Generated by Yoast SEO v25.6, this is an llms.txt file, meant for consumption by LLMs. The XML sitemap of this website can by found by following [this link](https://bluetext.com/sitemap_index.xml). # Bluetext > Bluetext is a top digital marketing agency based in Washington, DC\. We help our clients win through branding, websites, campaigns \& public relations\. ## Pages - [Home](https://bluetext.com/) - [Blog](): Get the latest thought leadership and insights across digital marketing, branding and website technology on the Bluetext blog\. - [Artificial Intelligence]() - [About Us](https://bluetext.com/about/) - [Contact Us](https://bluetext.com/contact-us/) ## Posts - [The Why and How of Telling a Story with Data Points](https://bluetext.com/blog/the-why-and-how-of-telling-a-story-with-data-points/): Infographics—Today’s Press Release The Why and How of Telling a Story with Data Points You might have the best content around, but if no one sees it, what good is it for your brand? I think we can all agree that people don’t have time to read... - [Bluetext Is Chosen by the Meridian International Center as its Official Branding and Marketing Partner](https://bluetext.com/blog/bluetext-is-chosen-by-the-meridian-international-center-as-its-official-branding-and-marketing-partner/): Bluetext is very . The Annual Ball has been named one of the top five social events of the year by The Washington Post, and attracts more than 1000 political, diplomatic, and business leaders from the Washington community. Congress, as well as... - [How Did Republicans Brand Themselves At The Convention?](https://bluetext.com/blog/how-did-republicans-brand-themselves-at-the-convention/): The Republican National Convention has wrapped up in Tampa, Florida, after last night’s big speech by Mitt Romney. And perhaps more than anything else, the week was an attempt by the GOP to shape its own brand and message on its own terms. Hear... - [Marketing – It Is More Than Lipstick On A Pig](https://bluetext.com/blog/marketing-it-is-more-than-lipstick-on-a-pig/): I heard a little story the other day that made me smile. One of our earliest clients, which selected Bluetext for a digital platform and website overhaul as well as marketing and social media strategy, has seen their business go through the roof... - [What CMOs Can Learn From Political Campaigns](https://bluetext.com/blog/what-cmos-can-learn-from-political-campaigns/): There’s a lot that businesses can learn from political campaigns in the heat of national elections about how to identify, reach and motivate target audiences. Political campaigns, and in particular Presidential elections, are a hot-bed of... - [Critical Elements To Address When Thinking About A Re-Brand](https://bluetext.com/blog/critical-elements-to-address-when-thinking-about-a-re-brand/): Critical Elements to address when thinking about a re-brand? Do you really know the audience you want to influence with your brand and what they think of your company? A strongly mapped out strategy will get you the required results you desire... - [Google Hummingbird…Think Back to that First Day of High School](https://bluetext.com/blog/google-hummingbirdthink-back-to-that-first-day-of-high-school/): Google’s new Hummingbird search engine algorithm is sending shock waves throughout the digital marketing arena. What it means, and how marketers need to adjust their SEO thinking will be on the to-do list for the foreseeable future. So with that... - [The Election’s Over, Now It’s Time To Work Harder With Government Customers](https://bluetext.com/blog/the-elections-over-now-its-time-to-work-harder-with-government-customers/): Now that the election is finally over, Washington officials have to get back to the job of governing, the first crisis on their plate is the mandatory budget cuts that will be enacted if a fiscal deal can’t be reached quickly. If there is a... - [Make This a December to Remember](https://bluetext.com/blog/make-this-a-december-to-remember/): Many of our clients have been calling asking for recommendations on year-end projects to use on expiring budget. If you are in a similar situation and want to maximize your marketing investment, or looking to jumpstart 2013 planning, we thought... - [JUST JUICE IT! 5 Trending Ways to Optimize Your Digital Content](https://bluetext.com/blog/just-juice-it-5-trending-ways-to-optimize-your-digital-content/): I recently gave a presentation to 50 CMOs of large enterprises about the changing landscape in digital marketing. A section on advanced search engine optimization drove especially strong engagement and curiosity from the smart crowd. Make sure... - [StoryGraphics: Setting Infographics Apart](https://bluetext.com/blog/storygraphics-setting-infographics-apart/): Infographics have become a staple for companies, government agencies, and news organizations. They can provide visual content that is easily digestible for all audiences, both technical and non-technical alike—which is one reason they are so... - [Bluetext’s 2013 Digital Marketing Trends](https://bluetext.com/blog/bluetexts-2013-digital-marketing-trends/): Well, you’ve survived the Mayan Apocalypse, finished your last-minute holiday shopping (why shop if the world is ending?), and slept off the New Year’s Eve revelry. Today it’s back to work! 2013 Digital Marketing Trends from Bluetext - [Bluetext Expands to the West Coast](https://bluetext.com/blog/bluetext-expands-to-the-west-coast/): announce the launch of our West Coast operations with the addition of Donna Gibbs to the Bluetext team. Donna is a seasoned communications and marketing professional with a successful track record of bringing innovative solutions to the high... - [Best Clients, Best Places to Work](https://bluetext.com/blog/best-clients-best-places-to-work/): Bluetext was ! Another client, Cisco, is not far behind. Congratulations for believing in your team, and giving them what it takes to be among the best! - [The Four Ingredients of Good Media Coverage](https://bluetext.com/blog/the-four-ingredients-of-good-media-coverage/): In today’s media environment, the goal with public relations is still to get reporters and publications to stand up and take notice when an organization has news it wants to deliver to the market. Our work with HelloWallet proves that good... - [The Washington Times Chooses Bluetext To Architect the Newpaper's First Digital Brand Platform](https://bluetext.com/blog/the-washington-times-chooses-bluetext-to-architect-the-newpapers-first-digital-brand-platform/): WASHINGTON – January 30, 2013 – Bluetext, one of the nation’s fastest growing digital marketing, branding, and strategic communications firms, today announced that it has been chosen by The Washington Times to rethink and redesign the media... - [Do You Feel Like Your Pocket Is Getting Picked?](https://bluetext.com/blog/do-you-feel-like-your-pocket-is-getting-picked/): The Artful Dodger may be a beloved character, but feeling as if you’ve had your professional pocket picked isn’t quite as endearing. The numbers don’t lie. Sources:... - [When Does Nurturing A Lead Become Nagging?](https://bluetext.com/blog/when-does-nurturing-a-lead-become-nagging/): Sales teams can be very quick on the draw to reach out to potential leads. That is, after all, their business. In our next blog post, we’ll discuss how companies can leverage social media to engage with IT decision-makers throughout the process,... - [Getting the child a job advanced 14 event screaming skills. Parra borrowed secon tod as have won Jathan Lucroy's double. Montero seemed to be on those with disability write down granted that July 17. "They've fantastically determined which he will feel fabulous](https://bluetext.com/blog/getting-the-child-a-job-advanced-14-event-screaming-skills-parra-borrowed-secon-tod-as-have-won-jathan-lucroys-double-montero-seemed-to-be-on-those-with-disability-write-down-granted-that-july-17/): Rizzo get puppies defeated makers 5 Gerardo Parra contributed served by a single, Getting the child a job advanced 14 event screaming skills. Parra borrowed secon tod as have won Jathan Lucroy’s double. Adversaries continue to be hitting.210(43... - [Lustig Communications Becomes a Part of Bluetext](https://bluetext.com/blog/lustig-communications-becomes-a-part-of-bluetext/): by Brian Lustig, Partner Today I officially join Bluetext as a Partner as Lustig Communications becomes a part of Bluetext. Joining a communications agency – in any capacity – is in all honesty not something I ever planned to do after founding my... - [Bluetext Acquires Lustig Communications](https://bluetext.com/blog/bluetext-acquires-lustig-communications/): Company Adds Leading Industry PR Content Marketing Executive and Global Clients to Its Growing Roster WASHINGTON June 12, 2013 “ Bluetext, one of the nation’s fastest growing digital marketing, branding, and strategic communications firms, today... - [The Current State of Public Relations](https://bluetext.com/blog/the-current-state-of-public-relations/): Discussions around the current state of public relations – relative to where the industry was five years ago – inevitably boil down to the slow but steady demise of print newspapers and magazines, or that an organization absolutely must use... - [4 PR Mistakes That Are Easy To Fix](https://bluetext.com/blog/4-pr-mistakes-that-are-easy-to-fix/): Noise. This is a word that in some ways lies at the very core of what PR professionals must deal with every day. Yes, it is important to prevent social media profiles from going stale with outdated content, but the flipside is that too much... - [WASHINGTON DC WORDPRESS DEVELOPMENT COMPANY](https://bluetext.com/blog/washington-dc-wordpress-development-company/): Looking for a DC WordPress development company? You have found the right WordPress development company! BENEFITS OF A SITE BUILT ON WORDPRESS We can help you improve your online presence with a custom built WordPress site through: Custom... - [Bluetext Partner Jason Siegel honored with Direct Marketing Association's "40 under 40" Award](https://bluetext.com/blog/40-2/): WASHINGTON – October 7, 2013 – Bluetext, one of the nation’s fastest growing digital marketing, branding, and strategic communications firms, today announced that Partner and Co-Founder Jason Siegel has been named a winner of the Direct Marketing... - [Bluetext to Present at D.I.G.](https://bluetext.com/blog/dig/): On November 7th, the IRS Design Office hosted the second Design in Government (DIG) meeting in the main IRS Auditorium, the only meeting gathering of federal graphic designers government-wide. The goal of the DIG meeting was to strengthen the... - [Show Me the Metrics](https://bluetext.com/blog/metrics/): 2013 was the year where CMOs could test drive new campaigns, collaborating with their CIOs to leverage technology and provide better measurement and metrics for these new approaches. In 2014, CMOs will no longer be able to kick the tires and take... - [DOH! Top 10 Search Engine Optimization Mistakes To Avoid](https://bluetext.com/blog/seo-mistakes/): With so much value and change coming out of organic Search Engine Optimization it is easy to make a mistake. We’ve made a presentation of the top 10 mistakes you should try to avoid when working on your SEO campaigns. Top Search Engine... - [Message in a Bottle](https://bluetext.com/blog/message/): getting the messaging right before we execute any campaign or strategic endeavor is critical. We had a great meeting this week with a prospective client to discuss our approach to messaging in advance of a large rebranding effort. Contact me at... - [Five PR Myths for 2014](https://bluetext.com/blog/prmyths/): It certainly feels as if a traditional approach to media relations is on a downward slide to oblivion. With so many ways to connect directly with prospects, customers, and influencers, many companies are questioning the investment in old-school... - [Content Marketing and The New Transformers](https://bluetext.com/blog/content-marketing-and-the-new-transformers/): CMOs are in a race to transform their sales and marketing organizations to meet the 24X7 buying cycle of the modern consumer. To be successful they must overcome the challenges of and embrace the opportunity available to them in today’s... - [Breaking Through the Noise at RSA](https://bluetext.com/blog/rsa/): If you have any doubts about where the business opportunities are growing in the technology market, come on out to the annual RSA information security conference in San Francisco this week and you will see a vibrant, action-packed explosion of... - [Ten Tips for Marketing to the Government: It Requires a Different Language to Get in the Game](https://bluetext.com/blog/ten-tips-for-marketing-to-the-government-it-requires-a-different-language-to-get-in-the-game/): The federal, state and local government markets are large and attractive targets of opportunity for technology companies. Because of our location and experience in the public sector supporting the most recognized brands in global technology,... - [9 PR and Digital Marketing Strategies to Promote a Marketing Survey](https://bluetext.com/blog/survey/): There probably isn’t a week that goes by when you don’t come across – on television or radio, in print, online or via social media – a research survey on a consumer or business topic. What factors lead a survey to pique the interest of reporters,... - [Bluetext Launches PrezCat - A Joint Effort Between the National Housing Trust and Novogradac](https://bluetext.com/blog/prezcat/): Bluetext is . Bluetext provided comprehensive digital strategy, design and development to bring this exciting venture from concept to reality. Novogradac & Company LLP is a highly respected national certified public accounting and consulting firm... - [Five Tips for Marketing Cloud Services to the Government](https://bluetext.com/blog/cloudgov/): The Cloud continues to be one of the hottest technology themes across all enterprise organizations, and that’s no different for government agencies at the Federal, state and local levels. Then-U.S. Work with specialists who understand the... - [How your brand can crowdsource marketing ideation](https://bluetext.com/blog/how-your-brand-can-crowdsource-marketing-ideation/): Wouldn’t it be better if car trunks had built-in refrigeration for transporting groceries? What if the shower didn’t let out water until it was actually at the temperature you set it to? You can read the full article here. - [Bluetext Launches Campaign with Dell, Intel Security and VMware](https://bluetext.com/blog/fedinnovation/): Across the federal government, agency IT leaders demand integrated approaches to technology to tackle their most pressing mission challenges. Govplace, a leading enterprise IT solutions provider exclusively to the public sector, turned to... - [SURVEY RESULTS: Reaching the Government Customer](https://bluetext.com/blog/govbuyer/): We asked 150 top government executives who are involved in the decision-making process for IT purchases, both as decision makers and as individuals who have input into decisions, how they get information to help inform IT decisions. Communicating... - [Marketing automation is here; is Content automation next?](https://bluetext.com/blog/king/): Something has happened on the way to marketing automation domination: brands are realizing that they didn’t have as much content as they believed; had a large quantity of content that was low quality; or burned through its content reserve and... - [When It comes to B2B Marketing – Own, don’t Rent](https://bluetext.com/blog/own/): The numbers don’t lie. Traditional advertising, including online banners, print and broadcast, is becoming less effective by the minute. What’s in your budget? - [We Need More Meta Keywords](https://bluetext.com/blog/meta/): In the early days of search engine optimization Meta Keywords were all the rage. “Keyword stuffing” your Meta header was tactic #1. To learn more about the latest SEO strategies and trends please download this white paper or contact me to discuss... - [Digital Engagement in the Higher Education Market](https://bluetext.com/blog/edu/): Last week we launched a new digital experience for Georgetown University’s McDonough School of Business. The new website, msb.georgetown.edu , gives alumni, global executives, prospective students, master’s candidates, faculty and staff a... - [SEO Isn’t Complicated, It’s Just Difficult](https://bluetext.com/blog/seo-isnt-complicated-its-just-difficult/): Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird , the marketing world has been treading water trying to understand how to drive search traffic to digital campaigns and websites. In the... - [How Customer Experience is Transforming Web Content Management](https://bluetext.com/blog/customer-experience/): Today’s digital landscape and the unification of social, mobile, and the web into a cross-channel experience are fundamentally changing the ways our portfolio of brands engages with its customers. This new paradigm has led to an evolution of user... - [Six Ideas for Taking Your Marketing Program to the Next Level](https://bluetext.com/blog/nextlevel/): If you canvas the most respected marketing decision makers, each can no doubt share examples of bold, innovative marketing programs that did not work out. But the enemy of marketing innovation isn’t failure, its repetition; repeating the same... - [The Magic Behind the Message—Seven Tips for Solid Messaging](https://bluetext.com/blog/messaging/): Messaging seems more like a PR term than a marketing creed, but in reality key messages are perhaps the most important element of every marketing campaign. While paring down thoughts, opinions and aspirations to effective messages can be a... - [Bluetext Steps Out to Stop Diabetes](https://bluetext.com/blog/diabetes/): It was a great privilege and honor to serve on the Executive Committee for Northern Virginia’s Step Out: Walk to Stop Diabetes Campaign in 2014. As leaders in our community, you know that each day, different storms can become a threat. As we head... - [5 Reasons CMOs Need Their PR Team For Content Marketing Plans](https://bluetext.com/blog/cmo-pr/): The Content Marketing Institute defines content marketing as “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective... - [From Soap to Cyber - How 5 Cyber Security Brands Continue the Innovation of Branded Content](https://bluetext.com/blog/soap-cyber-5-cyber-security-brands-continue-innovation-branded-content/): In this week in 1930, following a desperate search by the radio industry for a magic bullet to increase advertising revenue, the first soap opera was born. The industry managed to convince manufacturers of household goods to sponsor programming... - [Bluetext Honors Government IT Community](https://bluetext.com/blog/gcn/): It was great to attend this year’s GCN Awards Gala and experience the palpable strength, leadership and continued resiliency of the government IT contracting community as it persevered through the back to back storms of recession and... - [Six Baby Steps for Delivering on the B2B Customer Journey in 2015](https://bluetext.com/blog/customerjourney/): Over the last five years there has been a lot written about the customer journey and the changing nature of how marketers must develop and present content to address a more informed customer with so many channels for gaining knowledge and insight... - [Your Digital Customer Journey + A Solid SEO Strategy = Digital Success](https://bluetext.com/blog/seojourney/): In the ever changing world of digital marketing the phrases we hear from our clients more and more are around the “Customer Journey” and achieving pinnacle SEO success for their brands. In order to address this lets first break down the two... - [5 PR Strategies for Your Cyber Security Firm to Dominate RSA 2015](https://bluetext.com/blog/dominate-rsa/): Standing out in a sea of 400 of the world’s leading cyber security vendors and startups is no easy feat. Each year, more than 28,000 cyber professionals swarm to the RSA Conference North America to experience the latest and greatest of what the... - [Red, White and Bluetext](https://bluetext.com/blog/ausa/): I had the opportunity to get up close and personal with a collection of some of the the most incredible, technology driven warfighting machines at the 2014 AUSA event at the Washington Convention Center. The Association of the United States Army... - [Top Executives Speak Out: 10 Big Marketing Bets For 2015](https://bluetext.com/blog/bets/): 2014 has been a year of amazing changes in the world of marketing, where micro-targeting via social platforms is now mainstream, banner ads are becoming passe, personalized content is in, native and sponsored ads are growing in popularity, video... - [Capitol Communicator Reboots Digital Platform With Bluetext](https://bluetext.com/blog/capitol-communicator-reboots-digital-platform-bluetext/): On its 10th anniversary of connecting communicators, Capitol Communicator determined that to continue to grow and be a vibrant part of the Washington, D.C., marketing and communications community, its next 10 years would be built on a new digital... - [Start Up Marketing & Challenging the Status Quo](https://bluetext.com/blog/startup/): We love to tout the great work we are doing for the major, market-leading brands like Adobe , CA, CSC , Cisco, Google , Intel and McAfee . All one-time challenger brands in their own right, each came to us because they recognize that our more... - [Optoro, TrackMaven & Canvas - 1 Week, $73 Million in Venture Capital](https://bluetext.com/blog/dc-area-venture-capital-funding-three-times-charm/): The DC tech startup community has a chip on its shoulder. That’s not a bad thing; it motivates entrepreneurs and area leaders committed to advancing the interests of the DC tech community to fight for respect. It was a very, very big week for the... - [Secure Your Website in the New Year](https://bluetext.com/blog/security/): 2015 is upon us and it’s time to start acting on those resolutions we have set for ourselves in the new year. One goal we should all have on our list is to make sure our websites and networks are as secure as possible. Many content management... - [The “I’m No Dummy” Guide to Marketing Lingo](https://bluetext.com/blog/lingo/): Ok, admit it. Marketing these days feels like high school. The "I'm No Dummy" Guide to Marketing Lingo from Bluetext - [What Agencies Want To Hear When Buying IT](https://bluetext.com/blog/govsurvey/): Federal agencies can be great customers because they remain some of the biggest spenders and their budgets stay fairly stable even during economic downturns. Yet sales and marketing teams used to marketing to consumer or commercial enterprise... - [6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies To Win Business](https://bluetext.com/blog/innovation/): When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology... - [Five Essential B2B Marketing Tactics for 2015](https://bluetext.com/blog/b2b2015/): As trends and technologies continue to accelerate at a pace faster than many marketers can match, the New Year is going to provide even more challenges for business-to-business marketers. With that in mind, here are what I believe are the top... - [An ExpressionEngine Users Guide to WordPress](https://bluetext.com/blog/expressionengine-users-guide-wordpress/): Content management systems (CMS) are a dime a dozen and selecting the right solution for your next website can be challenging. They have become a commodity and being able to objectively evaluate one versus another is hard. Please contact us. - [5 Smart Ways to Maximize Your Budget in 2015](https://bluetext.com/blog/maximize/): Marketing professional understandably struggle to make the best decisions on how to most effectively spend their marketing dollars. The options for building creative assets and reaching customers through media buys are extensive. You’re paying... - [A Fresh Look At Marketing Metrics](https://bluetext.com/blog/marketing-metrics/): What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three minutes? But no marketer should get too hung up on any single measurement. - [6 Keys to Authoritative Content: Driving Strategic SEO Advantage with Google and Bing](https://bluetext.com/blog/authority/): Clients are asking us all the time about SEO. The truth is, in the changing game of organic search, trying to keep up with Google and Bing and their sophisticated algorithms is nearly impossible. P.S – Don’t forget to optimize your meta data and... - [Five Trends in Commercial Real Estate Marketing](https://bluetext.com/blog/real-estate-marketing-trends/): In the massively competitive real estate industry, companies can gain serious strategic advantage from modernizing their marketing tactics to take advantage of new strategies and tools that are impacting how they communicate with customers and... - [If Your Website Isn’t Mobile-Friendly, You May Soon Be Facing “Mobilegeddon”](https://bluetext.com/blog/mobilegeddon/): While it might seem like a bad movie plot, websites that aren’t friendly to mobile devices are about to be in for a rude awakening. In late February, one of Google’s top webmasters announced in a blog post that the dominant search engine was... - [Bluetext Collaborates with CSC to Launch Its New Global Website](https://bluetext.com/blog/cscwebsitelaunch/): This week, just in time for its Global Sales Conference in Orlando, Bluetext client CSC (NYSE: CSC) launched its redesigned, fully responsive website. This was an incredible collaboration that the Bluetext team is so . We are very proud of our... - [Sneak Preview: Digitally Advancing the Customer Journey: The CSC Approach](https://bluetext.com/blog/mamspreview/): The Mid Atlantic Marketing Summit is greater Washington’s largest annual symposium of thought leaders in marketing. The theme will focus on emerging technologies and trends in marketing communications. If you can’t make it but are interested in... - [Are Digital Marketing Tools Making You Too Tactical?](https://bluetext.com/blog/are-digital-marketing-tools-making-you-too-tactical/): Tactical is a great word…if you are in law enforcement or the military. As a digital marketer, however, tactical has come to imply – fairly or unfairly – a lack of strategy, creativity and inability to grasp how day-to-day activities fit into the... - [Seeing the Government Buyer As Human](https://bluetext.com/blog/government-buyer/): During my younger days I was fortunate enough to cut my teeth in the public sector at powerhouse Washington radio station WTOP, and was part of the launch of FederalNewsRadio. During that part of my career, I was lucky to be able to work with... - [Hurling Your Brand To The Next level](https://bluetext.com/blog/hurl/): This is part 1 of a 5 part series by Bluetext about innovation in marketing and communications. Before hurling yourself into a production and budget battlefield to get that amazing video shot for your next campaign or brand asset, marketing... - [Bluetext Buzz Lounge featuring Joe Payne, former CEO and Chairman of Eloqua (Oracle CRM)](https://bluetext.com/blog/bluetext-buzz-lounge-featuring-joe-payne-former-ceo-and-chairman-of-eloqua-oracle-crm/): Former Eloqua CEO Joy Payne tells Bluetext’s Buzz Lounge that 2015 is the year for sales and marketing to work closely together to fully understand the buyer’s journey in order for marketing to develop the best content for every step of the... - [Bluetext Buzz Lounge featuring Charlie Reverte, GM of AddThis](https://bluetext.com/blog/buzz-addthis/): AddThis GM Charlie Reverte calls 2015 the year of the personal web. He talks with Bluetext’s Buzz Lounge about the move to personalized web sites across the internet, making the web personal for individuals while generating more revenues for web... - [Are B2B and B2G firms missing the biggest video traffic explosion in history?](https://bluetext.com/blog/are-b2b-and-b2g-firms-missing-the-biggest-video-traffic-explosion-in-history/): When it comes to where a brand should spend its video ad dollars, YouTube has long been the go-to destination. With more than 3 billion video views per day, content producers direct the majority of its efforts here – and unsurprisingly the... - [Immersive Executive Experiences Take Web Design to the Next Level for B2B and B2G Brands](https://bluetext.com/blog/immersive-executive-experiences-take-web-design-to-the-next-level-for-b2b-and-b2g-brands/): For several companies, the new HTML5 and video based immersive executive experiences Bluetext has been creating are delivering amazing results. For example CSC (Fortune #175) is seeing this experience as #1 out of 12,000 website pages in its... - [Time and Effort Put Into SEO Reaps the Rewards. 1200% Rewards!](https://bluetext.com/blog/seo/): The Challenge: A leading scientific association came to Bluetext with a unique challenge. The association’s goal was to drive higher click-through-rates (CTRs) for its core web properties without altering the front-end design of each site before... - [The Key to Good SEO Results: The User Experience](https://bluetext.com/blog/user-experience-key-good-seo-results/): Google has done it again. It has quietly released yet another tweak to its search engine that will have a dramatic impact on how a company’s website performs when viewers are searching. That’s what Google likes and rewards in the race for page... - [Six Key Questions When Embarking on a Rebrand](https://bluetext.com/blog/rebrand/): We get a lot of requests from companies of all sizes looking to “rebrand.” These requests can range from changing some colors and messaging, to completely overhauling a brand and website to address a new market or opportunity where the current... - [Brand should be spelled P.A.I.D.](https://bluetext.com/blog/paid/): Branding is no different than any other business investment. In the end, it comes down to return on investment. Lets talk about your brand and how we can help. - [Mobile Apps: A Gusher of Marketing Dollars](https://bluetext.com/blog/mobile-apps-a-gusher-for-marketing-dollars/): Since my last post was on “Mobile First” I thought it might make sense to opine on mobile marketing…specifically mobile apps where Bluetext has waded deep into the water this summer. While we are all waiting for mobile browsing to overtake... - [SEO vs Social Media…Where is The Bread Buttered?](https://bluetext.com/blog/bread/): Last week some very interesting data came out of Parse.ly, an analytics firm which collects data for 400 digital publishers including Conde Nast, Reuters, Mashable, and The Atlantic. The headline is that, as of June 2015, Facebook is driving more... - [Is DC Tech Media Dying…Or Transforming?](https://bluetext.com/blog/is-dc-tech-media-dyingor-transforming/): Back in 2006, I had a conversation with Washington Post Magazine columnist Gene Weingarten, one of my favorite humorists. If you’ve ever happened upon his column, you know that he’s not exactly an admirer of public relations professionals or... - [Website Personalization: Four Tips For a Better User Experience](https://bluetext.com/blog/website-personalization-four-tips-better-user-experience/): If anyone is looking for a strong example of the impact of website personalization, they don’t need to look any further than this year’s redesign of ESPN.com. ESPN’s move shouldn’t come as a surprise—after all, most enterprises redesign their... - [If a Tree Falls in the Forest...](https://bluetext.com/blog/tree/): “ If a tree falls in a forest and no one is around to hear it, does it make a sound?” The age old philosophical question that actually has a lot of applicability to modern marketing. The truth is that the best marketing campaign with the perfect... - [Surveying the Field: a Brand Primer for Market Research](https://bluetext.com/blog/surveying-field-brand-primer-market-research/): we are frequently approached by organizations who are questioning the strength and positioning of their brand. They sometimes feel that their brand is getting stale, or that their service and solutions offerings no longer match up to the... - [Marketing and Advertising Takeaways from Trump’s Victory](https://bluetext.com/blog/marketing-advertising-takeaways-trumps-victory/): Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The phrase “talking turkey” has an interesting history, with... - [Top Defense Marketing Agencies Know – Brand Domination Is Won on the Digital Battlefield](https://bluetext.com/blog/top-defense-marketing-agencies-know-brand-domination-won-digital-battlefield/): If the incoming administration is aligned on anything its increased U.S. security – both at home and abroad. Your path to brand – and market – domination begins and ends on the digital battlefield – the time to start preparing is now. - [Top Marketing Firms Know – It’s Time to Dip Your Toe Into the Domain of .CO](https://bluetext.com/blog/top-marketing-firms-know-time-dip-toe-domain-co/): Over the past dozen months, Bluetext has renamed about the same number of brands – some as large as a global spinoff of GE – others the up and comers that challenge them. Despite our counsel to open the naming process to a broader range of TLDs,... - [Website or a Digital Platform? Building for the Future](https://bluetext.com/blog/cms/): Download the Bluetext Guide to Building for the Future. With technology advancing the landscape of digital marketing so rapidly and personalization driving more and more customer interaction, organizations are accelerating their deployment of... - [10 Signs You Are Doing Marketing Right](https://bluetext.com/blog/10signs/): It is not hard to quickly discover, when sitting down with a client or prospect, when they feel that they are not executing efficiently. A few simple questions and they get that look indicating that they know they need help. Please feel free to... - [Social Media Trends For Marketers to Watch in 2017](https://bluetext.com/blog/five-social-media-trends-2017/): Leading digital marketing agencies like Bluetext work in social media everyday for both our clients, and we see firsthand the social media trends that impact the market. The reality is that social media evolves more quickly than any brand could... - [SXSW…by way of Pennsylvania Avenue](https://bluetext.com/blog/sxswby-way-pennsylvania-avenue/): It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the case right now with President Donald Trump. South By Southwest, which is currently underway, used to be... - [Top Digital Agencies Know: Smart Content Strategy Drives a Great User Experience](https://bluetext.com/blog/top-digital-agencies-know-smart-content-strategy-drives-great-user-experience/): In its simplest form – content strategy is broadly defined as the plan for the creation, delivery and governance of useful and usable digital content that meets the business objectives of your company. User experience – on the other hand – is... - [With MarTech, CMOs Must Get Hands Dirty](https://bluetext.com/blog/martech-cmos-must-get-hands-dirty/): Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some operate at the 10,000-foot level, focused on cultivating new business, shaping the agency... - [Generation Z Research Report: Online Advertising Agencies Are Struggling To Pick The Right Social Media Platform](https://bluetext.com/blog/gen-z/): Digital marketers are struggling mightily to understand how to reach consumers and prospects across social media. A platform that looks like the dominant king one day may quickly slip behind in new adoption and usage. Give us a call and see how... - [Digitally Mature Organizations Invest In Analytics](https://bluetext.com/blog/digitally-mature/): Successful digital marketers are constantly evaluating where to put their resources, and how to measure the programs they are funding in terms of lead generation and sales. Digitally mature enterprises go one step further– They put their money... - [Top Digital Agencies Know - Its Time to Leverage AI to Humanize UX](https://bluetext.com/blog/top-digital-agencies-know-time-leverage-ai-humanize-ux/): User experience (UX) as defined by Wikipedia involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction... - [Why CMOs Should Take Hard Look at Account-Based Marketing (ABM)](https://bluetext.com/blog/cmos-take-hard-look-account-based-marketing-abm/): The lunch options surrounding our offices are, shall we say, limited. Perhaps this is one reason the line for Sweetgreen during peak lunch hours can run a solid twenty-minute wait. We can help! - [Top Digital Branding Agencies Know – It's All About the Experience…](https://bluetext.com/blog/top-digital-branding-agencies-know-experience/): The visual elements of a brand’s identity are the most immediately recognizable form of brand expression – subconsciously communicating brand message, tone and personality – in less than an instant. After that – it’s all about the experience.... - [Association Membership Marketing - Fighting Content with Content](https://bluetext.com/blog/association-membership-marketing-fighting-content-with-content/): In their drive to attract, engage, recruit and ultimately retain new members, Association marketers are facing added competition not just from other trade associations, increasingly they are being squeezed by for-profit commercial businesses that... - [Who’s on First? Why Personas Matter in Federal Marketing](https://bluetext.com/blog/personas/): So, you want to sell to the federal government? Good. But like all marketing, it doesn’t just start with the what, it starts with the who! - [We Are a Top Washington, D.C. Website Design Agency Focused on Drupal Development...](https://bluetext.com/blog/we-are-a-top-washington-d-c-website-design-agency-focused-on-drupal-development/): We provide deep drupal development best practices with unique creativity and strategy to drive success for our clients. Through discovery, our drupal developers and product managers create the perfect project plan aligned to your goals. Plus, we... - [Top Digital Agencies Know – The 5 Most Critical Steps to Preserve SEO Equity During a Rebrand](https://bluetext.com/blog/five-critical-steps-preserve-seo-equity-rebrand/): we know that branded name searches are the most common way potential customers, partners, prospective employees and investors will find you online. We also recognize that a change in name and brand identity can be critical components to growth... - [Streaming Content: Jason Siegel on "Boom Bust: Unplugged"](https://bluetext.com/blog/boom/): The battle is in full force on who wins and who loses in the new world of streaming content. It’s not just about consumers who want more choices and are not happy with the bundled offerings they now pay for. Contact me to discuss this, or if you... - [Data, Data on the Wall](https://bluetext.com/blog/data-data-wall/): In the arena of top marketing firms, data-driven marketing seems like the key buzzword of the past few years. In fact, it’s no passing fade. Give us a call and see how Bluetext can help. - [PR Terms to Avoid](https://bluetext.com/blog/pr-terms-avoid/): Top PR agencies know that words really do matter. That’s why crafting pitches that will grab a reporter’s attention but not disappoint, confuse or otherwise lose their interest is essential to a successful campaign. Contact us. - [Five Recommendations for an Effective Public Sector PR Program](https://bluetext.com/blog/five-recommendations/): It has been a tremendous first half of the year for Bluetext across many fronts. We have won many exciting new projects, landed some very interesting clients, added some awesome staff, and taken on and won against some stiff competition. We would... - [Six Steps for Designing a Great Association Website](https://bluetext.com/blog/six-steps-for-designing-a-great-association-website/): Today, a website is the front door to your association, and every effort must be made to deliver a powerful user experience for current and prospective members. Your digital platform must be modern and intuitive. If a user does not have a great... - [A Top Branding Agency’s Simple Guide to New Top-Level Domains](https://bluetext.com/blog/top-branding-agencys-simple-guide-new-top-level-domains/): As more and more brands enter digital maturity, new top-level domains (TLDs) are becoming available for registration. Previously, only generic domain names and country code domains were available for use, such as .com, .net, .us, .ca, etc.... - [PR Terms to Avoid, Part 2](https://bluetext.com/blog/pr-terms-to-avoid-part-2/): A few weeks back, I posted a blog about over-used PR terms to avoid. Needless to say, that post generated lots of responses and even a clever email from an old colleague that tried to use all them in one friendly note to me. Contact us. - [Is Your Marketing Firm Recommending What is Next?](https://bluetext.com/blog/whatisnext/): As digital marketing evolves and new channels emerge to target business, consumer and government audiences, the pressure is on marketing firms to push clients into waters that are sometimes deep and potentially un-chartered. Let’s face it…another... - ["Selling" Integrated Marketing](https://bluetext.com/blog/selling-integrated-marketing/): Assumptions can be a dangerous thing. Often, sales, marketing and PR teams make assumptions that not only undermine integrated marketing efforts, but the viability of the business itself. Everyone company’s definition of “integrated” is... - [4 Ways Thought Leadership Can Boost Your B2G Sales](https://bluetext.com/blog/4-ways-thought-leadership-can-boost-b2g-sales/): Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading government marketers – including some of our own clients. As part of her... - [Top Drupal Developers Talk: Drupal 8 Render Caching](https://bluetext.com/blog/drupal-8-render-caching/): What is Render Caching? Have you ever found yourself asking the question “Why are my changes to my twig template not showing up?” or “Why do I have to clear my cache every time I make a change to a preprocess function?”. Render Caching for Drupal... - [Best Marketing Creative Agencies Predict 2018 Through The Lens of Some Classic Hip Hop Songs](https://bluetext.com/blog/best-creative-2018/): Whether you work with B2B Marketing Agencies, B2C Digital Agencies, or the any of the Top North America Agencies, 2018 will drive more innovation and change. Here are my predictions of what top brands, challenger brands, and startup brands should... - [A Top Branding Agency's Top Tip: Designing a Future-Proof Style Guide](https://bluetext.com/blog/top-branding-agency-style-guide/): As every top branding agency knows, the brand style guide is a key component in a brand’s visual identity. It sets out how brand elements, including color palette, imagery, iconography, and layout should be incorporated into every piece of... - [Still on Drupal 6 (or 7)? Time to Migrate to Drupal 8 Now](https://bluetext.com/blog/migrating-drupal-6-to-drupal-8/): Are you still on Drupal 6? Whether you operate a blog, a small business page, or a large corporate website, if you are still operating on Drupal 6 it is past time for you to consider upgrading your operations. Contact Us – We would be happy to help! - [Five Reasons to Hire a Top Branding Agency](https://bluetext.com/blog/top-branding-agency/): Hiring a top branding agency can be stressful. We know from our clients and from top corporate CMOs that making the decision to bring on an outside firm in the first place – let alone deciding which firm to bring on, is a major decision. Learn... - [Digital Strategy: Is Your Brand Prepared for the End of Net Neutrality?](https://bluetext.com/blog/net-neutrality/): The plan by the new chairman of the Federal Communications Commission to end the net neutrality regulations developed by the previous Administration is generating intense response across social media as well as news coverage. Whatever the outcome... - [Great PR Results: Weather Channel Features Bluetext Client OnSolve's CEO](https://bluetext.com/blog/great-pr-results/):    Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to contribute expertise to breaking news events, whether it is a... - [2018's Most Important Digital Marketing Trends](https://bluetext.com/blog/2018-digital-marketing-trends/): It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. Contact us Today! - [Rebrand Leads to Big Acquisition](https://bluetext.com/blog/rebrand-acquisition/): Many companies turn to Bluetext for a rebrand to increase visibility and market share, to better compete against other major challengers, and to enter new markets with a compelling message. In the case of some of our clients, the goal is to... - [User-Experience Web Design: Top Tips for 2018](https://bluetext.com/blog/user-experience-website-design/): User experience and personalization was the top trend for website development, and it will continue to be for 2018. Designing and executing the best architecture for a website engagement and conversion, while offering the right content at the... - [B2B User Experience Website Design The Top Priority For 2018](https://bluetext.com/blog/b2b-user-experience-website-design/): In the avalanche of 2018 predictions for marketing teams, one that should be among the top is the need for B2B user experience website design. In the consumer sphere, user experience has a big headstart. See how Bluetext can help deliver a... - [M&A: 4 Keys for a Successful Rebrand](https://bluetext.com/blog/ma-4-keys-rebrand/): Here at Bluetext, we’ve seen our share of M&A’s. One of our first big assignments, when we launched the agency seven years ago, was to relaunch ITSolutions – a roll-up of nine separate IT government contracting firms – into a new unified entity... - [B2B Website Design - More Best Practices](https://bluetext.com/blog/b2b-website-design-more-best-practices/): B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In a recent blog post , we offered some of the best practices for developing an... - [Part 1: Migration Setup & Mappings - A Developer's Walkthrough of the Drupal 8 Migrate Module](https://bluetext.com/blog/part-1-migration-setup-mappings-developers-walkthrough-drupal-8-migrate-module/): About Drupal 8 Migrate The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal easier. The migrate module takes advantage of the... - [Part 2: Working with Processors – A Developer’s Walkthrough of the Drupal 8 Migrate Module](https://bluetext.com/blog/part-2-working-processors-developers-walkthrough-drupal-8-migrate-module/): In previous posts, we have provided tips and tricks for a successful Drupal migration from earlier versions of the content management system to the latest Version 8. In this installment of our series, we will talk about the Drupal 8 Migrate... - [Google Ad Muting: Marketers Need Not Be Scared](https://bluetext.com/blog/google-ad-muting/): Google recently updated its ad muting tools to give users even more controls over ads that auto-play in your feed. In its blog post announcing this capability, Google reiterated its commitment to transparency and control over a user’s own data.... - [Determining the Right Apporach for a Migration](https://bluetext.com/blog/website-migration/): Website migration – whether to a new version of your content management system or to an entirely new platform – is among the most stressful projects for an enterprise, one that will challenge the team on every assumption and analytics they have.... - [Do You Have the Right Content Marketing Strategy?](https://bluetext.com/blog/innovative_content_marketing/): Content marketing is one of the best ways to drive target audiences to your website and to get into your sales funnel. A key question to ask is whether you you have the right content marketing strategy to drive organic search and grab attention... - [It's All About the Content - Drupal 8 Core Initiatives](https://bluetext.com/blog/drupal-8-initiatives/): WordPress and Drupal have been the leading open-source content management systems for the past 8+ years. During this time, both platforms have created strong reputations for themselves. See how Bluetext can help! - [Marketing Analytics: A Top Trend in 2018](https://bluetext.com/blog/marketing_analytics/): Marketing analytics may seem like a dry topic, but there’s an old adage in marketing communications: If you can’t measure it, you can’t manage it. With the advent of digital marketing, online outreach, marketing automation, and digital media,... - [Digital Marketing: Top Tips for Q2 2018](https://bluetext.com/blog/digital-marketing/): As the first quarter of 2018 comes to a close, it’s a good time for a pitstop to assess your digital marketing strategy and make tweaks and adjustments for the upcoming months. Based on what we’re seeing in the market and what we’re learning from... - [Drupal 8 Critical Security Release - March 28th 2018](https://bluetext.com/blog/drupal-8-critical-security-release-march-28th-2018/): If you are not already aware, and, more importantly, have not already upgraded, on March 28, a critical security update was released for all versions of the open source Drupal content management system platform. The vulnerability was rated as a... - [Drupal 8 Core Updates: A New Path Forward](https://bluetext.com/blog/drupal-8-core-updates-new-path-forward/): Drupal 8 has made significant improvements in standardizing its upgrade path. Gone are the days where an upgrade would require a full site rebuild and migration. Contact Us! - [For a Private Equity Rebrand, Focus Client Less on Words, More on Visual Impact](https://bluetext.com/blog/top-branding-agencies-must-focus-client-attention-less-words-visual-impact/): When undertaking a branding process for a new or just-acquired company, many Private Equity clients are desperate to create their new logo and consider it a project complete. Yes, the logo is critical. Contact us. - [Top Digital Agencies Know: When it Comes to Website Design - Speed Matters](https://bluetext.com/blog/top-digital-agencies-know-comes-website-design-speed-matters/): Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait an extra millisecond for your homepage to load. In addition to providing a... - [A Strong Brand Strategy for Private Equity Acquisitions](https://bluetext.com/blog/private-equity-acquisitions/): Private equity firms are constantly in need of developing a new brand for their acquisitions, often including a new name, look, logo, and visual identity, along with a website and a go-to-market strategy to launch into the market. Along with... - [Is Your Brand Distinctive and Does It Stand Out in the Crowd?](https://bluetext.com/blog/distinctive-brand/): A Private Equity acquisition that creates a new entity requires a distinctive brand that conveys value and stands out in the crowd. This is particularly true for newly acquired companies that need to quickly and effectively establish a credible... - [Four Top Branding Tips for Your Trade Association Marketing Mix](https://bluetext.com/blog/top-branding-tips-trade-association-marketing-mix/): In a crowded marketplace for trade and membership associations, keeping up with the top new marketing and branding trends is essential. Here are four top branding tips worth adding to your trade association marketing mix. Download Our Free eBook... - [Trade Association Marketing: It's All About the Content](https://bluetext.com/blog/trade-association-marketing-content/): In their drive to attract, engage, recruit and ultimately retain new members, Association marketers are facing added competition from more than other trade associations. Increasingly, they are being squeezed by for-profit commercial businesses... - [Trade Association Marketing: Your Website is Your Front Door](https://bluetext.com/blog/trade-association-marketing-website-front-door/): Today, a website is the front door to your association, and every effort must be made to deliver a powerful user experience for current and prospective members. Your digital platform must be modern and intuitive. Contact us Today to Discuss Trade... - [Digital Marketing Trends 2018: Mid-Year Update](https://bluetext.com/blog/digital-marketing-trends-2018/): We’re now halfway through the year and it’s time to check in on some of the top digital marketing trends that we’re seeing for the second half of 2018. The past two years have seen a near-universal transition to digital marketing strategies being... - [The Foundation for an Effective Content Strategy](https://bluetext.com/blog/build-effective-content-strategy/): The term “Content Strategy” may be one of the mosts misunderstood concepts in the marketing industry. One of the reasons is that there are many different definitions for the term, not to mention that most agencies, organizations, and even core... - [Government Contractors: Four Marketing Tips for the Federal Buying Season](https://bluetext.com/blog/government-contractors/): Technology and defense companies who include the public sector as an important market view mid-summer as their time to get busy. For marketing to the Federal government, whose fiscal year begins October 1, we call this the “buying season,”... - [The Federal Buying Season: Elements of a Successful Marketing Campaign](https://bluetext.com/blog/federal-buying-season/): The Federal government Buying Season is right around the corner. That means that any company that has the technology to help government agencies meet their mission requirements needs to start getting in front of those buyers quickly. Learn how... - [August 1st 2018 - Drupal 8 Moderate Security Release](https://bluetext.com/blog/drupal-8-moderately-critical-security-release-august-1/): A Public Service Announcement was released on July 30th, 2018, announcing a moderately critical security update to Drupal Core. This update is not part of the normal Drupal Core security releases but was deemed important enough to release the... - [Website Design: Four Steps to Visual Richness](https://bluetext.com/blog/website-design-visual-richness/): We often get requests from clients to upgrade not just the user experience for their websites, but also the website design to ensure a rich visual experience that will separate them from their competitors. This is not an idle request. Learn how... - [Selling to the Federal Government? The Spending Floodgates Are About to Open](https://bluetext.com/blog/selling-federal-government-spending-floodgates-open/): If you’re a brand that sells and markets to the Federal agencies, the floodgates are about to open. Because of the Appropriations bill that was signed into law earlier this year, Federal agencies have $140 billion more than they thought they... - [5 Reasons to Upgrade your Content Management System](https://bluetext.com/blog/5-reasons-to-upgrade-your-content-management-system/): Has your CMS become a drag on your organization? One of the most frequently-asked questions we get in conversations with clients is, “Should I upgrade my Content Management System?”