Defining the Digital Authority in Government IT
Bluetext’s strategic approach began with a comprehensive messaging and positioning overhaul to clearly articulate Concept Plus's sophisticated IT capabilities and specialization in the Federal sector. The strategy centered on clarifying their expertise in high-demand areas like Legacy System Modernization, advanced Data and Analytics services, and specialized Cloud Computing and infrastructure strategies. This refreshed messaging was then translated directly into the website content strategy and executed through a modern UX/UI design. The resulting digital platform provided an intuitive, high-performance experience that organized complex service offerings into clear, navigable pathways, positioning Concept Plus as an authoritative leader in modernizing critical federal systems.
