Revived Brand Identity
One of the biggest goals of this effort was to make the brand more vibrant. Following a thorough discovery session in which we uncovered key messages and pillars of the brand story, Bluetext came up with a series of brand mood boards that could drive the company’s visual identity. One of the most vital messages to emerge was the concept of customers needing a guide to embark on the Application Security journey.
Digital Transformation
The revived branding was brought to digital life with the new website design & development by Bluetext.
Rebranding Leads to Strategic Acquisition
Bluetext played a key role in positioning Cigital for its acquisition by Synopsys, a deal valued at $1.8 billion. As Cigital sought to enhance its presence in the cybersecurity industry, Bluetext collaborated with the company to refine its brand identity, streamline its messaging, and elevate its digital presence. This strategic rebranding helped Cigital stand out in a competitive market, making it an attractive target for Synopsys and setting the stage for a successful acquisition.