. Contact Us Today! - [Akamai Selects Bluetext to Help Protect State Election Systems](https://bluetext.com/blog/akamai-selects-bluetext/): With the national mid-term elections fast approaching, state government election officials at every level are scrambling to assess their system’s vulnerabilities to hacking or other interference, with the goal of protecting those systems from all... - [Acquia Names Bluetext as Finalist in Annual Website Design Awards](https://bluetext.com/blog/acquia-names-bluetext-finalist-annual-website-design-awards/): Acquia, the leading hosting and support company for Drupal open-source content management systems, has named Bluetext as a finalist in its 2018 awards for best digital marketing firms and website design. Acquia chose Bluetext for its work with... - [More Insight to 2018 Acquia Engage Awards](https://bluetext.com/blog/insight-2018-acquia-engage-awards/): As we recently wrote, Bluetext has been selected as a finalist for the 2018 Acquia Engage Awards in the category of “Lightning in a Bottle” . The Acquia Engage Awards recognize the world-class digital experiences that organizations are building... - [Top Marketing Firms Take a Disciplined Approach to Digital Campaigns](https://bluetext.com/blog/top-marketing-firms-disciplined-approach/): Our association clients often ask us what our process is for developing digital campaigns that will deliver the best results, whether that’s awareness for their brand or attendance for their conferences and events. Top marketing firms understand... - [Top Marketing Firms Invest in Creative for Digital Campaigns](https://bluetext.com/blog/top-marketing-firms-invest-in-creative/): In our previous blog post, we discussed how top marketing firms take a disciplined approach to digital campaigns in order to measure, analyze, and optimize results throughout the campaign. In this post, we will talk about our process of how top... - [Using Audience Segmentation to Drive Success](https://bluetext.com/blog/audience-segmentation/): In previous posts, we’ve discussed some of the components that top marketing firms know make a successful marketing campaign. In this post, we’ll explore why audience segmentation is so important to a campaign’s success, and how top marketing... - [Mantech Elevates Its Brand & Transforms its Online Presence](https://bluetext.com/blog/mantech-blog/): ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government marketplace. Click... - [Five Tips for Finding a Top Branding Agency](https://bluetext.com/blog/top-branding-agency-3/): If 2018 saw significant changes to how technology is leveraged for marketing, 2019 is certainly going to be just as transformative, and just as challenging. So as we enter the fourth quarter of 2018, every organization from global enterprises to... - [Top Marketing Trends 2019 Part 3: Website Design](https://bluetext.com/blog/top-marketing-trends-website-design-3/): As part three of our Top Marketing Trends 2019 series, with this post, we are focusing on the look and usability of one a brand’s most valuable marketing and revenue asset – the website. Here are our top website design trends for 2019, culled... - [Top Marketing Trends 2019 Part 4: Digital Media Campaigns](https://bluetext.com/blog/top-marketing-trends-digital-media/): For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. Privacy, transparency, and confidence will have a significant impact on how... - [Top Marketing Trends 2019 Part 5: Branding](https://bluetext.com/blog/top-marketing-trends-digital-branding/): No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone and personality it conveys. They all can play a large role in how it is perceived and... - [Top Marketing Trends 2019 Part 6: Public Relations](https://bluetext.com/blog/top-marketing-trends-public-relations/): For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was once universally recognized as the bread and butter for... - [The Rise of the Chief Innovation Officer: Bringing Digital Innovation to the C- Suite](https://bluetext.com/blog/the-rise-of-the-chief-innovation-officer/): A new trend in progressive enterprise organizations is the rise of the CIO. No, not the Chief Information Officer, but the Chief Innovation Officer, charged with ensuring that idea-driven companies produce both customer-facing products and... - [Michael Quint](https://bluetext.com/blog/michael-quint/): Michael is one of the founding partners of Bluetext, and he currently serves as co-president and chief strategy officer. He has spent his career working with companies ranging from start-up to global industry leaders to help them achieve their... - [LinkedIn Gets Engagement Right!](https://bluetext.com/blog/linkedin/): Our apologies to Samuel Taylor Coleridge, but in today’s social media landscape, it often feels like, “Content, content everywhere and not an engagement to be found!” That certainly seems true on a wide range of social media platforms, including... - [Public Relations: How Journalists and PR Specialists can Improve the Media Landscape](https://bluetext.com/blog/public-relations-landscape/): It’s no question that the American media landscape has gone through growing pains in the past few years. From “fake news” allegations that branched from the 2016 general election to the decline of print sales , it’s safe to say that the... - [Association Marketing & Branding: PLASTICS Selects Bluetext as Global Show AOR](https://bluetext.com/blog/association-marketing-plastics/): Bluetext, a leader in association marketing, is . NPE2021 is the industry’s largest and most influential plastics trade event and is held every three years in Orlando. Learn how Bluetext can help with your association marketing, brand, and... - [Branding: Finding the Right Agency for Your Organization](https://bluetext.com/blog/finding-top-branding-agency/): Finding the right top branding agency for your organization is not an easy task. In fact, it can be quite stressful. Learn how Bluetext can help. - [Public Relations: 4 PR Tips to Improve Your Media Relationships](https://bluetext.com/blog/public-relations-4-relationship-tips/): Securing the attention of journalists and editors in the modern media landscape is becoming increasingly difficult as journalists are busy with tighter deadlines, lower budgets, and more news to cover than ever before. According to the US... - [Public Relations Media Outreach: 4 Ways to Edit Your Pitch](https://bluetext.com/blog/public-relations-media-outreach/): It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact, both an art and a science. While rethinking your approach to public relations media... - [Digital Agency Bluetext Earns Prestigious Google Partner Certification: Why That’s Good for Our Clients](https://bluetext.com/blog/bluetext-earns-google-partner-certification/): Bluetext is . We know what that means for Bluetext and our role as a top digital marketing agency: We have multiple members of our team who are now certified in Google AdWords, one of the more important tools for digital marketing. it means... - [Search Engine Optimization 101: What You Need to Know About SEO](https://bluetext.com/blog/seo-basics/): We’ve all heard of SEO – but what exactly is it? And how do you achieve “good” SEO? Digital marketing agencies are experienced and skilled at selecting organic keywords that will be both effective and realistic. - [Top 5 Things You Didn’t Know About SEO](https://bluetext.com/blog/5-things-you-didnt-know-about-seo/): Content marketing companies consistently stress the importance of SEO. However, the world of SEO can be tricky to navigate, especially since it is not always easy to understand what it is . When launching a new campaign or just updating older... - [Paid versus Organic SEO](https://bluetext.com/blog/paid-versus-organic-seo/): Do you remember when you used to have to consult books and encyclopedias for the answers to your questions? Just over 20 years ago, you had to reference the yellow pages to find a marketing agency. See how Bluetext can help improve your SEO » - [Top 5 Reasons to Hire a Leading Web Agency](https://bluetext.com/blog/hiring-web-agency/): According to a recent study, 48% of people believe website design is the leading factor in a company’s credibility . Based on this assumption, it’s clear that having a professional website is incredibly important. To learn more about our... - [FWA Judge Announcement](https://bluetext.com/blog/fwa-judge-announcement/): Bluetext is honored to announce that Creative Director and Co-Founder Jason Siegel has been named a Judge for The FWA website awards, one of the oldest and most prestigious awards programs for website design in the industry. First launched in... - [Top Trend to Watch in 2020: Video Advertising](https://bluetext.com/blog/2020-video-advertising/): It’s no surprise that v ideo has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that is relevant to your specific interests. Find out how Bluetext has leveraged video ads in... - [Marketing in the Time of COVID-19](https://bluetext.com/blog/covid19/): “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal government. Since then, we’ve gotten the same question in some form by... - [Marketing in a New World (Part 3 of 5)](https://bluetext.com/blog/marketing-in-a-new-world3/): As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. See how Bluetext can help deliver a... - [To Gate or Not to Gate: The Do's and Don'ts of Gated Content](https://bluetext.com/blog/gated-content/): It’s rare for a business to offer its services for free. The phrase “there ain’t no such thing as a free lunch” reigns true in most industries and all business decisions. If you have your thought leadership on fleek from a UX/UI, SEO, and CMS... - [Best Practices for Navigation Design with the User in Mind](https://bluetext.com/blog/navigation-design-with-the-user-in-mind/): Always keep in mind: your website is the first impression that users will get to see what it’s like to do business with you. Just like you would put on a clean suit for a pitch, put on your best interface on your website. Bluetext can help. - [Virtual Events: Behind the Scenes of Citrix Boot Camp – Part 2](https://bluetext.com/blog/citrix-boot-camp-2/): Read Part 1 of our Behind the Scenes of Citrix Boot Camp here . After a tight two-and-a-half-month turnaround, the teams had done it – Citrix Boot Camp: Build a Ready-for-Anything Network was a success! Contact Us! - [5 B2G PR Strategies For Mergers & Acquisitions](https://bluetext.com/blog/5-b2g-pr-strategies-for-mergers-acquisitions/): Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT service providers. You would be hard-pressed to find a tech... - [Humanizing Your Website Home Page](https://bluetext.com/blog/humanizing-your-website-home-page/): Establishing a personal connection between your business and the customers you serve is one of the most critical elements of a successful marketing strategy. From tailored social media posts to targeted ad campaigns, companies will pour swathes... - [Brand Marketing in the Age of Machine Learning](https://bluetext.com/blog/brand-marketing-machine-learning/): New year, same buzzwords. We’re all familiar with the phrase “machine learning”, but finding a practical application for it that supports your business model is another story. To learn more and see how Bluetext can partner with you in that... - [Forest America: A Dynamic and Engaging Site For Advocacy and Recruitment](https://bluetext.com/blog/forestamerica/): The landowners of America?? working private forests had a large challenge: Few people outside the forest landowners community understood how private forests were different from Federal and state-owned forests, how their landowners were managing... - [The Time To Get Responsive With Your Web Design Is Now](https://bluetext.com/blog/the-time-to-get-responsive-with-your-web-design-is-now/): Everywhere you turn, people are talking about responsive design. It is a critical website solution for providing your customers and prospects a seamless experience across all devices and making it easy for you to manage one web infrastructure.... - [Numbers Do Matter](https://bluetext.com/blog/numbers-do-matter/): Numbers Do Matter If the recent election results tell us anything it’s that numbers do matter, at least when it comes to public opinion. Whether one side or the other chooses to believe them, the polls proved to be extremely accurate in... - [GEORGIA-PACIFIC SEES THE FOREST FOR THE TREES.](https://bluetext.com/blog/gp/): Georgia-Pacific turned to Bluetext to develop a campaign to most effectively share its approach for sustainable forestry in the United States. In the United States, the free market economy, private property ownership and a strong rule of law have... - [Adobe Captures the National Mall](https://bluetext.com/blog/adobegov/): Adobe needed a way to let government enterprise customers know that its more than 80 different products work seamlessly together. Bluetext created a 3-D modeled video using the Capitol Mall as a backdrop, showing a seamless transition between the... - [What digital marketers can learn from 'Xmas Jammies' video success](https://bluetext.com/blog/jammies/): By now, you may be one of the more than 13 million YouTube visitors who have viewed the clever, genuine yet very purposeful Xmas Jammies video, or saw it on any number of major broadcast outlets that picked it up. For marketing, creative, and PR... - [Catch Me if You Can…](https://bluetext.com/blog/catch/): From the second we wake up until the moment we fall asleep – our time and attention is dispersed across multiple screens, devices and media channels – this mass audience attention deficit disorder is further exacerbated by the fact that our... - [Positioning a Breakaway Brand for Global Expansion](https://bluetext.com/blog/sourcefire/): Sourcefire, one of the world’s leading security software enterprises, enlisted Bluetext to help it address numerous marketing and positioning challenges as it delivered a new generation of solutions in a crowded and competitive market. Our first... - [Branding through Visual Messaging](https://bluetext.com/blog/branding-through-visual-messaging/): we help many companies and organizations tell their brand stories through a family of imagery that delivers the message, attitude, and tonality for which marketing leaders are hungering. Our clients want a platform for their brand that they can... - [Bluetext Supports L-3 Communications on Major Contract Pursuit](https://bluetext.com/blog/the-power-of-partnership/): L-3 Communications, in partnership with Harris Corporation, hired Bluetext to help them pursue the Air Force’s $1B Satellite Control Network (AFSCN) Modifications, Maintenance & Operations (CAMMO) Contract. Air Force AFSCN is a critical... - [CSC: Delivering Innovation Together](https://bluetext.com/blog/csc/): In an effort to rally its thousands of sales and customer facing teams at its Global Sales Conference in Dallas in April 2014, CSC turned to Bluetext to conceptualize and deliver a brand launch video and interactive experience around the key... - [Forest America: A Dynamic and Engaging Site For Advocacy and Recruitment](https://bluetext.com/blog/forestamerica-2/): The landowners of America’s working private forests had a large challenge: Few people outside the forest landowners community understood how private forests were different from Federal and state-owned forests, how their landowners were managing... - [Is it Time to Up Your Landing Page Optimization Game? A Look into CSC Orchestrated Manufacturing](https://bluetext.com/blog/landingpages/): CSC turned to Bluetext to design and launch an industry-specific landing page around its approach to targeting the requirements of the manufacturing industry. CSC’s vision is called Orchestrated Manufacturing, and it represents an age where... - [Who Are They Getting Information From?](https://bluetext.com/blog/govdelivery/): In an era of budget cuts and dwindling resources, hundreds of government organizations are achieving real success and showing a measurable return on investment using GovDelivery’s communications platform to communicate their messages and... - [The “Consumerization” of B2B Marketing](https://bluetext.com/blog/consumerization/): An emerging trend across business-to-business marketing is its “consumerization.” As customer expectations shift and their buying habits change, businesses that sell and market to other businesses are stealing tactics from “businesses to... - [Bluetext Partners with CSC to Launch Virtual Briefing Center](https://bluetext.com/blog/briefingcenter/): Supporting CSC’s global digital brand team, Bluetext designed and built CSC’s Digital Briefing Center, a virtual experience where clients and CSC’s entire ecosystem can come to learn about CSC’s key technology conversations across its target... - [Blackphone, Powered by Silent Circle](https://bluetext.com/blog/blackphone/): Blackphone, powered by Silent Circle – the most secure solution in mobile privacy – launched earlier this year at the Mobile World Congress with such an overwhelming response to the user privacy features delivered by the phone’s state of the art... - [Brand Simplification - A Better Way To Engage](https://bluetext.com/blog/simple/): This is certainly not news, but the amount of information available to target customers continues to grow by the day. Researching issues that might seem obscure and unique means sorting through dozens if not hundreds of options, regardless of how... - [5 Ways Your Brand Can Effectively Leverage Celebrity Spokespeople](https://bluetext.com/blog/celebrity/): Whether it is a 12-year-old buying a new basketball shoe, a college student looking for a new smartphone, or an IT manager evaluating which cloud CRM tool to purchase on behalf of the company, there is no denying that each can be influenced in... - [9 Keys to an Effective Content Marketing Strategy](https://bluetext.com/blog/content-marketing/): Are you planning to integrate or upgrade your content marketing into your online marketing strategy? Not sure where to begin? One of the most effective ways to leverage that content is to employ a strong SEO strategy to incorporate keywords that... - [10 Ways to Critique Your Website and Your Digital Marketing for Inbound Leads](https://bluetext.com/blog/inbound/): Who doesn’t like inbound leads? The fruit of your content marketing labor is finally coming to bear. Make sure that you are modernizing your content and delivering it in new and unique ways. - [Four Ways To Differentiate Your Cyber Security Brand](https://bluetext.com/blog/cyber-security-month-four-ways-differentiate-cyber-security-brand/): It’s October. That means CyberSecurity Month. And you need to get moving fast, as the company just down the street is already thinking of their next move. - [Three Tips for Video Marketing: Curtains and Green Screens for a Better Result](https://bluetext.com/blog/video-marketing/): Video has become an essential element in nearly every integrated marketing campaign. Whether it’s to highlight a key executive or subject expert, capture a discussion that demonstrates leadership on a topic or issue, or provide a better... - [Six Real Estate Website Design Trends to Consider In Your Next Website Design](https://bluetext.com/blog/real_estate_website_design/): Real Estate marketing is a fast-paced and ever changing target, and we often see big trends come and go in how websites are designs. Many of the real estate centric web design trends we’ve seen in the last few years are still around, and more new... - [Marketing in a New World (Part 4 of 5)](https://bluetext.com/blog/marketing-in-a-new-world4/): As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. They also provide project management... - [Citrix: Rumble In The IT Jungle](https://bluetext.com/blog/citrix/): CITRIX TAKES ON ITS COMPETITION When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamificiation experience that pitted the two contenders against each other. The teaser video features the training regime of a real... - [Bloomberg Partners With Bluetext](https://bluetext.com/blog/bna/): Bloomberg BNA is one of top providers of legal information for attorneys, ranging from court decisions and legal filings to law review articles and news coverage that can affect a company or case. Bloomberg saw a huge opportunity to reach... - [Maximus Acquisition of Acentia Leaves Me a Little Teary Eyed](https://bluetext.com/blog/acentiamaximus/): When it was announced that Reston-based Maximus Inc. signed a definitive agreement to buy Acentia for $300 million, I must admit I got a little teary eyed. Here is a link to a testimonial from Todd following the successful rebrand effort –... - [Force 3 and Bluetext Partner on Rebranding](https://bluetext.com/blog/force3-rebrand/): Force 3 is one of the fastest growing network security services and solutions company servicing the Federal Government with revenues of more than one billion dollars annually. When it’s brand, messaging and website needed an update it turned to... - [5 Important Digital Marketing Data Points: Back Up or Shut Up](https://bluetext.com/blog/back-up-or-shut-up-5-important-marketing-data-points/): Working at a Washington DC digital agency that works with brands spanning the largest, most cautious Fortune 500 companies to the most speedy of start-ups disrupting every corner of Earth, we need to back up our creative and marketing... - [Bluetext gives birth to Ana-Vation.](https://bluetext.com/blog/ana/): As business grows, driving innovation can be challenging. Bluetext recently developed this mascot character to inspire one of our clients to drive innovation and promote an innovative spirit across its global client projects. Say hi! - [Is Your B2B Brand Missing The Sponsored Content Revolution?](https://bluetext.com/blog/is-your-b2b-brand-missing-the-sponsored-content-revolution/): If Jon Favreau’s character in Swingers met sponsored content at a bar a few years back and snagged its phone number, he might pin the number up on his calendar, but he would never call her. Ever. The bottom line for brands evaluating sponsored... - [Spider Chart, Spider Chart, Visualizes Whatever a Spider Can](https://bluetext.com/blog/spider/): Spider Chart, Spider Chart, Visualizes whatever a spider can Spins a chart, any size, Catches insights just like flies Look Out! Here comes the Spider Chart A spider chart plots the values of each category along a separate axis that starts in the... - [Bluetext Client NetWatcher Wins Best in Show at MSP World Conference in Las Vegas](https://bluetext.com/blog/bestinshow/): Earlier this year we began working with the developer of a product called NetWatcher which is designed to provide SMBs the same level of IT security as usually afforded only by large enterprises. Last week we launched the company at the MSP World... - [Six Critical Steps for a Successful Digital Advertising Campaign](https://bluetext.com/blog/sixsteps/): As businesses compete for the hearts and minds of prospective customers, there are some basic tenets of successful campaigns that must be followed. Especially in a technology b2b world where there is so much noise around products and solutions... - [Should Your CEO Host A Twitter Chat Or Reddit AMA?](https://bluetext.com/blog/should-your-ceo-host-a-twitter-chat-or-reddit-ama/): Consumers coach cyber monday 2015 ought to coach black friday recognized coach cyber monday and patronized coach handbags black friday their product black friday coach improve coach black friday their coach handbags black friday sales, this coach... - [Bigger is Not Always Better](https://bluetext.com/blog/bigger/): At Bluetext we do a lot of branding and website design. It is a service area where we have achieved a lot of success for clients across many industries, effectively helping them leverage their brand and visual identity to more easily achieve... - [The IoT Opportunity For Digital Marketers In 2016](https://bluetext.com/blog/the-iot-opportunity-for-digital-marketers-in-2016/): The team here at Bluetext will wind 2015 down with significantly more Internet of Things (IoT) domain expertise than when the year began. Several clients are playing a key role in shaping the future of this nascent technology – one that is sure... - [Five Digital Marketing Trends for 2016](https://bluetext.com/blog/five-digital-marketing-trends-for-2016/): What’s a year-end blog without trends for the next? At Bluetext, we want to make sure our clients are armed with the latest digital marketing best practices so they can continue to compete at the highest level in an increasingly digital... - [The Next Marketing Frontier – Bluetext to Leverage Google Cardboard to Bring Virtual Reality to the (Marketing) Masses](https://bluetext.com/blog/virtualreality/): A few months ago my partner Don Goldberg got a Google Cardboard viewer and was showing it off around the office but was not getting much of a rise out of the team. Maybe we all thought Virtual Reality was too far out there and the hype of Oculus... - [Don't Know Your Arse From Your Elbow About Virtual Reality? Don't Get Fired. Download our eBook: Bluetext's 2016 Digital Marketing Lingo - Virtual Reality Edition](https://bluetext.com/blog/vrlingo/): Sometimes it seems as if marketers are speaking their own language when you try to engage them in a Virtual Reality project to support your marketing, branding, or communications goals. From HMD to FOV to Judder, Virtual Reality jargon can be... - [Worried About Not Being Up on Latest Government & Public Sector Marketing Jargon? Don't Get Fired. Download our eBook: Bluetext's 2016 Government Lingo Edition](https://bluetext.com/blog/governmentlingo/): Do you feel out of touch with the latest digital government marketing jargon and worried that your bosses and co-workers might catch on? Maybe you’re new to the industry and trying hard to wrap your head around the myriad of acronyms and... - [Are You Falling Out of Touch With the Latest Technology Marketing Jargon? Don't Get Fired. Download our eBook: Bluetext's 2016 Technology Lingo Edition](https://bluetext.com/blog/technologylingo/): Do you have the feeling you’re falling out of touch with the latest technology marketing jargon and worried that your co-workers and bosses might catch on? In today’s ever-changing digital marketing industry, professional marketers, companies and... - [2016 Consumer Marketing: Let’s Get Digital](https://bluetext.com/blog/2016-consumer-marketing-lets-get-digital/): Apologies in advance if you now have the 1981 Olivia Newton-John classic stuck in your head for the rest of the day. If you live on the East Coast you have no doubt been getting “very physical” the past few days if you catch my snowdrift. They... - [Comedians In Cars Having Coffee: Mobile-First Video Design](https://bluetext.com/blog/comedians-in-cars-having-coffee-mobile-first-video-design/): One of the most popular video series anywhere right now is comedian Jerry Seinfeld’s “ Comedians In Cars Getting Coffee ,” where Jerry takes other comedians out for rides in classic cars, and then they get coffee. It sounds simple, but it’s very... - [Seven Key Steps to An Effective B2C Content Marketing Strategy](https://bluetext.com/blog/b2cmarketing/): Everywhere you turn people want to talk about content marketing. What platform are you using, what content are you pushing, what channels are you leveraging and what is the right cadence of distribution are all questions content marketers are... - [Non-Profit Coloring Book](https://bluetext.com/blog/non-profit-coloring-book-gated/): In the crowded and highly-competitive non-profit market, how do you differentiate your brand from your competitors? While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you can bring to... - [For B2B Marketers - It's Time to Get Personal](https://bluetext.com/blog/for-b2b-marketers-its-time-to-get-personal/): Perhaps the most critical component of the dozen or so enterprise websites Bluetext currently has in development is personalization. This shift in focus to personalized customer experiences is becoming increasingly important for B2B companies... - [Jason Siegel](https://bluetext.com/blog/jason-siegel/): Jason Siegel is a founding partner of Bluetext and his achievements in the digital and design arena have made him a highly sought after speaker and provided great exposure for him, his clients, and the Bluetext organization. He is widely... - [Brian Lustig](https://bluetext.com/blog/brian-lustig/): Brian Lustig possesses 17 years of experience running award-winning public and media relations campaigns and is a partner at Bluetext. He has established himself as one of the most trusted technology media relations practitioners, PR strategists,... - [What Do Adult Coloring Books Have to do with Smart Digital Marketing?](https://bluetext.com/blog/what-do-adult-coloring-books-have-to-do-with-smart-digital-marketing/): If you haven’t yet heard, adult coloring books are in. No, not coloring books with naughty drawings—these are designed for adults, using colored pencils and markers, with intricate designs and geometric patterns. Imagine what we can do for your... - [New Email Marketing Tools Offer CMOs “Persuasion Automation”](https://bluetext.com/blog/cmos-know-email-marketing-persuasion-automation/): I don’t know what happened with the supposed “do not call” list, but lately I’ve been bombarded with nonstop robocalls purporting to be from my credit card company. The friendly robovoice assures me right off the bat that, “there is nothing wrong... - [Google's Big App-etite](https://bluetext.com/blog/googles-big-app-etite/): In today’s mobile dominant world, app indexing is signaling the beginning of a seismic shift in the direction of search, and marketers need to pay attention. Google has been offering app indexing for over a year and its algorithm for mobile apps... - [Time to Make the Donuts...](https://bluetext.com/blog/donuts/): Time to Write My Blog…I Wrote My Blog…Time to Write My Blog Remember the iconic Dunkin Donuts campaign from the early 80s featuring Fred the Baker? What a classic campaign. I think it will make them think twice and find that extra 30 minutes each... - [A Few Tips to Boost B2B Social Media ROI](https://bluetext.com/blog/tips-boost-b2b-social-media-roi/): As most anybody reading this post already knows, the marketing challenges faced by B2B organizations in an increasingly content driven social landscape, require vastly different social marketing strategies and technologies than B2C companies. The... - [CMOs Must Strike Balance With Sensory Marketing](https://bluetext.com/blog/cmos-must-strike-balance-sensory-marketing/): If Dunkin’ Donuts plasters ads on the inside of city buses, it is because they believe riders exposed to the brand – over time – will be more inclined to stop for coffee and a donut at DD rather than at Starbucks, McDonald’s, Krispy Kreme, what... - [Don't Be Afraid To Raise Your Hand](https://bluetext.com/blog/raiseyourhand/): Attention all you marketers out there…ever sat in a meeting not wanting to raise your hand to ask someone for clarification on what they mean? Concerned that your colleagues or manager will think less of you? It is sure to give you the confidence... - [Bluetext Partner Jason Siegel to Speak to Marketing Firms on the Latest Digital Strategies](https://bluetext.com/blog/bluetext-partner-jason-siegel-speak-marketing-firms-digital-strategies/): It’s been an exciting summer here at Bluetext, and to top it all off, our Chief Creative Officer Jason Siegel is speaking at BizBash’s Elevate DC 2016 on August 3rd about his ideas and insights on the many cool things happening in our office and... - [Bluetext Partner Jason Siegel Recognized as DMN 40 Under 40](https://bluetext.com/blog/bluetext-partner-jason-siegel-nominated-dmns-40-40-awards/): Bluetext is . The event celebrates 40 individuals under the age of 40 who not only display innovative, digital marketing techniques, but are actively reshaping the craft of the business. Learn more about the full list of award recipients and... - [Presentation: 5 New Rules of Social Media Infused Event Digital Marketing](https://bluetext.com/blog/bizbash/): Last week I was fortunate enough to be invited by BizBash to speak at their DC event entitled “ELEVATE”. Elevate is a one-day conference where event and meeting professionals are able to rethink and explore the new attendee journey at events. 5... - [What CMOs Should Know About Sponsored Content](https://bluetext.com/blog/sponsored-content-ebook/): Unless you’ve been living under a rock, you’ve probably browsed a popular news site and seen a sponsored post. You might not have known it was sponsored at the time, but we promise it was there. If you’re a CMO looking to get a greater understand... - [Bluetext in MediaPost This Week: Virtual Reality Turns Its Eyes Toward B2B](https://bluetext.com/blog/bluetext-mediapost-week-virtual-reality-turns-eyes-toward-b2b/): MediaPost , the largest and most influential media, marketing and advertising site on the net, featured Bluetext’s work with cybersecurity client Varonis to create a virtual reality marketing campaign for EMC World 2016. Our Partner and Chief... - [Bluetext Named One of the Top Ad Agencies in Washington](https://bluetext.com/blog/bluetext-named-one-20-best-ad-agencies-washington/): In its mission to connect people with experts across a variety of fields, Expertise recently reviewed 256 advertising agencies in the greater Washington market to identify the best of the best. Bluetext is honored to have been named as one of the... - [Does your marketing firm need to be local?](https://bluetext.com/blog/marketing-firm-need-local/): If you are a CMO or executive at a DC-area organization seeking to hire a digital marketing firm, do you Google search for “Top DC digital marketing firms” or “Top digital marketing firms?” Maybe you don’t use a search engine at all, but that’s a... - [Top Branding Agencies Know - You Never Get a Second Chance to Make a First Impression](https://bluetext.com/blog/top-branding-agencies-know-never-get-second-chance-make-first-impression/): You never get a second chance to make a first impression is a phrase that holds true for brands now more than ever before. Invariably, it is your choice of font that can make or break that initial brand experience – a choice that is... - [Bluetext Partner To Speak At MediaPost OMMA VR/AR at Advertising Week](https://bluetext.com/blog/bluetext-partner-speak-mediapost-omma-vrar-advertising-week/): Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused solely on Augmented and Virtual Reality as these new... - [Why This Iconic Tech Brand Hired Its First CMO in 105 Years](https://bluetext.com/blog/tech-powerhouse-hired-first-cmo-105-years/): As of a few weeks ago, there was an organization on the cusp of doing something it had not done in more than a century. No, I’m not talking about the Chicago Cubs winning its first world series since 1908 – which for a die-hard Cubs fan would be... - [How Do You Define a Top Marketing Agency?](https://bluetext.com/blog/topagency/): When I meet someone and they ask about Bluetext, I often reply with a simple “Bluetext is one of the top branding and marketing agencies in Washington, D.C.” That usually leads to a conversation about our team, our services, our clients, and... - [Top Branding Agencies Know - The Consumer is the New CMO](https://bluetext.com/blog/top-branding-agencies-know-consumer-new-cmo/): When television owned the only screen in a single screen world – it controlled 100% of the “digital” content – brands and consumers alike were literally shackled by the format and programming television once controlled. Today’s hyper connected... - [Top Marketing Firms Know. Influencer Marketing Is the Way To Go. 6 Ways to Get Influencers To Share Your Content](https://bluetext.com/blog/top-marketing-firms-know-influencer-marketing-way-go-6-ways-get-influencers-share-content/): The world has changed dramatically with social media. Businesses are following suit. In this Bluetext ebook, we frame out 6 ways to get influencers to share your content to their large and juicy audiences. - [New Year New Branding...Now Is the Time To Make an Impact in 2017](https://bluetext.com/blog/newyearnewbrand/): Planning for the New Year? Is Your Branding Up to Snuff? Reach out today to find out how Bluetext can elevate your brand. - [Another Bluetext Branding Client Gets Acquired](https://bluetext.com/blog/acquired/): Last week it was announced that software company Synopys would acquire Cigital, a leading provider of software security services to help software developers build security into their application development process. Here is the news:... - [Surviving 2017’s Marketing Landscape Will Take Fortitude, Insight, and a Peek Into the Future](https://bluetext.com/blog/survival/): It’s the beginning of a new year, and that means that industry experts will pull out their magic eight balls, clean their Google glasses, and attempt to see into the future. But as a marketer, it’s going to be tricky to understand what trends are... - [Big Week for Big Trade Shows](https://bluetext.com/blog/big-week-for-big-trade-shows/): Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast... - [Website Design: Mobile Trends for 2018](https://bluetext.com/blog/website-design-mobile-trends/): The Bluetext Blog has been focusing on website design for the best user experience. In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering... - [Research-Driven PR Delivers Strong Metrics](https://bluetext.com/blog/metrics-driven-pr-research/): We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We call it metrics-driven PR. Learn how Bluetext can help elevate your... - [Metrics-Driven PR: When an Acquisition is the Goal](https://bluetext.com/blog/metrics-driven-pr-broadsoft/): We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Learn How Bluetext Can Help. - [Three Lessons for Government Contractors From the 2019 Trump Budget](https://bluetext.com/blog/trump/): On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity, and security of the American people.”... - [Metrics-Driven PR for the Public Sector Market](https://bluetext.com/blog/metrics-driven-pr-public-sector/): If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply the products, services, and solutions that... - [Get Movin': A Designer's Guide to Great Display Ads](https://bluetext.com/blog/get-movin-designers-guide-great-display-ads/): A motion designer’s guide to creating great display ads directly inside After Effects Introduction Creating great animated display ads always used to be a bit of a crapshoot. Our old system would look like this: Designer creates static ads that... - [Get Movin', Part One: A Designer's Guide to Great Display Ads](https://bluetext.com/blog/get-movin-part-one-designers-guide-great-display-ads/): Part One: HOW BODYMOVIN CHANGED OUR APPROACH With Bodymovin’, our design team felt empowered. Suddenly, their designs weren’t being recreated. In summary: Maintain creative control and keep things very art-directable Spend fewer cycles building,... - [Get Movin', Part Two: A Designer's Guide to Great Display Ads](https://bluetext.com/blog/get-movin-part-two-designers-guide-great-display-ads/): Part Two: SHAPE LAYERS, RASTER IMAGES, AND YOU The narrative around After Effects shape layers has been changing . Once thought of as an afterthought by many, the rise of flat, friendly, human-readable design has lead to an explosion of great,... - [Get Movin', Part Three: A Designer's Guide to Great Display Ads](https://bluetext.com/blog/get-movin-part-three-designers-guide-great-display-ads/): Part Three: THE BODY CAN BE FRAIL Bodymovin is not a silver bullet. It’s software that’s actively in development and often takes some trial and error to get the desired result. Go forth, create, and be sure to share what you make with us, we... - [CQ Roll Call and Fiscal Note - Two Bluetext Rebrand Clients](https://bluetext.com/blog/cq-roll-call-fiscal-note-two-bluetext-clients-team-powerhouse-brand/): It’s always rewarding to see a client do well and continue to grow in their market. It’s doubly exciting when two clients team up together to build a powerhouse brand. and globally. - [The Best Digital Marketing Companies Know They Need to Optimize for Their Clients](https://bluetext.com/blog/best-digital-marketing-companies/): In today’s continually evolving digital landscape, top brands look to their digital marketing firms for direction on how best to leverage every tool to reach their target audiences. And while it’s easy for agencies to sit back and relax after... - [Government Marketing: Reaching the Agency Audience](https://bluetext.com/blog/government-marketing-reaching-the-agency-audience/): Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is... - [Influencer Marketing: A Hot New Trend for 2019](https://bluetext.com/blog/influencer-marketing-a-hot-new-trend-for-2019/): The past few years have seen exponential growth when it comes to influencer marketing as part of modern marketing strategies. It is evolving at the speed of light and shows no sign of slowing down. Learn how Bluetext can help you make the most of... - [Dynamic Content: The Next Step In AI for Marketers](https://bluetext.com/blog/dynamic-content-generation-the-next-step-in-ai-for-marketers/): Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content... - [Personalization as a Marketing Boost](https://bluetext.com/blog/personalization-as-a-marketing-boost/): Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. Between ad-blindness and jargon atrophy, we are all tired of generic campaigns attempting to target everyone. Learn... - [Artificial Intelligence Moves Into Marketing](https://bluetext.com/blog/artificial-intelligence-moves-into-marketing/): Move aside, Don Draper. Artificial intelligence (AI) is moving in. Learn how Bluetext can help you make the most of the top marketing trends for 2019. - ["Time Machine" Personalization](https://bluetext.com/blog/time-machine-personalization/): As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019. What’s a Time... - [A New Approach to Media Buying](https://bluetext.com/blog/a-new-approach-to-media-buying/): How digital media is delivered and received by consumers will continue to evolve in 2019. Privacy will be an even bigger issue for audiences. Learn how Bluetext can help you make the most of the top marketing trends for 2019. - [Integrating Animation Into Your Marketing](https://bluetext.com/blog/integrating-animation-marketing/): When it comes to running an enticing media campaign—whether organic, paid, or personal—animated video will prove its worth end-over-end in 2019. We have already seen a massive shift from written to visual content on every social media feed.  - [Top Digital Agencies Know: Viral Challenges & Hoaxes Are Causing Pain For Brands](https://bluetext.com/blog/hoax/): Internet challenges can go viral, for better or for worse. For better, think of the Ice Bucket Challenge of several summers ago that raised millions of dollars for ALS research. See how Bluetext can help. - [When the Stars Align on a New Brand](https://bluetext.com/blog/brand-launch-centauri/): When the stars fall smartly into alignment with a new brand, it can elevate the organization to new heights. For Integrity Applications, a government contractor comprised of three of the leading companies in space, intelligence, cyber, the stars... - [Digital Web Design: Turning Complexity Into Clarity](https://bluetext.com/blog/digital-web-design-clarabridge/): Creating a successful digital web design can mean the difference between growing your customers and losing them on your website doorstep. For Clarabridge, which delivers a better customer relationship platform for its clients by leveraging... - [B2G Public Relations: Government Heros](https://bluetext.com/blog/b2g-public-relations/): B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are... - [Marketing in a New World (Part 2 of 5)](https://bluetext.com/blog/marketing-in-a-new-world2/): As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. Building a website is best left to an... - [Government Contractors: Content is King](https://bluetext.com/blog/government-contractors-content-is-king/): Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months as organizations have to jump through a plethora of hoops to... - [A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand](https://bluetext.com/blog/top-5-tips-to-evolve-your-brand/): You say you want a revolution, but do you really? Branding is an integral part of any company’s identity. For more information for a refreshing brand opportunity with Bluetext, explore our case studies, work, and processes at... - [Optimizing Organic Social: When to Post](https://bluetext.com/blog/optimizing-organic-social/): Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any paid social or media, helps build awareness,... - [Bluetext's 2019 Experience Builds UX Expertise](https://bluetext.com/blog/bluetext-2019-ux-expertise-2/): 2019 has been a big year for Bluetext full of limitless growth and many successful launches. As one of the top digital marketing agencies in the Washington, D.C. Our efforts to work backward, prioritizing the end-user experience and ultimate... - [2020 Predictions: Technology Trends in AR & Virtual Reality](https://bluetext.com/blog/2020-predictions-technology-trends-in-ar-virtual-reality/): With the start of the new decade, the digital marketing industry is abuzz with anticipation for 2020. Top interactive agencies are predicting big shifts in the upcoming year, in everything from engagement tactics to design and user experience.... - [2020 Predictions: Content Marketing](https://bluetext.com/blog/2020-predictions-content-marketing/): Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important to understand the emerging content marketing trends that will... - [2020 Digital Marketing Trends: Programmatic Advertising](https://bluetext.com/blog/2020-programmatic-advertising/): Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video ad that plays before you stream your favorite TV show? To learn more... - [Top Trend to Watch in 2020: Interactive Content Marketing](https://bluetext.com/blog/interactive-content-marketing/): Interactive content is here to stay. Just take a look at the 96% completion rate on BuzzFeed quizzes. Learn how Bluetext can help you leverage interactive content in your content marketing plan here . - [Designing for Search Engine Optimization](https://bluetext.com/blog/designing-for-seo/): The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive website design, far fewer have articulated updated guidelines for the... - [7 Things the B2B C-Suite "Needs" in a Website](https://bluetext.com/blog/b2b-website-needs/): Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. Even if they don’t know much about what they’re asking for, or how to accomplish it, they have a keen sense... - [5 Steps to Take to Secure Your Website](https://bluetext.com/blog/web-security/): A Google search of “cyber security companies” will return well over 700 million results. As a business becomes increasingly digital and transitions more operations into cloud-based tools, the data of both the business and its customers become... - [Industry Trends in Technology: Noteworthy UX Trends to Follow](https://bluetext.com/blog/ux-trends/): Trends in website design are ever-evolving. It’s a fast-paced industry, but any business with a digital marketing presence should take efforts to stay informed and keep up with best practices. Check out some more of our case studies. - [Navigation Design with the User in Mind: 4 Best Practices](https://bluetext.com/blog/navigation-design/): As the world becomes increasingly digital, having a professional, user-friendly website is now more important than ever. With countless options for building or overhauling a website, picking the right content management system or DC digital web... - [B2B Marketing for the New “Stay at Home” Audience](https://bluetext.com/blog/stay-at-home-b2b/): The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. The commercial sector has seen changes in how audiences are reacting to content and consuming media. Call Bluetext. - [B2C Marketing for the New “Stay at Home” Audience](https://bluetext.com/blog/stay-at-home-b2c/): The COVID-19 Pandemic has expanded the “stay at home” audience for B2C businesses. The consumer sector has seen changes in how audiences are reacting to content and consuming media. Call Bluetext. - [Tech PR and Marketing in "The New Normal"](https://bluetext.com/blog/tech-pr-and-marketing-in-the-new-normal/): PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought on by COVID-19. If you are looking for a partner to better... - [The Remote Recruiting Reality](https://bluetext.com/blog/remote-recruiting/): As of late, communications have been drastically changing, and companies have had to adapt quickly and swiftly to accommodate the current COVID-19 environment. It is a new and unprecedented scenario, forcing flexibility and fast thinking to all... - [Best Practices for Conversion Driven UX Design](https://bluetext.com/blog/conversion-driven-ux-design/): Your website acts as an essential business tool — used across every industry for a diverse number of functions. B2B companies rely on their websites to generate leads, phone calls, or physical location visits. To learn more about driving leads... - [Content Strategy Concepts to Consider for Your Next Redesign](https://bluetext.com/blog/content-strategy-concepts/): A Content-First Approach. Enterprise-level website redesigns are exciting but can be overwhelming. The experts at Bluetext are ready to help! - [Hacking Your Way to Higher Conversion Rates](https://bluetext.com/blog/conversion-rates/): Best Practices for Conversion Driven UX Design If your company has a website published in the public domain, chances are, you know a thing or two about conversion goals. Conversion goals help to measure marketing performance, set goals and most... - [Nostalgia Marketing: A Look Back to the Good Old Days](https://bluetext.com/blog/nostalgia-marketing/): With polaroids and vinyl making a comeback and tiny sunglasses making their appearance on the fashion scene once again, the trends re-emerging over the past few years have solidified the value and power of nostalgia marketing. Regardless of if... - [Why You Should Consider Gamification In Your Web Design](https://bluetext.com/blog/gamification/): Have you ever taken a placement quiz on a website to determine which Internet package was right for you? Have you completely filled in your LinkedIn profile to get rid of the accomplishment bar at the top? We won’t play games with your site, but... - [The Rise of Sub-Brands and Their Importance](https://bluetext.com/blog/sub-brands/): Branding is one of the most important marketing strategies for a company. Your brand tells a story about who you are and what you do to prospects, clients, and, importantly, your internal employees. Bluetext can help. - [Illustrations for Serious Success](https://bluetext.com/blog/illustrations/): In recent years illustration has evolved far beyond traditional child’s play. The classic art form that many people associate with children’s books actually has serious B2B benefits. Contact Bluetext today. - [Zigs & Zags of the Tech Industry](https://bluetext.com/blog/zigs-zags-of-the-tech-industry/): So you’re a top technology company who wants to be seen as modern and ever-evolving — much like the rest of the industry! To stay ahead you’ll need a modern, eye-catching design. Contact us. - [Storytelling for B2B Brands](https://bluetext.com/blog/b2b-storytelling/): In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users see brands and companies as... - [Rapid Response for Web Design](https://bluetext.com/blog/responsive-web-design/): What is responsive web design? At its core, responsive web design uses a single layout for a web page then dynamically adapts to best fit the user’s screen, whether it’s a desktop, laptop, tablet, or a mobile device. Our team created a site with... - [Read-Worthy Resource Center Designs](https://bluetext.com/blog/resource-center-designs/): A business’ marketing content is crucial in informing and educating prospects and customers about the company. It helps communicate the company’s story, credibility, leadership in the industry, as well as specific solutions and challenges they... - [Illustrations on the Move: Mobile Optimized Illustrations](https://bluetext.com/blog/mobile-optimized-illustrations/): As a digital design agency, we know that the average person spends 3 – 5 hours a day on their mobile device ! Over 20% of people check their phones every few minutes and over 50% of users look at their phones a few times an hour. Contact Us! - [Virtual Events: Behind the Scenes of Citrix Boot Camp - Part 1](https://bluetext.com/blog/citrix-boot-camp-1/): There’s no doubt that the past five months have looked quite different from what we’re used to. Each day, we log onto our computers, join video conferencing lines, and do our best to make this new virtual work-from-home experience feel as... - [Turning A/B Tests Into Action](https://bluetext.com/blog/ab-testing/): Marketing, unfortunately, isn’t an exact science. Nor is there ever a “one size fits all” solution to business objectives. Learn how Bluetext has helped clients achieve stronger KPIs and boost conversion rates through strategic A/B testing on our... - [4 Tips & Tricks to Get More out of Your Google Analytics](https://bluetext.com/blog/google-analytics/): Whether you are starting up a small blog or running the online presence of a multinational enterprise, analyzing, managing, and understanding website traffic data is crucial to the success of your business. From the perspective of a digital... - [Interview with a Designer: Infographic Best Practices](https://bluetext.com/blog/infographics/): As a top digital design and branding agency, Bluetext is familiar with the common client concern, “how can I tell my company’s story with data?”. Recent studies have shown that consumers follow directions and digest information with text and... - [Style Guides and Why They’re Important](https://bluetext.com/blog/styleguide-importance/): A style guide is a fundamental apparatus for building up brand character. A brand style guide establishes your brand identity and is an extraordinary resource for making on-brand, consistent content. Contact us today. - [In a World of Webinars](https://bluetext.com/blog/webinars/): So you want to host a webinar? In the wake of COVID-19, webinars are your safest option for meeting with your network. Get in touch with us here . - [Drupal vs. WordPress](https://bluetext.com/blog/drupal-vs-wordpress/): A content management system (CMS) is a software application that allows users to build and manage a website without having to code it from the ground up. The kind of content management system a site uses depends on the company’s content goals and... - [How to Avoid Brand Regret](https://bluetext.com/blog/brand-regret/): When trying to define your brand and go-to-market strategy, it’s all about asking the right questions and using the right processes to find the answers. Continue reading to understand what this looks like and how to avoid brand regret. To learn... - [Virtual Events: Registration Do's and Don'ts](https://bluetext.com/blog/virtual-events-registration/): 2020 will forever mark a significant milestone in remote work practices. To comply with COVID-19 safety protocols many companies have closed or limited office capacity and enabled their workforce to work remotely. Check out the recent SonicWall... - [Forecasting 2021: Marketing Trends](https://bluetext.com/blog/2021-marketing-trends/): 2020 was quite the year, to say the least. In hindsight, 12 months ago, none of us would have believed in just one year the world would go through such a drastic lifestyle and workforce transition to cope with the global pandemic . Contact... - [Troubleshooting Your Organic Search Traffic](https://bluetext.com/blog/troubleshooting-organic-search/): For many websites, organic traffic represents over half of their visitor volume. What’s scary, however, is that any company could lose the value of months (or even years) of consistent and diligent SEO work in mere seconds. Contact Us! - [Go to Market Strategy: Brand Launch](https://bluetext.com/blog/gtm-brand-launch/): Congratulations, you’ve launched your brand – now what? As a digital branding agency, Bluetext has seen many clients go through a rigorous rebranding process only to find themselves lost and unclear of the next steps. See what Bluetext can do for... - [Forecasting for Future-Proof Web Design](https://bluetext.com/blog/future-proof-web-design/): Website trends come and go. From dark modes, to microinteractions and maxed out whitespace, it seems every browsing experience uncovers a new design or UX trend. Get in touch with Bluetext. - [Email Marketing Strategies for a Successful Go to Market Campaign](https://bluetext.com/blog/email-marketing-gtm/): Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help... - [Clubhouse, TikTok, and Other Next Generation Platforms](https://bluetext.com/blog/clubhouse/): So, you want your business to get in on the latest next-generation social platform? Stay relevant and be at the forefront of the top trending tech? Get in touch with Bluetext for expert branding, digital marketing, and social media strategies. - [PR Metrics: How Your Firm Can Measure PR Results in 2021](https://bluetext.com/blog/pr-metrics-2021/): A common question we get from new Public Relations clients and prospects at Bluetext is ultimately the most important one: how do you measure results? Organizations, understandably, seek the same depth and breadth of metrics for public relations... - [The Future of Virtual Event Marketing](https://bluetext.com/blog/virtual-event-marketing/): Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ― but then came virtual events . Watch Bluetext founder, Jason Siegel , discuss... - [B2B Tech PR During The Pandemic: Do’s And Don’ts](https://bluetext.com/blog/b2b-tech-pr/): There was a time not so long ago when organizations could navigate the ebb and flow of the 24/7 news cycle to maximize how and when they shared important corporate developments. Much of the traditional news cycle ended in March 2020, as COVID-19... - [How to Avoid a Digital Transformation Failure](https://bluetext.com/blog/digital-transformation/): The COVID pandemic has put a pause on many personal and business practices, with one stand-out exception. In the midst of COVID, digital transformation hasn’t slowed; instead, it’s actively accelerated as we try to keep up with today’s digital... - [Virtual Events: Creating Urgency and Driving Attendance](https://bluetext.com/blog/virtual-events-creating-urgency-and-driving-attendance/): Due to the global pandemic, the rise in virtual events over the past year has created a new element of accessibility to gathering. The past year has exposed previously unacknowledged limitations to in-person events, where only a limited number of... - [Developing a PR Content Strategy for your B2G firm](https://bluetext.com/blog/b2g-pr-content-strategy/): Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a well-founded public relations program.... - [Upping Your Digital Experience Game](https://bluetext.com/blog/digital-experience/): In a year when in-person events and meetings aren’t possible and Zoom-fatigue has set in, you need a way to virtually interact with your audiences in an engaging way. Here at Bluetext, we’ve spent a lot of time perfecting our digital experience... - [Web & UX Design: Designing for Digital Fatigue](https://bluetext.com/blog/digital-fatigue/): It’s no secret that after a year of virtual, well, everything, people have entered into a phase of “digital fatigue”. Dr. Contact Bluetext to learn about our services in UX design, motion graphics and interactive website development. - [SaaS PR Requires Creative Solutions To Drive Results](https://bluetext.com/blog/saas-pr/): Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. There’s a reason for this: the SaaS market is... - [LinkedIn Creator Mode: Emerging Influencer Opportunities](https://bluetext.com/blog/linkedin-creator-mode/): The Latest in LinkedIn LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and... - [The Rules of (Social Media) Engagement](https://bluetext.com/blog/social-media-engagement/): There’s a reason why it’s called social media. People are connecting digitally, so naturally, there will be some level of engagement incorporated into social media platforms. Request a consultation with Bluetext today to see how you can expand... - [10 LinkedIn Basics to Support a Holistic PR Strategy](https://bluetext.com/blog/linkedin-holistic-pr-strategy/): Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has cemented itself as a home for people who are passionate about their work to share news and successes with former colleagues and other... - [6 Ways To Reach Government Decision Makers With Account Based PR](https://bluetext.com/blog/government-account-based-pr/): When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By that, he means there isn’t this single, monolithic... - [4 PR Considerations For Virtual Conferences & Events](https://bluetext.com/blog/pr-virtual-events/): We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. At least a little. If you want to learn more contact us today. - [Upleveling your Message to Gain National Media Attention](https://bluetext.com/blog/upleveling-message/): What’s the biggest obstacle to securing national media coverage? Companies often struggle to develop a message, pitch, and story that will resonate with Tier 1 journalists. To learn more about how Bluetext can help you uplevel your message,... - [Why Rapid Response is Vital for PR Programs](https://bluetext.com/blog/rapid-response-pr/): Given the speed at which news is consumed today , timing is everything. Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish thought leadership on a topic and build relationships with... - [Why Brand Storytelling is Critical in Government Contracting](https://bluetext.com/blog/gov-con-brand-storytelling/): It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting arena, where players big, small, old, and new, are all... - [YouTube Ad Tips from a Video Design & Production Company](https://bluetext.com/blog/youtube-ads/): You’ve spent months working with a video design & production company to write the perfect script, find the right voice-over actor, polish your storyboard, and so much more. Now, you have a video that captures your brand essence and you want users... - [Taking a Pulse on Google Core Web Vitals](https://bluetext.com/blog/google-core-web-vitals/): Ever heard the phrase “if you’re not first you’re last”? A little extreme, but not untrue when it comes to search results. Contact Bluetext for a website assessment and learn how we can optimize your site to meet Google’s – and your user’s –... - [Why Chatbots Are Critical](https://bluetext.com/blog/why-chatbots-are-critical/): Have you ever navigated to a new website with a question, and spent too much time hunting for an answer? While companies spend large amounts of time developing and building out an information architecture for their user journeys, they may not... - [From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies](https://bluetext.com/blog/federal-data-driven-marketing/): This post is a collaborative effort with Ross Katz and our partners at CorrDyn , a data-driven consultancy that helps enable scalable growth. CorrDyn’s data expertise combined with Bluetext’s command of marketing provides an additional... - [Automating Meaningful Ads](https://bluetext.com/blog/automating-meaningful-ads/): When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored to address specific customer needs at the right place and at... - [Five Creative Trends to Take Your Brand to the Next Level](https://bluetext.com/blog/brand-trends-2021/): Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can make the most of them when expressing their brand identity. Contact us... - [The Secret to Search Marketing](https://bluetext.com/blog/the-secret-to-search-marketing/): Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing & interest. If you’re ready to optimize your search... - [From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies](https://bluetext.com/blog/federal-data-driven-marketing-2/): Where is the next great opportunity for your business? Well, government agencies for one. Reach out to start the conversation about how we can position your company to succeed with government agency marketing and business development. - [M&A: Private Equity Firms Benefit from Strategic Branding - Part 2](https://bluetext.com/blog/private-equity-branding-2/): In our recent blog post , we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for an M&A should be to gain understanding and consensus on how you want to be (and... - [The Art of the Landing Page](https://bluetext.com/blog/landing-page-design/): After crafting the perfect campaign, ad creative, and hook-worthy copy, there is nothing more frustrating than a user coming to your website only to leave after a few seconds. In order to prevent those high bounce rates and low clickthrough... - [4 Ways Social Media Can Help Improve Your SEO Results](https://bluetext.com/blog/social-media-seo/): With a constantly increasing amount of online content being published each day, it is important to stand out in the search engines results. Social media does not directly contribute to your SEO ranking, however, it does have the potential to... - [Top 5 Email Marketing Mistakes](https://bluetext.com/blog/email-marketing-mistakes/): 20 times a day — that’s how often people on average check their email. Sounds like a lot, but in reality emailing has become so ingrained in our everyday routines. Contact Bluetext to learn more about our services. - [Why You Need A Data Ecosystem](https://bluetext.com/blog/data-ecosystem/): When you think of your business’ data, what is the first thing that pops into your head? Graphs, charts, and databases? Contact Bluetext if you’re interested in turning analytics into action. - [It's Time To Take TikTok Seriously](https://bluetext.com/blog/tiktok/): TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. Contact Bluetext to learn more about our creative & digital marketing services. - [In-Person Tech Conferences Are Back...Kind Of. So Now What?](https://bluetext.com/blog/in-person-tech-conferences/): Last week the goliath of technology conferences held in the U.S., CES, announced that its January 2022 event will require vaccination proof for in-person attendees. The motivation for the Consumer Technology Association, the show’s organizer, to... - [How Private Equity Firms Use Branding & UX To Increase Enterprise Value](https://bluetext.com/blog/private-equity-branding-ux/): Mergers and acquisitions occur every day, but are they setting their companies up for success? One of the challenges with M&As is ensuring your company’s values remain clear in your brand’s image. If you want to minimize the growing pains and... - [Solving the Broken Record of Streaming Ads: Lessons from a Social Media Agency](https://bluetext.com/blog/streaming-ads/): Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more frustrating is seeing the same ads over and over again. Contact us here ! - [Digital Marketing Trends With Timeless Potential](https://bluetext.com/blog/timeless-digital-marketing-trends/): In our modern world, nearly all marketing campaigns integrate some level of digital communication to broaden their reach across their target market. But technology is changing so fast that it can be difficult to keep up with the latest and... - [Setting Up Your Web Pages for SEO Success](https://bluetext.com/blog/seo-success/): What’s your first instinct when you have a question? For most, it’s to Google it. If you are looking for an agency to put together and execute a customized SEO playbook for your company, contact Bluetext today to learn more about our SEO offerings. - [How to Find Your Social Media Sweet Spots](https://bluetext.com/blog/social-media-sweet-spots/): 1,300 hours – that’s how long the average American spent on social media in the past year. People are on social media all day every day, with an average daily usage of about 145 minutes. Contact Bluetext if you are interested in perfecting your... - [Enhancing Your Content Strategy with Video](https://bluetext.com/blog/video-content-strategy/): Video marketing can be a vital tool when it comes to leveling up your marketing program. Video, as a medium, is an exceptional opportunity to tell your brand’s story and mission using dramatic visuals, voiceover, and music. Contact Bluetext today. - [Uncovering the Power of Hidden Interactions](https://bluetext.com/blog/hidden-interactions/): Web designers are constantly looking for new ways to keep the attention of their users. An innovative way to do so is through what is referred to as “hidden interactions.” These subtle website design elements allow users to click or hover,... - [How B2B Tech PR Agencies are Filling the Tight Labor Market Gap](https://bluetext.com/blog/b2b-tech-pr-agency/): The recent Labor Day continued to shine a spotlight on an ongoing problem brought on by COVID-19: The Great Job Exodus of 2021. According to Microsoft’s 2021 Work Trend Index , 40% of the global workforce is considering leaving their employer... - [Product Intelligence: Providing Essential Expertise](https://bluetext.com/blog/product-intelligence/): The needs of a modern consumer are not static; they are constantly moving and advancing, shifting and changing. Customers adopt and discard products at breakneck speeds, seeking new opportunities for enjoyment and discarding them at the first... - [Google’s ‘Massive’ Featured Snippet Update](https://bluetext.com/blog/google-featured-snippet/): Google Search is known for consistent updates and feature releases but is often done in a beta-testing form. What does this mean exactly? If you’re ready to ramp up your organic search strategy in hopes of becoming a featured snippet, contact... - [Mobile Speed on the Move](https://bluetext.com/blog/mobile-seo/): The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day mobile devices are essentially mini computers, enabling on-the-go browsing,... - [Made for Mobile](https://bluetext.com/blog/made-for-mobile/): We’ve all heard the old adage “the medium is the message” – and that could not be more true in today’s vast media landscape where the majority of users are browsing websites on mobile devices . Knowing that users are visiting your website and... - [Are You Ready for Responsive Search Ads?](https://bluetext.com/blog/responsive-search-ads/): In true Google fashion, Google Ads is changing the way you can advertise again. Previously, you were able to create Expanded Text Ads (ETAs), but beginning June 30, 2022 , all of your standard search campaign ads will need to include at least one... - [SEO Poisoning and Antidotes](https://bluetext.com/blog/seo-poisoning/): Just like you can’t judge a book by its cover, you can’t trust a search by your top results. But how is that so? Contact Bluetext to learn how our website development, optimization, and maintenance services could cure your security concerns. - [12 Months of M&A Success](https://bluetext.com/blog/12-months-of-ma-success/): If you can’t measure it, you can’t manage it. Whether you are looking to drive brand awareness, drive qualified leads, or polish up your brand, there is always a goal in mind when hiring a marketing agency. As the last 12 months have shown,... - [Interactions that Lead to Conversions](https://bluetext.com/blog/interactions-to-conversions/): 62 seconds. That’s the average amount of time a user will spend on a website before hopping to another page. Bluetext is here to bring stronger leads to your company through exceptional content and design. - [Understanding SERP Features and How to Achieve Them](https://bluetext.com/blog/serp-features/): Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. But nowadays, that’s not enough for maintaining an effective content strategy. Get in touch with us here . - [Turning a 404 Page from a Dead End into a Detour](https://bluetext.com/blog/404-pages/): You don’t want your users to get an error page, but if they do, make sure it is a good one. If someone finds a 404 page on your website, they are probably in the wrong place; your goal should be to make it as easy (and fun) as possible for them... - [What is the Metaverse and Why it Matters to Marketers](https://bluetext.com/blog/metaverse/): Since late last year, the technology industry has been alight with news and developments surrounding the Metaverse. Companies large and small are betting big on what is seen by many as the successor to the internet. Contact us. - [Giving Your B2B Tech Website The Winning Edge](https://bluetext.com/blog/b2b-tech-website/): A crucial part of any successful website design is not only catching the attention of a target market but keeping that attention. Oftentimes, UX experts will achieve attention retention through eye-catching animations, clean layouts, and... - [What’s “In” for Inbound Marketing](https://bluetext.com/blog/inbound-marketing/): Picture this. It’s a Friday night, and you’re deciding where you want to eat dinner. Contact us to learn how inbound marketing can grow your business. - [Guide to Google Analytics Goals](https://bluetext.com/blog/google-analytics-goals/): When it comes to digital marketing analytics and tracking, there’s a clear winner of the worldwide popularity contest. With use on over 50 million sites , Google Analytics is the most popular tracking and analytics platform available –and for... - [What Not To Do in Tech Web Design](https://bluetext.com/blog/what-not-to-do-in-tech-web-design/): Being a technology company can be tough, there is often pressure to appear futuristic, scientific, or impressively complex. The market often expects the latest and greatest features and widgets, especially in website UX and design. To learn how... - [Golden Rules to Website Design](https://bluetext.com/blog/golden-rules-to-website-design/): A compelling website is the backbone of a brand’s digital presence. A website serves as a channel for business by generating purchases, tracking sales leads, and raising brand awareness. Contact Bluetext to get expert support in perfecting your... - [Top Social Media Channels for B2B Marketing](https://bluetext.com/blog/b2b-social-media/): How can you bring in lucrative contracts for your business? B2B social media marketing can be an underutilized, yet incredibly useful channel, given that 62% of CEOs are present on at least one social platform. Contact Bluetext to help your... - [A, B, See the Results for Yourself](https://bluetext.com/blog/a-b-testing/): When strategizing and creating the UX of a B2B website, making informed and data-driven decisions can make or break the impact of your site. Getting the user to your site is the first step, but once they have arrived, your content and user... - [How to Develop Winning Tech Product Award Submissions](https://bluetext.com/blog/tech-award-submissions/): Al Davis, the former coach and owner of the Oakland Raiders, famously coined the phrase “Just win, Baby!”. And while that’s the goal for any PR agency building out an award nomination for clients, it’s easier said than done. Learn more about... - [New Tech-Based Tools to Create a Visual Identity](https://bluetext.com/blog/tech-tools-cvi/): What Is Visual Identity? A visual identity is the combination of design elements people use to recognize your company. The other most important takeaway is to ensure you consistently use your visual identity across all branding opportunities to... - [Top PR Agencies Know the Value of Metrics](https://bluetext.com/blog/metrics-driven-pr/): Top PR agencies know that metrics-driven pr is an essential strategy for marketing and communications. In today’s digital information environment, where the number of channels and platforms for reaching audiences directly grows every year, it is... - [Marketing in a New World (Part 5 of 5)](https://bluetext.com/blog/marketing-in-a-new-world5/): As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. Let us help! - [Gamescape: A Fantasy Startup Story](https://bluetext.com/blog/fantasy/): Gamescape , the brainchild of two die-hard fantasy sports enthusiasts and marketing entrepreneurs, came to Bluetext with a clear mission: create a gamification experience leveraging daily fantasy sports that drives customer loyalty as a brandable... - [All in on Animation](https://bluetext.com/blog/animation/): Why animation? As the saying goes, static doesn’t sell. Contact Bluetext to learn about our motion design and interactive UX services. - [Remote Client & Project Management](https://bluetext.com/blog/remote-client-project-management/): Now more than ever it’s important to understand and master the skills of remote client relations and project management tasks. Even though the pandemic will not last forever, we have the opportunity to take a look at lessons learned,... - [Real (or Recorded) Events](https://bluetext.com/blog/real-or-recorded-events/): 2020 has been the year of transitioning workforces, meetings finally turning to emails, new office place attire, and most of all, virtual conferencing. With pandemic restrictions putting a pause on in-person interactions, many industry... - [Accessible Design - ADA Compliance In Style](https://bluetext.com/blog/ada-compliance-design/): What is ADA Compliance? The Internet should be accessible for all, and Section 508 of the Rehabilitation Act of 1973, ensures that. Bluetext’s Recent Work - [SAS’ Contact Tracing Technology Featured on The Today Show](https://bluetext.com/blog/today-show-sas/): Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for students. This year, the... - [The ROI of Digital Personalization](https://bluetext.com/blog/digital-personalization/): Learn your customers. This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. If you’re looking to digitally personalize your content, reach out to Bluetext to help you succeed. - [Website Animation: Types of Motion and When to Use Them](https://bluetext.com/blog/website-animation/): Looking to jazz up your website? One of the hottest website design trends in recent years has been on page animation. Get in touch with Bluetext. - [Top Tips for Building a Better Navigation User Experience](https://bluetext.com/blog/navigation/): Have you ever found yourself on a website, staring blankly at the screen wondering where the rest of the pages are? Navigation is one of the most important functions of any web page whether it be a blog, product listing page, about section, or a... - [Should Your SEO Strategy Shift for COVID?: How to Adapt to Changing Behaviors](https://bluetext.com/blog/shift-your-seo-strategy/): The recent COVID-19 outbreak has had ripple effects across almost every industry. Around the world, the global pandemic has altered the way we live, socialize and even conduct business. If you’re looking to partner with an agency to pivot your... - [2020 Vision: National Retail Federation Insights](https://bluetext.com/blog/nrf-insights/): For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where all the major industry players convene to learn about new products, network and promote their... - [SEO Breakdown: How Exactly Does It Work?](https://bluetext.com/blog/seo-breakdown/): Over the past month, we’ve taken a close look at Search Engine Optimization (SEO) and how you can use it to improve your website’s performance. But how exactly does it work? Digital agencies that specialize in SEO like Bluetext can help improve... - [Behind The Blog: How Blogs Improve Your SEO](https://bluetext.com/blog/how-blogs-improve-your-seo/): In today’s Internet ecosystem, there seems to be a blog for everything. Fashion blogs, fan club blogs, cooking blogs, review blogs — you name it. For more tips and tricks when it comes to blog writing and SEO, check out our blog . - [Expand Your Brand's Legacy With Social Media](https://bluetext.com/blog/expand-your-brands-legacy-with-social-media/): Establishing your brand identity online can be a daunting task, but it’s necessary to improve your brand awareness in today’s media landscape. With more than 45% of the world’s population actively using social media , it is more important now... - [Top Branding Agencies Know How to Bring Your Brand to Life](https://bluetext.com/blog/top-branding-agencies-know/): Every agency today is buzzing with the word “digital”, but only the best branding agencies understand that a company’s brand identity must be executed both digitally and physically. Many traditional physical marketing tactics are still very... - [Leveraging LinkedIn in Your B2B Social Media Marketing Strategy](https://bluetext.com/blog/leveraging-linkedin-in-your-b2b-social-media-marketing-strategy/): We all know the feeling: You’re scrolling through social media and you see a sponsored ad for a piece of clothing you were just looking at on your favorite retailer’s website. By now, you’re used to seeing your favorite B2C companies pop up on... - [Creative Motion in Branding](https://bluetext.com/blog/creative-motion-branding/): In the world of digital business, it’s essential to stay up to date on the newest trends in branding and marketing to ensure your business remains an innovation frontrunner. One increasingly powerful trend in the online world is the advent of... - [Using Animated Video for Business on Social Media](https://bluetext.com/blog/using-animated-video-business-social-media/): Given the sheer amount of content playing across social media feeds in today’s online landscape, producing eye-catching, dynamic content is a must. In order to stand out from the crowd, businesses across many different industries are increasingly... - [Six Tips For Using YouTube For B2B Marketing](https://bluetext.com/blog/six-tips-using-youtube-b2b-marketing/): It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability... - [Web Design: Allowing the User to Select Their Own User Journey](https://bluetext.com/blog/allowing-users-select-own-user-journey/): There are many aspects to consider in web design, and one important feature to ponder is the user journey. There are many means to target an anonymous user, identify who they are and their needs, and direct them to the relevant content on the... - [Top Agency Tips - Mobile Retargeting: Six Tips for a Successful Campaign](https://bluetext.com/blog/mobile-retargeting/): Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be... - [Bluetext Enters Next Stage of Growth Through Acquisition by Eastport Holdings](https://bluetext.com/blog/bluetext_eastport/): WASHINGTON–(BUSINESS WIRE)–Bluetext, LLC, one of the fastest growing branding, digital marketing and strategic communications agencies in the U.S., is becoming part of the Eastport Holdings portfolio of agencies. This transaction provides... - [Cyber Security-Why Breaking Through and Reaching Influencers Matters](https://bluetext.com/blog/cyber-security-influencers/): There’s good news and bad news for companies hoping to make their mark in the cyber security universe. First the good news: The market for these products is huge and growing exponentially. A smart influencer strategy takes time and commitment,... - [What CMOs Should Know About Sponsored Content](https://bluetext.com/blog/cmos-know-sponsored-content/): Wondering whether to take the plunge into partnering to create sponsored content? L earn how to d efine successful sponsored content, b udget for your project, a ssess media outlets, a nd much more… - [WordPress vs Drupal: 5 Questions to Ask When Considering the Right Platform](https://bluetext.com/blog/wordpress-vs-drupal/): When redesigning your website, an important decision is choosing between WordPress or Drupal platforms to host your new site. Both platforms are open source software with a variety of plugins and modules available to increase functionality, but... - [5 Tips to Designing a Successful Digital Campaign](https://bluetext.com/blog/5-tips-designing-successful-digital-campaign/): Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across. Digital marketers spend a huge amount of time analyzing their target market and audience before building a campaign and... - [Rebranding for a Responsive World](https://bluetext.com/blog/rebranding-for-responsive-world/): Rebranding is not to be taken lightly. It demands a commitment of time, energy and resources to be successful. Contact us - [5 Things to Top Branding Firms Consider When Rebranding a Company Pt 2](https://bluetext.com/blog/5-things-rebranding-pt-2/): Top branding firms focus on a variety of factors when rebranding a company. A brand refresh is a large undertaking that involves individuals at all levels in an organization to successfully implement. Contact us - [5 Things Top Branding Agencies Consider When Rebranding a Company Pt 1](https://bluetext.com/blog/5-things-rebranding-pt-1/): There are many factors top branding agencies focus on when rebranding a company. Typically, companies rebrand every 7-10 years but what motivates them to do so? Contact us - [Digital Maturity: Eight Questions For Marketers To Ask](https://bluetext.com/blog/digital-maturity/): Digital Maturity is no longer just a buzzword – it’s where your competitors are now and where you need to be to succeed in the digital marketplace. As a top digital marketing agency, we are making the move to digital maturity a priority for our... - [Top Marketing Agency Tips: Four Ways To Drive A Successful Retargeting Campaign](https://bluetext.com/blog/retargeting/): Re-targeting campaigns that reach across platforms and devices allow marketers to reach the same prospect as they move across the web, social networks, and mobile devices, creating a new level of engagement and interaction based on data.... - [On top? Or to the left? Does Your Top Marketing Agency Know What's Better?](https://bluetext.com/blog/ontop/): Get your mind out of the gutter. I’m talking about persistent navigation. Contact Bluetext - [For Top Development Agencies: It's Drupal 8](https://bluetext.com/blog/drupal-8/): Having worked with Drupal 8 in a production setting at one of the top development agencies for the last 15 months, I feel that I can responsibly say that Drupal 8 is ready for prime time. In fact, given all of the great improvements that the... - [Why CMOs are thinking business first, brand second](https://bluetext.com/blog/cmos-thinking-business-first-brand-second/): In scanning the marketing headlines this past week, it is clear to me a theme is emerging about how CMOs are viewing their evolving role and the need to think business first, and marketing second. So what does that mean exactly? Give us a holler... - [Top Tips for Designing a Mobile App](https://bluetext.com/blog/top-tips-designing-mobile-app/): It’s no secret that a first-class mobile app experience is essential for any brand seeking to build customer loyalty and engagement. The mobile app user experience needs to recognize not only the way audiences ingest information as they consider... - [Email Marketing Campaigns - What Do Your Customers Want?](https://bluetext.com/blog/email-marketing/): Email marketing is a key component of most lead generation campaigns. Leveraging a strong email data base via a competent marketing automation system allows a campaign to closely track every recipient’s actions as they move through the sales... - [Acing the Media Interview: 10 Tips For Delivering Your Message](https://bluetext.com/blog/public-relations-interview-tips/): As a journalist in my first career, as someone who spent a dozen years in the media spotlight in politics, and as a member of the public relations team here at Bluetext, I am very comfortable talking to reporters, for print publications, on the... - [Top Digital Marketing Firms Know: It's All About Story-Telling](https://bluetext.com/blog/top-digital-marketing-firms-know-story-telling/): Many enterprise companies and organizations have marketing programs to talk about their products and services with their customers, and rely on those types of product marketing assets to reach their target audiences. That information is... - [Penguin 4.0: Google's New Search Update and the Unintended Consequences](https://bluetext.com/blog/seo_google_penguin/): In the game of Internet search, in which updates to Google algorithms are studied like tea leaves, every action has a consequence– and it’s not always what’s intended. Google, for the first time in nearly two years, has announced an update to its... - [Bluetext in DC Inno This Week: This DC Company is Building the 360° Videos That Will Fill Your Facebook Feed](https://bluetext.com/blog/bluetext-dc-inno-week-dc-company-building-360-videos-will-fill-facebook-feed/): Our Chief Creative Officer, Jason Siegel, was featured in DC Inno this week talking about the exciting new ways that Bluetext is helping our clients achieve their marketing goals with virtual reality (VR). Highlighting our recent case study with... - [Real Estate PR Assessment](https://bluetext.com/blog/real-estate-pr-assessment-gated-draft/): PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded real estate market. Sign up for a FREE PR Assessment here ! - [Government PR Assessment](https://bluetext.com/blog/government-pr-assessment-gated-draft/): PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded government market. Sign up for a FREE Government PR Assessment here ! - [Real Estate Market Research Primer](https://bluetext.com/blog/real-estate-market-research-gated-clone-draft/): In the competitive real estate market, what makes your brand different from your competitors? Sometimes it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form to download... - [Bluetext's Market Research Primer](https://bluetext.com/blog/general-market-research-gated-3/): With competitive global markets, what makes your brand different from your competitors? Sometimes, it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form to download... - [Professional Services PR Assessment](https://bluetext.com/blog/professional-services-pr-assessment-gated-draft/): PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded professional services market. Sign up for our FREE PR Assessment here ! - [Government Lingo eBook](https://bluetext.com/blog/government-lingo-ebook-gated/): In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you: Out of touch with the latest digital marketing jargon Feeling left... - [Real Estate Coloring Book](https://bluetext.com/blog/real-estate-coloring-book-gated-clone-draft/): In the crowded and highly-competitive real estate market, how do you differentiate your brand from your competitors? While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you can bring to... - [Professional Services Coloring Book](https://bluetext.com/blog/professional-services-coloring-book-gated-clone-draft/): In the crowded and highly-competitive professional services market, how do you differentiate your brand from your competitors? While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you... - [Professional Services Lingo eBook](https://bluetext.com/blog/prof-services-lingo-ebook-gated-clone-draft/): In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you: Out of touch with the latest digital marketing jargon Feeling left... - [Technology Lead Generation Assessment](https://bluetext.com/blog/technology-lead-generation-assessment-gated-draft/): The B2B market is a crowded space, with fierce competitors all vying for the same clients. Make sure your lead gen program is working as hard as your competitors’. Let Bluetext do a free assessment of your lead generation content to make sure you... - [Government Lead Generation Assessment](https://bluetext.com/blog/goverment-lead-generation-assessment-gated/): The governmnet market is a crowded space, with fierce competitors all vying for the same agency contracts. Make sure your lead gen program is working as hard as your competitors’. Let Bluetext do a free assessment of your lead generation content... - [Technology Lingo eBook](https://bluetext.com/blog/technology-lingo-ebook-gated-draft/): In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you: Out of touch with the latest digital marketing jargon Feeling left... - [Government Market Research Primer](https://bluetext.com/blog/government-market-research-gated-draft/): In the competitive government market, what makes your brand different from your competitors? Sometimes it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form to download... - [When Selecting a Secure CMS - There is Still No Clear Winner](https://bluetext.com/blog/when-selecting-a-secure-cms-there-is-still-no-clear-winner/): Over the past 5 years, Bluetext has designed over 100 enterprise websites, and over that time the CMS question has evolved – like most technologies – from what is the best CMS for my organization to which platform is most secure. Both open source... - [Professional Services Lead Generation Assessment](https://bluetext.com/blog/prof-services-lead-generation-assessment-gated-clone-draft/): Professional services is a crowded space, with fierce competitors all vying for the same clients. Make sure your lead gen program is working as hard as your competitors’. Let Bluetext do a free assessment of your lead generation content to make... - [Non-Profit Market Research Primer](https://bluetext.com/blog/non-profit-market-research-gated-clone/): In the competitive non-profit world, what makes your brand different from your competitors? Sometimes it takes market research to identify what makes you unique and what’s really important to your target members. Fill out the form to download... - [Marketing Lingo eBook](https://bluetext.com/blog/general-lingo-ebook-gated-draft/): In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you: Out of touch with the latest digital marketing jargon. Click here to... - [Professional Services Market Research Primer](https://bluetext.com/blog/prof-services-market-research/): In the competitive professional services market, what makes your brand different from your competitors? Sometimes it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form... - [SEO: When Is a Link Not a Link?](https://bluetext.com/blog/seo-when-is-a-link-not-a-link/): This goes to the heart of every company’s SEO strategy. The clues come in a patent filing for something called an “implied link.” Before I explain why this is important, let’s first take a trip back to the early days of SEO and link-building.... - [Real Estate Lingo eBook](https://bluetext.com/blog/real-estate-lingo-ebook-gated-clone-draft/): In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you: Out of touch with the latest digital marketing jargon. To download... - [Non-Profit Lingo eBook](https://bluetext.com/blog/non-profit-lingo-ebook-gated-clone-draft/): In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you: Out of touch with the latest digital marketing jargon Feeling left... - [Technology Market Research Primer](https://bluetext.com/blog/technology-market-research-gated-draft/): In the competitive global markets, what makes your brand different from your competitors? Sometimes it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form to download... - [Non-Profit Lead Generation Assessment](https://bluetext.com/blog/non-profit-lead-generation-assessment-gated-clone-draft/): The non-profit world is a crowded space, with fierce competitors all vying for the same members. Make sure your lead gen program is working as hard as your competitors’. Let Bluetext do a free assessment of your lead generation content to make... - [Technology Coloring Book](https://bluetext.com/blog/technology-coloring-book-gated-draft/): In the crowded and highly-competitive technology market, how do you differentiate your brand from your competitors? While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you can bring to... - [Real Estate Lead Generation Assessment](https://bluetext.com/blog/real-estate-lead-generation-assessment-gated-clone-draft/): Real estate is a crowded space, with fierce competitors all vying for the same clients. Make sure your lead gen program is working as hard as your competitors’. Let Bluetext do a free assessment of your lead generation content to make sure you... - [Planning a Digital Media Buy? Get with the Program(matic).](https://bluetext.com/blog/planning-a-digital-media-buy-get-with-the-programmatic/): Programmatic buying for display ad inventory hit an inflection point this year and is expected to account for 70% of total display expenditure in 2016. This major shift is being driven primarily by digital agencies