be at the top of your list if you are in the market for a redesign.”
CMO, Clarabridge

Elevating Brand Value on the Path to a $1.125 Billion Deal

As Clarabridge set out to distinguish itself in the customer experience intelligence space, Bluetext partnered with the team to craft a compelling brand story, sharpen its visual identity, and deliver a modern digital presence. These efforts not only amplified Clarabridge’s position in the market but also helped capture the attention of global experience leader Qualtrics. The result: a high-impact $1.125 billion acquisition that validated Clarabridge’s brand and market momentum.

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