Leading up to the May 2021 event, Bluetext designed the show’s logo, brand look and feel, website, and collateral.
Strategy & Design
The design concept uses a curved hexagon pattern that creates a tie to the PLASTICS parent hexagon-shaped logo and symbolizes progressive movements emphasizing the show’s platform for advancing personal and professional growth within the industry. The NPE2021 creative brings focus to where the industry is going, not where it’s been. The language behind the campaign is aspirational, forward-thinking, and futuristic. The tone embodies the spirit of an industry-transforming the advancements of tomorrow.
