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B2B Marketing Agency, Digital Marketing, Search Engine Optimization, Tips, Top Marketing Agencies, Top Marketing Agency, Top Marketing Company, Trends, Website Design

Top B2B Marketing Agencies Know It's All About Speed

by Jason SiegelDecember 31, 2016
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Today’s “need for speed” mantra is evident in everything we do. Your website is no exception. We all want everything to be instantly available at our fingertips – including our online experience. For websites, that means the faster the page speed, the better.  Top B2B Marketing Agencies have been working with their clients for the past decade to improve page speed, looking for all sorts of tricks and tips to reduce load time and improve response.  Some major players – including Akamai in the hosting space, Google’s AMP and Lightening from Facebook –  have developed significant technologies and innovations that are worth considering for your digital game plan.

A survey from Statistic Brain concluded that the average person’s attention span has fallen to 8.25 seconds down from 12 second in 2000. This statistic is projected to continue to decline. As a marketer, that means you have even less time to grab your audience’s attention before they’re on to the next shiny object.

Page speed is defined as the load time of one particular page on your website. Ideally, the site is completely rendered and ready to go on a screen within microseconds of someone typing in its URL and hitting enter. Does this seem like an impossible ask? The short answer is yes.  Since a feat such as this is borderline impossible in most cases, we’re forced to resort to more realistic metrics to achieve this lofty goal.

Here are the  top three reasons why lightning fast page speed is essential for the success of your organization’s website.

1) It’s all about the User

User experience is the number one priority. Without them, of course, your site is just a jumble of html that serves no purpose.  Site optimization is key and should be performed often.

  • Fast page load time means users will be able to quickly navigate the site, increasing pages per session, time on page, and (possibly) decreased bounce rate.
  • Better numbers for the metrics listed above mean better rankings from Google.
  • Referrals become more likely when a user has had a good experience on your site.

In today’s ultra-competitive marketplace, a positive user experience could easily be the edge between your site and someone else’s.

2) The Fast and the Mobile Friendly

Google expects a mobile page to render above the fold in one second or less. Since more than half of the 3.4 billion daily Google searches are done on mobile devices, it’s imperative to have a fast and mobile-friendly site. According to an experiment done by Moz, Google has indicated it may actually be measuring “time to first byte” (TTFB) — which is how long it takes the first byte of information to get from a server to a browser.

Now that you know what Google’s looking for, there are numerous tools to help pinpoint where improvements could be made on a site’s backend. At Bluetext, we like to take out any guesswork and get our insights straight from Google. Put any URL into Google’s PageSpeed Insights tool and it provides recommended fixes, as well as a speed score on both mobile and desktop.

3) Page Speed + Stellar CTA = Increased # of Conversions

It’s been proven that page speed has a direct correlation to the number of conversions as long as it’s paired with an enticing Call to Action (CTA).  For example, if a user wants to download a white paper but has to wait for the page to load, that user will lose interest and most likely leave the site. For businesses, that means a prospect is bouncing and may be lost for good.

Every second counts. Don’t wait, start optimizing your site speed today because if you’re not recognizing the need for speed, you might as well go home. For more tips on making a great first impression? Click here: https://bluetext.com/top-branding-agencies-know-never-get-second-chance-make-first-impression/

Need help speeding up your digital platform to get the performance you want ?  Contact us

 

Frequently Asked Questions (FAQ)

Why does page speed matter so much for B2B sites?

Attention spans are shrinking and most searches begin on mobile, so slow sites bleed visitors before they ever read your value prop. Speed improves UX, which boosts engagement metrics Google uses as quality signals. It also reduces friction on conversion paths like demos and downloads. In B2B, where journeys are long, every saved second compounds across touchpoints.

What does Google actually look at when judging speed?

Historically Google has emphasized early-load milestones like time to first byte and above-the-fold rendering. Practical takeaways: prioritize server response, critical CSS, and defer render-blocking scripts. Use PageSpeed Insights to surface issues on both mobile and desktop. Fixes that shorten early paint typically raise both rankings and conversions.

Which tools help pinpoint performance issues fast?

Start with Google’s PageSpeed Insights for actionable recommendations. Complement it with Lighthouse audits, WebPageTest waterfalls, and real-user monitoring for field data. Together, they reveal bottlenecks from oversized images to third-party scripts. Use these findings to build a prioritized optimization backlog.

What optimizations tend to deliver the biggest wins?

Compress and modernize images, enable text compression, and use a CDN for static assets. Inline critical CSS, move nonessential JavaScript to the footer, and combine or defer requests. Reduce third-party tags and API calls that block rendering. Treat performance as an ongoing discipline, not a one-time project.

How does speed connect to stronger CTAs and conversion rates?

A compelling CTA can’t convert if the page stalls before the moment of decision. Faster pages keep intent hot and lower abandonment on forms and gated assets. Pair speed work with clear, persistent CTAs and you’ll see lift in trial, demo, or content downloads. Speed amplifies persuasion you’ve already earned with your message.

What benchmarks should B2B teams aim for?

Aim to render above the fold on mobile within about a second and keep total load lean. Track Core Web Vitals and set SLOs for TTFB and Largest Contentful Paint. Create dashboards by template type so regressions are caught early. Ownership and measurement are what turn ‘need for speed’ into results.