like Bluetext who are... - [Technology PR Assessment](https://bluetext.com/blog/technology-pr-assessment-gated-draft/): PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded technology market. Sign up for the Technology PR Assessment here ! - [Non-Profit PR Assessment](https://bluetext.com/blog/non-profit-pr-assessment-gated-draft/): PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded non-profit world. Click here to sign up for a free PR Assessment! - [It's Back-to-School for Digital Marketing](https://bluetext.com/blog/school/): Ok all you Thornton Mellon fanatics, the stats are in and the truth must be told. Some interesting data points I hope you all reflect on as you gear up for going back to school. Surprisingly, this shows that email campaigns are favored way above... - [General PR Assessment](https://bluetext.com/blog/general-pr-assessment-gated/): PR is not a sinking ship. It’s still an essential element in your marketing mix, especially with competitive global markets. Sign up for our Free PR Assessment by clicking here ! - [The Cobbler's Kids Do Have New Shoes: Welcome to Bluetext's New Website](https://bluetext.com/blog/cobblers-kids-new-shoes-welcome-bluetexts-new-website/): Designing, developing and implementing a new website can be very rewarding, especially when design and functionality work together to deliver a great experience for your audience. But it’s not always easy. Let us know what you think, and ask us... - [What Do Battleship and Smart Website Design Have in Common?](https://bluetext.com/blog/what-do-battleship-and-smart-website-design-have-in-common/): We all remember playing the game Battleship as kids, where the goal was to sink your opponent’s fleet of ships by guessing where they were placed on a grid. The origins of this simple game actually goes back to World War I, when the Allied Navy... - [Research: Is it About the Market or is it About the User?](https://bluetext.com/blog/research-is-it-about-the-market-or-is-it-about-the-user/): Recently, Bluetext has been engaged to design and develop several global, enterprise class websites that have required a significant amount of user experience research. This more immersive step in the full lifecycle of our design process has... - [Government Coloring Book](https://bluetext.com/blog/government-coloring-book-gated/): In the crowded and highly-competitive government market, how do you differentiate your brand from your competitors? While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you can bring to... - [Don’t Be Last to Mobile First](https://bluetext.com/blog/dont-be-last-to-mobile-first/): We have leapfrogged almost overnight from a digital first to mobile first multi-screen world. Brands – no matter their size – can no longer afford to ignore the mobile market. Don’t let your content get left behind in a cloud of mobile dust – or... - [Cybersecurity Coloring Book](https://bluetext.com/blog/cybersecurity-coloring-book-gated/): In the crowded and highly-competitive cybersecurity market, how do you differentiate your brand from your competitors? While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you can bring... - [Four Tips for Innovative Content Marketing](https://bluetext.com/blog/four-tips-innovative-content-marketing/): Innovation in content marketing is nothing new, but sometimes it takes well-known brands and how they drive their marketing operations to recognize what’s really valuable. We’ve gathered some top content marketing examples and tips from some of... - [PR Case study: How to turn one key PR hit into many more](https://bluetext.com/blog/pr-case-study-how-to-turn-one-key-pr-hit-into-many-more/): The majority of Bluetext public relations engagements are ongoing retainers with clients looking for long-term, strategic PR support – whether it is a client transitioning from a former PR agency or engaging with an outside agency for the first... - [General Lead Generation Assessment](https://bluetext.com/blog/general-lead-generation-assessment-gated/): Whether you’re selling B2B, B2G or B2C, chances are you’re starting to experience a crowded market space, with fierce competitors all vying for the same clients. Make sure your lead gen program is working as hard as your competitors’. Let... - [Is the Infographic Heading for Extinction?](https://bluetext.com/blog/infographic-heading-extinction/): The lowly infographic, once a novelty but more recently a must-have for markets trying to quickly a complicated message, seems to be in the twilight of its existence. What’s more properly referred to as a data visualization used to command the... - [Five Tips for Reaching and Growing Your Association Membership](https://bluetext.com/blog/membership/): Trade associations that represent the interests of and provide services for their members, be they large companies and organizations or individuals, all face the challenge of retaining their current members every year, growing their member base... - [Free Adult Coloring Book](https://bluetext.com/blog/general-coloring-book-gated/): With crowded markets, how do you differentiate your brand from your competitors? While you’re thinking about how to stand out from your competitors, download a poster from our Adult Coloring Book that you can bring to life, and let Bluetext solve... - [Cybersecurity PR Assessment](https://bluetext.com/blog/cybersecurity-pr-assessment-gated/): PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded cybersecurity market. Click here to sign up for your FREE Cybersecurity PR Assessment! - [Top 8 Real Estate Marketing Tips For 2016](https://bluetext.com/blog/top-8-real-estate-marketing-tips-2016/): With the housing market climbing back up again, it’s hardly the time for real estate developers to sit back and coast. With a rising market comes increased competition, a savvy customer base, and a real need to use great creative approaches to... - [Marketing to the Government - What Agencies Want to Hear](https://bluetext.com/blog/hear/): Bluetext Survey Shows How Government Executives Make IT Decisions Survey Results in Federal Computer Week Federal agencies can be great customers because they remain some of the biggest spenders and their budgets stay fairly stable even during... - [CSC’s Digital Briefing Center 1.0 Gets a Triple Screen Dynamic Upgrade For Version 2.0 Thanks To Great Performance Metrics](https://bluetext.com/blog/dbc2/): Today CSC launched the 2.0 version of its Digital Briefing Center. CSC’s Digital Briefing Center is where customers, partners and prospects from across the globe can come to learn more about the key technology conversations and shifts CSC is... - [Top 7 Things Bad Clients Say](https://bluetext.com/blog/badclients/): Today I was honored to be asked to speak to the University of Maryland’s Smith School of Business MBA class about creative and digital marketing. The students were senior execs spanning many Fortune 500 companies across a variety of industries.... - [Bluetext Represents at Georgetown McDonough Alumni Weekend - Extends Free Marketing Assessment to Organizations of Alumni](https://bluetext.com/blog/freemcdonoughassessment/): On Friday night, Georgetown’s McDonough School of Business kicked off its alumni weekend with an awesome party under a tent outside the Hariri Building. Great food and great company were the hallmarks of the event. Kormis Chief Marketing Officer... - [Adobe Mixes Guerrilla and Digital to Drive Attention to Annual Gathering](https://bluetext.com/blog/adobe-mixes-guerilla-and-digital-to-drive-attention-to-annual-gathering/): The Bluetext team has been working with Adobe and its public sector marketing and communications efforts for 15 years. One of the more fun events that we help support is the annual Adobe Digital Government Assembly (ADGA), an all-day gathering of... - [Crisis Communications: What Companies Can Learn From Politicians](https://bluetext.com/blog/crisis-communications-what-companies-can-learn-from-politicians/): The fate and fortunes of three politicians, two prominent and one who is only prominent through his actions, can serve as a lesson for any company worried about facing a crisis or simply wanting to protect its hard-earned reputation. How... - [Measure. Evaluate. Evolve.](https://bluetext.com/blog/measure-evaluate-evolve/): Measure. Evaluate. If all of these questions are answered up front, we will work with you to create a powerful campaign delivered via the right channels to achieve the right metrics…that is how we define success with every campaign we execute. - [How Do You Show Passion?](https://bluetext.com/blog/how-do-you-show-passion/): How do you show passion? I was in a pitch with a very high profile prospect last week and when we asked him what he was looking for in a digital branding partner his response was not uncommon – he said he wanted to work with an agency passionate... - [To PR or Not to PR?](https://bluetext.com/blog/to-pr-or-not-to-pr/): To PR or Not to PR? I’ve had a number of client prospects over the last several months ask me to deliver a PR campaign “just like the one we do for Adobe.” Yet, I’ve counseled them that this may not be the best use of their limited budget. The... - [A Picture is Worth a Thousand Words](https://bluetext.com/blog/a-picture-is-worth-a-thousand-words/): This phrase widely attributed to Frederick R. Barnard, who published a piece commending the effectiveness of graphics in advertising with the title "One look is worth a thousand words", in Printer’s Ink, December 1921. Barnard knew what he was... - [Guest Post: Reznick Group Goes Mobile](https://bluetext.com/blog/guest-post-reznick-group-goes-mobile/): The following is a guest post from Damien Enderle, National Director of Marketing with Reznick Group, a top 20 accounting firm. Check out Damien’s profile here on Reznick Group’s website. Follow Damien on Twitter @ReznickEnderle and LinkedIn here. - [The Good Wife In Crisis](https://bluetext.com/blog/the-good-wife-in-crisis/): Are you a fan of the network hit, “The Good Wife?” I knew the show was popular, but quite honestly I had never watched it until this Spring, when I was asked to help tutor the show’s writers on crisis management for the upcoming season. I did... - [When It Comes to Your Brand, Know What Sandbox You Play in](https://bluetext.com/blog/when-it-comes-to-your-brand-know-what-sandbox-you-play-in/): When I hear from a client that they have no true competitors, I feign acceptance as my BS meter automatically goes off. What I would like to tell them is that they obviously don’t need marketing and branding support since there must be no market... - [Government Agencies Need To Treat Citizens as Customers](https://bluetext.com/blog/government-agencies-need-to-treat-citizens-as-customers/): Imagine if Amazon.com’s home page was a photo of CEO Jeff Bezos and contained only corporate information—they wouldn’t have many customers. Believe it or not, this is the way many Federal government agencies view their digital role—not to create... - [Partner Don Goldberg Discusses Crisis Communications with IABC](https://bluetext.com/blog/partner-don-goldberg-discusses-crisis-communications-with-iabc/): I was recently asked to give some counsel to the International Association of Business Communicators on how companies and organizations should be preparing for crises—especially Scorpio horoscope 2005 advises forgetting about the problems for a... - [Infographic Campaign by Bluetext Labs](https://bluetext.com/blog/infographic-campaign-by-bluetext-labs/): 2012: The Year Government Goes Mobile A game-changing development is quietly taking place within government agencies. It will have significant implications not only for agencies but also for companies doing business with those agencies. But it’s... - [NetApp Hires Bluetext as US Public Sector PR Agency of Record](https://bluetext.com/blog/netapp-hires-bluetext-as-us-public-sector-pr-agency-of-record/): Bluetext is .S. Public Sector public relations efforts. “They also had some really interesting ideas about social media and digital PR, which is something we’ve really tried to get our - [public sector] business doing more of.” Read the article here. - [Bluetext’s 2012 Predictions for Digital Marketing Trends](https://bluetext.com/blog/bluetexts-2012-predictions-for-digital-marketing-trends/): Predicting the future is tough, especially on the web. After all, from Friendster to MySpace to Facebook to Twitter to Pinterest, the game keeps changing. 9 Digital Marketing Trends for 2012 View more presentations from Bluetext - [Google Hummingbird…Think Back to that First Day of High School](https://bluetext.com/blog/outbrain/): Google’s new Hummingbird search engine algorithm is sending shock waves throughout the digital marketing arena. What it means, and how marketers need to adjust their SEO thinking will be on the to-do list for the foreseeable future. So with that... - [Voters, The Cloud, and Government IT-- What Do They Have In Common?](https://bluetext.com/blog/voters-the-cloud-and-government-it-what-do-they-have-in-common/): Bluetext recently released a series of surveys of voters in California and Texas , and government IT professionals about technology and cloud computing. As part of our media outreach, I was interviewed by the Capital Weekly newspaper in... - [To Know the Cloud Is to Embrace the Cloud](https://bluetext.com/blog/to-know-the-cloud-is-to-embrace-the-cloud/): Sometimes, familiarity does not breed contempt. To the contrary, according to a new survey from Bluetext, the more familiar government IT managers and influencers are with cloud computing, the more they support cloud initiatives. Complete survey... - [Bluetext Labs Launches SocialRank. What's your Social Volume and Sentiment?](https://bluetext.com/blog/bluetext-labs-launches-socialrank-whats-your-social-volume-and-sentiment/): Communications agencies often hype the endless ways to measure social media. The problem is, while some of these ways are useful, most are confusing and noisy. So give SocialRank a try, and then give Bluetext a call to see what we can do for your... - [Bluetext Launches Acentia](https://bluetext.com/blog/bluetext-launches-acentia/): Bluetext is . Over the past three months Bluetext worked with the Acentia management team, employees and customers to overhaul its messaging, create its brand, design and develop a new website, and re-launch the company to the public. Homepage... - [Just +1 It](https://bluetext.com/blog/just-1-it/): The Google +1 strategy will make the search optimization maze even more complicated. The +1 will be integrated into everything today’s progressive marketer needs to drive brand recall and market leadership through integrated digital marketing and... - [The Google Book Settlement--An Ancient Industry Meets the Digital Age](https://bluetext.com/blog/the-google-book-settlement-an-ancient-industry-meets-the-digital-age/): Those of us still paying attention saw that the court overseeing the long-running legal battle between Google and authors and publishers ruled against the proposed agreement last week (“ Judge Rejects Google’s Deal to Digitize Books ,” New York... - [Any Challenge...Every Channel???](https://bluetext.com/blog/any-challenge-every-channel/): How do you define success with your federal government PR program? Are you still trying to count clips? So the next time your technology lead clamors that they should be more coverage of your company in GCN or The Washington Post, grab your... - [Japan's Earthquake and Its Impact on the US Nuclear Energy Industry](https://bluetext.com/blog/japans-earthquake-and-its-impact-on-the-us-nuclear-energy-industry/): The U.S. nuclear power industry just can’t catch a break. These actions alone may not guarantee the funding and investment needed for build new facilities, but they would go a long ways towards assuring the public that nuclear power can be... - [Five-dollar Gas-- An Opportunity in Washington for Energy Companies](https://bluetext.com/blog/five-dollar-gas-an-opportunity-in-washington-for-energy-companies/): A new energy policy bill was an early priority of President Obama, but it quickly fell by the wayside after the then-Democratic controlled House of Representatives passed a bill with cap-and-trade provisions that coal industry states despise.... - [Google Goes After "The Farms"](https://bluetext.com/blog/google-goes-after-the-farms/): Google announced some significant changes to the way it ranks page results this past weekend to better weed out low quality sites that are used to prop up companies seeking to game the system. This move, chronicled best in The Wall Street Journal... - [Research and Analytics are More Important Than Ever Before](https://bluetext.com/blog/research-and-analytics-are-more-important-than-ever-before/): I’ve been involved in public opinion polling and research for 20 years and am a big believer in understanding where you stand in the public”s mind. When I was in the Clinton White House, we had polls in the field every week. Successful companies... - [Video Killed the Radio Star...](https://bluetext.com/blog/video-killed-the-radio-star/): But can it save the music industry? Doubtful… For the first time in its 44-year history, Rolling Stone Magazine is giving its readers the final decision about what band to put on a forthcoming cover. In the interim, best to look for an agency... - [Don't Think of Federal as Just Another Vertical](https://bluetext.com/blog/dont-think-of-federal-as-just-another-vertical/): I speak with executives with lots of technology companies both here in the Washington, D.C. market and around the country– all eager to sell more to the Federal government. You don’t want your sales team paddling upstream in a market that is... - [Time Magazine - Special Report Impeachment](https://bluetext.com/blog/time-magazine-special-report-impeachment/): “William Jefferson Clinton has undermined the integrity of his office, has brought disrepute on the Presidency, has betrayed his trust as President, and has acted in a manner subversive of the rule of law and justice, to the manifest injury of... - [The Truth Behind Last Minute Advertising Deals](https://bluetext.com/blog/the-truth-behind-last-minute-advertising-deals/): Not a week goes by where I don’t see an email about a special offer for some last minute advertising space left in an upcoming publication. While the offers can be enticing and very reasonable financially, my advice to clients before they pull... - [Are Your Storytellers Aligned?](https://bluetext.com/blog/are-your-storytellers-aligned/): I was recently running a messaging summit with the executive team of a successful government contractor in the cloud space. Just 13 months ago this company had very little presence and visibility in Washington among key decision makers. If the... - [Gaming the Google Search Engine...](https://bluetext.com/blog/gaming-the-google-search-engine/): The unseen and often unseemly world of search engine manipulation came into full public view recently when the New York Times ran a brilliant piece of enterprise reporting after noticing that J.C. Penney’s kept coming up at the number one result... - [Is Facebook Turning Into... Google?](https://bluetext.com/blog/is-facebook-turning-into-google/): It may be a surprising question. Google, after all, is a search engine, Facebook a social network that by all appearances is the hot property over the past 12 months. But it’s going to become a more difficult place to actually engage key... - [Augmenting The Reality of Your Brand](https://bluetext.com/blog/augmenting-the-reality-of-your-brand/): Combining visuals and a multisensory experience are an important part of advertising and marketing in our hyper connected world, so it is not surprising that so many companies have jumped on the augmented reality bandwagon, offering tools that... - [A New Member To Your C-Suite - The Chief Conversation Officer](https://bluetext.com/blog/a-new-member-to-your-c-suite-the-chief-conversation-officer/): “Markets are conversations – talk is cheap, silence is fatal” The quote above should be taken very seriously by every marketer. While niche consumer brands took this course over the last few years, 2011 is the year that all brands need to... - [Thought Leadership = Quora](https://bluetext.com/blog/thought-leadership-quora/): Quora ’s rise is all the buzz as the digitally savvy crowd try out the latest social media phenomenon. I find it to be a great site for research and participation. Any questions? - [Have You Gleaned Your Facebook Insights Today?](https://bluetext.com/blog/have-you-gleaned-your-facebook-insights-today/): Facebook analytical insights introduced last year give brand marketers, agencies and communicators the ability to understand how their fan pages are performing. This performance should be aligned with the key performance indicators set forth in... - [TAG YOUR IT - The Mobile Tagging Era Is Here](https://bluetext.com/blog/tag-your-it-the-mobile-tagging-era-is-here/): TAG YOUR IT! No this isn’t a phrase that 5 year olds are yelling on the playground, but rather marketers and communicators are saying to their targeted constituents. For Awareness Instant Lottery – Product Giveaways, Point of Purchase Contests,... - [User Experience Design Becomes More Humanized](https://bluetext.com/blog/user-experience-design-becomes-more-humanized/): Trend #2 – User Experience Design Becomes More Humanized As marketers strive for the strongest brand recall in their competitive marketplaces, they must still focus on what our data continues to show – leveraging as many human sensors in a... - [The Social Media Revolution Continues To Invade Search](https://bluetext.com/blog/the-social-media-revolution-continues-to-invade-search/): Social networking and search engine optimization will be forever linked and integrated for progressive marketing strategies. Good marketers know that the two work hand in hand and the linkage is growing more powerful daily. Stay compelling and of... - [Open Your Data and Engage Your Developer Community](https://bluetext.com/blog/open-your-data-and-engage-your-developer-community/): Marketers typically don’t try to court developers, but that will change in 2011. More and more brands are relying on user generated experiences and content. They will surprise you with what they do positively for your brand. - [Data Visualization Goes Mainstream](https://bluetext.com/blog/data-visualization-goes-mainstream/): There has never been a more exciting time in the world of digital media and interactive marketing. To that end, I am going to develop a series of blog posts on the 10 most important emerging digital marketing trends. Fedex –... - [Demise of Tech Show ‘Booth Babes’ Presents Vendor Opportunity](https://bluetext.com/blog/demise-of-tech-show-booth-babes-presents-vendor-opportunity/): RSA Conference 2015 attendees convening on San Francisco April 20-24 th in search of scantily clad woman fronting vendor booths will be sorely disappointed, as RSA became the latest group to ban “booth babes.” There are many factors at work in... - [How to get REAL Real Estate Marketing Results](https://bluetext.com/blog/real-estate-marketing/): Innovations in real estate marketing can help drive a company’s ability to hit their desired Key Performance Indicators. Through Bluetext’s experience working with top real estate brands like JLL and Kettler we understand what drives integrated... - [What Can Marketers Buy for the Price of One Super Bowl Ad?](https://bluetext.com/blog/super-bowl/): This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV ; anticipated to be one of the most entertaining sporting events of the year brought to you by gunslinging quarterbacks Patrick Mahomes and... - [Don Goldberg Discusses Toronto Mayor Rob Ford on CNN](https://bluetext.com/blog/bluetexts-don-goldberg-discusses-toronto-mayor-rob-ford-on-cnn/): How do you provide effective communications support to a high-ranking individual whose behavior is out of control? Not easily, Bluetext Partner and crisis communications expert Don Goldberg tells CNN. Asked to compare Toronto Mayor Rob Ford’s... - [Bluetext's Don Goldberg on CNN--Sex, Scandal, and Politics](https://bluetext.com/blog/bluetexts-don-goldberg-on-cnn-sex-scandal-and-politics/): Arnold Schwartzenegger, Terry Sanford, John Ensign, what’s with all these guys? Don’t they know that in politics, you can’t get away with anything? http ://www.youtube.com/watch?v=_l0T_XkWV9Q - [Marketing in a New World (Part 1 of 5)](https://bluetext.com/blog/marketing-in-a-new-world1/): As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. Invictus Brand Essence Video, July 2019... - [TALKING SMAC?! Is your Digital Marketing Agency talking the latest SMAC? Keep up or get left behind!](https://bluetext.com/blog/digital-marketing-agency-smac-talk-keep-get-left-behind/): If your digital marketing agency team doesn’t have a SMAC roadmap, you may find your company drifting off-course in 2017 and beyond. Here’s brief refresher course on SMAC. Contact the digital marketing gurus at Bluetext. - [The Blurred Lines Between B2B and B2C Marketing](https://bluetext.com/blog/blurredlines/): As one of the leading digital marketing agencies in Washington, we get called in by a variety of prospective clients to discuss their needs. These clients are corporations selling to business, selling to government, or selling to consumers, and... - [Top Branding Agency Insights: When Creating a Brand, Don’t Lose Sight of Your Goals](https://bluetext.com/blog/brandinggoals/): There are many reasons to go through a rebranding exercise. Most common among them are a merger or acquisition, change in corporate direction, desire to change a negative attitudes about your brand, or simply start over and hope to convince the... - [Google AdWords: A Significant Change to the Algorithm](https://bluetext.com/blog/adwords/): Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital marketing if not understood and managed. At Bluetext, we closely monitor all of updates... - [Top B2B Marketing Agencies Know It's All About Speed](https://bluetext.com/blog/top-b2b-marketing-agencies-know-speed/): Today’s “need for speed” mantra is evident in everything we do. Your website is no exception. Contact us - [Bluetext on AdAge: Tech May Replace Some Jobs, but Digital Ad Agencies Will Always Need Humans](https://bluetext.com/blog/bluetext-adage-tech-may-replace-jobs-digital-ad-agencies-will-always-need-humans/): Some economic experts are predicting that by 2025, 40% of today’s jobs will be replaced by technology. That’s a sobering thought for nearly everyone. The human touch will continue to be in high demand. - [Is Now the Time to Hire a Marketing Agency?](https://bluetext.com/blog/thetimeisnow/): As companies mature and think about how to take their business to the next level, invariably one of the toughest questions to answer is when is the right time to hire a marketing agency. Every company is different. We have worked with companies... - [Ten Common Traits Found in Top B2B Marketing Firms](https://bluetext.com/blog/topb2bmarketingfirms/): When people ask me about Bluetext, I often find myself calling us of the region’s top B2B marketing firms. We work with world class global enterprises. And for more insights on B2B marketing, reach out to Bluetext today: - [Should CMOs also wear the digital marketing director hat?](https://bluetext.com/blog/cmos-also-serving-digital-marketing-directors/): Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own PR career started on the agency side two... - [Top Digital Marketing Companies and Top Marketing Companies and Top Marketing Agencies. What’s the Difference?](https://bluetext.com/blog/top-digital-marketing-companies-top-marketing-companies-top-marketing-agencies/): To answer the title of this blog post let’s first start by reviewing the difference between a Digital Marketing Company and a Marketing Company. How much can really be different in today’s digital driven economy? Finally, the biggest result is... - [Augmented Reality: Bringing Graphics to Life](https://bluetext.com/blog/augmented-reality-bringing-graphics-life/): Anyone familiar with The New Yorker Magazine may have noticed an interesting cover on the May 16 edition—a two-color drawing of a women stepping onto a subway car. It seems somewhat simple—not particularly eye-catching. Augmented and Virtual... - [Five Mobile Load Time White Lies](https://bluetext.com/blog/whitelies/): We have all been there. The requirements start stacking from all areas of the enterprise and the politics are thick. Putting scripts at the bottom allows the user interface to display before the JavaScript is loaded. - [Are you a Content Marketing “Vegetarian” or a “Certified” Content Marketing “Vegetarian”?](https://bluetext.com/blog/veg/): Today’s landscape requires the need for constant database care and feeding…smart marketing campaigns, hyper targeted, very personalized, with highly engaging and rich creative presentation. Spray and pray marketing tactics have not worked for... - [Market Research Primer](https://bluetext.com/blog/general-market-research-gated/): With competitive global markets, what makes your brand different from your competitors? Sometimes, it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form to download... - [Four Qualities of a Memorable Logo](https://bluetext.com/blog/logo/): Whether you’re creating your first logo, editing an existing logo, or totally redesigning an outdated logo for your business, you’ve been tasked with representing your brand and everything it stands for within a small graphic icon. A logo design... - [Going for Gold with Olympic Logos](https://bluetext.com/blog/olympic-logos/): The XXIV Olympic Winter Games have come and gone, in what felt like the blink of an eye. Even though the Games span only two weeks following the Opening Ceremony, there are years—and sometimes decades—put into their planning. In the meantime, if... - [Brand & Logo: Four New Trends for 2019](https://bluetext.com/blog/brand-logo-2019-trends/): Progressive marketing organizations are continually evaluating their approach to their brand & logo to ensure they are viewed as forward-looking and ahead of their markets. Halfway into 2019, there are a number of trends that have been making... - [2020 Trends: Logo Design](https://bluetext.com/blog/logo-design-2020/): Welcome to 2020, a year of new normals, routines, and best of all, new logos! The logo design trends in 2020 thus far have been an intriguing remix of new and old. Let’s take a look at the top logo design trends that are already defining 2020. - [Six Top Logo Trends to Refresh Your Brand](https://bluetext.com/blog/top-logo-trends/): Top branding agencies are always looking for new and refreshing approaches to logo designs that resonate with customers. Every designer’s dream is a new logo that is memorable and unique. Bluetext can help. - [5 Reasons Why It Might Be Time for a Logo Refresh](https://bluetext.com/blog/5-reasons-logo-refresh/): A logo is a central part of a company’s brand. It’s the first thing customers see, and what they learn to recognize as a short-cut to your brand values. Contact us. - [What Does Uber’s New Logo Signal for the Future of Consumer Branding?](https://bluetext.com/blog/what-does-ubers-new-logo-signal-for-the-future-of-consumer-branding/): Uber just killed off the most recognizable U on the planet. Unlike the black and white U that has emblazoned itself in the minds of millions of Uber users around the world – including myself – the new logo bears no obvious relationship to the... - [The Importance of Website Accessibility](https://bluetext.com/blog/accessibility/): As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. To learn more about our experience... - [Appealing, Amazing, and Accessible Website Design](https://bluetext.com/blog/accessible-website-design/): Whenever you add or change a feature on your website, you should consider the impact on the UX, or user experience. When you assess how users will interact with your website, it is important to consider users with differing abilities. Reach out... - [Using UX to the Fullest](https://bluetext.com/blog/using-ux-to-the-fullest/): It’s not what you say, it’s how you say it. You could have the best product in the world, but if your website’s user experience is not up to par, how will customers find and use your product? Bluetext’s Recent Work - [Don Goldberg](https://bluetext.com/blog/don-goldberg/): A founding partner of Bluetext, Don Goldberg has helped many of the largest global corporations achieve their communications goals through public relations, media outreach, digital strategies and integrated marketing campaigns. In his 25-years in... - [Bluetext Cybersecurity Summit 2021](https://bluetext.com/blog/summit2/): Thank you for joining us for the Q1 2021 Bluetext Cybersecurity Summit. Exclusively open to CXO’s, our goal with this summit is to deliver a value-add platform to network in the C-Suite with businesses facing similar opportunities and challenges.... - [Metrics-Driven PR for a Cybersecurity Powerhouse](https://bluetext.com/blog/metrics-driven-pr-cyber/): In a recent post , we described the value of metrics-driven PR to ensure that revenue and lead-generation goals are a key focus of every public relations program. A metrics-driven PR program is even more valuable in the crowded marketplace of... - [The Evolution of Boundless Cybersecurity](https://bluetext.com/blog/boundless-cybersecurity-evolution/): 2 years ago SonicWall approached Bluetext with a campaign challenge: “Help us infuse originality within an over-saturated cybersecurity market. Portray Boundless Cybersecurity ability to break free of cyber threats.” Bluetext’s response? Stay... - [Government Cybersecurity Spend Is Growing. Is Your Marketing Cyber-Ready?](https://bluetext.com/blog/government-cybersecurity-spend-is-growing-is-your-marketing-cyber-ready/): Budget deficits, sequestration, program cut-backs—these are scary times for technology companies that view government agencies as a key vertical market. With spending down at all levels of government, many IT decisions have been slowed down or... - [Feeling Out of Touch With the Latest Cybersecurity Marketing Jargon? Don't Get Fired. Download our eBook: Bluetext's 2016 Cybersecurity Lingo Edition](https://bluetext.com/blog/cybersecuritylingo/): Are you feeling out of touch with the latest cybersecurity marketing jargon and worried that your boss might catch on? In the digital age, cybersecurity marketers, companies and thought leaders are constantly introducing new ideas, solutions and... - [Cybersecurity Market Research Primer](https://bluetext.com/blog/cybersecurity-market-research-gated/): In the competitive cybersecurity market, what makes your brand different from your competitors? Sometimes it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form to... - [Digital Marketing Cybersecurity Lingo](https://bluetext.com/blog/cybersecurity-lingo-ebook-gated/): In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you: Out of touch with the latest digital marketing jargon Feeling left... - [Cybersecurity Lead Generation Assessment](https://bluetext.com/blog/cybersecurity-lead-generation-assessment-gated/): Cybersecurity is a crowded space, with fierce competitors all vying for the same clients. Make sure your lead gen program is working as hard as your competitors’. Let Bluetext do a free assessment of your lead generation content to make sure you... - [The Mobile App: Top Design Tips for User Engagement](https://bluetext.com/blog/top-mobile-app-design-tips/): Successful brands have learned that if you want to engage with your customers and earn their loyalty, you need to provide a solid mobile app user experience on their handheld devices as much as on their larger screens. While many organizations... - [Brian Lustig article in PR Week 'the Hub' on tech product launches](https://bluetext.com/blog/prweek/): A pair of startups – Coin and Tile – are garnering significant attention for their recent product launches. In his most recent guest article for PR Week ‘the Hub,’ Bluetext Partner Brian Lustig discusses what technology companies and startups can... - [Deconstructing the Hamburger Menu](https://bluetext.com/blog/hamburger-menu/): The hamburger, what’s not to love? No, not the American classic, but the navigation menu design. Contact Bluetext today to learn about our web and UX design services. - [Top Marketing Trends 2019 Part 2: It's All About Privacy](https://bluetext.com/blog/top-marketing-trends-all-about-privacy/): We recently launched our Top Marketing Trends 2019 series, that will take a close look at what digital marketers should expect for next year. We started with privacy because of a sea change in consumer attitudes about their online privacy over... - [What's In A Name? The Right One Can Make The Brand.](https://bluetext.com/blog/namingfirm/): Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity, find themselves needing to quickly find a new name to separate them... - [Build It and They Will Come - Architecting the Right Naming System](https://bluetext.com/blog/name/): Whether it is your portfolio of products, services or solutions, most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of... - [Bluetext Tagged as Top 10 Naming Agency](https://bluetext.com/blog/top-10-naming-agency/): Bluetext has always prided itself as one of the leading naming agencies in the U.S. market. See how Bluetext can help. - [How Not To Name Your Company](https://bluetext.com/blog/how-not-to-name-your-company/): Considering a new name for your business? Whether your company has just undergone a merger or acquisition, or perhaps just needs a fresh rebrand, corporate naming can be just as equally exciting as it is daunting. Contact Bluetext to learn more. - [Branding a New Company or Product? Five Critical Steps for Winning the Name Game](https://bluetext.com/blog/naming/): My colleagues and I at Bluetext have spent a fair amount of time developing brand and positioning strategies for dozens of new, disruptive and innovative brands…and more often than not are tasked with creating a new name for the company, the... - [Building Hype for a Campaign Launch](https://bluetext.com/blog/campaign-launch-hype/): So you want to build hype for your campaign? Our campaign strategists at Bluetext have some tips for you. Bluetext’s Recent Work - [Drupal 8 Batch Processing](https://bluetext.com/blog/drupal-8-batch-processing/): As one of the top Drupal firms in the market, we get a lot of questions around Drupal 8 and its broad range of functionality, including Drupal 8 Batch Processing. We thought to start out the new year, we would offer our primer on Drupal 8 Batch... - [Fight Erupts Over Roger Federer's Brand Logo](https://bluetext.com/blog/logo_fight/): What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Bluetext’s Recent Work - [4 Reasons to Work With a Top Website Design Firm](https://bluetext.com/blog/4-reasons-to-work-with-website-design-firm/): When it comes to building or remodeling your company’s website, partnering with a top website design firm is essential. By hiring a leading website design firm , you get to work directly with experts , maximize the utility of your team’s... - [5 Tips for Choosing the Right Drupal Implementation Partner](https://bluetext.com/blog/drupal-implementation-partner/): As we near the end of 2019, choosing the right technology implementation partner has never been more important. According to a recent Gartner study, through 2021, 90 percent of global organizations will rely on system integrators (SIs) , UX... - [How to Get Buzz and Briefings at Industry Conferences and Trade Shows](https://bluetext.com/blog/tradeshows/): The Bluetext team is in the thick of industry conference season for clients, recently concluding support for Mobile World Congress in Barcelona and the RSA Conference in San Francisco, with ISC West in Las Vegas and Enterprise Connect in Orlando... - [Trade Association Marketing in a Competitive Landscape](https://bluetext.com/blog/trade-association-marketing-competitive-landscape/): Trade association marketing is never easy, and for trade associations, the competitive landscape has never looked more crowded. Not only are there more organizations chasing new members, there are also more for-profit companies offering competing... - [Trade Association Branding: Not An Easy Choice](https://bluetext.com/blog/trade-association-marketing/): Many trade and membership organizations face a unique branding challenge with no easy solution: How do you brand association products and events in order to effectively tie the name of the association together with the offering> It’s not an easy... - [Bluetext Cybersecurity Summit](https://bluetext.com/blog/summit/): Thank you for joining us for the Q4 2020 Bluetext Cybersecurity Summit. Exclusively open to CXO’s, our goal with this summit is to deliver a value-add platform to network in the C-Suite with businesses facing similar opportunities and challenges.... - [Top Branding Agencies Shift Towards Dynamic Logos](https://bluetext.com/blog/top-branding-agencies-shift-towards-dynamic-logos/): A dynamic logo is a company mark that is malleable and constantly changing while maintaining its overall look and feel. Logos were once thought of as a permanent visual representation of a company, but in the ever-changing digital world that is... - [3 Keys to Capitalizing on Content Marketing](https://bluetext.com/blog/content-marketing-keys/): 17 hours — that’s how long the average person spends looking at a screen each day. With remote learning and work-from-home, screens take up our attention and are expected to remain an integral part of society long past the pandemic. Bluetext’s... - [Campaign Branding: Behind the Scenes of the SonicWall Photoshoot](https://bluetext.com/blog/sonicwall-photoshoot/): A fantastical idea, a powerful pitch, and energetic enthusiasm from all sides of SonicWall stakeholders. Only one task remaining: execution of the over the top Boundless Campaign. Bluetext’s Recent Work - [Marketers: Let's Get Personal](https://bluetext.com/blog/marketers-lets-get-personal/): In a world where we are flooded with advertisements and sponsored content every moment of every day, how can you make your ad stand out from the rest? What is going to make a consumer buy your product vs. Learn how Bluetext has used personalized... - [Starting the Branding Process Early in M&A Planning](https://bluetext.com/blog/branding-ma-planning/): M&As have long been a key strategy and source of growth for businesses around the world, with thousands of M&A transactions taking place each year. However, according to the Harvard Business Review , studies show the failure rate of mergers is... - [Website Design Trends: Scroll-Based Animation](https://bluetext.com/blog/scroll-animation/): Scroll-based animation offers all the benefits of on-page animation and more. Not only do pages with scroll-based animation engage users more effectively, but they can also tell more complex stories, improve page load time, and expand the... - [M&A: Private Equity Firms Benefit from Strategic Branding - Part 1](https://bluetext.com/blog/private-equity-branding-1/): PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses. According to McKinsey’s 2019 Market Annual Review, “global private equity... - [The State of Banner Ads](https://bluetext.com/blog/banner-ads/): October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the internet. AT&T paid $30,000 for the appearance of the first banner ad. Bluetext’s Recent Work - [To Scroll or Not To Scroll: That is the Question of Some Marketers in a Website Redesign Cycle](https://bluetext.com/blog/to-scroll-or-not-to-scroll/): There’s no denying it. Our society is more digital now than ever. Bluetext’s Recent Work - [Go to Market Strategy: Paid Media](https://bluetext.com/blog/gtm-paid-media/): You’ve crafted your brand message, settled on a new visual strategy, or launched your new product. So what’s next? Bluetext’s Recent Work - [4 Innovative B2G Digital Marketing Ideas For 2017](https://bluetext.com/blog/4-innovative-b2g-digital-marketing-ideas-2017/): Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what they will mean for the products and services they sell to government. But the change in... - [5 Innovative B2G Marketing Strategies For 2018](https://bluetext.com/blog/5-innovative-b2g-marketing-strategies-2018/): The year was 2014. The new Apple Watch was all the rage; selfies weren’t annoying the bloody hell out of everyone yet; and The Ice Bucket Challenge had everyone soaking themselves for a good cause. Contact us Bluetext’s Recent Work - [Streamlined Messaging and the Art of Microcontent](https://bluetext.com/blog/microcontent/): In 2021 , the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with information about the products and services... - [More to Motion](https://bluetext.com/blog/motion/): Have you been searching for the best way to compete in the new frontier of web design? Do you need to stand apart from your competitors in a big and bold way? Bluetext’s Recent Work - [60 Seconds Online - What It Means to Your Marketing Mix](https://bluetext.com/blog/60-seconds-online/): A lot happens every 60 seconds online across digital platforms. In fact, a staggering amount of posts, uploads and emails take place in the space of a minute – every minute of every day. Contact Bluetext Bluetext’s Recent Work - [Mobile Matters When It Comes to SEO](https://bluetext.com/blog/mobile-matters-comes-seo/): Bluetext was one of the first agencies to sound the alarm for mobile-optimized websites after Google tweaked its search algorithm in late April. Dubbed “MobileGeddon” by SEO experts, Google announced that it would now reward mobile-friendly sites... - [Amazing Client Results. Bluetext Presents with CSC on Their Home Run Digital Platform](https://bluetext.com/blog/amazing/): CSC’s Nick Panayi and I presented at the 2015 Mid Atlantic Marketing Summit on the customer journey and how digital marketing technologies are continuing to evolve, personalize and empower this very effective demand generation platform. We... - [Top Branding Agencies Recommend a Digital-First Approach](https://bluetext.com/blog/digital-first-branding/): What exactly is digital branding , how is it different from digital marketing, and why does it matter? These are common questions that top digital branding agencies hear from clients. Bluetext’s Recent Work - [The Rise of The Persona](https://bluetext.com/blog/the-rise-of-the-persona/): Smart digital media strategies depend on deep, accurate and relevant personas. Getting personas accurate and relevant in terms of website user experience, search media, and social media are critical. Bluetext’s Recent Work - [Metrics-Driven PR--The Bluetext Guide](https://bluetext.com/blog/metrics-driven-pr-the-bluetext-guide/): Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. Traditional public relations and media outreach that seeks placements and... - [Bluetext and GreenTrees Partner to Launch Comprehensive Corporate Social Responsibility Platform for Global Enterprises](https://bluetext.com/blog/bluetext-and-greentrees-partner-to-launch-comprehensive-corporate-social-responsibility-platform-for-global-enterprises/): APRIL 22 – WASHINGTON – Bluetext, one of the fastest growing digital marketing, branding and communications agencies in the country, and GreenTrees, the largest carbon reforestation company in North America, today launched a comprehensive... - [Startup Success: Inspirata: Transforming Cancer Diagnostics](https://bluetext.com/blog/inspiratainc/): Brand Strategy The Message and Brand Story Rarely do you get a chance to work with a client so convinced that they can change the way cancer is diagnosed and treated that it energizes an entire agency. That was the case with Inspirata. Bluetext’s... - [The Art of Integrating 3D Into Real Life](https://bluetext.com/blog/3d-campaign-integration/): We jumped at the idea when Phosphorus approached us here at Bluetext about creating a new campaign. After extensive brainstorming the team agreed that a video integrating animated 3D objects into real-life footage would be the best way to tell... - [Content Makes a Comeback](https://bluetext.com/blog/content-marketing-comeback/): In a world where businesses are constantly challenged by a sea of sameness, bold messaging and design are crucial pieces of a marketing strategy that can propel you to the forefront of your industry. Flashy websites and digital user experiences... - [Make Every Day 'Get to Know Your Customers Day'](https://bluetext.com/blog/customers-day/): Happy ‘Get to Know Your Customers’ Day! If there’s anything social media marketers love, it’s creating “national holidays” around unique subjects (hope you have big plans for the upcoming National Hot Dog Day). Bluetext’s Recent Work - [The Rule of Thumb in Mobile Design: Bottom Up Mobile Menus](https://bluetext.com/blog/bottom-up-mobile-menus/): In late 2021, Apple released its iOS 15 update with a pretty drastic change in browser layout, creating a ripple effect in website UX design. The beloved search bar on Safari had been moved from the top of the screen to the bottom. Bluetext’s... - [The Power of Video Marketing](https://bluetext.com/blog/power-of-video-marketing/): There’s a reason why TikTok is the fastest growing app in America, and it’s not because of the lip-syncing teens or the viral dance moves. Users are drawn to TikTok for one primary reason: they love video. Bluetext’s Recent Work - [The New Market for Memes](https://bluetext.com/blog/meme-marketing/): Picture this: the year is 2013, Twitter is exploding into the public conscious with more than 200 million active users, and Facebook has a vice-grip on people’s free time across the globe. Social media, once considered an afterthought in any... - [Pride Month Branding: The Good and the Bad](https://bluetext.com/blog/pride-month-branding/): The last decade has made giant leaps in diversity & inclusion initiatives, especially for the LGBTQIA community. For the month of June, many companies switch from their traditional monochrome logo to a rainbow-colored design, particularly on... - [6 Innovative B2G Digital Marketing and PR Strategies](https://bluetext.com/blog/6-ways-government-contractors-can-use-innovative-digital-marketing-and-pr-strategies-to-win-business/): When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology... - [Public Relations: Building Thought Leadership Through Bylines](https://bluetext.com/blog/pr-building-thought-leadership-bylines/): When most brands think of a public relations