Across the federal government, agency IT leaders demand integrated approaches to technology to tackle their most pressing mission challenges. Govplace, a leading enterprise IT solutions provider exclusively to the public sector, turned to Bluetext to develop FedInnovation (www.fedinnovation.com), a destination designed to help government agency executives get the latest information on current technology challenges and solutions for big data, cloud, security, mobility and storage. Developed in conjunction with leading technology providers including Dell, Intel Security and VMWare, it includes exclusive content, videos, blogs, and real-time social feeds.
FedInnovation represents the concept of combining relevant, fresh content, complementary offerings, and financial resources to deliver an educational platform to drive awareness and leads for Govplace across its target market.
From this platform, Govplace will drive blog posts, webinars, and other marketing programs to ensure its target audience understands the value that it, working with the leading IT providers to the Federal Government, can deliver.
The development of platform is a continued focus for Bluetext as we look to conceptualize, design and develop creative solutions that deliver measurable business impact for our clients. We are finding that the customers of our clients are demanding unique experiences with premium content delivered in an easy to consume manner. That is the goal behind FedInnovation. Explore FedInnovation today (www.fedinnovation.com).
The landowners of America’s working private forests had a large challenge: Few people outside the forest landowners community understood how private forests were different from Federal and state-owned forests, how their landowners were managing the lands in a way that was sustainable, and how as a result our private forests are healthy and growing. Instead, the image was often based on mis-impressions and confusion. The landowners asked Bluetext to develop a new organization, together with a name and logo and a website that could serve as the repository for information about our private forests, the landowners who serve as caretakers while harvesting wood sustain-ably, and the issues they were are facing.
Bluetext proposed that this new organization be called Forest America, and designed a logo that would convey the important connection between our forest landowners and the conservation that they bring to America’s forests.
Bluetext designed a comprehensive website that is responsive for all devices and that uses wide banners and paralax images to give a strong sense of the value and beauty of privately owned forests. The site makes has calls-to-action to get involved throughout its pages as part of the strategy to recruit members and advocates for Forest America.
Bluetext also designed a multi-image infographic with key industry facts that is embedded in a sliding graphic that is accessed on the lower part of the homepage. Additional graphical elements include large banner images with text and compelling photography throughout. Forest America includes social engagement links, and in its next phase will embed polling functions and advocacy tools that will not only make it an effective tool with policy makers but also generate its own content that can be pushed out through its various channels.
Forest America has all of the design features that deliver a site that can help the organization achieve its advocacy and recruitment mission with both state-of-the-art functionality and stunning creative assets.
The landowners of America?? working private forests had a large challenge: Few people outside the forest landowners community understood how private forests were different from Federal and state-owned forests, how their landowners were managing the lands in a way that was sustainable, and how as a result our private forests are healthy and growing. Instead, the image was often based on mis-impressions and confusion. The landowners asked Bluetext to develop a new organization, together with a name and logo and a website that could serve as the repository for information about our private forests, the landowners who serve as caretakers while harvesting wood sustain-ably, and the issues they were are facing.
Bluetext proposed that this new organization be called Forest America, and designed a logo that would convey the important connection between our forest landowners and the conservation that they bring to America?? forests.
Bluetext designed a comprehensive website that is responsive for all devices and that uses wide banners and paralax images to give a strong sense of the value and beauty of privately owned forests. ?The site makes has calls-to-action to get involved throughout its pages as part of the strategy to recruit members and advocates for Forest America.
Bluetext also designed a multi-image infographic with key industry facts that is embedded in a sliding graphic that is accessed on the lower part of the homepage. Additional graphical elements include large banner images with text and compelling photography throughout. ?Forest America includes social engagement links, and in its next phase will embed polling functions and advocacy tools that will not only make it an effective tool with policy makers but also generate its own content that can be pushed out through its various channels.
Forest America has all of the design features that deliver a site that can help the organization achieve its advocacy and recruitment mission with both state-of-the-art functionality and stunning creative assets.
John Martin – Chief Operating Officer of the Washington Times talks about their new digital platform. Designed by Bluetext.
Gamescape, the brainchild of two die-hard fantasy sports enthusiasts and marketing entrepreneurs, came to Bluetext with a clear mission: create a gamification experience leveraging daily fantasy sports that drives customer loyalty as a brandable solution for bars, restaurants and other venues nationwide.
Bluetext took this concept and, with the Gamescape team, and did every aspect of their branding, marketing, and platform design and development.
