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Biographies, Startups

Brian Lustig

January 20, 2012
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PRweek-272x300Brian Lustig possesses 17 years of experience running award-winning public and media relations campaigns and is a partner at Bluetext. He has established himself as one of the most trusted technology media relations practitioners, PR strategists, and tech writers for business-to-business (b2b), business-to-government (b2g) and business-to-consumer (b2c) technology firms at all stages of development – ranging from start-ups to Fortune 100 organizations.

HubComms-300x282Lustig specializes in public relations and content creation strategy and execution that raises the enterprise value of clients. Lustig has significant experience across a broad range of technologies, including mobile, big data and data analytics, cloud services, physical and information security, home automation, military/government technologies, and unified communications. Vertical market expertise extends from public sector and healthcare to financial services and education. He develops comprehensive lead generation PR and content marketing programs, which includes writing and placing thought leadership articles, white papers, case studies and other high value content behalf of clients. Lustig is a frequently published writer in communications and vertical industry publications, and currently serves as a regular contributor for PR Week Hub Comms and The Agency Post.

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Lustig provides the following services to clients:

  • Media and industry analyst relations
  • Content creation and placement
  • Strategic messaging development
  • Social media strategy
  • Speaking and award management
  • Media training

Frequently Asked Questions (FAQ)

Who is Brian Lustig and what is his expertise?

Brian Lustig is a partner at Bluetext specializing in PR and media relations campaigns. He has over 17 years of experience across technology, public sector, and consumer markets.

What services does Brian Lustig provide to clients?

He offers media and analyst relations, content creation, messaging development, social strategy, and media training. His work elevates enterprise value through thoughtful communications.

What industries has Brian worked in extensively?

His expertise spans mobile, big data, cybersecurity, government, healthcare, finance, and education. This diverse background enables him to tailor strategies to complex sectors.

Where is Brian Lustig's writing published?

He is a frequent contributor to PR Week Hub Comms and The Agency Post. He also writes thought leadership pieces across communications and industry publications.