program, they focus on traditional activities, including press release and announcements, customer case studies and industry trends, and pitching to reporters for coverage in their next industry... - [Nostalgia Marketing: Y2K Design Trends](https://bluetext.com/blog/y2k-design/): They say that fashion cycles every twenty years. If you walked out onto the streets of any city or by any trendy clothing storefront today, you’d probably see a wide array of neon prints, baggy denim, and those teeny tiny sunglasses that will... - [Marketing Firm vs. Marketing Agency: What's the Difference and Why Should I care?](https://bluetext.com/blog/marketing-firm-vs-marketing-agency-whats-difference-care/): In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the range of services they provide. Bluetext’s... - [Steps to a Successful Sitemap](https://bluetext.com/blog/sitemap/): Second-only to your homepage, your sitemap is one of the most important and most visible parts of your website. What value is a website if people can’t find the content they are looking for? Bluetext’s Recent Work - [Mastering Motion in Logos](https://bluetext.com/blog/mastering-motion-in-logos/): When we talk about motion in branding, we’re talking about a wide variety of creative approaches. From subtle homepage loading flourishes to complex, eye-catching 3D advertisements , animation can breathe new life into your brand. Bluetext’s... - [Cracking the Code on Conversational Marketing](https://bluetext.com/blog/conversational-marketing/): No matter what industry your company is in, or who your target market is, the goal of any customer interaction is to foster a relationship that converts to revenue. In today’s digital landscape, customers’ expectations have elevated to instant... - [5 Tips for Tablet-Friendly Design](https://bluetext.com/blog/5-tips-for-tablet-friendly-design/): It’s no secret that mobile internet use has seen significant growth in the past few years. Over half of all web traffic now comes from mobile users, a majority of which are those using their smartphones to surf the internet. Get in touch with... - [What Exactly is In-Game Advertising, and Why Should Your Company Care?](https://bluetext.com/blog/what-is-in-game-advertising-why-should-your-company-care/): It’s 2022, and the term “gamer” no longer refers to teenagers playing video games in their parent’s basements. Gamers are all around us, thanks to the explosion of game formats, genres, and platforms. Bluetext’s Recent Work - [Why Brand Storytelling is Critical in Cybersecurity](https://bluetext.com/blog/brand-storytelling-cybersecurity/): Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely. The industry landscape is crowded with companies with similar offerings and limited... - [Marketing Agency: Cybersecurity’s Secret Weapon](https://bluetext.com/blog/marketing-agency-cybersecurity/): Cybersecurity has been a hot topic in recent news, and the threat of hackers and cyber-attacks has every industry on edge. The cybersecurity industry is booming in B2B and B2C markets, but so much media attention can be a double-edged sword.... - [3D Video Production That Jiggle, Jiggles](https://bluetext.com/blog/3d-that-jiggle-jiggles/): Kingston Technology is the leading global manufacturer of memory and storage solutions, but their IronKey hardware-encrypted portable data storage products were not as well known. Bluetext was specifically contracted to create a campaign that... - [Infinite Page Scroll vs. Pagination](https://bluetext.com/blog/infinite-page-scroll-pagination/): “Should I use infinite scrolling versus pagination on this website?” is a question that many UX designers will ask themselves when starting a new project. Of course, the answer is “It depends.” This article explores the pros and cons of infinite... - [Micro-Storytelling is the Future of Brand Building](https://bluetext.com/blog/micro-storytelling-future-brand-building/): Every brand is a story, and marketing is your one chance to tell it. Storytelling has always been a successful way to connect brands with their audience because it creates an experience that people want to buy into. Bluetext’s Recent Work - [Branding Driven by Private Equity Deals](https://bluetext.com/blog/ma-branding/): The past decade has seen a spike in mergers and acquisitions, as conglomeration and consolidation seem to be the trend of the future. Healthcare , technology and media-related brands have experienced the most consolidation. Bluetext’s Recent Work - [Increasing Enterprise Value via a Robust Marketing Strategy](https://bluetext.com/blog/increasing-enterprise-value-robust-marketing-strategy/): There are no written rules when it comes to determining how to efficiently increase your company’s enterprise value. Unfortunately, there is no one-size fits all formula for enterprise success. Bluetext’s Recent Work - [Robotics, Cyber security on Display at Maryland/Israel Tech Showcase](https://bluetext.com/blog/robotics-cyber-security-bi-display-marylandisrael-tech-showcase/): My exposure to Israeli technology companies over the past several years has admittedly gravitated towards cyber security, video surveillance and biometric startups like BriefCam , FST21 and others often born out of Israeli Defense Forces (IDF) or... - [Top Marketing Trends 2019: Privacy Will Drive Big Changes](https://bluetext.com/blog/top-marketing-trends-2019/): It’s time again for our top marketing trends 2019, Bluetext’s annual look at what trends are going to drive digital marketing come the new year. In this and subsequent blog posts, we will discuss additional trends for 2019, including the public’s... - [Google Analytics 4 (GA4) vs. Universal Analytics (UA): Differences, Similarities and How to Implement](https://bluetext.com/blog/google-analytics-4/): Maybe you’ve seen one of those large banners across your Google Analytics property: “Universal Analytics will no longer process new data in standard properties beginning July 1st, 2023. Prepare now by setting up and switching over to a Google... - [As the Saying Goes,The Cobbler’s Children Have No Shoes.](https://bluetext.com/blog/cobblers-kids-have-shoes/): But here at Bluetext, our feet were getting a little chilly. For more than 11 years, Bluetext has designed amazing brands and websites for world-class clients across all industries. Bluetext’s Recent Work - [How Do You Do It? Top Down or Bottom Up](https://bluetext.com/blog/topvsbottom/): The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine what is the best path to the promise land.... - [Navigating a Privacy-First Digital World](https://bluetext.com/blog/privacy-first-digital-world/): Data privacy features can be overwhelming. Every time you visit a new site, you’re immediately prompted with the same spiel: “Hey! And don’t worry, we won’t collect any data unless you’ve opted in! - [Data Privacy 101: Considerations and Why You Should Care](https://bluetext.com/blog/data-privacy-101/): When building and launching digital campaigns, many of the key determinants of success are evaluated through digital engagement measurement and tracking. However, as websites and ad-tech have evolved in recent years, so have protections and... - [Why Marketers Need To Start Planning For GDPR Deadline](https://bluetext.com/blog/marketers-need-start-planning-gdpr-deadline/): As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which goes into effect May 25 th , 2018 regulates how companies must... - [2022 Marketing Predictions](https://bluetext.com/blog/2022-marketing-predictions/): With 2022 already in full swing, companies are faced with the challenge of looking ahead to what the future might bring. Enlisting the help of a digital marketing agency like Bluetext can ensure that your company is not just reacting to trends,... - [How Should Brand Marketers Handle Changes To Twitter Blue Verification?](https://bluetext.com/blog/how-should-brand-marketers-handle-changes-to-twitter-blue-verification/): Now that the election is over (kind of), it is time to return to the real burning question on the minds of b2c, b2b and b2g brands: what in the Sam Hill is going on over at The Bird App? Are they really handing out blue check marks like Halloween... - [Product-Led Growth: Are You Ready For Takeoff?](https://bluetext.com/blog/product-led-growth-ready-for-takeoff/): Product-led growth (PLG) strategy is at the forefront of a massive shift in the software purchasing process. Read our most recent blog in this series, PLG Series: Product User POV , to determine if your company is ready to put end users in the... - [Product User POV - End Users Are In The Driver’s Seat](https://bluetext.com/blog/product-led-growth-product-user-pov/): Companies are able to expand with efficiency using the product-led growth (PLG) strategy. In a PLG model, the product is the main vehicle for acquiring, retaining, and expanding customers, and these end-users are now in the driver’s seat.... - [PLG Series: Pioneers of Product Led Growth](https://bluetext.com/blog/plg-pioneers-of-product-led-growth/): The way that users engage with technology has dramatically changed in the last decade. As SaaS companies are stepping up their game to meet these demands, users are met with an abundance of software available at their fingertips to fulfill their... - [PLG Series: Money in the Metrics](https://bluetext.com/blog/plg-series-money-in-the-metrics/): So far in this series, we have examined PLG as a concept, how it can be cross functionally implemented and why – when done right – it can be the right go-to-market strategy for your business. However, without a way to measure the success of your... - [Yes, You Need a Public Sector PR Team](https://bluetext.com/blog/government-pr-team/): Finding Success in Public Sector PR According to Fortune, Walmart is considered the largest company globally, with an annual budget of approximately $524 billion dollars. However, one entity dwarfs Walmart with a massive $1.5 trillion dollar... - [Strong Marketing Leads to M&A Success](https://bluetext.com/blog/strong-marketing-leads-to-ma-success/): Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. In many cases, the goal is a successful acquisition, rewarding... - [Personification of a Problem/Solution via Campaign](https://bluetext.com/blog/campaign-personification/): What’s the last campaign headline you remember? Odds are you probably saw the ad within the last couple of hours, but still couldn’t recall. To learn more about our Thing Tamer campaign, check out the full breadth of our work here . - [Digital First Trends in FinTech](https://bluetext.com/blog/fintech-trends/): Financial service providers typically fall into one of two buckets: legacy brands and disruptors. Legacy brands are what you typically think when you think “bank;” large, established brands, often with physical locations, that provide a range of... - [Finite State Hits the Internet of Things Security Market with a New Brand Look](https://bluetext.com/blog/finite-state-hits-iot-market-with-new-look/): When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it turned to Bluetext. Finite State has the first comprehensive and proactive... - [Behind the Bluetext Brand](https://bluetext.com/blog/behind-the-bluetext-brand/): Since Bluetext’s founding in 2011, the agency has experienced stellar growth in size, expertise, and creativity. So much so that our brand and logo were beginning to feel tight and outgrown. Bluetext’s Recent Work - [Internet Cookies: Big Changes Are On The Way](https://bluetext.com/blog/cookies/): The third-party cookie is under attack and may soon be a thing of the past. Microsoft recently confirmed that it was developing a new tracking technology to eclipse the cookie. Try a little bit of everything, split test messages and creative, and... - [2023 Data Privacy Laws: What Every Marketer Needs to Know](https://bluetext.com/blog/2023-privacy-laws-what-every-marketer-needs-to-know/): You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of... - [Conversations with ChatGPT](https://bluetext.com/blog/conversations-with-chatgpt/): Word on the street is there is a new AI program that may mean big changes for many business models. ChatGPT, a new product launched by OpenAI, is a revolutionary API model designed to optimize artificial intelligence. Bluetext’s Recent Work - [2023 Marketing Predictions](https://bluetext.com/blog/2023-marketing-predictions/): In a time of economic uncertainty, it’s more important than ever to stay ahead of the curve as well as the competition. Stale digital marketing strategies simply won’t make the cut. Bluetext’s Recent Work - [Rich Results & Website Schemas](https://bluetext.com/blog/rich-results-website-schemas/): Search Engine Optimization, or SEO, has obviously been an important factor for website performance for well over two decades. However, with increasing refinement and understanding of Google’s (and other alternative search engine) algorithms,... - [Designing a Truly Immersive Website Experience](https://bluetext.com/blog/designing-a-truly-immersive-website-experience/): In this digital age, the bar is constantly rising in expectations of user experience. It’s no surprise to any company that it’s crucial to make sure your website stands out from the competition, and this often requires taking steps beyond... - [Top Technology Trends of CES 2023](https://bluetext.com/blog/top-technology-trends-of-ces-2023/): CES , aka the Consumer Electronic Show, is the world’s largest and most influential consumer technology trade show known to set the agenda for the year to come. Like any in-person show or event, the COVID pandemic impacted the attendance and... - [3 Ways AI Could Be An Aide To SEO](https://bluetext.com/blog/3-ways-ai-could-be-an-aide-to-seo/): There are constant conversations online about which industries are going to be impacted the most by new technology like Open AI and ChatGPT. Marketers are worried about how their jobs will change with the expansion of artificial intelligence, but... - [The Marketing List: Ins & Outs of 2023](https://bluetext.com/blog/the-marketing-list-ins-outs-of-2023/): If you spent any time on social media over the recent holidays, your Instagram Stories and Tik Tik feed may have been filled with ‘In and Out’ lists. Originating from The Washington Post ‘s inaugural ‘In and Out’ list, these highly opinionated... - [Bridging the E-Commerce Gap for B2B](https://bluetext.com/blog/bridging-the-e-commerce-gap-for-b2b/): Sales strategies are constantly evolving, but transitions are rarely seamless and each comes with a distinct set of challenges. One digital marketplace trend many B2B companies are experimenting with is expediting the sales process to enable... - [Important and Helpful Resources for Google Analytics 4](https://bluetext.com/blog/important-and-helpful-resources-for-google-analytics-4/): Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. That said, with the July changeover date quickly approaching, getting comfortable with... - [How to Elevate Your Brand’s LinkedIn Presence](https://bluetext.com/blog/how-to-elevate-your-brands-linkedin-presence/): LinkedIn is the social platform we all associate with business, and for a good reason, it was designed for professional networking. Whether it’s your personal career or your organization’s growth, LinkedIn is made to promote success. Bluetext’s... - [Should You Be Shifting From Lead Generation to Demand Generation?](https://bluetext.com/blog/shifting-from-lead-generation-to-demand-generation/): B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing... - [The Rise of the Nepo Brand: Branded Houses vs. Houses of Brands](https://bluetext.com/blog/nepo-baby-brands/): For the majority of December 2022 and into January 2023, the world has been captivated by the recently uncovered conspiracy of the nepotism baby, or nepo baby for short. In a nutshell, nepo babies are children of Hollywood industry insiders who... - [Designing for Ever-Evolving Screens](https://bluetext.com/blog/designing-for-ever-evolving-screens/): We already feel like we’ve cracked the code for designing and developing responsive websites, but how do we adapt to ever-changing hardware and thus, screen sizes? How do we address the design for touch-screen flip phones? Contact us today. - [Unlock the Benefits of Multilingual & Localized Websites](https://bluetext.com/blog/unlock-the-benefits-of-multilingual-websites/): For many businesses, multilingual or website localization is a critical step to establishing or sustaining a digital presence across global markets. But while localization efforts can pay off in high growth, it does require strategic planning and... - [Drupal 10 Updates: A Review of What’s New](https://bluetext.com/blog/drupal-10/): It’s here! While it may seem like just yesterday that Drupal 9 arrived, the Drupal community has obviously been hard at work releasing Drupal 10 this past December. Get in touch to learn more about our website development services! - [UX Trends in Immersive Scrolling](https://bluetext.com/blog/immersive-scrolling/): A company website is an opportunity for a user to interact with the company’s brand, and the first impression that the site creates can make the difference between a user being an explorer or a deserter. An explorer is an intrigued, curious... - [2023 Superbowl Themes](https://bluetext.com/blog/2023-super-bowl/): Ah, Super Bowl Sunday. One of the most highly anticipated events of the year celebrated for being a uniquely American tradition drawing together viewers of all demographics from across the country. Bluetext’s Recent Work - [Part 1: Voice As A Marketing Channel](https://bluetext.com/blog/part-one-voice-as-a-marketing-channel/): Sound as a Brand, Voice as a Channel We know sound plays a pivotal role in brand marketing . Sound helps your brand tell a story and feel like something real and memorable. C ontact Bluetext today for help on improving your digital marketing... - [Part Two: Websites As A Marketing Microphone](https://bluetext.com/blog/websites-as-a-marketing-microphone/): 3 Ways to Optimize Your Website for Voice Search We’ve seen how much voice as a channel is growing and how beneficial voice marketing can be for consumers and marketers, but if your company isn’t in a position to invest in voice marketing tools... - [AI Impact on Search: Can Google Detect AI Tools?](https://bluetext.com/blog/ai-impact-on-seo/): With all the buzz on AI-generated copy and design tools, we’re all wondering the same unspoken question: Can Google detect AI tools? Is this…allowed? Bluetext’s Recent Work - [Top Challenges of Technology Marketing](https://bluetext.com/blog/top-challenges-of-technology-marketing/): The technology industry, especially B2B, is high-paced, extremely complex, and simply put overly saturated. From start-ups to the legacy giants, the constant evolution of cybersecurity, managed IT, SaaS, AI, and not to mention the emergence of... - [The Case for Closed Captions & Silent Video](https://bluetext.com/blog/closed-captions-silent-video/): We’ve all experienced the infamous ‘Blaring Ad’ before. It strikes at the most inconvenient of times—one second you’re peacefully (and silently) scrolling through your phone, only to be interrupted by the ear-splitting sound of a video... - [Inside 3D Interactive Website Design](https://bluetext.com/blog/3d-interactive-web-design/): The competitive landscape for capturing visitor attention through digital experiences is crowded and overwhelming to say the least. Not only do you need to grab visitors’ attention, but also present thoughtful UX design that guides them to a... - [Choose Your Own Adventure With Interactive Videos](https://bluetext.com/blog/interactive-videos/): The average American is exposed to around 4,000-10,000 ads every day. We have adapted by scrolling past the ‘noise’ that is of no personal interest to us. Bluetext’s Recent Work - [Navigating Video SEO](https://bluetext.com/blog/navigating-video-seo/): When talking about Search Engine Optimization (SEO), people are quite attuned to focusing on the website content end of things — such as meta text, internal linking, and keyword selection. What is often forgotten or completely neglected, is the... - [2023 Outlook on Social Media Strategies](https://bluetext.com/blog/2023-outlook-on-social-media-strategies/): With the amount of time the average person spends on their phones, particularly scrolling social media, the use case for popular apps is ever-expanding. It is no surprise that many organizations are turning to social media for a multitude of... - [In or Out? Apple's Social Media Ad Opt-Outs](https://bluetext.com/blog/apple-social-media-opt-outs/): Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). At first you might be thinking: “Great! Bluetext’s Recent Work - [The Power of A Press Release on Website Traffic](https://bluetext.com/blog/the-power-of-a-press-release-on-website-traffic/): Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. They announce company wins, news, executive moves, and critical shareholder updates. Bluetext’s Recent Work - [Nothing But A Name...Or Not](https://bluetext.com/blog/nothing-but-a-name/): Before Muhammad Ali stunned the world at The Rumble in the Jungle, he was an upstart boxer from Kentucky named Cassius Clay. Before Freddie Mercury lit the music scene on fire as the frontman for Queen, he was a young boy from Zanzibar named... - [Super Sonic Branding](https://bluetext.com/blog/sonic-branding/): Marketing moves fast. And while brand identities are created in the safe, static space of a style board, they must survive in a high-stakes environment of attention. Bluetext · Sonic Logo Examples - [Defining the Power of Deinfluencing](https://bluetext.com/blog/defining-the-power-of-deinfluencing/): To purchase or not to purchase? That is the question. Contact Bluetext if you are ready to enhance your go-to-market technique. - [Maximizing the ROI of Executive Visibility](https://bluetext.com/blog/maximizing-the-roi-of-executive-visibility/): Executive visibility is a critical component of any effective communication strategy. Through well-thought-out and strategically developed programs, organizations can increase employee engagement and retention, establish trust and credibility,... - [B2B Turns To Text Marketing](https://bluetext.com/blog/b2b-text-marketing/): Ping — new text message! For the average American this notification is nothing new, appearing 32 times a day…even more for the younger demographics. Bluetext’s Recent Work - [Creating A B2G PR Program That Taps Into Government Digital Transformation](https://bluetext.com/blog/b2g-pr-program-for-government-digital-transformation/): Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. The appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense... - [Generational Marketing: From Milk to Silk](https://bluetext.com/blog/generational-marketing-from-milk-to-silk/): Got milk? Not in this generation. Bluetext’s Recent Work - [Generative AI: A Bluetext Case Study](https://bluetext.com/blog/generative-ai-a-bluetext-case-study/): The creative industry is abuzz with excitement, fears and anticipation of what recent AI developments may bring. Many generative AI tools have emerged in the marketplace, each promising their own unique advantages. Bluetext’s Recent Work - [Is it Really UX Design?](https://bluetext.com/blog/is-it-really-ux-design/): 7 Key Considerations for Optimal User Experience Design When it comes to architecting and designing a new website, we hear people drop the “UX” buzzword all the time. Oftentimes what they mean is, “the experience users will have on my site,”... - [Generative AI & How It Enhances Ideation](https://bluetext.com/blog/generative-ai-enhances-ideation/): In recent years, the field of artificial intelligence (AI) has made incredible strides in developing sophisticated algorithms and models capable of producing new content, ideas, and even entire works of art. This technology, known as generative... - [Everything You Need to Know About On-Page SEO Elements](https://bluetext.com/blog/everything-you-need-to-know-about-on-page-seo-elements/): Over 5 million searches happen on Google every minute . With so much valuable potential site traffic to capture, Search Engine Optimization (SEO) is one of the best ways to organically grow your brand exposure. Contact us to learn more about how... - [Conversational AI as Tool for Optimization](https://bluetext.com/blog/conversational-ai-as-tool-for-optimization/): It’s no secret that Conversational AI has become a familiar part of our everyday lives. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, the way that we interact with technology has become more personalized than ever... - [Extra! Extra! Website Compliance -Read (Hear or Touch) All About it!](https://bluetext.com/blog/extra-extra-website-compliance-read-or-hear-or-touch-all-about-it/): We’ve all heard about website accessibility, but what does it really mean, why does it matter, and how can we design and build accessible websites? What is Web Accessibility? Bluetext’s Recent Work - [Makings Of A Modern Creative Director](https://bluetext.com/blog/makings-of-a-modern-creative-director/): The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly raised eyebrows. While this ‘Happy’ singer-songwriter undoubtedly has style, this was an out-of-the-box pick for one of the most iconic... - [Brand Activation: Launch Tactics With Spark](https://bluetext.com/blog/brand-activation-launch-tactics-with-spark/): Launching your new or revitalized brand is the most important stage of the rebranding process. You’ve done all the hard work at this point, determining the right look and feel, message, and character for your brand. We work with premier private... - [Making Sense of Marketing Acronyms: Part 1](https://bluetext.com/blog/making-sense-of-marketing-acronyms-part-1/): Whether you’re just getting to grips with your first internship in a marketing department or you’re a 30-year marketing industry guru, we can all agree that acronyms are well and truly ingrained in the industry and used daily. While some acronyms... - [Making Sense of Marketing Acronyms: Part 2](https://bluetext.com/blog/making-sense-of-marketing-acronyms-part-2/): In Part 1 of our marketing acronym series , we reviewed over 50 sales and advertising-centric acronyms. In today’s blog, our listed acronyms focus on the website design and development aspect of marketing as well as the technology and data side,... - [Making Sense of Marketing Acronyms: Part 3](https://bluetext.com/blog/making-sense-of-marketing-acronyms-part-3/): Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing . In today’s acronym review, we explore the... - [Key Marketing Insights From The 2023 Forbes Top 50 Entrepreneurial CMO List](https://bluetext.com/blog/top-50-entrepreneurial-cmo/): The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list . It... - [Out of Box Out-of-Home Advertising](https://bluetext.com/blog/out-of-box-out-of-home-advertising/): It’s common knowledge you don’t market to fit in, but rather to stand out. This used to mean simply a compelling headline, an eye-catching graphic, or a clever jingle no one can get out of their head. Bluetext’s Recent Work - [Higher Education Graduates to Bolder Branding](https://bluetext.com/blog/higher-education-graduates-to-bolder-branding/): It’s May and you know what that means, graduation season is upon us. Amongst the throws of graduation caps and kick-off to summer celebrations, higher education gets more attention than ever. Bluetext’s Recent Work - [Capturing The Eyebrow Raise: The Art of An Interesting Introduction](https://bluetext.com/blog/the-eyebrow-raise-the-importance-of-the-introduction/): Shortened attention spans. Optimized online search efficiency. Bluetext’s Recent Work - [Demystifying SEO: Tactics You DON'T Need to Prioritize](https://bluetext.com/blog/demystifying-seo/): It’s common knowledge that a strong SEO strategy is key to a successful website, but diving head first into the world of SEO can feel intimidating, especially when it seems like there are so many tactics you need to keep in mind. If you’ve ever... - [The Surefire Way to Engage Your PR Audience: A Strong Opening](https://bluetext.com/blog/strong-openings/): If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Alright, that may be slightly overdramatic. Bluetext’s Recent Work - [Contact Form Best Practices: How to Seal the Deal](https://bluetext.com/blog/contact-form-best-practices-how-to-seal-the-deal/): You’ve done so much work to get to this point. All of your efforts to get traffic to your site, engage that traffic, and convince them of your value have led to this moment: the contact form. Bluetext’s Recent Work - [Adobe Generative AI: A Bluetext Beta Test](https://bluetext.com/blog/adobe-ai-a-bluetext-beta-test/): What’s the latest in AI tools? After months of new software making significant waves in the creative industry, Adobe has finally launched its own AI image generator. check out our Midjourney case study and how generative AI can enhance ideation. - [A Beginner's Guide to TikTok Marketing](https://bluetext.com/blog/guide-to-tiktok-marketing/): In a world filled with endless scrolling and viral dances, TikTok has emerged as a powerful platform for brands to showcase their creativity, engage with their target audience, and leave a lasting impact. Whether you’re a seasoned marketer or... - [Using Data to Create Powerful PR Narratives](https://bluetext.com/blog/using-data-to-create-powerful-narratives/): Have you ever pitched a reporter with a story or announcement you thought would definitely catch their attention only to be ghosted? It’s happened to all of us at some point in our careers, in no small part because, frankly, journalists are... - [Unleashing Marketing Brilliance:Rob Pinkerton's Insights on Digital Doorways](https://bluetext.com/blog/unleashing-marketing-brilliance-rob-pinkertons-insights-on-digital-doorways/): Welcome to Digital Doorways, the podcast that takes you on an exhilarating exploration of the ever-changing landscape of branding, marketing, and digital revolutions. Published by Bluetext Founder Jason Siegel. 🎧 Listen to the Digital Doorways... - [Unraveling Marketing Transformation:Nick Panayi's Journeys on Digital Doorways](https://bluetext.com/blog/unraveling-marketing-transformation-nick-panayis-journeys-on-digital-doorways/): Welcome to Digital Doorways, the podcast that takes you on an immersive exploration of the ever-changing landscape of branding, marketing, and digital revolutions. I’m your host, Jason Siegel, founder of Bluetext, a top creative digital marketing... - [Storytelling with Data: 5 Data Visualization Types You Should Know About](https://bluetext.com/blog/storytelling-with-data-5-data-visualization-types-you-should-know-about/): Ever wish you had a magic tool to help communicate trends, patterns, and insights based on complex data sets? Luckily, that tool exists, and it’s something you’ve already seen and used in its most simplistic form – data visualization. Bluetext’s... - [Defining Digital Orchestration](https://bluetext.com/blog/defining-digital-orchestration/): In today’s business climate, companies face fierce competition to capture the attention of their target audience. To succeed, it is crucial to leverage multiple marketing channels effectively. Bluetext’s Recent Work - [Connecting the UTM Dots](https://bluetext.com/blog/connecting-the-utm-dots/): Go-to-market campaigns are incredibly beneficial to reaching your marketing goals — whether that’s generating mass brand awareness, driving new traffic to your site, or producing quality conversions. No matter what your campaign goal is, one... - [CMOs Must Have Resource For A World of Change: Patrick Smith Insights on Digital Doorways](https://bluetext.com/blog/cmos-must-have-resource-patrick-smith-insights-on-digital-doorways/): Embark on a captivating journey through the transformative tale of a marketing leader who navigated the challenges of the pandemic, reshaping the events industry with resilience, innovation, and strategic decision-making. Join us on Digital... - [Digital Marketing Conductors: Orchestrating Success in the Digital Landscape](https://bluetext.com/blog/digital-marketing-conductors/): In the fast-paced world of modern marketing, orchestrating digital campaigns requires a diverse set of skills and expertise. Just like a symphony conductor brings together different musicians to create a harmonious masterpiece, digital marketing... - [What Kind of Digital Orchestration Conductor Operates Within Your Organization?](https://bluetext.com/blog/digital-orchestration-conductor-quiz/): Does The Ultimate Prodigy exist within your organization? Take this insightful quiz to uncover the digital orchestration conductor personas at your company. Bluetext’s Recent Work - [This Barbie Does B2B Marketing](https://bluetext.com/blog/this-barbie-does-b2b-marketing/): As of July 2023, we’re all Barbie girls living in a Barbie world. Or at least that’s how the recent social media and pop culture landscape has seemed. Bluetext’s Recent Work - [Navigating Being Acquired by Adam Neuman and WeWork: Nai Kanell Insights on Digital Doorways](https://bluetext.com/blog/navigating-being-acquired-by-adam-neuman-and-wework-nai-kanell/): Join “Digital Doorways” and CMO, Nai Kanell, a visionary marketing virtuoso, fearlessly navigating change to the heart-pounding moment when SpaceIQ is acquired by Adam Neumann and WeWork. With strategic brilliance, Nai triumphs over challenges,... - [Developing a Solid Brand Voice with Multiple Stakeholders](https://bluetext.com/blog/developing-a-solid-brand-voice-with-multiple-stakeholders/): An organization’s brand voice is how they communicate its mission, value, and impact to audiences through various channels – press release announcements, interviews with reporters, social media sharing & engagement, advertising campaigns, event... - [More Than Media Coverage: Six Strategies Your Company is Overlooking with its Communications Strategy](https://bluetext.com/blog/more-than-media-coverage-six-strategies-your-company-is-overlooking/): Modern PR strategy has evolved significantly over the years to adapt to the dynamic digital landscape. A company’s communication strategy should encompass a variety of innovative techniques to engage audiences, drive brand awareness, and impact... - [How to Train Experts as Effective Messengers](https://bluetext.com/blog/how-to-train-experts-as-effective-messengers/): PR professionals are often required to transform subject matter experts – scientists, academics, researchers – into effective messengers. These experts possess deep knowledge in their respective fields, but they often struggle to articulate... - [Five Signs It's Time for A Website Redesign](https://bluetext.com/blog/five-signs-its-time-for-a-website-redesign/): In today’s fast-paced digital landscape, your website serves as the virtual face of your business. It’s often the first point of contact for potential clients, partners, and investors. Bluetext’s Recent Work - [RIP Twitter: The Birth of X and What it Means for Marketers](https://bluetext.com/blog/rip-twitter-the-birth-of-x-and-what-it-means-for-marketers/): In a surprising and bold move, one of the social media giants, Twitter , has undergone a complete rebranding , emerging as “X.” This announcement has sent shockwaves through the digital marketing landscape, leaving professionals and businesses... - [Perks of Pagination](https://bluetext.com/blog/perks-of-pagination/): Pagination – a seemingly simple yet immensely impactful element of web design and content organization. One that can transform an overwhelming scroll into a series of inviting steps, prompting exploration and easing the burden of information... - [Recruiting Tactics For Peak Hunting Season](https://bluetext.com/blog/recruiting-tactics-for-peak-hunting-season/): What is a recruitment strategy? Quality hires are the key to a company’s ability to execute its goals and deliver on its mission. Bluetext’s Recent Work - [Unlocking the Potential of Podcast Marketing](https://bluetext.com/blog/unlocking-the-potential-of-podcast-marketing/): The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. With this growing form of entertainment comes an increased opportunity for brands to spread... - [Holistic PR Strategies Leverage Local and Trade Media](https://bluetext.com/blog/holistic-pr-strategies-leverage-local-and-trade-media/): Time to be honest – PR is a what have you done for me lately business, which can make the expectations for any media relations program extremely demanding. Especially if there is an appetite from clients or senior leadership for a consistent,... - [The Argument for Quality Over Velocity](https://bluetext.com/blog/the-argument-for-quality-over-velocity/): In today’s highly digital world, it’s no secret that each and every one of us is faced with an overload of content and information every day — but when it comes to marketing, does quantity really outweigh quality? The short answer is no.... - [Is Your Brand a PR Noisemaker or PR Newsmaker?](https://bluetext.com/blog/is-your-brand-a-pr-noisemaker-or-pr-newsmaker/): When I think of noisemakers, those infernal childhood contraptions come to mind (pictured below). No, I did not grow up in the 1950s, but sadly the operational concept didn’t evolve in subsequent decades. Bluetext’s Recent Work - [Vision, Innovation, and Audacious Leaps: CEO Julian Setian on Digital Doorways](https://bluetext.com/blog/vision-innovation-and-audacious-leaps-ceo-julian-setian-on-digital-doorways/): Today, we have a truly exceptional guest – a visionary, a strategist, and a driving force in the realm of government contracting and technology. He’s the CEO of SOS International (SOSi) and the founder, owner, and board chairman of Exovera , none... - [Don't Talk About It, Be About It: CEO Matt Jones on Digital Doorways](https://bluetext.com/blog/dont-talk-about-it-be-about-it-ceo-matt-jones-on-digital-doorways/): Matt Jones , the CEO of Sigma Defense Systems . A true trailblazer in the world of defense technology, Matt’s journey is a testament to strategic vision and innovative leadership. 🎧 Listen to the Digital Doorways Podcast here Bluetext’s Recent Work - [Digital Doorways: Forming Business' Like Voltron & Exiting @ $850 million](https://bluetext.com/blog/forming-business-like-voltron-exiting-850-million-cmo-paul-frommelt-on-digital-doorways/): I’m . Paul is a visionary in marketing leadership in private equity ecosystems, a maestro orchestrating the convergence of innovation and business acumen. 🎧 Listen to the Digital Doorways Podcast here Bluetext’s Recent Work - [Steering Boeing's Brand During the Grounding of the 737MAX: CMO Warren Brown on Digital Doorways](https://bluetext.com/blog/steering-boeings-brand-during-the-grounding-of-the-737max-cmo-warren-brown-on-digital-doorways/): Welcome to Digital Doorways, the podcast hosted by Jason Siegel that explores the power of change in the realm of branding , marketing, and positioning for executives. Today, we have a truly exceptional guest, a seasoned Chief Marketing Officer... - [Unlocking Successful Cybersecurity Marketing: Geoff Blaine on Digital Doorways](https://bluetext.com/blog/cybersecurity-marketing-geoff-blaine-digital-doorways/): Geoff Blaine , an accomplished and highly regarded leader in the realm of cybersecurity marketing, has notably held the role of Chief Marketing Officer at SonicWall , and prominent roles with A10 Networks, ARMOR, and Entrust. And with a wealth of... - [The Midas Touch to Being Acquired in Cybersecurity: Founder and CMO Greg Fitzgerald on Digital Doorways](https://bluetext.com/blog/cybersecurity-founder-cmo-greg-fitzgerald-digital-doorways/): Throughout Greg Fitzgerald’s illustrious career as a Chief Marketing Officer, Greg has been a driving force behind remarkable outcomes. With a Midas touch, he’s led companies to exceptional achievements, with Tipping Point acquired by HP,... - [Rolling Thunder to $500+ Million in REAL Revenue: Founder and Chairman Jim Weiss Talks What it Means to Let Go Of the Outcome on Digital Doorways](https://bluetext.com/blog/rolling-thunder-to-500-million-in-real-revenue-founder-and-chairman-jim-weiss-talks-what-it-means-to-let-go-of-the-outcome-on-digital-doorways/): Welcome to another captivating episode of Digital Doorways, the podcast spotlighting business leaders who’ve expertly navigated change through branding and marketing. Today, we dive into the journey of Jim Weiss , Chairman and Founder of Real... - [3 Billion Dollar Exits: CEO Greg Cohen Talks What it Takes to Dominate in FinTech on Digital Doorways](https://bluetext.com/blog/3-billion-dollar-exits-ceo-greg-cohen-talks-what-it-takes-to-dominate-in-fintech-on-digital-doorways/): Welcome to another captivating episode of Digital Doorways, the podcast where we dive deep into CHANGE the experiences of visionary leaders shaping the ever-changing digital landscape. Our guest today is Greg Cohen , a trailblazer in the fintech... - [Celebrity Impact and Drone Choreography: Brad Nierenberg on Digital Doorways](https://bluetext.com/blog/experiential-marketing-brad-nierenberg-digital-doorways/): In this episode, we explore the inspiring journey of Brad Nierenberg , a pioneer in creating experiential marvels that embrace change on the ground, in the sky, and beyond. As the driving force behind “Chance for Life,” and the founder of RedPeg... - [AeroSpace & Defence Mergers – The Name is the Game](https://bluetext.com/blog/aerospace-defense-mergers-the-name-is-the-game/): According to Mordor Intelligence , The mergers and acquisitions (M&A) in aerospace and defense market size is estimated at USD 175.36 Billion in 2023 and is expected to reach USD 311.40 Billion by 2028. This remains one of the largest... - [Triumphing in a World of Technological Disruption: CMO Stephen Carroll on Digital Doorways](https://bluetext.com/blog/triumphing-in-a-world-of-technological-disruption-cmo-stephen-carroll-on-digital-doorways/): Our guest today is a seasoned marketing virtuoso, Stephen Carroll. With a track record of representing market giants like Cvent , WealthEngine, and the visionary electric vehicle charging company Blink , Stephen has not only witnessed but has... - [The One That Got Away: Efficiently Optimizing Your Retargeting Campaigns](https://bluetext.com/blog/the-one-that-got-away-optimizing-your-retargeting-campaigns/): Have you ever considered buying a product or service only to be reminded of that product at every click of your web browser? This is most often seen in e-commerce scenarios, where online shoppers can’t seem to escape a heavy volume of ads around... - [How to Measure Return on Investment for Social Media Channels](https://bluetext.com/blog/how-to-measure-return-on-investment-for-social-media-channels/): For many businesses, it can be difficult to directly track how social media impacts company revenue. As such, when evaluating return on investment (ROI) for social media , it’s important to look at it from a broader context that measures the more... - [Death of the Post](https://bluetext.com/blog/death-of-the-post/): If you think back far enough, you remember the days when Instagram was a casual photo diary. People would flood their profiles with multiple posts a day, users’ feeds would be filled with heavily filtered duck face selfies, their OOTD (outfit of... - [Building Trust in Cybersecurity: Marketing Strategies for Credibility](https://bluetext.com/blog/building-trust-in-cybersecurity-marketing-strategies-for-credibility/): In the ever-evolving world of cybersecurity , building trust is not just a goal—it’s a necessity. As a marketer in this space, your success hinges on how well you can communicate credibility to your audience. Bluetext’s Recent Work - [How To Make the Most Out Of Your AUSA Experience](https://bluetext.com/blog/ausa-2023/): AUSA 2023 is just around the corner! AUSA’s Annual Meeting offers a unique opportunity to network with other defense contractors and military personnel, gain insights into the Army’s priorities heading into the following year, and stay updated on... - [Influencer Marketing in Cybersecurity: Hype or Reality?](https://bluetext.com/blog/influencer-marketing-in-cybersecurity-hype-or-reality/): Influencer marketing is a buzzword across industries, but how does it fare in the realm of cybersecurity ? In this blog post, we’ll delve into the potential and challenges of influencer marketing for cybersecurity brands. Bluetext’s Recent Work - [Bluetext IPO Survival Guide: 5 Things to Consider Before You Go Public](https://bluetext.com/blog/bluetext-ipo-survival-guide-5-things-to-consider-before-you-go-public/): In the sink-or-swim world of initial public offerings (IPOs), it takes a strategic and well-prepared player to survive. There is no doubt that the decision to take a company public can open doors to vast opportunities and boundless potential... - [Showcasing Your Brand Personality Through Your 404 Page](https://bluetext.com/blog/fun-404-errors/): We’ve all been there – eagerly searching the internet for that piece of information we just can’t do without, only to encounter that dreaded message: “404 – Page Not Found.” It’s like hitting a brick wall in the digital world, right? But here’s... - [SEO Strategies for Cybersecurity Brands: Ranking in a Secure Way](https://bluetext.com/blog/seo-strategies-for-cybersecurity-brands-ranking-in-a-secure-way/): In the competitive world of cybersecurity, standing out in search engine results is crucial. However, achieving high rankings requires a unique approach tailored to the industry’s nuances. Bluetext’s Recent Work - [The Art of Listening: Vice Chairman of JLL, David Carlos, on Digital Doorways](https://bluetext.com/blog/the-art-of-listening-vice-chairman-of-jll-david-carlos-on-digital-doorways/): Our featured guest today is David Carlos , Vice Chairman at JLL, a visionary who embarked on a remarkable career trajectory that showcases the power of niche expertise and the strategic use of branding, positioning, and go-to-market strategies to... - [The Knuckle Sandwich: Merchandising Mastery with Matt Wilson, CEO of 500 Degrees and Eastport Holdings on Digital Doorways](https://bluetext.com/blog/the-knuckle-sandwich-merchandising-mastery-with-matt-wilson-ceo-of-500-degrees-and-eastport-holdings-on-digital-doorways/): Welcome to another exciting episode of Digital Doorways, the podcast that unlocks the secrets to success in the ever-evolving digital landscape. I’m . 🎧 Listen to the Digital Doorways Podcast here Bluetext’s Recent Work - [From the NFL Gridiron to the Boardroom as CEO: Korey Neal on Digital Doorways](https://bluetext.com/blog/from-the-nfl-gridiron-to-the-boardroom-as-ceo-korey-neal-on-digital-doorways/): Our guest is a visionary in the transportation industry, Korey Neal , the CEO of K.Neal Bus and Truck Center . But what makes this conversation particularly intriguing is how Korey is steering his company’s path through the winds of change. 🎧... - [On The Biz vs. In The Biz: Aeyon CEO Sunny Singh on Digital Doorways](https://bluetext.com/blog/on-the-biz-vs-in-the-biz-aeyon-ceo-sunny-singh-on-digital-doorways/): Today, we have the privilege of delving into the world of transformational leadership with a remarkable individual. I’m . Bluetext’s Recent Work - [Jay-Z-Backed Food Platform: HUNGRY CEO, Jeff Grass on Digital Doorways](https://bluetext.com/blog/jay-z-backed-food-platform-hungry-ceo-jeff-grass-on-digital-doorways/): Today, we have an extraordinary episode in store, featuring Jeff Grass , Chairman & CEO of HUNGRY , a culinary visionary backed by an illustrious lineup of investors including Jay-Z, DeAndre Hopkins, Lonzo Ball, and Kevin Hart. These luminaries... - [Turning Side Show Bob Into A Billion Dollar Business: CEO Timothy Springer on Digital Doorways](https://bluetext.com/blog/turning-side-show-bob-into-a-billion-dollar-business-ceo-timothy-springer-on-digital-doorways/): Today Jason Siegel , Founder of Bluetext will delve into Timothy Springer’s remarkable journey as a digital accessibility visionary. SSB Technologies, or Side Show Bob Technologies, was Timothy’s brainchild, which he founded out of Stanford and... - [Transitioning From Deciphering Insights at Gartner to Orchestrating Success Within Leading Cybersecurity Organizations: CSO David Mahdi on Digital Doorways](https://bluetext.com/blog/transitioning-from-deciphering-insights-at-gartner-to-orchestrating-success-within-leading-cybersecurity-organizations-cso-david-mahdi-on-digital-doorways/): We have the honor of introducing today’s guest, a remarkable cybersecurity leader, David Mahdi . During his tenure at Gartner , David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. 