The first step was to develop a killer brand for Gamescape . Inspired by the gold coin patrons earn when making the correct fantasy sports selection while enjoying themselves at the venue. Here is a preview of our internal logo progression.
Bluetext started the interaction design process by performing a technical assessment of requirements gathering. We needed to create a sophisticated application that included a robust sports fantasy system , a messaging system for patrons to interact together, and profile creation with location-based geo-fencing. On top of all of that the new platform had to be visually striking, extremely intuitive and easy-to-use.
From loyalty-building rewards points to new ways to communicate with your customers, GAMESCAPE offers an impressive suite of features focused on increasing the opportunities to interact and connect with your guests while offering them new entertainment options. GAMESCAPE’s geofencing technology requires players to be in your establishment in order to join a game.
Looking for a DC WordPress development company? You have found the right WordPress development company! We are located in Georgetown Washington, DC. The WordPress developers at Bluetext are fun, energetic, and dedicated to the cause. There is a level of professionalism that comes with hiring us that you won’t get with any other Washington DC web development company. We love discovering new tools to help create the best sites for our clients. WordPress is currently one of the most popular CMS’s to have a site built on, and we understand why. In fact, we think so highly of WordPress that we have built our own website on it! It is a great resource for companies of all sizes. If you work with us keep in mind, throughout the development process we will offer WordPress training so you will be able to make any and all edits and you decide are necessary.
Our DC WordPress developers will work with you to build a new web presence that you can be proud of. We choose to work with WordPress because it allows our developers to have complete control over the layout of the site yet it is still easy for site administrators to make any and all edits to the page. Our Washington DC WordPress development company has built a reputation of excellence. Get in touch with us today to learn how we can help you improve your web presence. Throughout the entire process, we will work closely with you to build a top of the line, modern looking site that engages your audience and decreases bounce rates.
BENEFITS OF A SITE BUILT ON WORDPRESS
- We can help you improve your online presence with a custom built WordPress site through:
- Custom WordPress Plugins
- WordPress Training
- Extensive knowledge of WordPress themes
- Custom website development
- WordPress hosting advice
- Experienced WordPress team
- Top of the line features
- A passion for development
The following is a guest post from Damien Enderle, National Director of Marketing with Reznick Group, a top 20 accounting firm. Check out Damien’s profile here on Reznick Group’s website. Follow Damien on Twitter @ReznickEnderle and LinkedIn here.
Q. What is your core message by embracing mobile technology for Reznick Group?
A. For 35 years, Reznick Group has been a national leader in helping our clients gauge business trends and seize upon new opportunities for their accounting, tax and business advisory needs. In just the past two years, we’ve seen a significant new demand by these very same clients in providing immediate, fast access to our people, our tools, and our knowledge. Whether it is information on our website about our industries, practice areas, or details about our events and conferences, Reznick Group clients want the same access and experience on their mobile devices as they have on their laptops. Our goal in embracing mobile technology is to provide our clients, people and potential new hires with fast, easy access to information about our firm and their industries.
Q. Are you seeing your target audiences more hungry for on the go content from Reznick Group?
A. Absolutely. In the past 12 months alone we have seen a 340 percent increase in the number of site visits to our website from mobile devices. As of May, more than 10 percent of the total visits to our website are from mobile devices. Not surprisingly, the Apple iPad and iPhone deliver more than 80 percent of our mobile traffic.
It’s an interesting dynamic for Reznick Group and the accounting industry which for years has been much like the legal industry – very, very reliant and loyal to RIM and Blackberry – for mobile needs. Not surprisingly, we’ve seen that loyalty give way to the technology of choice for our clients and next generation employees, which is Apple and Droid smart phones and tablets.
Q. What is the tie-in for the core Reznick Group brand?
A. The Reznick Group Experience is about delivering outstanding client service. Trust, Insight, Character and Access are the core values that guide us as a firm and which set us apart from others in our industry. The mobile experience we deliver for our clients, our people and our communities of interest is critical to giving people easy, meaningful access to our people and providing timely, relevant information on the industries in which we focus.
Q. What do you expect the mobile experiences you’re launching to do?
A. Simple, timely and meaningful access to Reznick Group’s knowledge and people is paramount in launching our mobile experience. Whether the user is a client, a prospect, an employee, or a potential new hire, we want the user to have the same, simple access to information on their mobile device as they do when they hit our website from their laptop or desktop.
