Company Adds Leading Industry PR Content Marketing Executive and Global Clients to Its Growing Roster

WASHINGTON June 12, 2013 “ Bluetext, one of the nation’s fastest growing digital marketing, branding, and strategic communications firms, today announced that it had acquired Lustig Communications, founded by Brian Lustig, one of Washington’s top public relations specialists. Lustig Communications’ clients joining Bluetext’s growing roster include Broadsoft, GCE, and Canvas. Brian, who is joining Bluetext’s team as Partner, brings more than 17 years experience in media relations, public affairs, content marketing, social media and digital strategies to the growing list of Bluetext clients.

Lustig Communications was founded in 2007, following Brian’s successful career at some of the largest public relations and public affairs firms. Lustig Communications focus on emerging and established technology brands and its record of success with media relations and content marketing make it a strong fit with Bluetext’s global brands. He has worked closely with Bluetext’s founding partners for more than a decade, and has supported many of Bluetext’s largest clients.

The melding of Lustig Communications with Bluetext brings an incredible mix of creative thinking and proven client results said Bluetext Partner and Co-Founder Don Goldberg. I have worked with Brian and his team for more than a dozen years; he is not only the best media relations specialist in the business, but also one of the most creative minds in Washington. The successful campaigns he has executed for his clients will be very beneficial to our current growing list of clients.

Brian’s expertise includes working with technology companies at all stages of development, and across the business-to-government, business-to-consumer, and business-to-business sectors. Brian’s work also extends beyond technology to include a diverse range of clients, including law firms, non-profits and trade associations, consumer brands, and real estate firms.

“Having worked with the Bluetext team for several years, I have been consistently impressed by the creative work and communications campaigns they have been developing for leading local, national and global brands”, said Brian. I’m thrilled that Lustig Communications is now a part of Bluetext, and believe it is a move that will greatly benefit our existing clients, and uniquely position the agency to serve additional clients going forward.”

About Bluetext

Bluetext delivers comprehensive digital marketing, branding, and strategic communications services to our clients, who range from global leaders in their industries to emerging companies at the forefront of innovation and technology. Organizations turn to Bluetext because of our reputation for developing robust and highly scalable digital platforms designed to optimize brand performance in an increasingly digital environment. Our team has delivered some of the most creative and effective campaigns for organizations looking to increase their presence and brand in this market. We have successfully positioned lesser-known organizations as thought leaders, and taken better-known organizations to a new level, differentiating and delivering a brand promise that resonates with the market. There is no one-size-fits-all approach. Our goal is to get a seat at the table with you, understand your goals, audit what you have done and what resonates with your audience, and deliver an integrated strategy that will give you a long-term platform for success.