🎧 Listen to the... - [The Importance of Thoughtful UX for Website Design](https://bluetext.com/blog/the-importance-of-thoughtful-ux-for-website-design/): The end-user experience is a key, if not the most critical, consideration to crafting a successful new website. Seamless, exciting interactions between site content and its users are what deliver relevant information and a memorable experience... - [Brand Based Halloween Costumes](https://bluetext.com/blog/brand-based-halloween-costumes/): It’s that time of year again, the temperatures are dropping, pumpkin spice is wafting, and everyone is abuzz with excitement for the upcoming holiday season. The official kickoff to fall festivities and peak holiday season is the one, the only:... - [B2G Content Marketing for the Digital Age](https://bluetext.com/blog/b2g-content-marketing-for-the-digital-age/): The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government. As a trusted marketing and PR agency to B2G clients, Bluetext has seen a... - [Why Brand Storytelling is Critical in B2B Technology](https://bluetext.com/blog/b2b-tech-brand-storytelling/): Whether you work for a big or a small company, I’m sure you’ve had the question of how to differentiate yourself from the competition. In the ever-growing B2B market , you want your brand to stand above the rest. Contact Us! - [The Drone Champion: NUAIR CEO Ken Stewart on Digital Doorways](https://bluetext.com/blog/the-drone-champion-nuair-ceo-ken-stewart-on-digital-doorways/): Our guest today, Ken Stewart , CEO of NUAIR , is a passionate engineer whose career has been nothing short of extraordinary. He’s not just an engineer; he’s a catalyst for change on a grand scale. Bluetext’s Recent Work - [MightyMeals CEO Stefano Marzano on Digital Doorways](https://bluetext.com/blog/from-12-meals-to-12-million-meals-mightymeals-ceo-stefano-marzano-on-digital-doorways/): Step through the Digital Doorways with us as we embark on a transformative journey in our upcoming podcast episode. Meet Stefano Marzano, also known as Chef Stef, the visionary entrepreneur and CEO of MightyMeals, a groundbreaking meal delivery... - [Best.Day.Ever CEO Patrick Luckett on Digital Doorways](https://bluetext.com/blog/jon-rahm-eli-manning-and-a-dynamic-experiential-business-best-day-ever-ceo-patrick-luckett-on-digital-doorways/): Welcome to a special episode of Digital Doorways, your gateway to the ever-evolving landscape of technology, marketing, and innovation. In this exclusive episode, we’re about to unveil the magic that happens when legends are brought to center... - [Reasons to Consider WordPress](https://bluetext.com/blog/reasons-to-consider-wordpress/): In the world of website development and content management systems (CMS), WordPress has emerged as a powerhouse, catering to the diverse needs of businesses across the globe. WordPress has humble beginnings as a blogging platform, but has evolved... - [Reasons to Consider Drupal](https://bluetext.com/blog/reasons-to-consider-drupal/): In today’s world, if you own a business, you have a website. It is a way to showcase your products and services, but it also serves as a first impression to new users. Bluetext’s Recent Work - [Which CMS Is Right For You?](https://bluetext.com/blog/which-cms-is-right-for-you/): Selecting the right content management system, or CMS, can be a challenging decision for many businesses. While there is no one-size-fits-all website CMS, certain criteria can help you downselect potential options of WordPress, Drupal, Webflow... - [Bluetext's 2023 Color of the Year](https://bluetext.com/blog/bluetexts-2023-color-of-the-year/): This past Thursday creatives around the world kept their eyes out for a highly anticipated announcement: the 2024 Pantone Color of the Year . An annual tradition now 25 years old, Pantone’s hue selection usually sets the stage for design & style... - [From Sapient to Tootsie to Empower: Chairman of Empower and Former Chief Creative Officer & Executive Chairman of SapientNitro Chris Clarke on Digital Doorways](https://bluetext.com/blog/from-sapient-to-tootsie-to-empower-chairman-of-empower-and-former-chief-creative-officer-executive-chairman-of-sapientnitro-chris-clarke-on-digital-doorways/): Welcome to Digital Doorways, the podcast that invites you to explore the transformative journey of advertising and marketing through the eyes of a true industry luminary. I’m your host, Jason Siegel, founder of Bluetext, a global digital creative... - [Reasons to Consider Webflow](https://bluetext.com/blog/reason-to-consider-webflow/): In the ever-evolving landscape of website development, choosing the right Content Management System (CMS) for your company is a critical decision. Webflow has gained popularity as a robust and visually-driven CMS, providing a unique approach to... - [The Modern Day Glengarry Glen Ross: CRO Chad Walter on Digital Doorways](https://bluetext.com/blog/the-modern-day-glengarry-glen-ross-cro-chad-walter-on-digital-doorways/): embark on a journey into the dynamic realm of global revenue generation with our special guest, Chief Revenue Officer Chad Walter. A maestro in steering brands to new heights, Chad’s illustrious career, steering the ship for giants like... - [Why Interactivity and Motion in User Experience is the Key to Your Success in 2024](https://bluetext.com/blog/why-interactivity-and-motion-in-user-experience-is-the-key-to-your-success-in-2024/): “Out with the old and in with the new” is our motto heading into 2024. Based on our UX and website design experience, we foresee static websites on a one-way train out. Bluetext’s Recent Work - [The CMO Behind Titans Carl Icahn & Mark Ein: CMO Jake Heinz on Digital Doorways](https://bluetext.com/blog/the-cmo-behind-titans-carl-icahn-mark-ein-cmo-jake-heinz-on-digital-doorways/): In this episode, we have a true marketing powerhouse, Jake Heinz, who has been at the helm as CMO of major brands like Verizon Business, XO, Kastle, and now spearheads the marketing efforts at the cutting-edge cybersecurity firm, ZeroFox. Jake’s... - [2024 Future Forecast](https://bluetext.com/blog/2024-future-forecast/): As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. With technological advancements, changing customer... - [How AI Transformed Content Marketing in 2023](https://bluetext.com/blog/how-ai-transformed-content-marketing-in-2023/): 2023, wow, what a year! From Hollywood strikes to a new king of England, 2023 brought a treasure trove of pop culture moments and social movements that captured the world’s attention. Bluetext’s Recent Work - [Product is the New Marketing and Customer Success is the New Sales Team: Chief Experience Office Kevin Goldman on Digital Doorways](https://bluetext.com/blog/product-is-the-new-marketing-and-customer-success-is-the-new-sales-team-kevin-goldman-on-digital-doorways/): Today, we’re joined by a true luminary in the realm of UI and UX design, Kevin Goldman. With an illustrious career, Kevin has left an indelible mark on the cybersecurity landscape, currently serving as the Chief Design Officer at Trusona and FIDO... - [Dark Mode on Websites: When to Use and How It’s Possible](https://bluetext.com/blog/dark-mode/): In the past few years, the option for “dark mode” has become increasingly popular as our time spent on-screen steadily climbs. Dark mode is a display setting on a computer, tablet, or mobile device that allows the user to view their content with... - [Establishing A Sustainable Branding StrategyFor 2024](https://bluetext.com/blog/establishing-sustainable-branding-2024/): We are currently living through a transformation period where sustainability and conservation efforts have been thrust into center stage. Consumers are increasingly looking to businesses to take the lead in addressing environmental and social... - [Future Forecast: Cybersecurity Trends in 2024](https://bluetext.com/blog/future-forecast-cybersecurity-trends-in-2024/): The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. Careful market analysis and years of industry expertise amongst Bluetext marketing specialists... - [If You're Not Running Through the Tape, You're Leaving Money on the Table: CMO Jon Brody on Digital Doorways](https://bluetext.com/blog/if-youre-not-running-through-the-tape-youre-leaving-money-on-the-table-cmo-jon-brody-on-digital-doorways/): Welcome to Digital Doorways! I’m ⁠Jason Siegel⁠, Founder of ⁠Bluetext your host, and today, we have a marketing luminary with us, Jonathan Brody. Bluetext’s Recent Work - [The Rearview Mirror Is Always Clearer Than the Windshield: David Dansky on Digital Doorways](https://bluetext.com/blog/the-rearview-mirror-is-always-clearer-than-the-windshield-david-dansky-on-digital-doorways/): Welcome to the Digital Doorways podcast! I’m Jason Siegel, Founder of Bluetext and your host, and I’m . Bluetext’s Recent Work - [The Role of Social Media in Cybersecurity Marketing](https://bluetext.com/blog/the-role-of-social-media-in-cybersecurity-marketing/): Social media isn’t just for sharing cat videos and memes; it’s a powerful tool for cybersecurity marketing . In this blog post, we’ll explore how marketers can leverage social media platforms to promote cybersecurity solutions effectively.... - [Federal Marketing: Why It Matters](https://bluetext.com/blog/federal-marketing-intro/): Does GovCon need marketing? Or is it really all in the proposal? Bluetext’s Recent Work - [Federal Marketing: Building A Brand Name](https://bluetext.com/blog/federal-marketing-brand-name/): What’s in a name? Perception. Bluetext’s Recent Work - [The Rise of Sci-Fi Inspired Branding in Cybersecurity](https://bluetext.com/blog/the-rise-of-sci-fi-inspired-branding-in-cybersecurity/): In a world where the digital battleground is ever-evolving, the way we visualize cyber threats is more than just a matter of aesthetics. It’s about conveying a message that resonates with the complexity and urgency of the challenges we face.... - [Benefits of Digital Orchestration:Reporting & KPI Selection](https://bluetext.com/blog/benefits-of-digital-orchestration-reporting-kpi-selection/): With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ Today, it’s more important than ever that when executing digital orchestration... - [Website Design Trends: Dark Mode](https://bluetext.com/blog/dark-mode-trends/): Could the dark mode interface eclipse their light mode counterparts? Dark mode has seen a continued rise in popularity over the past few years following the 2019 release of Apple’s dark mode option alongside the iOS 13 update. Bluetext’s Recent Work - [Harnessing the Power of User-Generated Content (UGC) in Your Digital Marketing Strategy](https://bluetext.com/blog/harnessing-the-power-of-user-generated-content-ugc-in-your-digital-marketing-strategy/): In the ever-evolving realm of digital marketing , one strategy has stood the test of time and continues to prove its effectiveness: User-Generated Content (UGC). From reviews and testimonials to social media posts and videos, UGC has become a... - [15 Ways to Spring Clean and Refresh Your Social Media Presence Across LinkedIn, Instagram, TikTok, and Reddit](https://bluetext.com/blog/15-ways-to-spring-clean-and-refresh-your-social-media-presence/): As the seasons change, it’s the perfect time to breathe new life into your social media strategy . With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach.... - [In the Line of Brand Fire - Tales from a CMO Firefighter: CMO Damien Enderle on Digital Doorways](https://bluetext.com/blog/in-the-line-of-brand-fire-tales-from-a-cmo-firefighter-cmo-damien-enderle-on-digital-doorways/): We’re privileged to welcome Damien Enderle , a distinguished Chief Marketing Officer with a proven track record of driving growth and success in the global professional services arena. With a storied career that includes leadership roles at... - [Defense Tech Marketing To Seize More DoD Opportunities](https://bluetext.com/blog/defense-tech-marketing-to-seize-more-dod-opportunities/): Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Analyzing that figure... - [Mastering Q2 2024: Crafting Your Ultimate Marketing Strategy](https://bluetext.com/blog/mastering-q2-2024-crafting-your-ultimate-marketing-strategy/): As we step into the second quarter of 2024, businesses around the globe are gearing up to refine their marketing strategies, striving to capture attention, engage audiences, and drive growth in an ever-evolving landscape. The beginning of a new... - [Unlocking the Power of Voice Search Optimization](https://bluetext.com/blog/unlocking-the-power-of-voice-search-optimization-a-guide-for-marketers/): In today’s fast-paced digital landscape , staying ahead of the curve is crucial for businesses looking to maintain a competitive edge. One trend that has been rapidly gaining traction is Voice Search Optimization (VSO). Bluetext’s Recent Work - [Stand-out Ads of the 2024 Super Bowl](https://bluetext.com/blog/stand-out-ads-of-the-2024-super-bowl/): Some call it a national pastime, others call it the sporting event of the year, but in the marketing industry, it might as well be our Christmas. That’s right, we’re referring to the Super Bowl. Bluetext’s Recent Work - [Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies](https://bluetext.com/blog/navigating-the-cybersecurity-landscape-must-attend-events-and-brand-awareness-strategies/): In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount.... - [Power of SURGE: CMO Holly Rollo on Digital Doorways](https://bluetext.com/blog/power-of-surge-cmo-holly-rollo-on-digital-doorways/): On the latest episode of ⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , we had the privilege of welcoming Holly Rollo , an iconic Chief Marketing Officer with a remarkable career spanning over 30 years in business transformation and growth in the B2B... - [Embracing Sustainability in Digital Marketing: A Path to a Greener Future](https://bluetext.com/blog/embracing-sustainability-in-digital-marketing-a-path-to-a-greener-future/): In the ever-evolving landscape of digital marketing , where trends shift rapidly and innovation is prized above all else, the concept of sustainability might not always take center stage. Yet, as our planet faces unprecedented environmental... - [Rise of the B2G Chief Growth Officer: Why CGOs Need the Right Marketing Partner](https://bluetext.com/blog/rise-of-the-b2g-chief-growth-officer-why-cgos-need-the-right-marketing-partner/): Non-alcoholic cocktails seem to be having a moment here inside the Beltway. You know what else is having a moment – The B2G Chief Growth Officer (CGO). Bluetext’s Recent Work - [Elevate Your Online Presence: Choosing the Right WordPress Development Agency](https://bluetext.com/blog/elevate-your-online-presence-choosing-the-right-wordpress-development-agency/): In the bustling digital landscape of Washington, DC, where businesses strive to stand out amidst fierce competition, having a robust online presence is non-negotiable. Your website serves as the virtual storefront, the first impression that can... - [Driving B2B Growth: Embracing the Power of Inbound Marketing Solutions Through Strategic Partnerships](https://bluetext.com/blog/driving-b2b-growth-embracing-the-power-of-inbound-marketing-solutions-through-strategic-partnerships/): In the ever-evolving landscape of B2B marketing , staying ahead of the curve is essential for companies aiming to carve out a competitive edge. Among the plethora of marketing strategies available, inbound marketing has emerged as a beacon of... - [Establishing Credibility and Trust Through Thought Leadership Content in B2B Marketing](https://bluetext.com/blog/establishing-credibility-and-trust-through-thought-leadership-content-in-b2b-marketing/): In the fast-paced world of B2B marketing, where competition is fierce and trust is paramount, establishing credibility and authority in your industry can make all the difference. One powerful way to achieve this is through thought leadership... - [The Art of Digital Orchestration: How to Harmonize Your Campaigns for Maximum Impact](https://bluetext.com/blog/the-art-of-digital-orchestration-how-to-harmonize-your-campaigns-for-maximum-impact/): In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to cut through the noise and capture the attention of their target audience. With the myriad of marketing channels available, from social media and paid... - [Mastering Threads: A Marketer's Guide to Expanding Social Reach](https://bluetext.com/blog/mastering-threads-a-marketers-guide-to-expanding-social-reach/): Last year, you may have started to notice a small update on your Instagram profile. In the top right, next to the ‘add a post’ button, appeared a squiggly ‘A’ (very similar to an ‘at’ symbol). Bluetext’s Recent Work - [Configuring Contact Forms to Meet Full Potential](https://bluetext.com/blog/configuring-contact-forms-to-meet-full-potential/): If you’ve ever launched a digital marketing campaign, you know how much time and attention is poured into the creative, copywriting, and media placement strategy. And once you’ve finally reached the finish line, eagerly awaiting the results and... - [From Brand Strategy to Bottom Line: Marketing's Influence on Private Equity Returns](https://bluetext.com/blog/from-brand-strategy-to-bottom-line-marketings-influence-on-private-equity-returns/): In the dynamic world of private equity, the pursuit of superior returns is an ever-present goal. In this quest, factors such as operational efficiency, market timing, and strategic investments often take center stage. Bluetext’s Recent Work - [From Acquisition to Exit: Maximizing Brand Potential in Private Equity Investments](https://bluetext.com/blog/from-acquisition-to-exit-maximizing-brand-potential-in-private-equity-investments/): In the fast-paced world of private equity investments , the journey from acquisition to exit is akin to navigating a complex maze with countless opportunities and challenges. At the heart of this journey lies the potential for brands to not only... - [The Power of Micro-Influencers: Leveraging Authenticity in Influencer Marketing Campaigns](https://bluetext.com/blog/the-power-of-micro-influencers-leveraging-authenticity-in-influencer-marketing-campaigns/): In today’s digital age, the realm of influencer marketing has evolved dramatically. Gone are the days when only celebrities and mega-influencers held the reins of brand influence. Bluetext’s Recent Work - [Inclusive Marketing: Championing Diversity and Representation in Brand Communications](https://bluetext.com/blog/inclusive-marketing-championing-diversity-and-representation-in-brand-communications/): In today’s interconnected world, the call for diversity and representation is not just a social imperative but also a business necessity. As marketing professionals, we have a unique opportunity and responsibility to champion inclusivity in brand... - [Digital Orchestration:Harnessing the Power of Technology forMaximum Marketing Value](https://bluetext.com/blog/digital-orchestration-tackling-challenges-with-technology/): In today’s digital age, marketing efforts have evolved and expanded to include various online channels and platforms. With the increased accessibility of technology and online tools, businesses now have an unprecedented opportunity to reach their... - [Building Trust in the Digital Age: Navigating Data Privacy and Security in Digital Marketing](https://bluetext.com/blog/building-trust-in-the-digital-age-navigating-data-privacy-and-security-in-digital-marketing/): In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. Brands must navigate this carefully to maintain trust. Bluetext’s Recent Work - [Elevating Your Digital Presence Through Strategic Marketing and UX Design in Cybersecurity](https://bluetext.com/blog/elevating-your-digital-presence-through-strategic-marketing-and-ux-design-in-cybersecurity/): we’re passionate about empowering cybersecurity companies to thrive in the digital realm. With cyber threats evolving at a rapid pace, it’s essential for these companies to not only provide cutting-edge solutions but also effectively communicate... - [Campaigns With Conversion Rate Optimization](https://bluetext.com/blog/complement-campaigns-with-conversion-rate-optimization/): Imagine you’ve just launched your latest advertising campaign. After months of conception, perfecting your ad creative, crafting a compelling message, and putting together a thought-through media placement and budget, you’re confident this... - [Write Powerful Video Scripts That Drive Engagement](https://bluetext.com/blog/write-powerful-video-scripts-that-drive-engagement/): If a picture’s worth a thousand words – a GIF is worth 24,000 per second. Almost any marketing study will agree that video content reigns supreme. Bluetext’s Recent Work - [The Art of Differentiation: Branding Strategies for Private Equity Firms](https://bluetext.com/blog/the-art-of-differentiation-branding-strategies-for-private-equity-firms/): In the fiercely competitive landscape of private equity , standing out from the crowd is not just desirable; it’s essential. With a multitude of firms vying for attention and investor trust, the challenge of differentiation looms large.... - [The Rise of AI in Marketing: From Automation to Personalization](https://bluetext.com/blog/the-rise-of-ai-in-marketing-from-automation-to-personalization/): The marketing landscape is undergoing a seismic shift, driven by the rapid advancements in artificial intelligence (AI). From streamlining repetitive tasks to creating highly personalized customer experiences, AI is revolutionizing how businesses... - [Data Visualization Mastery: Communicating Insights Effectively in the Age of Big Data](https://bluetext.com/blog/data-visualization-mastery-communicating-insights-effectively-in-the-age-of-big-data/): In the age of big data, where vast amounts of information are generated every second, the ability to effectively communicate insights is more crucial than ever. Data visualization stands at the forefront of this effort, transforming complex data... - [The Ripple Effect: How Effective Marketing Boosts Private Equity Portfolio Company Value](https://bluetext.com/blog/the-ripple-effect-how-effective-marketing-boosts-private-equity-portfolio-company-value/): In the dynamic realm of private equity , where strategic investments and value creation define success, one critical element often shapes the trajectory of portfolio companies: effective marketing. At Bluetext, we recognize that marketing... - [Adapting to Change: How Agile Marketing Strategies Drive Private Equity Success](https://bluetext.com/blog/adapting-to-change-how-agile-marketing-strategies-drive-private-equity-success/): In the fast-paced world of private equity, adaptability is key to success. The ability to pivot quickly in response to market changes, emerging trends, and evolving customer demands can make all the difference in achieving high returns on... - [Leveraging Digital Transformation in B2G Marketing](https://bluetext.com/blog/leveraging-digital-transformation-in-b2g-marketing/): In today’s fast-paced digital era, the landscape of Business-to-Government (B2G) marketing is evolving rapidly. The integration of digital technologies is not just a trend but a necessity for businesses aiming to engage effectively with... - [Color Psychology in Website Design: Creating Emotional Connections](https://bluetext.com/blog/color-psychology-in-website-design-creating-emotional-connections/): In the realm of digital marketing , the design of your website is more than just an aesthetic endeavor; it is a strategic tool to build emotional connections with your audience. At Bluetext, we understand that color psychology plays a pivotal... - [Building Brands, Building Value: The Link to Private Equity Performance](https://bluetext.com/blog/building-brands-building-value-the-link-to-private-equity-performance/): In today’s highly competitive market, brand strength is more than just a logo or a catchy slogan; it’s a powerful asset that can significantly enhance a company’s value. At Bluetext, we understand that building a robust brand is essential not... - [Government Contracting: Targeting the IGP (Ideal Government Persona)](https://bluetext.com/blog/government-contracting-targeting-the-igp-ideal-government-persona/): In the dynamic world of government contracting , the key to success lies in understanding and effectively targeting the Ideal Government Persona (IGP). At Bluetext, we recognize that this approach not only optimizes marketing efforts but also... - [Personalization in Marketing: Beyond First Names](https://bluetext.com/blog/personalization-in-marketing-beyond-first-names/): In the ever-evolving landscape of digital marketing , personalization has become more sophisticated than ever before. Gone are the days when simply addressing a customer by their first name was enough to make an impact. Bluetext’s Recent Work - [Building a Strong Employer Brand: Attracting Top Talent](https://bluetext.com/blog/building-a-strong-employer-brand-attracting-top-talent/): In today’s competitive job market, attracting and retaining top talent is more critical than ever. A strong employer brand not only draws the best candidates but also fosters a sense of pride and loyalty among current employees. Bluetext’s Recent... - [Typography Trends in Web Design: Choosing Fonts for Impact](https://bluetext.com/blog/typography-trends-in-web-design-choosing-fonts-for-impact/): In the ever-evolving world of web design , typography plays a pivotal role in creating visually engaging and effective user experiences. At Bluetext, we understand that choosing the right fonts is not just about aesthetics; it’s about making an... - [The Role of Social Media in Government Contracting](https://bluetext.com/blog/the-role-of-social-media-in-government-contracting/): In today’s digital age, social media has become a powerful tool for communication, networking, and information sharing. While often associated with personal use or consumer brands, its impact stretches far beyond, influencing even the realm of... - [Unlocking Growth: Harnessing the Power of Brand Expansion in Private Equity](https://bluetext.com/blog/unlocking-growth-harnessing-the-power-of-brand-expansion-in-private-equity/): Private equity firms have long been known for their ability to drive growth and enhance value in their portfolio companies. One of the most effective strategies in this realm is brand expansion. Bluetext’s Recent Work - [Social Commerce: The Convergence of Social Media and E-Commerce in Driving Sales](https://bluetext.com/blog/social-commerce-the-convergence-of-social-media-and-e-commerce-in-driving-sales/): In the dynamic world of digital marketing, few trends have revolutionized the landscape as significantly as social commerce. As social media platforms increasingly blur the lines between content and commerce, businesses are presented with... - [The Impact of 5G on Digital Marketing](https://bluetext.com/blog/the-impact-of-5g-on-digital-marketing/): As we stand on the brink of a new era in connectivity, 5G technology is set to revolutionize the digital landscape. For marketers, the advent of 5G presents a treasure trove of opportunities to engage audiences in ways previously thought... - [Designing Mobile-First Websites: Best Practices](https://bluetext.com/blog/designing-mobile-first-websites-best-practices/): In today’s digital landscape, mobile traffic has not only surpassed desktop but continues to grow exponentially. As users increasingly rely on their smartphones for browsing, shopping, and entertainment, it’s essential for businesses to... - [The Future of Event Marketing: Hybrid Experiences](https://bluetext.com/blog/the-future-of-event-marketing-hybrid-experiences/): In the rapidly evolving landscape of event marketing, one concept is gaining unprecedented traction: hybrid experiences. As we navigate a post-pandemic world, combining physical and virtual elements in event planning has emerged as the key to... - [The Role of Neuromarketing in Understanding Consumer Behavior](https://bluetext.com/blog/the-role-of-neuromarketing-in-understanding-consumer-behavior/): In the ever-evolving world of marketing, understanding consumer behavior is paramount. Traditional methods like surveys and focus groups have provided valuable insights, but they often fall short in capturing the subconscious drivers of consumer... - [The Future of Out-of-Home Advertising in a Digital World](https://bluetext.com/blog/the-future-of-out-of-home-advertising-in-a-digital-world/): Out-of-home (OOH) advertising, once confined to static billboards and posters, is undergoing a revolutionary transformation. The integration of digital technologies is reshaping the landscape, making OOH advertising more dynamic, targeted, and... - [The Impact of Music Choice on Consumer Behavior in Ads](https://bluetext.com/blog/the-impact-of-music-choice-on-consumer-behavior-in-ads/): Music is more than just a background element in advertising; it’s a powerful tool that can influence consumer behavior on a subconscious level. At Bluetext, we understand the intricate relationship between sound and emotion, and how the right... - [The Role of Guerilla Marketing in the Digital Age](https://bluetext.com/blog/the-role-of-guerilla-marketing-in-the-digital-age/): In today’s fast-paced, hyper-connected world, capturing consumer attention has never been more challenging. Traditional marketing tactics, once the cornerstone of brand promotion, often struggle to break through the noise. Bluetext’s Recent Work - [Exploring the Benefits of Co-Branding Partnerships](https://bluetext.com/blog/exploring-the-benefits-of-co-branding-partnerships/): In today’s competitive marketplace, brands are constantly searching for innovative strategies to stand out and capture the attention of their target audiences. One such strategy that has proven to be highly effective is co-branding . Bluetext’s... - [Harnessing Data-Driven Insights for Effective Content Marketing in B2B](https://bluetext.com/blog/harnessing-data-driven-insights-for-effective-content-marketing-in-b2b/): In the dynamic and competitive landscape of B2B marketing, the ability to leverage data effectively has become a key differentiator between success and failure. While creativity and intuition still play crucial roles in content marketing, it’s... - [Fall Into Success: Seasonal Marketing Strategies to Boost Engagement](https://bluetext.com/blog/fall-into-success-seasonal-marketing-strategies-to-boost-engagement/): Even though the weather still feels like summer, now’s the perfect time for businesses to start developing their fall marketing strategies. For B2B companies , seasonal marketing is often underutilized, but it can offer a significant edge in... - [Developing a Multi-Channel Go-to-Market Strategy for New Product Launches](https://bluetext.com/blog/developing-a-multi-channel-go-to-market-strategy-for-new-product-launches/): Launching a new product is an exciting milestone for any company, but it requires a well-thought-out strategy to ensure success. In today’s digital world, reaching your target audience across multiple touchpoints is crucial for standing out in a... - [The Intersection of Marketing and Gaming: In-Game Advertising](https://bluetext.com/blog/the-intersection-of-marketing-and-gaming-in-game-advertising/): As the gaming industry continues to grow, it’s becoming one of the most promising avenues for brand exposure. In-game advertising , once a niche strategy, has evolved into a powerful tool for marketers looking to reach highly engaged, diverse... - [Innovative Marketing Strategies for the Energy Sector: Beyond Traditional Approaches](https://bluetext.com/blog/innovative-marketing-strategies-for-the-energy-sector-beyond-traditional-approaches/): In a sector as dynamic and essential as energy, where global shifts toward sustainability, renewable resources, and technological innovation are constant, marketing requires a new level of creativity and strategy. Traditional marketing... - [The Impact of Space Travel on Marketing and Branding](https://bluetext.com/blog/the-impact-of-space-travel-on-marketing-and-branding/): The era of space travel being the exclusive domain of astronauts and government agencies is over. With the advent of commercial space travel, a new frontier has opened, not just for exploration but also for marketing and branding. Bluetext’s... - [Using Social Proof to Build Trust and Drive Sales](https://bluetext.com/blog/using-social-proof-to-build-trust-and-drive-sales/): In today’s digital marketplace , trust is a key factor in driving sales. With countless options at consumers’ fingertips, establishing credibility is essential for any brand looking to stand out. Bluetext’s Recent Work - [Establishing Authority: The Impact of Thought Leadership in Government Contracting](https://bluetext.com/blog/establishing-authority-the-impact-of-thought-leadership-in-government-contracting/): In today’s competitive government contracting landscape , standing out is no small feat. While pricing and technical capabilities are critical to winning contracts, there’s another crucial factor that can make or break a contractor’s success:... - [Enhancing Brand Loyalty Through Personalized Rewards Programs](https://bluetext.com/blog/enhancing-brand-loyalty-through-personalized-rewards-programs/): In today’s competitive marketplace, customer loyalty is more valuable—and harder to earn—than ever before. Consumers have endless options at their fingertips, and brands must go above and beyond to stand out. Bluetext’s Recent Work - [Creating High-Performance Content Marketing Campaigns for SaaS Products](https://bluetext.com/blog/creating-high-performance-content-marketing-campaigns-for-saas-products/): For SaaS companies, content marketing is more than a buzzword—it’s a core driver of user acquisition, engagement, and retention. At Bluetext , we’ve worked with leading SaaS brands to build strategic content marketing campaigns that not only... - [Integrating Brand Design with AI: How to Stay Ahead of the Curve](https://bluetext.com/blog/integrating-brand-design-with-ai-how-to-stay-ahead-of-the-curve/): In today’s fast-paced digital landscape , brands must continually evolve to stay relevant and competitive. One of the most transformative forces in modern branding is artificial intelligence (AI) . Bluetext’s Recent Work - [Crafting Effective Go-to-Market Strategies for New Products](https://bluetext.com/blog/crafting-effective-go-to-market-strategies-for-new-products/): Launching a new product is an exciting, but often challenging endeavor. Whether you’re expanding into a new market or introducing an innovative solution, success hinges on a well-crafted go-to-market (GTM) strategy . Bluetext’s Recent Work - [Spooky Good Branding: How Halloween Can Reinvent Your Brand’s Image](https://bluetext.com/blog/spooky-good-branding-how-halloween-can-reinvent-your-brands-image/): When most people think of Halloween, images of pumpkins, spooky costumes , and haunted houses come to mind. But beyond trick-or-treating and ghost stories, Halloween offers a unique opportunity for businesses—especially B2B brands —to inject some... - [Winning Government Contracts with Effective Marketing Strategies](https://bluetext.com/blog/winning-government-contracts-with-effective-marketing-strategies/): Securing a government contract is a game-changer for many businesses. These contracts not only provide long-term stability but also open doors to high-value projects with the potential to scale. Bluetext’s Recent Work - [Navigating the Complexities of Global Marketing Campaigns](https://bluetext.com/blog/navigating-the-complexities-of-global-marketing-campaigns/): As businesses expand their reach into international markets, they are often met with a set of unique challenges. What works for a domestic audience might not resonate, or could even offend, in another part of the world. Bluetext’s Recent Work - [Using Gamification in Non-Traditional Sectors](https://bluetext.com/blog/using-gamification-in-non-traditional-sectors/): When most people think of gamification, they imagine its applications in video games or perhaps education , where rewards and competition motivate learners. However, the potential for gamification goes far beyond these fields. Contact us today to... - [The 3 Keys to a Good Online Marketing Video](https://bluetext.com/blog/3-keys-good-online-marketing-video/): The realm of online marketing is constantly changing and being forced to adapt to new trends inaugurated by industry frontrunners. Though many of these trends come and go, few are becoming as ubiquitous across all industries as the rising use of... - [Maximizing Your Time at GAIN 2024: Insights, Strategies, and Opportunities](https://bluetext.com/blog/maximizing-your-time-at-gain-2024-insights-strategies-and-opportunities/): As government contractors and marketers navigate an increasingly competitive landscape, events like GAIN 2024 (Government Analytics, Insights, and Networking) are critical for staying ahead of industry trends. Bluetext is . Bluetext’s Recent Work - [Marketing with Holograms: The Next Frontier in Visual Advertising](https://bluetext.com/blog/marketing-with-holograms-the-next-frontier-in-visual-advertising/): Holograms have long been associated with science fiction, from the iconic scenes in Star Wars to Tony Stark’s advanced interfaces in Iron Man . But today, what was once fantasy is fast becoming a reality. Bluetext’s Recent Work - [Navigating Social Media Crises: A Strategic Approach](https://bluetext.com/blog/navigating-social-media-crises-a-strategic-approach/): In today’s digital landscape, social media is a double-edged sword. While it offers brands a powerful platform to connect with their audience, build loyalty, and amplify their messaging , it also leaves them vulnerable to potential crises that... - [Creating Scalable Content Marketing Frameworks for Global SaaS Companies](https://bluetext.com/blog/creating-scalable-content-marketing-frameworks-for-global-saas-companies/): In today’s hyper-competitive market, Software-as-a-Service (SaaS) companies are often challenged to scale quickly and globally. While this growth presents immense opportunities, it also requires an equally robust content marketing strategy that... - [Future-Proofing Your Marketing: Key Strategies to Prepare for 2025](https://bluetext.com/blog/future-proofing-your-marketing-key-strategies-to-prepare-for-2025/): As the marketing landscape continues to evolve at a breakneck pace, businesses must look ahead to stay competitive in the years to come. By 2025, the strategies that once worked will need to be adapted to meet new expectations and leverage... - [The Path to Procurement: How B2G Websites Facilitate Government Contracts](https://bluetext.com/blog/the-path-to-procurement-how-b2g-websites-facilitate-government-contracts/): In today’s fast-paced digital landscape, Business-to-Government (B2G) websites have become indispensable tools for companies aiming to secure government contracts. These platforms are not just gateways to lucrative opportunities but also serve as... - [Healthcare Marketing for the Digital Age: Reaching B2B Audiences](https://bluetext.com/blog/healthcare-marketing-for-the-digital-age-reaching-b2b-audiences/): The healthcare industry is undergoing a digital revolution, with technology increasingly central to patient care, data management, and hospital operations. For healthcare technology firms, this transformation presents a unique opportunity to... - [SaaS Marketing in a Subscription Economy: Retention Strategies That Work](https://bluetext.com/blog/saas-marketing-in-a-subscription-economy-retention-strategies-that-work/): In the subscription-based world of Software as a Service (SaaS) , success hinges not only on acquiring new customers but also on retaining them. With recurring revenue as the backbone of the SaaS business model, retaining customers and reducing... - [How B2B Marketing Can Bridge the Gap Between Traditional and Digital in Professional Services](https://bluetext.com/blog/how-b2b-marketing-can-bridge-the-gap-between-traditional-and-digital-in-professional-services/): In today’s business environment, professional services firms face a unique challenge: balancing the tried-and-true methods of traditional marketing with the rapidly evolving demands of digital channels . The modern B2B buyer expects both... - [Data-Driven Marketing Strategies for Financial Services in a Regulated World](https://bluetext.com/blog/data-driven-marketing-strategies-for-financial-services-in-a-regulated-world/): In today’s digital age, data-driven marketing has become essential for businesses to thrive, enabling brands to tailor their messaging, predict customer needs, and enhance client experiences. For the financial services industry , however,... - [How to Build a Resilient Cybersecurity Brand in a Crowded Market](https://bluetext.com/blog/how-to-build-a-resilient-cybersecurity-brand-in-a-crowded-market/): The cybersecurity market has grown exponentially in recent years, driven by the increasing frequency of data breaches and cyberattacks. As a result, brands are finding it harder than ever to differentiate themselves in an oversaturated market.... - [Leveraging Data Privacy in Healthcare Marketing: A Competitive Advantage](https://bluetext.com/blog/leveraging-data-privacy-in-healthcare-marketing-a-competitive-advantage/): In the healthcare industry , trust and privacy are paramount. Patients and providers alike demand reassurance that sensitive data is being handled securely and ethically. Bluetext’s Recent Work - [The Logic Behind Logo Simplification](https://bluetext.com/blog/logo-simplification/): Catch the highlights and additional insights in the podcast edition of this post. Just hit play below! Bluetext’s Recent Work - [Social Media Algorithms: How to Optimize Your Content for Maximum Reach](https://bluetext.com/blog/social-media-algorithms-how-to-optimize-your-content-for-maximum-reach/): Prefer listening over reading? Check out the podcast version of this blog below and enjoy insights on the go! Bluetext’s Recent Work - [The Evolution of SEO: Beyond Keywords to Semantic Search and Intent Matching](https://bluetext.com/blog/the-evolution-of-seo-beyond-keywords-to-semantic-search-and-intent-matching/): Take this blog post on the go! Listen to our podcast version for a convenient way to stay up-to-date on marketing trends and strategies. Let’s work together to take your SEO strategy to the next level. - [Guide to the Perfect CTA Button](https://bluetext.com/blog/cta-button/): Whether you’re a reader or a listener, we’ve got you covered! Listen to the podcast version of this post for a fresh take. Contact Bluetext to learn more about our services and how we can address all of your website design needs. - [Enhancing Video Content with Augmented Reality (AR) and Virtual Reality (VR)](https://bluetext.com/blog/enhancing-video-content-with-augmented-reality-ar-and-virtual-reality-vr/): Whether you’re a reader or a listener, we’ve got you covered! Listen to the podcast version of this post for a fresh take. Bluetext’s Recent Work - [Leveraging Thought Leadership to Expand in Government and Defense Sectors](https://bluetext.com/blog/leveraging-thought-leadership-to-expand-in-government-and-defense-sectors/): Breaking into the government and defense sectors requires more than just a competitive offering—it demands credibility and trust. These sectors prioritize partnerships with organizations that demonstrate expertise, reliability, and a deep... - [The Importance of Building Thought Leadership in Government Contracting](https://bluetext.com/blog/the-importance-of-building-thought-leadership-in-government-contracting/): Government contracting is a highly competitive and complex field. With stringent regulations, extensive procurement processes, and evolving agency priorities, standing out as a contractor requires more than just competitive pricing or technical... - [How to Communicate Innovation in Financial Services Marketing](https://bluetext.com/blog/how-to-communicate-innovation-in-financial-services-marketing/): Innovation is a double-edged sword in the financial services industry. On one hand, businesses must innovate to stay competitive in a fast-changing landscape. Bluetext’s Recent Work - [From Green to Grit: Navigating the Messaging Shift in B2G Markets](https://bluetext.com/blog/from-green-to-grit-navigating-the-messaging-shift-in-b2g-markets/): In the world of B2G marketing, the ability to align corporate messaging with federal priorities can mean the difference between winning contracts and being overlooked. For years, sustainability has been a cornerstone of corporate branding , with... - [How to Build a B2B Marketing Strategy that Spans Multiple Sectors](https://bluetext.com/blog/how-to-build-a-b2b-marketing-strategy-that-spans-multiple-sectors/): Navigating the complexities of B2B marketing can be challenging—especially when targeting multiple industries. Each sector has unique needs, preferences, and pain points that require nuanced approaches. Bluetext’s Recent Work - [Resilient Branding: How B2G Companies Can Shift from Sustainability to Industrial Strength Messaging](https://bluetext.com/blog/resilient-branding-how-b2g-companies-can-shift-from-sustainability-to-industrial-strength-messaging/): As federal priorities evolve, government procurement officers are increasingly focused on resilience and industrial strength. While sustainability remains important, the emphasis has shifted to durability, adaptability, and long-term reliability.... - [Defense & Aerospace Services: Building a Future-Ready Brand](https://bluetext.com/blog/defense-aerospace-services-building-a-future-ready-brand/): The defense and aerospace industries operate at the forefront of innovation, delivering mission-critical solutions that shape global security, technological advancement, and exploration. However, these sectors face unique challenges in branding... - [Building a Scalable SaaS Brand: Marketing Beyond the First 100 Clients](https://bluetext.com/blog/building-a-scalable-saas-brand-marketing-beyond-the-first-100-clients/): Scaling a SaaS company from startup to enterprise is no small feat. While landing the first 100 clients is a significant milestone, the strategies that worked early on won’t necessarily sustain growth. Bluetext’s Recent Work - [Marketing Government Contractor Services: What Makes a Winning Message?](https://bluetext.com/blog/marketing-government-contractor-services-what-makes-a-winning-message/): Marketing government contractor services requires a distinct approach. With federal, state, and local agencies carefully vetting their vendors, competition is fierce, and standing out is essential. Bluetext’s Recent Work - [Content Marketing Strategies for Professional Services Firms](https://bluetext.com/blog/content-marketing-strategies-for-professional-services-firms/): For professional services firms, content marketing plays a pivotal role in establishing authority and building trust with B2B clients. In an industry where expertise is the ultimate currency, delivering valuable, targeted content can set firms... - [Aligning with Federal Trends: Crafting B2G Messaging Around Resilience and Industry](https://bluetext.com/blog/aligning-with-federal-trends-crafting-b2g-messaging-around-resilience-and-industry/): With agencies like the EPA driving federal priorities, resilience and industrial strength are emerging as key themes in government procurement. For B2G companies, aligning messaging with these trends is essential to stay competitive and relevant.... - [Defense Industry Marketing: Standing Out in a Complex, Competitive Market](https://bluetext.com/blog/defense-industry-marketing-standing-out-in-a-complex-competitive-market/): In the defense industry , where competition is fierce and stakes are high, effective marketing strategies are critical for contractors looking to differentiate their offerings. Success in the B2G space hinges on building trust, demonstrating... - [Digital Transformation in Financial Services: Marketing a Future-Proof Business](https://bluetext.com/blog/digital-transformation-in-financial-services-marketing-a-future-proof-business/): The financial services industry is undergoing rapid digital transformation , reshaping how firms engage with customers, deliver services, and remain competitive. To thrive in this evolving landscape, financial services firms must position... - [Navigating Government Cybersecurity Contracts: Marketing Essentials](https://bluetext.com/blog/navigating-government-cybersecurity-contracts-marketing-essentials/): Winning government cybersecurity contracts is no small feat. With the rise of cyber threats targeting national security, public infrastructure, and sensitive data, government agencies are actively seeking private-sector partners to bolster their... - [Marketing Trends to Watch in 2025: Insights for B2B Success](https://bluetext.com/blog/marketing-trends-to-watch-in-2025-insights-for-b2b-success/): As the marketing landscape continues to evolve at a rapid pace, staying ahead of the curve is essential for B2B brands looking to remain competitive. The year 2025 promises a wave of transformative trends that will reshape how businesses connect... - [Crafting the Perfect Website: Top Design Trends for the New Year](https://bluetext.com/blog/crafting-the-perfect-website-top-design-trends-for-the-new-year/): The new year brings new opportunities to reimagine your brand’s digital presence. In 2025, web design continues to evolve, blending creativity with functionality to meet the needs of modern audiences. Bluetext’s Recent Work - [Building Brand Loyalty in a Competitive Digital Landscape](https://bluetext.com/blog/building-brand-loyalty-in-a-competitive-digital-landscape/): In today’s crowded digital environment , where countless brands vie for consumer attention, fostering loyalty is more challenging—and more crucial—than ever. Building strong brand loyalty is no longer just about having a good product ; it’s about... - [Revolutionizing Trade Show Marketing with Interactive Content](https://bluetext.com/blog/revolutionizing-trade-show-marketing-with-interactive-content/): Trade shows have long been a staple of B2B marketing , offering brands a platform to showcase their innovations and connect with potential clients. However, standing out amidst a sea of booths and competing for attention requires a fresh,... - [Why Employee Advocacy Should Be Part of Your 2025 Marketing Plan](https://bluetext.com/blog/why-employee-advocacy-should-be-part-of-your-2025-marketing-plan/): In the ever-evolving world of marketing, where authenticity and trust drive engagement, employee advocacy has emerged as a powerful strategy to amplify brand messaging . Employee advocacy—the promotion of an organization by its workforce through... - [Maximizing ROI with Data-Driven Marketing Campaigns](https://bluetext.com/blog/maximizing-roi-with-data-driven-marketing-campaigns/): In an era where data is often called the “new oil,” marketing teams that harness its potential can achieve unprecedented success. Data-driven marketing—using analytics and insights to inform campaign strategies —is no longer a nice-to-have; it’s... - [Adapting to Social Media Uncertainty: Lessons from the TikTok Ban](https://bluetext.com/blog/tik-tok-ban/): The sudden return of TikTok to the U.S. market after its temporary ban highlights just how volatile the social media landscape can be. Contact Bluetext to develop a plan that keeps your brand ahead of the curve. - [Navigating AI-Driven Marketing: Balancing Efficiency and Authenticity](https://bluetext.com/blog/navigating-ai-driven-marketing-balancing-efficiency-and-authenticity/): Artificial intelligence has revolutionized marketing, offering tools that enhance efficiency, precision, and scalability. From chatbots to predictive analytics, AI has unlocked new ways to engage audiences and optimize campaigns. Bluetext’s... - [How to Future-Proof Your Brand Identity for Long-Term Success](https://bluetext.com/blog/how-to-future-proof-your-brand-identity-for-long-term-success/): In an ever-evolving market, a static brand identity risks obsolescence. As industries innovate and consumer preferences shift, brands must adapt to stay relevant. Bluetext’s Recent Work - [Designing for Accessibility: Why Inclusive Web Design Matters in 2025](https://bluetext.com/blog/designing-for-accessibility-why-inclusive-web-design-matters-in-2025/): Accessible web design isn’t just a regulatory box to check—it’s a