Real Estate PR Assessment

by Jason SiegelFebruary 28, 2016

PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded real estate market. But is your PR program delivering the results you need to meet your revenue goals?

Let Bluetext do a free PR assessment to see if:

Your outreach is delivering the results you need
You are gaining ground in the market
You’re getting the coverage that will drive your growth

Our Share of Voice assessment can let you know if you are hitting on all cylinders, or if your program needs a shot of high-test to get it in gear.

Designing with Emotion: How Colors and Curves Close Deals

November 11, 2025

Case Studies that Sell: Transforming Testimonials into Sales Tools

November 7, 2025

SAM.gov is Not a Strategy: Digital Best Practices for GovCon Brands

Frequently Asked Questions (FAQ)

Why is PR important in the real estate market?

PR helps real estate companies gain visibility, establish credibility, and differentiate in a crowded marketplace. Effective PR strategies generate media coverage and thought leadership opportunities. This visibility translates into stronger brand recognition and trust with potential clients.

What does Bluetext's real estate PR assessment include?

The assessment evaluates outreach effectiveness, media coverage, and market traction. It measures whether PR efforts are driving growth and generating the right visibility. The goal is to provide a clear picture of how well campaigns align with business objectives.

How can a Share of Voice assessment help real estate brands?

A Share of Voice assessment shows how a company stacks up against competitors in earned media presence. By analyzing coverage volume and sentiment, brands can identify strengths and weaknesses. This insight guides future PR strategy and messaging priorities.

What are signs that a real estate PR program needs improvement?

If coverage is sparse, repetitive, or not reaching the right audiences, the PR strategy may be underperforming. Poor media traction or lack of growth momentum are red flags. Regular assessments ensure the program stays effective and aligned with revenue goals.

Why should real estate companies consider Bluetext for PR support?

Bluetext combines industry expertise with data-driven assessments to refine PR strategies. Its approach ensures outreach efforts resonate with the right audiences and drive measurable business outcomes. This makes it a strong partner for firms seeking growth in competitive markets.