
The rebrand included the Acentia name, logo, tagline, visual identity system, messaging platform, brand positioning, website, collateral system, public relations and social media. The company used the rebrand to immediately be acquisitive, acquiring 2020 Solutions shortly after launch. The rebranding effort culminated with Acentia getting acquired by Maximus.

Branding for Strategic Acquisition
Bluetext's partnership with Acentia was instrumental in positioning the company for its successful $300 million acquisition by Maximus. As Acentia sought to enhance its presence in the federal IT services market, Bluetext collaborated with the company to refine its brand identity, messaging, and digital presence. This comprehensive rebranding effort elevated Acentia's visibility and positioned the company as a leader in providing technology and management solutions to U.S. federal government agencies, contributing to its successful acquisition by Maximus.