commitment to inclusivity that benefits all users. As digital experiences become central to daily life, designing for accessibility ensures your website serves the widest possible... - [The Role of Sustainability in Modern Marketing Campaigns](https://bluetext.com/blog/the-role-of-sustainability-in-modern-marketing-campaigns/): Sustainability has become more than a buzzword—it’s now a defining characteristic of successful marketing campaigns . As consumers grow increasingly aware of environmental and social issues, they expect brands to take meaningful action.... - [Mastering the Art of Visual Storytelling in 2025](https://bluetext.com/blog/mastering-the-art-of-visual-storytelling-in-2025/): As digital platforms evolve, so do the ways brands connect with audiences. Visual storytelling is no longer a luxury but a necessity in a saturated market. Bluetext’s Recent Work - [The Power of Omnichannel Marketing: Engaging Customers Everywhere](https://bluetext.com/blog/the-power-of-omnichannel-marketing/): Omnichannel marketing is about creating a seamless experience for customers across all touchpoints. Whether it’s in-store, online, or via mobile, consumers expect a cohesive journey. Bluetext’s Recent Work - [Marketing in a Shifting Political Landscape: How Brands Can Adapt to a New Administration](https://bluetext.com/blog/marketing-in-a-shifting-political-landscape-how-brands-can-adapt-to-a-new-administration/): As a new administration takes shape, brands must be prepared to navigate shifts in policy, regulation, and public sentiment that could directly impact their marketing strategies. From evolving government priorities to changes in procurement and... - [Email Marketing Strategies That Still Work in 2025](https://bluetext.com/blog/email-marketing-strategies-that-still-work-in-2025/): Despite evolving digital trends , email marketing remains one of the most effective channels for engaging audiences and driving conversions. However, as inboxes grow more crowded and consumer expectations shift, brands must refine their... - [Rebranding in 2025: Lessons from Successful Brand Evolutions](https://bluetext.com/blog/rebranding-in-2025-lessons-from-successful-brand-evolutions/): In today’s fast-evolving market, staying relevant means more than just keeping up—it requires transformation. Some of the most successful brands have undergone strategic rebrands to stay ahead of competition, adapt to changing consumer... - [Social Media Advertising: What’s Changing in 2025?](https://bluetext.com/blog/social-media-advertising-whats-changing-in-2025/): Social media advertising is constantly evolving, and 2025 is bringing new trends, technologies, and regulations that marketers must navigate. Here’s what’s changing and how brands can stay ahead. Bluetext’s Recent Work - [From Policy Shifts to Brand Strategy: What the New Administration Means for Your Marketing Playbook](https://bluetext.com/blog/from-policy-shifts-to-brand-strategy-what-the-new-administration-means-for-your-marketing-playbook/): As a new administration takes office, businesses must navigate shifts in policies, regulations, and funding priorities. These changes influence industries from healthcare and technology to defense and sustainability , requiring brands to reassess... - [How to Build an Effective Content Marketing Framework](https://bluetext.com/blog/how-to-build-an-effective-content-marketing-framework/): In today’s digital-first world, content marketing is a critical driver of brand awareness, customer engagement, and lead generation . However, without a structured framework, businesses often struggle to maintain consistency, measure performance,... - [Marketing Telecom Solutions to Government: Key Challenges and Opportunities](https://bluetext.com/blog/marketing-telecom-solutions-to-government-key-challenges-and-opportunities/): The government’s reliance on telecom solutions is more critical than ever. With growing demands for secure, reliable, and innovative networks, telecom firms have a unique opportunity to support agencies and institutions. Bluetext’s Recent Work - [Beyond Metrics: Understanding the Psychology of Your Audience](https://bluetext.com/blog/beyond-metrics-understanding-the-psychology-of-your-audience/): Marketing is often driven by data —metrics, analytics, and KPIs guide decision-making. But numbers alone don’t tell the full story. Bluetext’s Recent Work - [Personalized Marketing Strategies for Niche Audiences](https://bluetext.com/blog/personalized-marketing-strategies-for-niche-audiences/): Gone are the days of one-size-fits-all marketing. Consumers expect personalized experiences that cater to their unique interests and needs. Bluetext’s Recent Work - [The Intersection of PR and Digital Marketing in 2025](https://bluetext.com/blog/the-intersection-of-pr-and-digital-marketing-in-2025/): The lines between public relations and digital marketing continue to blur, creating new opportunities for brands to amplify their reach and credibility . In 2025, successful marketing strategies will rely on seamless integration between PR and... - [The Evolution of Crisis Management in the Digital Age](https://bluetext.com/blog/the-evolution-of-crisis-management-in-the-digital-age/): In today’s hyper-connected world, crises unfold in real time, amplified by social media , 24/7 news cycles, and instant communication. The days when brands had the luxury of carefully crafting a response over hours or days are long gone.... - [Web3 and the Future of Brand Engagement: What Marketers Need to Know](https://bluetext.com/blog/web3-and-the-future-of-brand-engagement-what-marketers-need-to-know/): The digital landscape is undergoing a paradigm shift with the emergence of Web3. As blockchain technology, decentralized applications, and token-based economies gain traction, marketers must adapt to new ways of engaging with audiences.... - [How Predictive AI is Revolutionizing Customer Journey Mapping](https://bluetext.com/blog/how-predictive-ai-is-revolutionizing-customer-journey-mapping/): The customer journey has never been more complex. With consumers interacting across multiple touchpoints— websites , social media , email, mobile apps , and in-person experiences—marketers must navigate vast amounts of data to understand and... - [Boosting SEO Performance with AI-Driven Tools](https://bluetext.com/blog/boosting-seo-performance-with-ai-driven-tools/): Artificial intelligence (AI) is revolutionizing search engine optimization (SEO) , making it easier for businesses to improve rankings and visibility. From automated content optimization to predictive analytics, AI-powered tools help marketers... - [Employer Branding: Marketing Strategies to Attract Top Talent in 2025](https://bluetext.com/blog/employer-branding-marketing-strategies-to-attract-top-talent-in-2025/): In today’s competitive job market, employer branding has become a critical factor in attracting and retaining top talent. As we enter 2025, the expectations of job seekers continue to evolve, making it essential for companies to refine their... - [Navigating DOGE: How B2G Companies Can Adapt Their Marketing Strategy to Meet Evolving Compliance Standards](https://bluetext.com/blog/navigating-doge-how-b2g-companies-can-adapt-their-marketing-strategy-to-meet-evolving-compliance-standards/): The Department of Defense’s Operational Guidance for Enterprises (DOGE) is transforming procurement and compliance standards for businesses working with the government. As these regulations evolve, B2G companies must rethink their marketing... - [Communicating Change: Marketing’s Role in M&A Success](https://bluetext.com/blog/communicating-change-marketings-role-in-ma-success/): Mergers and acquisitions (M&A) can be transformative moments for businesses, driving growth, market expansion, and increased efficiency. However, they also come with significant challenges, particularly in communication. Bluetext’s Recent Work - [Making Martech Work: Integrating Tools for Maximum Impact](https://bluetext.com/blog/making-martech-work-integrating-tools-for-maximum-impact/): Marketing technology has transformed how businesses engage with their audiences, but managing an increasingly complex tech stack can be overwhelming. Without proper integration, companies risk inefficiencies, data silos, and missed opportunities.... - [Marketing in the Age of DOGE: Strategies for B2G Brands to Stay Competitive and Compliant](https://bluetext.com/blog/marketing-in-the-age-of-doge-strategies-for-b2g-brands-to-stay-competitive-and-compliant/): Navigating DOGE’s Impact on B2G Marketing As government marketing continues to evolve, the Department of Government Engagement (DOGE) has introduced new guidelines that significantly impact how contractors engage with federal agencies. These... - [Crisis Management for the Always-On Era: Key Strategies](https://bluetext.com/blog/crisis-management-for-the-always-on-era-key-strategies/): Why Crisis Management Matters More Than Ever In today’s hyperconnected world, brands must be prepared to respond to crises in real time. Social media , instant news cycles, and viral content mean that missteps can escalate quickly. Bluetext’s... - [From Branding to IPO: How Bluetext's Strategic Partnership with Karman Space & Defense Fueled Their Successful Public Debut](https://bluetext.com/blog/from-branding-to-ipo-how-bluetexts-strategic-partnership-with-karman-space-defense-fueled-their-successful-public-debut/): Karman Space & Defense recently achieved a major milestone in its growth journey: a successful IPO . This milestone is a testament to Karman’s technical prowess in the space industry, but it also reflects the power of strategic branding and... - [How to Align Your Corporate and Employer Brand for Consistent Messaging](https://bluetext.com/blog/how-to-align-your-corporate-and-employer-brand-for-consistent-messaging/): A strong corporate brand attracts customers, while a compelling employer brand attracts top talent. But when these two brand identities aren’t aligned, businesses risk confusing their audiences and diluting their message . Bluetext’s Recent Work - [Winning Federal Contracts with Digital Marketing Strategies](https://bluetext.com/blog/winning-federal-contracts-with-digital-marketing-strategies/): Winning federal contracts is a highly competitive process that requires more than just a strong proposal. In today’s digital-first landscape, government contractors must leverage modern marketing strategies to stand out, build credibility, and... - [Rebranding After a Merger: Strategies for Seamless Transitions](https://bluetext.com/blog/rebranding-after-a-merger-strategies-for-seamless-transitions/): The High Stakes of Post-Merger Rebranding Mergers and acquisitions are not just financial transactions—they’re brand-defining moments. A successful rebrand post-merger can help unify stakeholders, maintain customer trust, and lay the foundation... - [Scalable Marketing Frameworks for Growing Businesses](https://bluetext.com/blog/scalable-marketing-frameworks-for-growing-businesses/): Why Scalability Matters in Modern Marketing As businesses grow, so do the demands on their marketing teams. What worked for a scrappy startup often doesn’t hold up as operations scale. Bluetext’s Recent Work - [How SMEs Can Build a Big Brand on a Small Budget](https://bluetext.com/blog/how-smes-can-build-a-big-brand-on-a-small-budget/): In today’s digital-first economy, brand perception can outweigh company size. Small and mid-sized enterprises (SMEs) often assume that building a strong brand requires deep pockets—but the truth is, creativity, consistency, and strategy matter... - [Beyond the Buzzwords: A Practical Guide to Martech Optimization](https://bluetext.com/blog/beyond-the-buzzwords-a-practical-guide-to-martech-optimization/): The marketing technology (martech) landscape is booming—and so is the complexity that comes with it. With over 11,000 martech tools on the market, many organizations find themselves buried in platforms, subscriptions, and software that don’t... - [The Role of Social Media Listening in Reputation Recovery](https://bluetext.com/blog/the-role-of-social-media-listening-in-reputation-recovery/): In today’s hyperconnected world, brand reputation can be built—or broken—online in a matter of minutes. When a crisis hits, the digital conversation doesn’t pause. Bluetext’s Recent Work - [How to Tailor Your Marketing Message for Government Decision-Makers](https://bluetext.com/blog/how-to-tailor-your-marketing-message-for-government-decision-makers/): Marketing to government audiences is a different game. Unlike commercial buyers, government decision-makers operate within a framework of strict procurement rules, risk mitigation priorities, and mission-driven goals. Bluetext’s Recent Work - [The Rise of Headless CMS: Is It Right for Your Brand?](https://bluetext.com/blog/the-rise-of-headless-cms-is-it-right-for-your-brand/): In the rapidly evolving digital landscape, brands are under increasing pressure to deliver consistent, high-quality content across a growing number of platforms and devices. Traditional content management systems (CMS) often struggle to keep up... - [Optimizing Large Language Models for B2B: Smarter AI for Enterprise Outcomes](https://bluetext.com/blog/optimizing-large-language-models-for-b2b-smarter-ai-for-enterprise-outcomes/): Large Language Models (LLMs) like GPT-4 and Claude have transformed how we generate content , automate support, and surface internal knowledge. While these models offer immense potential, B2B organizations are discovering that off-the-shelf... - [Blockchain for Marketers: Hype or Hidden Opportunity?](https://bluetext.com/blog/blockchain-for-marketers-hype-or-hidden-opportunity/): In an industry constantly chasing the next big thing, blockchain has loomed large as both a buzzword and a mystery. As marketers watch the evolution of Web3, the rise (and stumble) of NFTs, and calls for more secure, transparent digital systems,... - [UX for Government Contractors: Balancing Compliance with Engagement](https://bluetext.com/blog/ux-for-government-contractors-balancing-compliance-with-engagement/): Government contractors face a unique digital challenge: create an experience that checks every compliance box while still connecting with users. It’s a balancing act that requires more than just meeting federal standards—it demands thoughtful,... - [Intelligent Chatbots vs. Conversational AI: What’s Right for Your Brand?](https://bluetext.com/blog/intelligent-chatbots-vs-conversational-ai-whats-right-for-your-brand/): Customers today expect more than just fast answers—they want smart, personalized conversations. As brands look to automate support, streamline lead qualification, and create always-on digital experiences, the choice often comes down to two... - [5G Marketing: Unlocking New Formats for Brand Engagement](https://bluetext.com/blog/5g-marketing-unlocking-new-formats-for-brand-engagement/): As 5G networks continue to roll out globally, marketers are beginning to tap into a new frontier of possibility. Faster speeds, ultra-low latency, and increased connectivity don’t just mean better streaming—they open the door to experiences that... - [Building Smart Search into Complex B2B Sites](https://bluetext.com/blog/building-smart-search-into-complex-b2b-sites/): B2B websites are content powerhouses . Whether you’re navigating technical product documentation, compliance resources, white papers, or thought leadership blogs, these sites are often packed with deeply layered and jargon-heavy material.... - [Reddit for Marketers: The Untapped Channel for B2B Engagement](https://bluetext.com/blog/reddit-for-marketers-the-untapped-channel-for-b2b-engagement/): When marketers think of social media for B2B, the usual suspects come to mind— LinkedIn , X (formerly Twitter), and maybe YouTube . Reddit? Bluetext’s Recent Work - [Beyond Headless: What’s Next in CMS Evolution?](https://bluetext.com/blog/beyond-headless-whats-next-in-cms-evolution/): For years, headless CMS platforms have been the go-to solution for brands seeking flexibility, speed, and scalability in their digital content delivery. By decoupling the front end from the back end, headless architecture empowered marketers and... - [Podcast Marketing for Regulated Industries: Navigating Oversight Without Losing Impact](https://bluetext.com/blog/podcast-marketing-for-regulated-industries-navigating-oversight-without-losing-impact/): In a world saturated with content , podcasts offer a rare opportunity: uninterrupted attention. Listeners willingly tune in—often for 20 minutes or more—creating space for meaningful storytelling, thought leadership, and brand positioning .... - [How to Build an Owned Media Ecosystem](https://bluetext.com/blog/how-to-build-an-owned-media-ecosystem/): In today’s marketing landscape, brands live and die by their digital visibility . But that visibility is increasingly out of marketers’ control. Bluetext’s Recent Work - [The Hidden Value of SMS in B2B Campaigns](https://bluetext.com/blog/the-hidden-value-of-sms-in-b2b-campaigns/): When most marketers think of SMS, they picture retail alerts, flash sales, or appointment reminders—tactics firmly planted in the B2C world . But dismissing SMS as irrelevant for B2B is a missed opportunity. Bluetext’s Recent Work - [How to Market to Government Buyers Who Don’t Get What You Do](https://bluetext.com/blog/how-to-market-to-government-buyers-who-dont-get-what-you-do/): Why getting B2G branding right in today’s contracting climate may dictate success or failure for years to come. The beat of federal marketers has been a tad arrhythmic the past few months, as we seek to digest dramatic shifts in agency budgets,... - [Marketing Planning for Uncertainty: Building Agile Campaign Models](https://bluetext.com/blog/marketing-planning-for-uncertainty-building-agile-campaign-models/): Markets shift fast—your campaigns should too. Explore frameworks for adaptive marketing that keep your brand nimble and responsive. Bluetext’s Recent Work - [Account-Based Marketing (ABM) in the Age of Data Privacy](https://bluetext.com/blog/account-based-marketing-abm-in-the-age-of-data-privacy/): As privacy regulations tighten, precision targeting becomes harder—here’s how to execute effective ABM without crossing data compliance lines. The New Landscape of ABM and Data Privacy Account-Based Marketing (ABM) has become a go-to strategy for... - [Automating Marketing Operations Without Losing the Human Touch](https://bluetext.com/blog/automating-marketing-operations-without-losing-the-human-touch/): In today’s fast-paced digital landscape, marketing automation is no longer a nice-to-have—it’s a necessity. But as brands scale their operations and embrace automation tools to streamline workflows, one critical question often gets overlooked:... - [Marketing Challenges Unique to Private Equity Portcos](https://bluetext.com/blog/marketing-challenges-unique-to-private-equity-portcos/): When a private equity firm acquires a company, the clock starts ticking. Growth targets accelerate, performance metrics tighten, and marketing teams—often lean and under-resourced—are expected to deliver results fast. Bluetext’s Recent Work - [How Marketers Should Be Thinking About Post-Cookie Targeting](https://bluetext.com/blog/how-marketers-should-be-thinking-about-post-cookie-targeting/): The digital marketing world is preparing for a major shift: third-party cookies are on their way out. While the writing has been on the wall for some time—thanks to growing privacy concerns, regulatory pressure, and browser-level changes—the... - [Precision Branding: Why Hyper-Niche Messaging Wins Big Contracts](https://bluetext.com/blog/precision-branding-why-hyper-niche-messaging-wins-big-contracts/): In government contracting , clarity is currency. When every word, capability, and differentiator is under scrutiny, the companies that rise to the top aren’t necessarily the largest or loudest—they’re the ones that speak with precision.... - [B2B Influencer Marketing: How to Activate Niche Voices](https://bluetext.com/blog/b2b-influencer-marketing-how-to-activate-niche-voices/): In today’s B2B landscape, decision-makers aren’t just listening to brands—they’re listening to people. Not celebrities or social media stars , but real experts: engineers, analysts, developers, and operators with deep industry knowledge and the... - [Pre-RFP Marketing: Influencing the Buy Before the Bid](https://bluetext.com/blog/pre-rfp-marketing-influencing-the-buy-before-the-bid/): In government contracting , the RFP isn’t the starting line—it’s the midpoint. By the time a request for proposal (RFP) hits SAM.gov or an agency portal, the most successful vendors have already been shaping the conversation. Bluetext’s Recent Work - [Localization at Scale: Managing Global Brand Consistency](https://bluetext.com/blog/localization-at-scale-managing-global-brand-consistency/): As brands expand their reach across borders, the challenge isn’t just going global—it’s staying cohesive while doing it. Because international growth doesn’t mean one-size-fits-all messaging . Bluetext’s Recent Work - [Why Global CMOs Are Betting on Verticalization](https://bluetext.com/blog/why-global-cmos-are-betting-on-verticalization/): In a marketing world driven by personalization , relevance, and precision, a one-size-fits-all approach no longer cuts it. As markets mature and buyers demand deeper expertise, more global CMOs are turning to a proven strategy to break through... - [Marketing in the Age of GPT: What Works, What’s Risky, What’s Next](https://bluetext.com/blog/marketing-in-the-age-of-gpt-what-works-whats-risky-whats-next/): The generative AI revolution is well underway—and marketers are on the front lines. Since the introduction of GPT-powered tools like ChatGPT , marketers have rapidly integrated AI into everything from content creation and ideation to campaign... - [Maximizing Rebrands: How A Strategic PR And Communications Rollout Strengthens B2B Transformation](https://bluetext.com/blog/maximizing-rebrands-how-a-strategic-pr-and-communications-rollout-strengthens-b2b-transformation/): B2B technology providers undertake rebranding projects for various reasons. And over the course of the hundreds of rebrands Bluetext has executed, we’ve heard them all: M&A activity , market and competitive shifts, organizations outgrowing their... - [Your Website Is Not Your Brand—But It Is the First Impression](https://bluetext.com/blog/your-website-is-not-your-brand-but-it-is-the-first-impression/): When people talk about “brand,” they often think first of logos , colors , or snappy taglines . But a brand is much bigger than any single touchpoint—it’s the sum of perceptions, experiences, and promises you deliver over time. Bluetext’s Recent Work - [Winning the Mission: How to Market to Decision-Makers Inside the DoD](https://bluetext.com/blog/winning-the-mission-how-to-market-to-decision-makers-inside-the-dod/): In the high-stakes world of defense contracting, great capabilities often go unnoticed—not because they underperform, but because they aren’t on the right radar. Winning business inside the Department of Defense (DoD) doesn’t start with a... - [Cracking the Code on B2G Rebrands: Why PR is Critical To Maximizing Your Rebranding Initiative](https://bluetext.com/blog/cracking-the-code-on-b2g-rebrands-why-pr-is-critical-to-maximizing-your-rebranding-initiative/): Rebranding isn’t just about a fresh logo or a catchy new name —it’s about rewriting your story for the audiences who matter most. For businesses that count the government as a key customer base —whether federal, state, or local—a rebrand presents... - [Generative Engine Optimization (GEO): How Companies Can Optimize for the Future of AI Search](https://bluetext.com/blog/generative-engine-optimization-geo-how-companies-can-optimize-for-the-future-of-ai-search/): As artificial intelligence (AI) continues to revolutionize the digital landscape, a new form of optimization has emerged—Generative Engine Optimization (GEO). Unlike traditional Search Engine Optimization (SEO) , which focuses on improving... - [Earn Trust, Gain Traction: B2G Public Relations Strategies for Emerging AI Vendors](https://bluetext.com/blog/earn-trust-gain-traction-b2g-public-relations-strategies-for-emerging-ai-vendors/): The relatively rapid ascension of AI companies selling into the U.S. public sector , including Palantir, Shield AI, and Anduril speaks to a new reality. Bluetext’s Recent Work - [Synthetic Personas: How AI-Generated User Models Are Changing Customer Research](https://bluetext.com/blog/synthetic-personas-how-ai-generated-user-models-are-changing-customer-research/): For decades, marketers and UX designers have relied on user personas—fictional characters based on audience research—to guide everything from product design to messaging strategy . Traditionally, these personas were static snapshots built from... - [MarTech Stack Audits: What to Keep, What to Kill, What to Combine](https://bluetext.com/blog/martech-stack-audits-what-to-keep-what-to-kill-what-to-combine/): The average enterprise uses over 90 marketing technology tools across departments—and that number is still climbing. From campaign automation and CRMs to chatbots and data enrichment tools, it’s easy to see how even the most sophisticated... - [Exploring Bluetext’s 87 Notable Transactions in the Business Landscape](https://bluetext.com/blog/bluetext-transactions/): In today’s business landscape, mergers, acquisitions , and IPOs aren’t just transactions—they’re strategic leaps. Whether it’s a defense contractor expanding its mission set, a fintech firm going public to scale, or a cybersecurity company... - [Mastering Generative Engine Optimization (GEO): Advanced Strategies to Boost Your AI Search Presence](https://bluetext.com/blog/mastering-generative-engine-optimization-geo-advanced-strategies-to-boost-your-ai-search-presence/): Generative Engine Optimization (GEO) is no longer just a buzzword—it’s a crucial strategy for companies looking to thrive in the age of AI-driven search . With conversational AI tools like ChatGPT, Microsoft Bing Chat, and other generative models... - [The Reputation Layer: Why Consistency and Context Are the New Brand Infrastructure](https://bluetext.com/blog/the-reputation-layer-why-consistency-and-context-are-the-new-brand-infrastructure/): It’s easy to think of brand reputation as something soft—sentiment, social buzz , or how people feel about your name. But in today’s marketing environment, reputation isn’t just perception. Bluetext’s Recent Work - [Optimizing for the Future of Search: A Deep Dive into LLMO and GEO](https://bluetext.com/blog/optimizing-for-the-future-of-search-a-deep-dive-into-llmo-and-geo/): For decades, search engine optimization (SEO) has been the cornerstone of digital visibility. Brands climbed the SERP ladder by fine-tuning keywords, metadata, backlinks, and technical performance. Bluetext’s Recent Work - [Generative Engine Optimization (GEO) for B2B SaaS: How to Stay Competitive in the AI-Driven Marketplace](https://bluetext.com/blog/generative-engine-optimization-geo-for-b2b-saas-how-to-stay-competitive-in-the-ai-driven-marketplace/): In today’s digital-first world, B2B SaaS companies face increasing competition for attention. As buyers shift to using AI-powered tools like ChatGPT and Microsoft Copilot for research and decision-making, traditional SEO is no longer enough. If... ## Case Studies - [Abaco Systems](https://bluetext.com/work/abaco/): After GE spun off its Rugged Embedded Systems division to Veritas Capital, Bluetext built Abaco Systems from scratch—naming, branding, visual identity, messaging, and a fully functional website all created within a month. Their strategic repositioning elevated Abaco’s market presence in defense and aerospace, contributing to its $1.35 billion acquisition by AMETEK. - [Abacode](https://bluetext.com/work/abacode/): Bluetext updated Abacode’s cybersecurity brand through incremental website redesigns, launching custom hero animations, subtle motion graphics, improved UX, and refreshed information architecture—all to clarify Abacode’s role as a trusted managed cybersecurity & compliance provider in a clean, polished digital experience. - [Acacia Group](https://bluetext.com/work/acacia-group/): Bluetext created the brand identity for new private equity firm The Acacia Group, including naming, logo, Acacia-tree–inspired visuals, stationery, collateral, and a WordPress website. They also launched a strategic PR campaign positioning the firm as experienced investors focused on U.S. federal government opportunities, ahead of its first acquisitions. - [Accelint](https://bluetext.com/work/accelint/): Bluetext developed the Accelint brand—creating its name, messaging, visual identity, and website—to unify five legacy defense & AI firms (Forward Slope, Highbury, Hypergiant, SOARTech, SIE). The agency repositioned Accelint as an AI‑driven intelligence leader for federal aerospace and defense clients, delivering scalable, secure decision‑support systems across cloud and edge environments. - [Acentia](https://bluetext.com/work/acentia/): Bluetext rebranded a roll‑up of nine government IT firms as Acentia, creating the name, tagline, logo, visual identity, messaging, collateral, thought‑leadership videos, PR campaign and responsive website—positioning the company for a $300M acquisition by Maximus. - [Adobe](https://bluetext.com/work/adobe/): Bluetext crafted an immersive storytelling experience to simplify Adobe’s 80+ product suite for government audiences—visualizing the desktop-to-mobile shift through creative animation (stats “dance” as mobile devices), set against a Washington Mall backdrop, paired with guerrilla outreach offering hot chocolate to federal workers, amplifying Adobe’s narrative and engagement. - [AFBA 5Star](https://bluetext.com/work/afba-5star/): Bluetext completely modernized the branding and digital presence of AFBA (Armed Forces Benefit Association) and its affiliate 5Star Life Insurance—overhauling logos, visual identity, color palette and website UX to emphasize service, strength, trust and veteran support across channels. - [AiRXOS](https://bluetext.com/work/airxos/): Bluetext developed AiRXOS’s brand and website after its 2018 launch by GE Aviation. They crafted a cool‑toned palette, drone iconography, infographics, and a responsive WordPress site to position AiRXOS as a leader in unmanned aircraft systems and urban air mobility. - [Akamai](https://bluetext.com/work/akamai-pr/): Bluetext elevated Akamai's presence in the public sector by crafting targeted PR campaigns that highlighted Akamai's cybersecurity solutions. This strategy resulted in significant media coverage across major publications, including The Washington Post and CIO. - [Alfresco](https://bluetext.com/work/alfresco-pr/): Bluetext served as Alfresco's Agency of Record, enhancing its public relations and content development efforts. The partnership aimed to expand Alfresco's reach across various sectors, focusing on thought leadership and securing meaningful media coverage. - [Amazon](https://bluetext.com/work/amazon/): Bluetext collaborates with Amazon on confidential creative strategies, supporting one of the world's most innovative companies. While specific details remain undisclosed, this ongoing partnership reflects Bluetext's trusted role in shaping high-level creative initiatives. - [Amelia](https://bluetext.com/work/amelia/): Bluetext partnered with Amelia, a leader in conversational AI, to enhance its brand identity and market presence. The collaboration involved developing a unified brand system, including a modern design language, refined typography, and a comprehensive collateral suite. Additionally, Bluetext created an expansive key art library featuring customizable illustrations and dynamic patterns to visually represent Amelia's advanced, human-centered technology. This strategic branding initiative aimed to position Amelia as the premier choice for enterprises seeking transformative AI solutions, ensuring consistency and impact across all touchpoints. - [Anthem](https://bluetext.com/work/anthem-ngs/): Bluetext revitalized NGS’s brand and digital presence to reflect its expanded federal healthcare focus. They developed a refreshed corporate visual identity (CVI) and redesigned the website with interactive templates, aligning NGS’s branding with its capabilities. - [Aperio Global](https://bluetext.com/work/aperio-global/): Bluetext rebranded Aperio Global, a government contractor, by developing new messaging, visual identity, and a scalable website. The refreshed brand system emphasized Aperio Global’s immersive approach to solving client challenges. - [Appgate](https://bluetext.com/work/appgate/): Bluetext rebranded Appgate, a cybersecurity firm, following its spin-off from Cyxtera Security. They developed a sleek, modern logo symbolizing closed-loop cyber protection, complemented by a responsive website featuring interconnected rings and wordlocked grids to reinforce key proof points. Bluetext also produced a 30-second animated advertisement to promote Appgate's secure access solutions. This comprehensive branding effort aimed to position Appgate as a leader in secure access solutions, facilitating its successful $1 billion IPO. - [Appgate Kill Your VPN](https://bluetext.com/work/appgate-kill-your-vpn/): Bluetext's "Kill Your VPN" campaign for Appgate at RSA 2020 featured an augmented reality (AR) experience where attendees navigated virtual tunnels representing VPN vulnerabilities. This immersive setup highlighted the risks of traditional VPNs and showcased Appgate's secure access solutions. The campaign achieved 6.8 million impressions, 150,000 clicks, and a 500% increase in website traffic, exceeding expectations by 29% while staying 20% under budget. - [Aptim](https://bluetext.com/work/aptim/): Bluetext rebranded the Capital Services division of CB&I, a global engineering firm, to position it for sale. They developed the Aptim brand, including naming, logo, and corporate visual identity, reflecting the company's legacy and commitment to stakeholders. - [Archway](https://bluetext.com/work/archway/): Bluetext rebranded Archway, a logistics and supply chain firm, following its 2019 merger with Teraco. They modernized the logo with a red-and-black palette, introduced an arrow motif symbolizing process flow, and launched a responsive WordPress website featuring an interactive map. The redesign aimed to enhance Archway's digital presence and market competitiveness. - [Ardent](https://bluetext.com/work/ardent/): Bluetext rebranded Ardent, a government technology firm, by modernizing its visual identity and digital presence. They developed a mobile-first website, recruitment-focused user experience, and custom collateral templates to enhance Ardent's market positioning. This strategic branding effort contributed to Ardent's acquisition by Mission1st Group. - [ARKA](https://bluetext.com/work/arka/): Bluetext rebranded ARKA, a merger of multiple tech companies, creating a unified visual identity with a new logo, gradients, and motifs symbolizing space capabilities. They also launched a new website to attract talent, unite employees, and engage clients. - [ARKA Video Portfolio](https://bluetext.com/work/arka-video-work/): Bluetext developed a comprehensive video suite for ARKA, including a brand essence video, employee testimonials, and social media clips. Filmed across three locations with over 10 hours of footage, the videos showcased ARKA's legacy and innovation, fueling marketing efforts for months. - [Arlington Capital Partners](https://bluetext.com/work/arlington-capital-partners/): CoBluetext partnered with Arlington Capital Partners, a private equity firm specializing in regulated industries, to modernize their digital presence. The collaboration resulted in a sleek, animated website that reflects Arlington's prestige and expertise.ntent - [Arthur C. Clarke Foundation](https://bluetext.com/work/arthur-c-clarke-foundation/): Bluetext partnered with the Arthur C. Clarke Foundation to launch “Unleash Imagination, Shape the Future,” commemorating Clarke’s centennial. They crafted a dynamic logo featuring Clarke’s profile to symbolize forward momentum and ignite imagination. The design was optimized for diverse applications, maintaining vibrancy across various color schemes and use cases. - [Asimily](https://bluetext.com/work/asimily/): Bluetext rebranded Asimily, a healthcare IoT cybersecurity firm, by creating a cohesive messaging framework and dynamic website. They also produced brand and product videos to enhance user experience and position Asimily as a leader in IoMT security. - [Ask Sage](https://bluetext.com/work/ask-sage/): Bluetext helped Ask Sage, a generative AI platform, build brand awareness and credibility in the government sector. Their efforts included thought leadership, media outreach, and aligning Ask Sage with key Department of Defense AI initiatives. - [Assent](https://bluetext.com/work/assent/): Bluetext rebranded Assent, a supply chain sustainability firm, by redesigning its website with multilingual support, animations, and interactive content. This digital transformation enhanced Assent's brand narrative and user experience, aiding in a $350 million capital raise led by Vista Equity Partners. - [Axient](https://bluetext.com/work/axient/): Bluetext rebranded Axient, a defense firm, with a new name, logo, and messaging. They created a mobile-friendly website, interactive features, and a brand video to communicate its mission. This rebranding helped Axient's acquisition by Astrion in 2024. - [Best.Day.Ever](https://bluetext.com/work/best-day-ever/): Bluetext helped Best.Day.Ever., a sports hospitality platform, enhance its guest experience by revamping its app branding, streamlining navigation, and integrating CRM features. The redesign included interactive leaderboards and client logo areas to boost engagement. - [BigBear.ai](https://bluetext.com/work/bigbear-ai/): Bluetext rebranded BigBear.ai, an AI software company, after its merger, creating a unified identity with cyber mesh and bear imagery. They redesigned the website and developed a dynamic booth for events. They also supported BigBear's NYSE public listing. - [Blink](https://bluetext.com/work/blink/): Bluetext rebranded Blink Charging (formerly SemaConnect), redesigning its website and mobile app for better user experience. These efforts supported Blink's market expansion and strengthened its portfolio after acquiring SemaConnect in 2022. - [Bloomberg](https://bluetext.com/work/bloomberg/): Bluetext worked with Bloomberg BNA to create a targeted campaign for in-house counsel. This included a microsite with personas, personalized content, and CTAs for whitepapers and trials. A matching direct mail piece reinforced the campaign's messaging. - [Blue Yonder](https://bluetext.com/work/blue-yonder/): Bluetext revamped Blue Yonder's digital presence during its rebrand, using user research to guide the design. The result was an animated, user-friendly website that aligned with their new identity. This contributed to their $7.1 billion acquisition by Panasonic. - [BlueAlly](https://bluetext.com/work/blueally/): Bluetext rebranded BlueAlly, an IT consulting firm, after its acquisitions, creating a new logo, visual identity, messaging, and responsive website. A brand video was also produced to highlight BlueAlly’s role in IT transformation. - [BlueHalo](https://bluetext.com/work/bluehalo/): Bluetext helped create BlueHalo, a unified brand from multiple national security companies. They developed a new logo, messaging, visual identity, website, and strategy. This branding supported BlueHalo's $4.1 billion acquisition by AeroVironment. - [Blueshift](https://bluetext.com/work/blueshift/): Bluetext rebranded Blueshift Cybersecurity, a spinout from Cigent, creating a unique visual identity focused on trust. They developed a blue, green, and yellow gradient logo and a responsive website to support Blueshift’s go-to-market strategy. - [Boomi](https://bluetext.com/work/boomi/): Bluetext revamped Boomi's website to enhance user experience, reflecting its leadership in integration and automation. The redesign features a modular, scalable design system, improved accessibility, and localization, supporting Boomi's global growth and engagement. - [BroadSoft](https://bluetext.com/work/broadsoft/): Bluetext partnered with BroadSoft to rebrand the company, enhancing its visual identity and positioning it for new market opportunities. This effort contributed to BroadSoft's successful $1.9 billion acquisition by Cisco. - [Bronfman Rothschild](https://bluetext.com/work/bronfman-rothschild/): Bluetext rebranded Bronfman E.L. Rothschild, modernizing its digital presence with a new logo, website, and marketing system. This helped position the firm as a leader in wealth management, leading to its acquisition by NFP and the creation of Wealthspire Advisors. - [Bsquare](https://bluetext.com/work/bsquare/): Bluetext partnered with Bsquare, a leader in IoT enablement software and edge intelligence solutions, to refresh their brand and digital presence. This collaboration included developing new messaging and positioning strategies, as well as redesigning Bsquare's brand and website to better align with their industry innovations. - [bswift](https://bluetext.com/work/bswift/): Bluetext revamped bswift's digital presence, focusing on lead generation and showcasing its leadership in benefits administration. The project included a website audit, refined information architecture, and responsive design, along with workshops to craft compelling narratives. - [CACI](https://bluetext.com/work/caci/): Bluetext helped CACI modernize its brand and digital presence by updating its corporate visual identity (CVI). The redesign was implemented into a scalable Drupal website, improving user experience and supporting CACI's growth in the government contracting space. - [Cadmus](https://bluetext.com/work/cadmus/): Bluetext partnered with Cadmus to modernize its brand and digital presence. The project included a new brand system, refined color palette, and a mission-driven website that improved navigation and showcased Cadmus's expertise with a polished, professional look. - [Caesars Sportsbook](https://bluetext.com/work/caesars-sportsbook/): Bluetext worked with Caesars Entertainment to launch a sports betting campaign at Audi Field, targeting D.C., Maryland, and Virginia. The project included billboards, radio ads, a landing page, and signage promoting their outdoor and indoor sportsbooks. - [Calling All Optimists](https://bluetext.com/work/calling-all-optimists/): Bluetext revamped GMAC's "Calling All Optimists" campaign with a new brand identity, including a unique color palette and animation style. The campaign targeted Gen Z, using vibrant designs, interactive quizzes, and the #callingalloptimists hashtag for engagement. - [Camgian](https://bluetext.com/work/camgian/): Bluetext helped Camgian, a defense tech company, enhance its brand with a modernized visual identity. The project included a new logo, updated typography, and bold design elements. Bluetext also redesigned Camgian’s website to highlight its AI-powered defense solutions. - [CBIZ](https://bluetext.com/work/cbiz/): Bluetext worked with CBIZ to enhance its brand with a refreshed identity, a new splash page, updated collateral, and a social media strategy. The project aimed to reinforce CBIZ’s position as a top-tier professional services provider and ensure brand consistency. - [Centauri](https://bluetext.com/work/centauri/): Bluetext rebranded Arlington Capital’s government contractor portfolio (Integrity Applications, Xebec, Dependable Global Solutions) into the unified “Centauri” brand. Created custom identity, logo, website, and integrated PR & recruitment campaign. - [Centre Law](https://bluetext.com/work/centre-law/): Bluetext transformed Centre Law’s identity to clearly feature both legal and government‑contract consulting. Delivered a dual‑tab website with e‑commerce for training, cohesive color palettes, and branded visuals. - [CertainPath](https://bluetext.com/work/certainpath/): Bluetext led a full rebrand from Success Group International to CertainPath, crafting new name, logo, messaging, and corporate website. The visual identity symbolized a forward path toward success for home‑services contractors. - [CGS](https://bluetext.com/work/cgs/): Bluetext refreshed the Council of Graduate Schools’ brand into a unified website integrated with a new AMS, improving UX, and visual consistency across navigation and content modules. - [Chainguard](https://bluetext.com/work/chainguard/): Bluetext supported Chainguard’s security brand with comprehensive services including 3D design, branding, logo creation, messaging, SEO, and an improved WordPress website. - [Challenger](https://bluetext.com/work/challenger/): Designed and launched a fully responsive site and CMS for Challenger, enhancing user experience and future-proofing content management for their sales and services consulting offerings. - [Chocolate](https://bluetext.com/work/chocolate/): Revamped the Built With Chocolate Milk site to highlight science-backed recovery benefits and athlete partnerships, delivering a consumer-focused digital experience with improved engagement. - [Cigital](https://bluetext.com/work/cigital/): Fully rebranded this security consulting firm with refreshed messaging, vibrant identity, and new website design—helping position Cigital for acquisition by Synopsys (~$1.8B transaction). - [CISCO](https://bluetext.com/work/cisco/): Bluetext created an interactive microsite and storygraphic to showcase how Cisco’s solutions support U.S. Federal ISR operations across air, land, and sea, driving mission success. - [Citrix](https://bluetext.com/work/citrix/): Bluetext created a gamified campaign (“I.T. Jungle”) pitting Citrix against VMware via posters, teaser videos, and an interactive experience, later evolving into virtual event support too. - [Citrix (VE)](https://bluetext.com/work/citrix-ve/): Helped Citrix deliver a seamless virtual event experience mirroring in-person engagement with quality content and networking in an online environment. - [Citrix Digital Briefing Center](https://bluetext.com/work/citrix-digital-briefing-center/): Bluetext built Executive Connect, a fully branded digital briefing platform for Citrix—featuring live/on-demand content, CRM integration, and robust lead capture tools. - [Clarabridge](https://bluetext.com/work/clarabridge/): Bluetext delivered a dynamic, animated homepage with 3D storytelling loops that visualize Clarabridge’s CX intelligence platform. The project included a smart CMS, polished brand identity, and assisted in its $1.125B acquisition. - [Claroty](https://bluetext.com/work/claroty/): Bluetext revamped Claroty’s brand and new website with a radial, warm-gradient identity. The fully motion‑rich design highlights its enterprise IoT security platform with global translation and interactive features. - [Cloudera](https://bluetext.com/work/cloudera/): Bluetext served as federal PR agency for Cloudera, launching a media thought leadership initiative to position the company in government data analytics and big data strategy engagements. - [CohnReznick](https://bluetext.com/work/cohnreznick/): After a merger formed the 11th-largest U.S. accounting firm, Bluetext crafted a modern, mobile-first brand and digital platform that elevated CohnReznick’s professional services presence online. - [Commence](https://bluetext.com/work/commence/): Bluetext unified three healthcare data firms under the Commence brand, delivering naming, messaging, website, internal launch, and a bold visual identity to position the company as a catalyst for healthcare innovation. - [Cority](https://bluetext.com/work/cority/): Bluetext rebranded Medgate as Cority, crafting a new name, identity, and SEO-optimized website to reflect its expanded workplace software offerings and drive growth in the enterprise market. - [Cornerstone](https://bluetext.com/work/cornerstone/): Bluetext redesigned Cornerstone’s long-outdated website, modernizing its look with updated fonts and design while preserving core brand elements from the firm’s established identity. - [Coupa](https://bluetext.com/work/coupa/): Bluetext rebranded and relaunched Coupa.com to position Coupa as an AI‑first leader in Total Spend Management. The agency refreshed Coupa’s brand identity with a bold X‑Factor motif, produced templates, video, collateral and a global site in WordPress, and ran a 360° paid media campaign yielding 15 M impressions, ~119K clicks, 0.79% CTR, and 537 leads (44 MQLs). The result: elevated digital presence, consistent identity, and measurable campaign impact. - [Courvoisier](https://bluetext.com/work/courvoisier/): Bluetext launched the “Honor Your Code” UGC campaign for Courvoisier, featuring a meme-creation microsite, social sharing, interactive heatmap, and mobile-first design to boost engagement and brand storytelling. - [CQ](https://bluetext.com/work/cq/): Bluetext redesigned CQ’s website to simplify solution selection, offering a sleek interface tailored for organizations needing policy and advocacy tools and insights. - [CSC Digital Briefing Center](https://bluetext.com/work/csc-digital-briefing-center/): Bluetext built an immersive 3D Digital Briefing Center for CSC, producing 40+ interactive video experiences with HTML5 overlays—resulting in 300% longer user engagement and a 50% revenue boost. - [CSC Healthcare](https://bluetext.com/work/csc-healthcare/): To promote CSC’s Chronic Care Management at HIMSS, Bluetext created a MAD-style interactive infographic that creatively engaged physicians and boosted CSC’s conference presence. - [Curtiss Wright](https://bluetext.com/work/curtiss-wright/): Bluetext built a user-friendly website for Curtiss-Wright Defense Solutions, showcasing thousands of mission-critical aerospace and defense products for global integrators and military clients. - [Cvent](https://bluetext.com/work/cvent/): Bluetext developed a visually immersive 3D virtual demo platform to showcase Cvent’s global solutions. From initial sketches to final animated scenes and presentations, the experience supported team-wide storytelling and helped fuel a $4.6B Blackstone acquisition. - [Cybeats](https://bluetext.com/work/cybeats/): Bluetext rebranded Cybeats with bold messaging, a modern identity, and checkmark-themed visuals to reflect software security certainty, boosting appeal across regulated industries like tech, aerospace, and energy. - [CyberArk](https://bluetext.com/work/cyberark/): Bluetext