Here’s a good example: Many of our clients and prospects are developers, bankers and commercial real estate executives who can earn lucrative tax credits through the U.S. Department of Treasury’s New Markets Tax Credit Program. Reznick Group recently developed a mobile version of our NMTC mapping tool to help investors instantly determine the eligibility of their projects based on qualified Census tracts. The mobile user experience is exactly what one would experience on their laptop or desktop. These types of tools and mobile experience are what we’re now looking to deploy across a number of our industries and practice areas for users of our website.
Q. Do you foresee social and mobile converging in the future and how do you envision Reznick taking advantage of this trend?
A. I believe we’re already there. Attend any conference or any industry event these days – I don’t care if you sell cars, pharmaceuticals, diapers, hamburgers, or professional services such as accounting – the ways in which people communicate and share information across websites, social media and email has already converged. In the accounting industry, if you’re just now thinking about how you’re going to integrate the desktop, social and mobile experience, you’re too late. The train has already left the station and you’re going to be running after it for the next several years. And here’s the surprise: even if you do catch that train, there may not be a seat on that train for your message in an already crowded mobile environment.
Q. What kind of device do you prefer and why?
A. I too am a late covert, but I now kneel before the altar of Apple. I’m a big blues music fan, so for me there’s nothing like hopping a plane or train with my iPad and be able to seamlessly move from webmail, to gmail, to Twitter and Facebook while listening to music. My iPhone is also the simplest and most reliable hand device I’ve ever used.
Check out Damien’s profile here on Reznick Group’s website. Follow Damien on Twitter @ReznickEnderle and LinkedIn here.
Bluetext is pleased to announce that on July 25, its client Acentia launched with a new brand identity and website to better represent its mission supporting customers on programs of National Significance. Over the past three months Bluetext worked with the Acentia management team, employees and customers to overhaul its messaging, create its brand, design and develop a new website, and re-launch the company to the public. On July 22 Acentia brought all of its employees to Nationals Park to unveil the brand for the first time. The launch was covered in the Washington Post and Washington Business Journal, and represents the type of fully-integrated campaign that Bluetext can deliver for clients. Be on the lookout for their new advertising campaign in the coming months.
Bluetext completely rebranded ITSolutions to Acentia. Including name, logo, tagline, visual identity system, messaging platform, brand positioning, website, collateral system, public relations and social media.
Bluetext launched Acentia at Nationals Park followed by major Washington media coverage.
Homepage
Careers Landing Page
Customers Landing Page
Solutions Landing Page
Bluetext produced a family of thought leadership videos to communicate sector focus inside Acentia.
TAG YOUR IT! No this isn’t a phrase that 5 year olds are yelling on the playground, but rather marketers and communicators are saying to their targeted constituents. Mobile tagging is the industry term for the creation, rendering, and applying of a two-dimensional bar code that is a link to an online experience, accessed through a mobile device. Each 2-D code, or tag, is encoded with specific information such as a Web URL, a phone number, or a person’s contact information. Once a tag is scanned or photographed it creates the link to a specified webpage, dials a voice call, or downloads contact information. Mobile tags are commonly used to link the physical and digital worlds within the context of a very specific location.
Marketers considering tagging tactics quickly discover a large and muddled technology and service provider landscape. Which tagging technology makes sense for your campaign? Here is a key benefits breakdown of some of the most popular solutions.
For Awareness
Instant Lottery – Product Giveaways, Point of Purchase Contests, Ticket Giveaways, Reward Systems
Mobile Arcade – Team Based Interactions, Phone Game Controllers, Location Based Games (like SCVNGR), and Geograhical Explorations
Travel by Tag – Preview Your Destination, Get historical content from where you stand
For Information Gathering
Product Preview – Get the facts before you buy
Content Sampling
Behind The Scenes – Get behind the scenes information on your product
Scan Triggered Updates – Produce a digital memory or Digital snapshot
Sample content before purchase, deeper information prior to purchase, deliver richer experiences, real time schedules, understand where your product has been, ensure the product is real and not stolen, convert currency costs for products instantly
For Action / Purchase
Scan To Pay – Skip the line and pay faster
Unlockable Rewards – Scanabable coupons, points system for loyalty programs, digital character expensions
For Post Purchase
Feedback Loop – Facebook Likes, Loyalty Measurement, Product Review Shortcuts, Vote on Artists and Products
Mobile How-to – Product assembly instructions, food recips, video instructions, training
