Cancel
B2B Marketing Agency

Bluetext Enters Next Stage of Growth Through Acquisition by Eastport Holdings

by Don GoldbergNovember 22, 2017
Share

WASHINGTON–(BUSINESS WIRE)–Bluetext, LLC, one of the fastest growing branding, digital marketing and strategic communications agencies in the U.S., is becoming part of the Eastport Holdings portfolio of agencies.

This transaction provides Bluetext a strong national platform to deliver a wider and more integrated set of services to its clients with the deep experience in digital media and marketing of Eastport’s network of agencies. Don Goldberg, Michael Quint, Jason Siegel and Rick Silipigni, who founded the agency in 2011, will stay on in their day-to-day operating roles. The company expects no staffing or organizational changes as a result of the deal.

“When considering our next phase of growth, we wanted to identify a partner that could provide our global client base a wider range of strategic services to expand their marketing efforts,” said Quint. “Unlike the holding companies who answer to Wall Street rather than their clients, Eastport’s approach is to acquire successful agencies and let them continue to operate independently with decision-making and control remaining at the agency level.”

“This approach will enable us to continue to deliver world-class service and tap into agency network partners as needed. Any client or prospect who has considered Bluetext should set up a time to learn more about our expanded services offering and how we can help take their marketing efforts to the next level,” he added.

Eastport Holdings is a privately-held company based in Memphis, TN.

Bluetext has one of the strongest branding, digital marketing and strategic communications practices in the U.S., and possesses the creative resources and strategic firepower demanded by organizations looking to increase visibility and drive demand in the markets that matter most. Companies ranging from the largest global enterprises to the most promising start-ups turn to Bluetext because of our reputation for designing and executing industry-leading solutions that differentiate and deliver for our clients and meet business and revenue goals.

Frequently Asked Questions (FAQ)

What does Bluetext's acquisition by Eastport Holdings mean for clients?

The acquisition provides Bluetext with access to a wider national network of resources. Clients can expect expanded services and capabilities while still receiving the same day-to-day service from the existing leadership team. The goal is to scale without losing the agency’s independent decision-making.

Will Bluetext's leadership team remain after the acquisition?

Yes, the founding partners and current leadership will continue in their roles. This continuity ensures that clients experience no disruption in service while also preserving the culture and expertise.

How does Eastport's approach differ from traditional holding companies?

Eastport allows acquired agencies to operate independently. This means Bluetext retains control of its operations while gaining access to shared expertise. Clients benefit from both autonomy and scale.

What advantages does Eastport's network bring to Bluetext?

Eastport’s network includes agencies with deep experience in digital media and marketing. Bluetext can collaborate with these partners when specialized expertise is needed, strengthening the agency’s ability to deliver integrated solutions.

Will there be staffing changes due to the acquisition?

No staffing or organizational changes are expected. Clients will continue working with the same teams they know. The emphasis is on growth and expanded services, not restructuring.