Extending the Corporate Visual Identity and Messaging
The work began with developing new messaging and positioning to clearly articulate Rimes' value proposition post-acquisition. We executed an updated Corporate Visual Identity (CVI) that strategically retained Rimes' core elements and colors. To modernize the look, we introduced sophisticated features like masking and patterning, expanding the brand's visual language to reflect its global scale and capabilities.
Website Design & Development
The new brand strategy was implemented through a comprehensive digital effort. This included a full content strategy and rewriting of key pages to ensure clear, consistent, and authoritative communication. The final site development successfully integrated the extended CVI and revised content, creating a seamless and modern digital experience
