Brand Essence Video
Prior to a full public launch, Bluetext created a brand essence video and landing page to introduce the new company name, brand, and mission to internal stakeholders.
Web Design
The Accelint team desired a clean, modern website with a simple and straightforward user experience that clearly articulated the value of combined expertise for existing customers and future clients. Content focused on AI-enabled software solutions and imagery and video highlighted their Defense market. The WordPress Gutenberg application was built to scale so that as Accelint grows into the future, its website grows with it.
Brand Creation and Logo Development
The new name combines the words "Accelerating Intelligence," their primary value proposition. The "A" in the logo leverages a custom curve that represents acceleration, or the rate of change of velocity over time. The 'acceleration curve' from the logo became a core tenant of the brand.
Collateral Production
Bluetext designed a full system of marketing materials and templates, including PowerPoint, stationery, and data sheets.
Brand Applications
Accelint wanted a brand that conveyed strength and confidence, which comes through in the color palette and typography. In addition to the 'acceleration curve' used from the 'A' in the logo, the brand also features a grid pattern. Acceleration can be visualized on a grid with velocity and time, but the grid also represents the unification of software expertise and solutions from the different companies. In motion, light travels through the grid to represent "information transference." Additionally a flowing gradient is used throughout branded materials to represent illumination, or intelligence coming to light.
