Mobile-First Response
With recruitment a primary goal of the new brand and website initiatives, Bluetext ensures a responsive web design to be compatible with devices of any size. After assessing web analytics and developing user journeys, it became clear that many prospective employees would be vetting the company on the go. Thus, the site needed to be mobile-friendly and clearly showcase the company mission, innovative solutions, and available positions.
Exemplifying the Ardent Advantage
With a reinvigorated visual identity, Ardent was energized to tell their story across a number of collateral assets. Bluetext designed custom collateral templates to make Ardent stand out within the industry. Armed with newly branded company PowerPoint presentations to robust data sheets and case studies, they were ready to showcase the Ardent advantage on all fronts.
Branding for Strategic Acquisition
Ardent's acquisition by Mission1st Group underscores the value of a strong, differentiated brand in the government technology sector. As Ardent sought to expand its presence and appeal to a broader audience, Bluetext partnered with the company to enhance its brand identity, messaging, and digital presence. This comprehensive rebranding effort helped Ardent stand out in a competitive market, ultimately contributing to its successful acquisition by Mission1st Group.
