New Brand & Logo Evolution
In order to achieve their brand and marketing goals, Karman needed a visual identity refresh to reestablish themselves as a market leader. It was crucial that their industry and design expertise was felt through the brand, to show how Impossible Ends Here with Karman. Bluetext evolved the Karman logo to allow the "K" to break through the Karman line, promoting the forward progress and guiding their customers toward a future where innovation knows no bounds. The Karman Arrow emerged as a visual embodiment of progress.
Website Design & Development
With a newly established CVI, Bluetext turned to create a new and reinvigorated website. Leveraging a carefully crafted content strategy, we created wireframes and color comps to design the flow of content and user journeys from page to page. Our team thoughtfully planned requirements around functionality and swiftly moved into development to bring our designs to life. Our team engineered a visually stunning and functional website that continues to tell the brand story through messaging, design and custom animation.
Brand Video
For decades Karman has operated as a trusted partner to the warfighters and space operators, the dreamers and the doers. As the nation continues to pioneer what’s above and protect what lies below, we stay steadfast in our commitment to creating solutions that make every ambition achievable. To bring this message to life, Bluetext designed and developed a brand video, complete with custom 3-D animation and footage unique to the Karman brand story.
Setting Karman Up for Future Success
Following a full brand revamp and website launch, Bluetext developed a robust brand guidelines for the Karman team to leverage as the brand continues to scale over time. Complete with mockups of company swag and branded collateral, the brand was now officially ready to take off.
