Reach of Out-Of-Home Advertising
CBIZ’s out-of-home advertising campaign spanned 10 key markets with dynamic media placements designed to elevate brand visibility. The integration of bus wraps, billboards, and a national television ad is significantly increasing their brand awareness, reinforcing their national presence and positioning as an industry leader.
Major Cities with Branded Buses Running
Major Cities with OOH Billboards
Weeks of Running National Television Advertisements
National Cable Networks Reached
Finding Power in the Middle: CBIZ TV Campaign Showcases Bold Identity for Mid-Market Leaders
CBIZ partnered with Bluetext to bring their unique value to life on screen with The Middle—a national TV spot that redefines what it means to support mid-market businesses. Tasked with helping CBIZ tell a story that breaks from the traditional financial services mold, Bluetext concepted, scripted, and produced a cinematic campaign that celebrates the strength, resilience, and ambition of businesses in the "middle market." From strategic messaging and creative development to full-scale production, the spot reflects CBIZ’s bold point of view and reaffirms their position as the essential partner for growth-minded leaders. The result: a visually striking, emotionally resonant message that makes it clear—CBIZ is not just in the middle, they lead from it.
CBIZ Bus Design Across the U.S.
Impactful Website Design
Custom Data Representation
Bluetext designed custom data representations that empowered CBIZ with the tools to communicate their expanded offerings in an accessible way. These tailored visual solutions helped showcase CBIZ's immense capabilities and reinforce their expanded expertise across a variety of industries, simplifying their data into easy-to-understand formats for clients and stakeholders all while showing off the new CBIZ brand.
Branding in Numbers
Offices
Team Members
Weeks from Conception to Initial Implementation
Collateral Resources Produced
Pages of Brand Guidance
Branding & Collateral
While keeping the original logo and two main colors from the legacy CBIZ palette, the Bluetext team refreshed and pushed the CBIZ brand in an entirely different direction. The refreshment of 30+ collateral templates and creation of a 50+ page brand guide was a pivotal aspect of CBIZ’s rebranding after the Marcum acquisition. The updated assets ensured consistent and cohesive messaging across all touchpoints, reinforcing CBIZ’s evolved brand identity and solidifying its position as a trusted professional services provider across a variety of industries.
Recruiting Collateral
Leveraging the new branding, the CBIZ team wanted to come into this year's recruiting game strong. The Bluetext team designed a booth mockup and then produced a variety of different collateral pieces such as banners, flyers, cutsheets, tablecloths, GIFs for social, and more. When these materials are all brought together, the CBIZ team presents a powerful and cohesive presence that helps draw in potential talent.
Impactful Video Advertising
Splash Page Design & Development
Bluetext worked within the limitations of the current CBIZ website to create a rebranded splash page announcing their acquisition of Marcum. Through careful strategy and creative execution, the page captured the essence of CBIZ's expanded values and services, ensuring an impactful first impression on every viewer while giving a sneak peak of the newly redesigned website to come.
