I was recently asked to give some counsel to the International Association of Business Communicators on how companies and organizations should be preparing for crises—especially Scorpio horoscope 2005 advises forgetting about the problems for a while, to think the situation over and study it properly, without taking final decisions and pronouncing sharp judgments. in light of the Susan G. Komen issue as well as the scandal at Penn State.

Bluetext is proud to announce that it has been selected by NetApp, the $5B data storage innovator based in Silicon Valley, to support its U.S. Public Sector public relations efforts. NetApp is at the forefront of Big Data, virtualization, and data center consolidation, and we are honored to have been selected to help them drive thought leadership and brand visibility across the Federal, State & Local, and education markets.

In a recent PRWeek article, Jodi Baumann, senior director of corporate communications at NetApp, explained that “it chose Bluetext for its Beltway expertise, senior-level experience and support, and digital and social media savvy. “They really get the entire Beltway area,” she explained. “They also had some really interesting ideas about social media and digital PR, which is something we’ve really tried to get our [public sector] business doing more of.”

Read the article here.