Adobe Captures the National Mall

Adobe wanted to demonstrate how its 80+ products work seamlessly together for government enterprise customers. The video used the Capitol Mall as a backdrop and highlighted the company’s 4-M solutions: Make, Manage, Measure, and Mobilize. This visually engaging approach made it easier for potential clients to grasp the interconnectedness of Adobe’s offerings.

Bluetext created a 3D modeled video featuring the Capitol Mall as a dramatic visual backdrop. This video demonstrated seamless transitions between Adobe’s solution areas, helping audiences better visualize the integration. The immersive style captured attention at marketing events and sales meetings.

A 3D infographic video allowed Adobe to present complex product integrations in a dynamic and visually engaging way. Static images or text alone would not have conveyed the seamlessness of their solutions. The interactive style also stood out at live events, helping Adobe capture more leads.

The video was hosted on a dedicated landing page that included lead generation capabilities. This ensured that the campaign wasn’t just a branding exercise, but also a driver of measurable business outcomes. Visitors could engage with the video and then be funneled into Adobe’s marketing pipeline.

The 3D video was featured at high-profile marketing events and internal sales meetings, giving Adobe’s teams a compelling tool to showcase their integrated solutions. Its visual impact helped grab attention in crowded environments. It also provided sales reps with a clear and engaging way to communicate Adobe’s value proposition.