Michael is one of the founding partners of Bluetext, and he currently serves as co-president and chief strategy officer. He has spent his career working with companies ranging from start-up to global industry leaders to help them achieve their goals through powerful marketing, communications, and branding programs. He has vast expertise in developing and executing integrated campaigns that reach audiences via the full complement of marketing channels. He has successfully brought new products to market, led the re-branding of global companies, and helped international technology companies enter the U.S. market. He has also been featured on The Washington Post about how he has shaped Bluetext to tackle D.C.’s unique marketing challenges.
He has been instrumental in the strategy and management for some of Bluetext’s largest engagements, including Alcatel-Lucent, CSC, and Georgetown McDonough School of Business, and Hughes Network Systems, ensuring that Bluetext’s solutions drive key revenue and organizational pillars for clients. He has worked with the largest Silicon Valley technology companies to help them more effectively enhance their reputation and drive leads, serving as project leader for many of Bluetext’s largest projects.
In 2017 Michael successfully led the effort of Bluetext’s sale to Eastport Holdings, an all-cash transaction. Today as co-president he drives the company’s operations and strategy as it continues to grow at a rapid rate.
Previously Michael was part of the communications leadership for D.C.-based MicroStrategy, helping the company navigate its financial crisis in the early 2000s. Later he successfully positioned companies including eGrail and Veritect for sale.