Unified Messaging
Meta Aero had seen significant growth over a short period of time due to a large number of acquisitions, and they partnered with Bluetext to create a messaging framework that crystallized the common thread among those business units and to tell the brand story that ties them together. Along with the new messaging framework, Bluetext also worked with Meta Aero to create a new website to promote their existing brand.
Key Art Customized to the Brand Story
The key art concept, which can be seen in the site hero zone, was to have the subject of the image break out of the constraints of the image outline. This is reflective of their approach of anticipatory innovation typically only seen in commercial industries. It allows them to break through in a world of legacy government contractors.
A New Look at an Existing CVI
The Bluetext team did not create an entirely new CVI for this project; instead, our designers worked to leverage the existing brand guidelines in a way that would make the website appearance unique and ownable. We were able to create a beautiful and thoughtful website and UX within the constraints of the existing CVI, with limited flexibility.
