Tharros

To support Tharros’ evolution from Analygence into a high-end cybersecurity and technology company, Bluetext developed a bold new brand identity rooted in its new name—Tharros, a Greek word signifying courage and boldness. The new brand features a palette with deep blue and rich purple tones and a new “T” logomark, which reinforces Tharros’ credibility and strength in defending critical national security systems. Supporting materials, including collateral and digital brand assets, were designed by Bluetext to ensure consistency across all touchpoints and establish a cohesive brand presence, supported by a strategic brand launch plan that aligned key stakeholders around the new identity. The result is a modern identity that positions Tharros as a trusted cybersecurity partner.

Bluetext also refined Tharros’ messaging to align with the company’s sharpened positioning and purpose, centered around the brand line “Boldly Forward.” Inspired by the meaning behind its new name, the messaging reflects the company’s longstanding commitment to boldly move missions forward. Bluetext translated this narrative into compelling website copy and a redesigned digital experience that highlights Tharros’ expertise in defensive cyber operations and vulnerability research. Through streamlined navigation, impactful visuals, and a clean user experience, the new site enables visitors to quickly understand Tharros’ mission, capabilities, and critical role in securing the systems that protect national defense.