rebranded CyberArk with a bold identity, new website, and IPO-ready messaging—positioning it as a cybersecurity leader and supporting its $25B acquisition by Palo Alto Networks. - [DC United](https://bluetext.com/work/dc-united/): Bluetext launched the “GOALden” campaign to promote Audi Field premium seats, using digital ads, microsites, email, and social to drive leads, boost season ticket sales, and energize the fan base. - [Detroit Defense](https://bluetext.com/work/detroit-defense/): Bluetext rebranded Ricardo Defense as Detroit Defense, creating a bold identity and website that reflect its U.S. ownership, defense focus, and Michigan roots—earning acclaim across the national security sector. - [DEWALT](https://bluetext.com/work/dewalt/): Bluetext led DEWALT’s digital transformation with a user-centric website redesign—driven by deep research, persona development, and UX strategy—to create a modern, responsive experience that reinforces the brand’s American-made legacy. - [DISCO](https://bluetext.com/work/disco/): Ahead of its IPO, DISCO partnered with Bluetext to refresh its messaging, website, and launch a bold go-to-market campaign. Centered around the “Raise the Bar” tagline, the effort modernized DISCO’s brand with striking visuals and a lawyer-first UX design. - [Dispersive](https://bluetext.com/work/dispersive/): Dispersive partnered with Bluetext for a rebrand, new messaging, a modern website, and a 3D-animated video to clearly communicate its VPN solution to technical and non-technical audiences. - [Dunbar](https://bluetext.com/work/dunbar/): Bluetext helped Dunbar Security launch its first open‑source active response cybersecurity product, establishing thought leadership in the space through strategic PR and marketing efforts. - [Earth Networks](https://bluetext.com/work/earth-networks/): Bluetext rebranded Earth Networks as a SaaS-based environmental intelligence provider, developing a refined identity, website, and PR strategy to support its acquisition by Union Park Capital. - [Endgame](https://bluetext.com/work/endgame/): Bluetext partnered with Kleiner Perkins–backed Endgame to design a cyber‑hunting themed brand, digital platform, and go‑to‑market campaign—built around provocative visual storytelling. Their work contributed to Endgame’s $234M acquisition by Elastic. - [ENHALO](https://bluetext.com/work/enhalo/): Bluetext rebranded Enhalo—merging global cybersecurity firms under a unified lion-themed identity—and launched a responsive website and collateral, boosting their position in the marketplace. - [Eqlipse](https://bluetext.com/work/eqlipse/): Bluetext guided the rebrand of Eqlipse Technologies—merging multiple firms into a unified identity with a bold logo, brand system, and campaign showcasing defense and DoD/R&D capabilities. - [Esri](https://bluetext.com/work/esri/): Bluetext led Esri's PR and branding for the Conflict Observatory, driving 100+ media hits, 800% social growth, and 650M+ monthly impressions in just 4 months. - [Exostar](https://bluetext.com/work/exostar/): Bluetext rebranded Exostar with a modern identity and website to reflect its secure, mission-critical platform, enhancing trust, clarity, and conversion for clients across aerospace, defense, healthcare, and life sciences. - [FedTec](https://bluetext.com/work/fedtec/): Bluetext rebranded FedTec with a new name, logo, messaging, and website, delivering a sleek, scalable identity and mobile-friendly UX to reflect its federal tech expertise and future growth. - [FIA](https://bluetext.com/work/fia/): Bluetext unified FIA’s digital properties into one optimized site, enhancing UX, modernizing the brand with a refined color palette, and implementing an intuitive CMS for easier content management. - [FireEye](https://bluetext.com/work/fireeye/): To reposition FireEye for investors and customers, Bluetext revamped its visual identity, messaging, and website, enabling clearer storytelling and campaign support during critical demand periods. - [Force 3](https://bluetext.com/work/force-3/): Bluetext rebranded Force 3 with new messaging, identity, and website—elevating its market position and contributing to its successful acquisition by Sirius Computer Solutions. - [Free & Fair](https://bluetext.com/work/free-fair/) - [Frontgrade](https://bluetext.com/work/frontgrade/): Bluetext launched Frontgrade’s “A Grade Above” campaign with bold 3D visuals, microelectronic storytelling, and a high-converting landing page—achieving a 1.65% CTR, 2x projections, and boosting site traffic by 23% in just 2 months. - [GCP](https://bluetext.com/work/gcp/): Bluetext redesigned GCP’s brand identity and built a consumer-friendly, responsive Drupal 8 website with multilingual support—making it easier to access product documentation globally. - [Georgetown University MSB](https://bluetext.com/work/georgetown-university-msb/): Bluetext delivered a global website on Drupal for Georgetown’s business school, featuring immersive UX and a Google Earth‑powered “Washington and the World” experience. - [Georgia-Pacific](https://bluetext.com/work/georgia-pacific/): Bluetext produced a branded animated infographic—“Seeing the forest for the trees”—to visually communicate Georgia‑Pacific’s sustainable forestry efforts. - [GMAC](https://bluetext.com/work/gmac/): Bluetext built the “CallingAllOptimists.com” microsite with a personalized quiz that drove over 400K visits, 50K+ actions, and boosted content clicks by 153%. - [GMAT](https://bluetext.com/work/gmat/): Bluetext created the “Calling All Optimists” campaign and microsite featuring animated graphics and personalized quizzes. The experience drove 400K+ visits, 50K+ actions, and increased content click rates by 153% - [GMU](https://bluetext.com/work/gmu/): Bluetext rebranded GMU’s policy school as the Schar School, built a site for the Hayden Center, and launched a PR strategy to amplify faculty experts in major policy conversations. - [Google](https://bluetext.com/work/google/): Bluetext partnered with Google on digital, print, and design campaigns—including storytelling with Google Earth/Maps tools and the “Hero Campaign” featuring enterprise brand transformers across business audiences. - [GridPoint](https://bluetext.com/work/gridpoint/): Bluetext revamped GridPoint’s brand and website with refreshed messaging, a subtle logo evolution, and an intuitive lead-gen site to clearly communicate its energy intelligence network offerings. - [HelloWallet](https://bluetext.com/work/hello-wallet/): Bluetext supported HelloWallet in public relations strategy, positioning the company before its acquisition—though detailed public case content isn’t directly accessible. - [Hughes](https://bluetext.com/work/hughes/): Since 2016, Bluetext has supported Hughes on branding, a Gen5 satellite internet launch, and global site architecture. Deliverables include a fresh visual identity, Drupal-powered e‑commerce platforms, and advanced analytics integration. - [Hughesnet](https://bluetext.com/work/hughesnet/): Since 2016, Bluetext has supported Hughes on brand, satellite internet launch (Gen5), e‑commerce platform build, and global site architecture—powered by Drupal and advanced analytics for digital growth across markets. - [Huntress](https://bluetext.com/work/huntress/): Bluetext redesigned Huntress’s website with a full-cycle Webflow build, emphasizing their human-first cybersecurity approach with a dark, bold UI and responsive design optimized for both mobile and desktop users. - [Illusive](https://bluetext.com/work/illusive/): To position Illusive Networks for growth and acquisition, Bluetext reimagined its brand and messaging, modernizing its digital presence. The results helped fuel its $150M acquisition by Proofpoint. - [Inovalon](https://bluetext.com/work/inovalon/): Bluetext refreshed Inovalon’s visual identity with a modern 3D logo, streamlined UI/UX and motion storytelling to elevate their healthcare data analytics brand—and reflect the people behind the data. - [Inspirata](https://bluetext.com/work/inspirata/): Bluetext crafted Inspirata’s name, identity, messaging, and website to launch its digital pathology platform, positioning the company as an innovative data-driven force in global healthcare diagnostics. - [Intelsat](https://bluetext.com/work/intelsat/): Bluetext redesigned Intelsat’s website to reinforce its global satellite connectivity leadership. The modern UX and content strategy elevated site experience and aligned with Intelsat’s enterprise-scale expertise. - [International Baccalaureate](https://bluetext.com/work/international-baccalaureate/) - [Invictus](https://bluetext.com/work/invictus/): Bluetext helped transform Invictus from a veteran-owned cybersecurity firm into a major government contractor, delivering a redesigned brand identity, messaging, collateral, and responsive website. - [JLL](https://bluetext.com/work/jll/): Bluetext digitized JLL’s traditional printed property data into an award‑winning digital platform, enhancing client insights via interactive visuals—earning the Global DaVinci Award for marketing innovation. - [Karman](https://bluetext.com/work/karman/): Bluetext reimagined Karman’s brand, logo, website, and messaging to position it as a space and defense leader. A bold new identity, custom animation, and IPO-ready assets reflect its forward momentum and trusted mission partnership. - [Karsun](https://bluetext.com/work/karsun/): Bluetext refreshed Karsun’s enterprise modernization identity through cohesive branding—including a bold “K”-driven visual system—alongside a clean, gradient-rich website and recruitment video to attract top tech talent. - [Kastle](https://bluetext.com/work/kastle/): To match its tech-forward growth, Kastle partnered with Bluetext for a full brand and website overhaul—modernizing its identity, improving UX, and implementing a flexible CMS to support lead-gen, clarity, and trust across industries. - [Kentro](https://bluetext.com/work/kentro/): Bluetext delivered naming, messaging, branding, logo evolution, and a modern website for Kentro—a tech-forward government contractor primed for market differentiation. - [Kettler](https://bluetext.com/work/kettler/): Kettler partnered with Bluetext to launch a sleek, mobile-first website featuring a smarter apartment search tool, enhanced SEO, and user-friendly UX—modernizing its digital presence to match its real estate leadership and support rapid growth. - [Keyloop](https://bluetext.com/work/keyloop/): Bluetext rebuilt Keyloop’s digital presence with a two-phase Drupal 9 website redesign—first launching key pages and then adding full multilingual support—improving reliability and user experience post-merger. - [Kingston](https://bluetext.com/work/kingston/): Bluetext created an animated campaign to highlight Kingston IronKey’s hardware encryption using creative 3D visuals (Jello metaphor) to educate and illustrate the security advantage over software-based solutions. - [Kivu](https://bluetext.com/work/kivu/): Bluetext revamped Kivu’s brand and built a striking new website featuring dual light/dark mode, architected around bold logo elements symbolizing end-to-end cybersecurity solutions—elevating its market presence. - [LexisNexis](https://bluetext.com/work/lexisnexis/): Bluetext crafted a celebrity-driven campaign featuring Frank Abagnale to elevate LexisNexis’s brand awareness and engagement at major events. - [Libertas](https://bluetext.com/work/libertas/): Bluetext redefined Libertas with a bold identity inspired by the Statue of Liberty, delivered a modern website experience, and launched a go-to-market campaign emphasizing freedom, opportunity, and capital access. - [LMI](https://bluetext.com/work/lmi/): Bluetext rebranded LMI, infusing its legacy federal services brand with dynamic visuals (“Flame of Innovation”) and designing a modern, responsive website optimized for diverse user personas and improved SEO. - [Lynx](https://bluetext.com/work/lynx/): Bluetext unified four tech brands into one for Lynx, delivering new messaging, logo, and a streamlined website to reflect its edge-computing mission across defense, aerospace, automotive, and more. - [Magellan Health](https://bluetext.com/work/magellan-health/): Bluetext helped Magellan Health launch its federal division and the “22-0” campaign, raising awareness of veteran suicide through a bold brand, powerful website, and a targeted media strategy focused on treating invisible wounds. - [ManTech](https://bluetext.com/work/mantech/): Bluetext rebranded ManTech with bold visuals, a dynamic new website, and motion graphics, elevating its digital presence and visibility—key to its $4.2B acquisition by The Carlyle Group. - [MBA.com](https://bluetext.com/work/mba-com/): Bluetext rebranded MBA.com with a bold identity and student-focused website, helping GMAC engage global MBA candidates through intuitive UX, modern design, and scalable CMS for personalized business school exploration. - [McAfee](https://bluetext.com/work/mcafee/): Bluetext built the “Future Agency Digital Briefing Center,” an interactive 3D microsite featuring videos and lead-generation tools to highlight McAfee’s federal cybersecurity innovations. - [MedTrainer](https://bluetext.com/work/medtrainer/): Bluetext rebranded MedTrainer with bold messaging, a fresh logo, and a vibrant visual identity. A new interactive website clearly showcases its unified platform for healthcare compliance—credentialing, learning, and operations. - [Merlin Cyber](https://bluetext.com/work/merlin-cyber/): Bluetext partnered with Merlin Cyber to refresh its brand and redesign its website, spotlighting strategic cybersecurity partnerships and Merlin’s success securing critical systems like the VA. - [Meta Aero](https://bluetext.com/work/meta-aero/): Bluetext refined Meta Aero’s messaging through its recent acquisitions and built a sleek website showcasing the brand’s anticipatory innovation across defense and aerospace. - [Micro Focus](https://bluetext.com/work/micro-focus/) - [Microsoft](https://bluetext.com/work/microsoft/): Bluetext partnered with Microsoft on creative campaigns like Face the Cloud and Health & Human Services, showcasing how Microsoft tech empowers local leaders and transforms essential public services. - [MilkPEP](https://bluetext.com/work/milkpep/): Bluetext refreshed MilkPEP’s brand and intranet, delivering a vibrant design and applying a smart SEO and social strategy to help milk producers promote milk as a key part of a healthy diet. - [Mindtree](https://bluetext.com/work/mindtree/): Bluetext transformed Mindtree’s digital presence with a revamped Drupal 8 site, personalized user experiences, and strategic enterprise branding—resulting in a 60% increase in page views and 20% drop in bounce rate. - [Narrative Science](https://bluetext.com/work/narrative-science/): Bluetext introduced a storytelling-focused brand remix and redesigned website for Narrative Science, using geometric visuals to represent how raw data transforms into plain‑English business insights. - [National Business Capital](https://bluetext.com/work/nbc/): Bluetext developed branding, digital strategy, and campaign creative for NBC as part of its financial services and industry-focused initiatives. - [NetApp](https://bluetext.com/work/netapp/): Bluetext helped NetApp position new cloud solutions through executive-authored thought leadership articles, establishing its government market presence. - [NRF](https://bluetext.com/work/nrf/): Bluetext designed the outreach campaign for Retail’s BIG Show, crafting a bold visual identity and ribbon motif to drive urgency and boost early registrations through email, social, search, and event channels. - [nShift](https://bluetext.com/work/nshift/): Bluetext partnered with nShift to activate its brand across Europe via full-funnel video campaigns, custom 3D storytelling, digital orchestration, and a high-converting landing page—boosting leads, awareness, and ROI. - [NUAIR](https://bluetext.com/work/nuair/): Bluetext reimagined NUAIR's brand and digital presence—creating a new identity, website, collateral, and custom 3D neurographics—to amplify its role in advancing UAS and advanced air mobility. - [Obrela](https://bluetext.com/work/obrela/): Bluetext helped reposition Obrela Security Industries with strategic storytelling and digital campaign support, reinforcing its role in enterprise-class risk management and information security. - [Octo](https://bluetext.com/work/octo/): Bluetext led rapid brand alignment for Octo following the Sevatec merger, crafting a unified visual identity and collateral. Their work supported Octo’s $1.25 billion acquisition by IBM. - [Orchard Software](https://bluetext.com/work/orchard-software/): Bluetext refreshed Orchard Software’s brand and designed an animated, responsive website built for labs. Using dynamic leaf motifs and fluid visuals, the site enhances brand identity and user engagement. - [Pacstar PR](https://bluetext.com/work/pacstar-pr/): Bluetext executed a multi-phase PR strategy for PacStar, amplifying DoD visibility via media and recruitment campaigns—contributing to a $400M acquisition by Curtiss‑Wright. - [Parry Labs](https://bluetext.com/work/parry-labs/): Bluetext transformed Parry Labs’ brand with a modern CVI, messaging, collateral, and website—launching the refreshed identity in under a year. - [Paya](https://bluetext.com/work/paya/): Bluetext reinterpreted Paya’s brand and launched Paya 2.0 with a flexible CVI, custom visuals, animations, and a revamped site. The rebrand positioned Paya for its successful IPO. - [Perforce](https://bluetext.com/work/perforce/): Bluetext rebranded Perforce with a sleek new identity, website, and go-to-market campaign—modernizing its presence to connect with devs and decision-makers while launching its AI layer, Perforce Intelligence. - [Perspecta](https://bluetext.com/work/perspecta/): Bluetext helped Perspecta relaunch its brand and digital presence, building a Drupal 8 site and immersive 3D briefing center; the design supported its $7.1 B acquisition by Peraton. - [Phosphorus](https://bluetext.com/work/phosphorus/): Bluetext rebranded Phosphorus Cybersecurity—elevating its IoT security identity with new messaging, brand system, a future-focused website, and a lead-generating campaign timed with its Series E growth. - [Phosphorus PR](https://bluetext.com/work/phosphorus-pr/): Bluetext drove PR for Phosphorus Cybersecurity, securing major media coverage—including Air Force SBIR contract announcement and DARPA 5G research mentions—to amplify its reputation in IoT security. - [Plastics](https://bluetext.com/work/plastics/): Bluetext served as the creative agency for the Plastics Industry Association, delivering integrated branding, campaigns, and event marketing that modernized their identity and energized membership engagement. - [Public Relay](https://bluetext.com/work/public-relay/): Bluetext overhauled PublicRelay’s messaging, corporate identity, and website—featuring animated branding elements, lead-gen integration, and scalable design. The work helped prepare the company for acquisition by Tritium Partners. - [Qarbon Aerospace](https://bluetext.com/work/qarbon-aerospace/): Bluetext launched the Qarbon Aerospace brand post-acquisition, delivering bold naming, logo, a custom-built website with virtual tours, and scalable collateral—positioning Qarbon as a leader in aerospace composites. - [Quest](https://bluetext.com/work/quest/): Bluetext rebranded Quest with fresh messaging, visual identity, and a responsive website—anchored by the new tagline “Where Next Meets Now.” The revitalized brand helped drive Quest’s $5.4B acquisition. - [Recovery Point](https://bluetext.com/work/recovery-point/): Bluetext reimagined Recovery Point’s brand, logo, and CVI, then designed a sleek, responsive website with strategic content to showcase its cyber resiliency and disaster recovery capabilities across all touchpoints. - [Red Balloon](https://bluetext.com/work/red-balloon/): Bluetext repositioned Red Balloon Security with bold messaging and a custom 3D campaign, redesigned its responsive website, and launched a go-to-market campaign with a Cinema 4D animation to bring embedded device protection to life. - [Red Balloon PR](https://bluetext.com/work/red-balloon-pr/): Bluetext’s public relations strategy for Red Balloon secured media coverage across TechCrunch, Bloomberg Businessweek, and Wired—elevating its visibility in embedded-device cybersecurity. - [RedCloud](https://bluetext.com/work/redcloud/) - [ResMan](https://bluetext.com/work/resman/): Bluetext rebranded ResMan, organizing its solutions under a unified identity and UX-driven platform, launching a modern website and CVI to support its expanding mixed‑asset property management suite. - [RiskLens](https://bluetext.com/work/risklens/): Bluetext redesigned RiskLens’s website to support its quantitative cyber‑risk platform, strengthening branding and digital presence ahead of its acquisition by Safe Security. - [Rithum](https://bluetext.com/work/rithum/): Bluetext rebranded CommerceHub and ChannelAdvisor into Rithum—delivering a multilingual website, bold brand system, and digital orchestration strategy to drive e‑commerce growth globally. - [Riverbed](https://bluetext.com/work/riverbed/): Bluetext crafted an animated infographic and visual campaign to clearly explain Riverbed’s telecom latency solutions. The work elevated brand visibility and supported Riverbed’s $3.6B acquisition by Thoma Bravo. - [SAS PR](https://bluetext.com/work/sas-pr/) - [ScienceLogic](https://bluetext.com/work/sciencelogic/): Bluetext helped ScienceLogic overhaul its visual identity and redesign its responsive website. Motion-rich graphics and custom animations distilled the SL1 platform into an interactive, intuitive digital experience. - [SCP Health](https://bluetext.com/work/scp-health/): Bluetext revitalized SCP Health’s brand and web presence with an evolved visual identity, brand essence video, and redesigned CMS-powered site—delivering improved awareness, lead generation, and user experience. - [SCP Health VBC](https://bluetext.com/work/scp-health-vbc/): Bluetext created an immersive 3D Digital Briefing Center with rich media and customizable calls-to-action. Backed by targeted digital advertising, it elevated engagement with SCP’s thought leadership and resources. - [Sectigo](https://bluetext.com/work/sectigo/): Bluetext evolved Sectigo’s visual identity by animating its signature S‑curve into modern overlays and collateral. Campaign materials—including an animated event landing page, trade booth, and ads—amplified brand presence at major 2022 conferences like RSA. - [SecurityScorecard](https://bluetext.com/work/securityscorecard/): Bluetext revolutionized SecurityScorecard's website and branding, launching an "Odyssey"‑themed identity and motion‑rich site experience to support their $180M Series E and reinforce market leadership in cybersecurity ratings. - [Securonix](https://bluetext.com/work/securonix/): Bluetext rebranded Securonix with a bold new identity, sharp UX design, and mobile‑optimized website—enhancing lead gen, visual storytelling, and showcasing its cutting‑edge cybersecurity platform. - [SHOWA](https://bluetext.com/work/showa/): During the COVID‑19 crisis, Bluetext launched a “Made in America” campaign for SHOWA, overhauling its website, producing a PR strategy, infographics, and video content that secured national coverage and boosted recruitment efforts. - [Sigma Defense](https://bluetext.com/work/sigma-defense/): Bluetext delivered a scalable brand and website overhaul for Sigma Defense, unifying its identity during high-profile acquisitions. The new visual system and responsive site now reflect its expanding C5ISR and DevSecOps spectrum. - [Silvics](https://bluetext.com/work/silvics/): Bluetext partnered with Silvics to lead a full brand strategy and UX redesign—developing a standout product GUI, sales enablement toolkit, and promotional video to sharpen market positioning and engage key personas. - [SixFifty](https://bluetext.com/work/sixfifty/): Bluetext helped SixFifty sharpen its tech-first legal brand with new messaging, a bold identity, intuitive website, sales integrations, and creative assets—from a custom trade show booth to dynamic ads—positioning it for standout growth. - [SonicWall](https://bluetext.com/work/sonicwall/): Bluetext revitalized SonicWall’s website with incremental enhancements, refreshed brand energy (holding onto the signature swoosh), streamlined UX, and custom integrations like support portals and webinars. - [SonicWall Boundless](https://bluetext.com/work/sonicwall-boundless/): Bluetext brought SonicWall’s Boundless Cybersecurity concept to life through surreal campaign visuals, 3D motion design, and campaign websites to express a gravity‑free security perspective. - [SonicWall Event](https://bluetext.com/work/sonicwall-virtual-event-2020/): Bluetext fully executed Boundless 2020, SonicWall’s largest virtual partner event—handling branding, platform development, 30+ videos, analytics, and global promotion. Event saw a 135% attendance increase and record registrants. - [SOSi](https://bluetext.com/work/sosi/): Bluetext modernized SOSi’s branding and website—delivering a refreshed identity, marketing collateral, and lead-gen digital platform for the largest private government contractor in the U.S. - [SoundExchange](https://bluetext.com/work/soundexchange/): Bluetext created a vibrant comic-themed campaign and social media graphics for SoundExchange’s appearances at SXSW—helping the organization stand out visually and engage music industry audiences. - [Sourcefire](https://bluetext.com/work/sourcefire/): Bluetext reimagined Sourcefire’s product architecture into a cohesive branded house—renaming core products, retiring legacy mascots, and launching a global website, helping pave the way for its $2.7B acquisition by Cisco. - [SpaceIQ](https://bluetext.com/work/spaceiq/): Bluetext unified three legacy brands under SpaceIQ, delivering a responsive, taxonomy-rich website with dynamic resources and intuitive UX—positioning the company for its eventual merger into Eptura. - [Speedcast](https://bluetext.com/work/speedcast/): Bluetext reimagined Speedcast’s website with a flexible WordPress backend, video-centric UX, and SEO-optimized design—empowering admins and showcasing Speedcast’s satellite communication solutions with modern functionality. - [SRI International](https://bluetext.com/work/sri-international/): Bluetext guided SRI International’s public relations to secure coverage for its AI research in major outlets like Fast Company, The Washington Post, and CNN, reinforcing its thought leadership in next-gen AI. - [Stellant](https://bluetext.com/work/stellant/): Bluetext developed Stellant’s brand and launch identity®—naming, space-themed CVI, messaging, and responsive website—to support the newly formed aerospace & defense business. - [Symantec](https://bluetext.com/work/symantec/): Bluetext modernized Symantec’s digital presence with a full visual identity refresh and built the "It’s On" gamification campaign—including 3D design and responsive gameplay featuring bold UX experiences. - [Systel](https://bluetext.com/work/systel/): Systel partnered with Bluetext for a full brand and digital transformation—revamping its rugged B2G identity, modernizing messaging, and launching a custom website with gated login features for customer-specific content. - [The Weather Company](https://bluetext.com/work/the-weather-company/): Bluetext delivered a responsive, visually elegant website for The Weather Company, capturing its brand elements, content strategy, and market-leading data services—all under an accelerated launch timeline. - [Thing Tamer](https://bluetext.com/work/thing-tamer/): Bluetext created the viral “Thing Tamer” campaign for Phosphorus—featuring custom 3D creatures, video ads, campaign landing page, event booth design, and full-funnel launch strategy. - [TNS](https://bluetext.com/work/tns/): Bluetext led TNS’s public relations strategy, helping elevate awareness for their robocall detection platform to carriers, policymakers, and consumers—positioning TNS as a leader in telecom analytics. - [TNS (PR)](https://bluetext.com/work/tns-pr/): Bluetext led TNS’s public relations strategy for its robocall analytics platform—elevating visibility among carriers, policymakers, and consumers, and positioning TNS as a telecom analytics leader. - [Trawick](https://bluetext.com/work/trawick/): Bluetext rebranded travel insurance provider Trawick—delivering a unifying brand, new logo, responsive website concept, and a multi-channel campaign under the tagline “Anywhere Starts Here” to support growth across B2C and B2B markets. - [Tria Federal](https://bluetext.com/work/tria-federal/): To unite multiple acquisitions under a single brand, Bluetext partnered with Federal Advisory Partners to create Tria Federal—delivering naming, messaging, visual identity, a bold new website, and launch strategy to define the “New Possible.” - [Trusona](https://bluetext.com/work/trusona/): Bluetext rebranded Trusona with new messaging, visual identity, and a redesigned website to reflect its passwordless authentication leadership and mission to simplify secure identity. - [TS Imagine](https://bluetext.com/work/ts-imagine/): Bluetext launched TS Imagine’s brand and website with a movie‑trailer-inspired “The Edge” campaign, achieving above-benchmark results (e.g. ~10%+ CTR). Built new identity and lead-gen site post-merger. - [Tyto Athene](https://bluetext.com/work/tyto-athene/): Bluetext delivered branding, an animated owl-themed brand essence video, and a redesigned website for Tyto Athene, aligning their cybersecurity and mission-enablement positioning. - [Uniken](https://bluetext.com/work/uniken/): Uniken partnered with Bluetext to transform its brand, messaging, and website—creating a sleek, modern identity with bold gradients and a distinctive “U” logo symbolizing limitless security. The result: a standout, user-friendly web experience. - [USO](https://bluetext.com/work/uso/): Bluetext helped the USO reimagine its Annual Report as a digital pop-up book and created an engaging mobile app to recruit celebrities for troop tours—bringing their mission to life with interactive storytelling and standout user experiences. - [Van Metre](https://bluetext.com/work/van-metre/): Bluetext designed a dynamic, mobile-first website to showcase Van Metre’s expansive real estate portfolio. With flexible components, a custom interactive map, and community-specific branding, the site elevates UX and accessibility. - [Van Metre Homes](https://bluetext.com/work/vanmetrehomes/): Bluetext redesigned Van Metre’s corporate website with responsive UX, content restructuring, and visual storytelling that matches its long-standing reputation in Northern Virginia real estate. - [Varonis](https://bluetext.com/work/varonis/): Bluetext delivered a targeted “Find the Insider” campaign for Varonis across major news platforms, driving industry-level CTR results and lead generation through strategic advertising and storytelling. - [Varonis VR](https://bluetext.com/work/varonis-vr/): Bluetext produced a 360° VR-enabled digital briefing center for Varonis, including immersive video, Google Cardboard and desktop experiences, plus campaigns that scaled demos 6× and boosted global trade show engagement. - [VectorNav](https://bluetext.com/work/vectornav/): Bluetext elevated VectorNav’s brand with a bold new logo and visual system, built a Sitefinity-based website featuring e-commerce and personalized user login, and created supporting collateral for trade shows and digital use. - [Veeder-Root](https://bluetext.com/work/veeder-root/): Bluetext refreshed Veeder-Root’s 150-year-old brand with a modern CVI and responsive Drupal website, honoring its legacy while enabling scalability, flexibility, and a seamless mobile-first user experience. - [Verus Aerospace](https://bluetext.com/work/verus-aerospace/): Bluetext led Verus Aerospace’s re-naming, branding, and website launch—uniting five locations under a sleek new identity symbolizing precision, craftsmanship, and progress in aerospace manufacturing. - [Verve](https://bluetext.com/work/verve/): Bluetext led PR for Verve Industrial Protection during its acquisition by Rockwell Automation, promoting its OT/ICS cybersecurity strength in critical infrastructure sectors and raising brand visibility. - [Vidsys](https://bluetext.com/work/vidsys/): Bluetext handled PR and strategic messaging for Vidsys, supporting its role in Super Bowl LI security with bylined articles, thought leadership, and social graphics—amplifying its visibility across mainstream media. - [VMWare](https://bluetext.com/work/vmware/): Bluetext designed the GovForward.com microsite to showcase VMware's cloud-based solutions to policymakers, highlighting efficiencies in key sectors like Defense, Healthcare, and Cybersecurity, driving awareness of cost-saving potential. - [Wallix](https://bluetext.com/work/wallix/): Bluetext delivered a full rebrand, SEO strategy, and multilingual website design for Wallix, reshaping its identity to support expansion into the North American security market. - [Waratek](https://bluetext.com/work/waratek/): Bluetext revitalized Waratek’s brand with refreshed messaging, visual identity, website, and executive campaigns, positioning them at the forefront of embedded security. - [WeatherBug](https://bluetext.com/work/weatherbug/): Bluetext revitalized Earth Networks’ WeatherBug app, enhancing the user experience with a fresh design and improved mobile functionality, strengthening its position as a leading consumer weather app. - [Workday](https://bluetext.com/work/workday/): Bluetext created 15 custom illustrated pop-up scenes and integrated them into animated email and direct mail campaigns—bringing Workday’s sustainability story to life through dynamic visuals across print and digital platforms. - [XO Communications](https://bluetext.com/work/xo/): Bluetext led the strategy, U/X, and Drupal 8 redesign of XO Communications' site—including user research, interactive 3D microsite components, and updated taxonomies—helping position their fiber-optic portfolio during a $1.8B acquisition by Verizon. ## Jobs - [Interactive and Branding Art Director](): Translating the strategic vision of your co\-workers and clients, you’ll be leading and managing designers as you efficiently execute your artistic vision across multiple channels\. You are a strategic thinker, a mentor, and a close follower of the latest digital and branding breakthroughs and trends—but most of all you possess an exquisite sense of design\. - [Motion and Video Producer/ Designer](): Bluetext, one of the hottest and fastest growing full\-service communications agencies in the market, is looking for an experienced motion and video producer/designer with a strong work ethic, versatile knowledge and skill base who can work independently as well as in a group from its Washington, D\.C\. headquarters\. The ideal candidate has extensive experience with After Effects, Cinema 4D \(requirement\), as well as a working knowledge of Photoshop and Illustrator\. Bluetext offers competitive salary and benefits and a work environment that is collaborative and fun\. Please provide a reel or portfolio of your work upon application\. - [Junior Motion and Video Producer](): Bluetext, one of the hottest and fastest growing full\-service communications agencies in the market, is looking for an experienced motion and video producer/designer with a strong work ethic, versatile knowledge and skill base who can work independently as well as in a group from its Washington, D\.C\. headquarters\. The ideal candidate has experience with After Effects, Cinema 4D \(requirement\), as well as a working knowledge of Photoshop and Illustrator\. Bluetext offers competitive salary and benefits and a work environment that is collaborative and fun\. Please provide a reel or portfolio of your work upon application\. - [Mid Level Public Relations Manager](): Bluetext, one of the hottest and fastest growing full\-service communications agencies in the market, is looking for an experienced media relations specialist for its public relations accounts\. The ideal candidate will have five\-plus years’ experience as a public relations professional, is jazzed by landing great placements for their clients, and has worked with technology companies, and is a solid writer\. Agency experience a plus\. Bluetext offers competitive salary and benefits and a work environment that is collaborative and fun\. - [Public Relations Associate](): The ideal candidate has 1 to 3 years experience at an agency and is looking for a smart career move where they can grow with the Bluetext team\. She or he has supported PR for technology clients, is proficient and knowledgeable of the PR industry and its tools, has delivered great results for clients, is a good writer and loves to pitch\. ## Categories - [Accessibility](https://bluetext.com/blog/category/accessibility/): Bluetext’s accessibility blog stresses building inclusive, WCAG-compliant sites from the start—using good contrast, alt text, captions, and intuitive navigation—to boost usability, brand trust, and engagement for all users. - [Analytics](https://bluetext.com/blog/category/analytics/): Bluetext’s analytics blog covers GA4 migration for privacy-first, event-based tracking; streamlining martech stacks for ROI; using AI-driven personalization; optimizing gated content for UX and SEO; and adopting full-funnel paid media strategies. - [Artificial Intelligence](https://bluetext.com/blog/category/artificial-intelligence/): Artificial Intelligence content from Bluetext explains how to optimize digital visibility via GEO and LLMO for AI-driven search, leverage synthetic personas for personalization, and tailor LLMs in enterprise workflows with prompt engineering, RAG, and fine-tuning. - [Augmented Reality](https://bluetext.com/blog/category/augmented-reality/): Bluetext’s Augmented Reality posts highlight immersive storytelling via AR/VR in video, share best practices for audience-first implementation, spotlight AR’s projected $28B market growth by 2028, and showcase creative low-cost AR uses for standout marketing. - [Awards](https://bluetext.com/blog/category/awards/): Bluetext shares insights from Forbes’ top entrepreneurial CMOs, reveals how to win tech-product awards (with tips on clarity, storytelling, and alignment), and highlights their own accolades—from Google Partner certification to industry recognitions that boost credibility. - [B2B Marketing Agency](https://bluetext.com/blog/category/b2b-marketing-agency/): Bluetext’s B2B Marketing Agency insights highlight niche influencer and SMS channels, account-based marketing under privacy constraints, thought leadership scaling, employee advocacy, and tailored strategies for SaaS, healthcare, and multi-sector reach. - [Branding](https://bluetext.com/blog/category/best-branding-agency/): Covers brand strategy, identity, and rebranding, emphasizing consistent digital and offline experiences, storytelling in UX, content alignment, and measurement to boost recognition, loyalty, and authority. - [B2G Marketing](https://bluetext.com/blog/category/government-marketing/): Focuses on strategies for marketing to government entities, emphasizing compliance, relationship-building, and tailored messaging to navigate the complexities of the public sector. - [Best Branding Firm](https://bluetext.com/blog/category/best-branding-firm/): Explores the power of color psychology and simplicity in logo design to boost brand recall—like using standout palettes and streamlined visuals to make your branding instantly recognizable. - [Campaigns](https://bluetext.com/blog/category/campaigns/): Offers insights into campaign execution—from building pre-launch hype with teasers and storytelling to optimizing landing page UX for better conversions. - [Case Studies](https://bluetext.com/blog/category/case-studies/): Highlights the strategic value of sub-branding—using consistent design cues across product lines to strengthen parent brand visibility while appealing to niche audiences. - [Consumer Marketing](https://bluetext.com/blog/category/consumer-marketing/): Explores standout consumer campaigns—like Super Bowl ads for CeraVe, Oreo, Bud Light, and Kia—highlighting how storytelling, emotion, and humor in high-profile placements unite audiences and elevate brand impact. - [Content Marketing](https://bluetext.com/blog/category/content-marketing/): Emphasizes establishing trust and authority through content that builds thought leadership, aligns with B2G and B2C trends, and leverages user-generated content, SEO tactics, resilience messaging, and digital orchestration. - [Cyber Security](https://bluetext.com/blog/category/cyber-security/): Highlights how cybersecurity firms can win B2G contracts and stand out by focusing on more than technical capability—emphasizing strategic marketing that builds trust and addresses national-level security concerns. - [Cyber Security PR](https://bluetext.com/blog/category/cybersecurity-pr/): Reflects on post-pandemic workforce shifts, underscoring the importance of internal communications and PR in retaining staff amid widespread burnout and employee turnover trends. - [Development](https://bluetext.com/blog/category/development/): Covers the move toward headless CMS solutions for flexible, high-quality content delivery—especially crucial as brands manage content across diverse platforms and devices. - [Digital Doorways](https://bluetext.com/blog/category/digital-doorways/): Features digital-first thought leadership via the “Digital Doorways” podcast, such as an episode with veteran tech CMO Holly Rollo discussing growth and business transformation. - [Digital Marketing](https://bluetext.com/blog/category/digital-marketing/): Explores how AI is reshaping digital marketing—shifting from traditional SEO to AI-driven information retrieval and visibility strategies. - [Digital Orchestration](https://bluetext.com/blog/category/digital-orchestration/): Advocates for omnichannel marketing, ensuring customers enjoy a seamless journey across all touchpoints, supported by stats like 73% of shoppers using multiple channels during their purchase. - [Drupal](https://bluetext.com/blog/category/drupal/): Highlights Drupal’s strengths as a scalable, secure, and highly customizable CMS—featuring flexible content management, SEO tools, strong developer community, and Drupal 10 updates like new themes and automatic updates. - [Email Marketing](https://bluetext.com/blog/category/email-marketing/): Outlines modern email strategies emphasizing owned media ecosystems and AI-driven personalization, interactive and gamified emails, mobile-first design, privacy-compliant tactics, segmentation, and retention-focused campaigns. - [Event Design](https://bluetext.com/blog/category/event-design/): Highlights innovative trade show tactics like AR experiences, interactive touchpoints, and gamification to boost engagement, plus hybrid event strategies that expand reach, drive flexibility, and emphasize sustainability. - [Event Marketing](https://bluetext.com/blog/category/event-marketing/): Focuses on elevating trade show experiences with immersive, interactive tactics—like AR activations, gamification, touchscreen kiosks, real-time engagement tools, and data-driven follow-up to captivate audiences and drive meaningful connections. - [Government Marketing](https://bluetext.com/blog/category/government-marketing/): Emphasizes hyper-targeted messaging for government buyers—clarity, outcomes, compliance, and trust-building across federal, state, and local agencies. Highlights segmentation, tailored communication channels, and measurable metrics to improve win rates. - [Infographics](https://bluetext.com/blog/category/infographics/): Advocates for the power of data visualization to simplify complex insights, reveal patterns, foster understanding among non-technical stakeholders, and drive strategic action through principled design, suitable tool choices, and storytelling. - [Logo Design](https://bluetext.com/blog/category/logo-design/): Introduces sonic branding as an impactful layer beyond the visual—audio logos and brand sound identity (like jingles and sonic cues) lasting longer in memory and enhancing brand recall across senses and channels. - [Media](https://bluetext.com/blog/category/media/): Highlights podcasts as a powerful medium for thought leadership and brand positioning in regulated industries—emphasizing strategy, compliance workflows, format selection, creative guardrails, secure distribution, and focused measurement. - [Metric-Driven PR](https://bluetext.com/blog/category/metrics-driven-pr/): Focuses on using data-driven storytelling to break through the PR noise. Highlights how metrics help build campaigns with credibility, resonate with media, and align outputs (like leads and revenue) to strategy. - [Mobile](https://bluetext.com/blog/category/mobile/): Explores the power of text marketing (SMS/MMS) to deliver timely, highly personalized messages. Highlights use cases from B2C and B2B—from lead gen and event promotion to account management and building relationships. - [Sensory Marketing](https://bluetext.com/blog/category/sensory-marketing/): Explains "Voice SEO"—optimizing for voice assistants using conversational, long-tail keywords. Notes voice search is nearly 94% successful, with users finding it more convenient than typing. - [Paid Search](https://bluetext.com/blog/category/paid-search/): Highlights the move toward sophisticated omnichannel strategies—mapping customer journeys, integrating tech, and personalizing experiences. Also addresses overcoming common challenges like data silos and consistency across platforms. - [Recruiting](https://bluetext.com/blog/category/recruiting/): Explores employer branding and modern recruiting tactics—streamlined digital hiring, aligning corporate and employer brand, employee advocacy, compelling career pages, and metrics like candidate sentiment and quality. - [Search Engine Optimization](https://bluetext.com/blog/category/search-engine-optimization/): Explores the evolution of SEO from keyword-focused strategies to semantic search optimization and intent matching—covering techniques like content clustering, natural language, featured snippets, and voice search enhancements. - [Storytelling](https://bluetext.com/blog/category/storytelling/): Highlights the power of brand storytelling, especially in B2B—showing how immersive narratives humanize brands, build trust, and resonate emotionally, as demonstrated through examples like HP, Paya, Varonis, and Zendesk. - [Trade Association Marketing](https://bluetext.com/blog/category/trade-association-marketing/): Delves into strategies for enhancing brand visibility and member engagement within trade and membership organizations. Topics include aligning event branding with organizational identity and adapting to competitive landscapes to attract and retain members. - [Trends](https://bluetext.com/blog/category/trends/): Explores emerging developments in digital marketing, such as Generative Engine Optimization (GEO) for cybersecurity firms. It emphasizes the importance of producing clear, accurate, and detailed content to enhance brand authority and visibility in AI-driven searches. - [User Design](https://bluetext.com/blog/category/user-design/): Addresses the challenges of creating compliant and engaging digital platforms for government contractors. It highlights the need for accessibility, clarity, and mission alignment to build trust and support effective service delivery. - [Video](https://bluetext.com/blog/category/video/): Discusses the pivotal role of visual storytelling in B2G marketing, particularly within the defense industry. It covers strategies like establishing thought leadership, showcasing proven performance, and emphasizing innovation to differentiate offerings in a competitive market. - [Website Design](https://bluetext.com/blog/category/website-design/): Examines the latest trends in website design, focusing on mobile optimization. It offers insights into creating responsive and user-friendly websites that enhance user experience and engagement across devices. ## Tags - [3D Design](https://bluetext.com/blog/tag/3d-design/): Explores 3D design in marketing, showing how animated objects enhance storytelling and audience engagement. - [Account-based Marketing](https://bluetext.com/blog/tag/account-based-marketing/): Covers personalized campaigns targeting specific accounts to drive engagement and conversions. - [Acquisition](https://bluetext.com/blog/tag/acquisition/): Discusses strategies for mergers and acquisitions, including rebranding and digital transformation to attract buyers. - [Advertising](https://bluetext.com/blog/tag/advertising/): Focuses on creating impactful ad campaigns using digital platforms to reach and engage target audiences. - [Augmented Reality](https://bluetext.com/blog/tag/augmented-reality/): Shows how AR creates immersive experiences that boost engagement and memorable brand interactions. - [B2B](https://bluetext.com/blog/tag/b2b/): Covers business-to-business marketing strategies, including communication and branding for B2B relationships. - [B2B Marketing](https://bluetext.com/blog/tag/b2b-marketing/): Highlights targeted messaging and personalized approaches to engage business clients and drive conversions. - [B2B Marketing Agency](https://bluetext.com/blog/tag/b2b-marketing-agency/): Showcases Bluetext's approach to delivering tailored B2B marketing solutions with industry expertise. - [B2C Marketing](https://bluetext.com/blog/tag/b2c-marketing/): Focuses on consumer-focused campaigns that resonate with individual behaviors and preferences. - [B2G](https://bluetext.com/blog/tag/b2g/): Covers business-to-government marketing, including strategies for procurement and building government partnerships. - [B2G Marketing](https://bluetext.com/blog/tag/b2g-marketing/): Explores strategies for marketing to government entities, emphasizing compliance, digital transformation, and effective communication to enhance engagement and outcomes. - [B2G Sales](https://bluetext.com/blog/tag/b2g-sales/): Discusses approaches to selling to government agencies, focusing on relationship-building, understanding procurement processes, and aligning offerings with government needs. - [Back Links](https://bluetext.com/blog/tag/back-links/): Covers the importance of acquiring quality backlinks for SEO, highlighting strategies to earn links from authoritative sources and improve search engine rankings. - [Banner Ads](https://bluetext.com/blog/tag/banner-ads/): Examines the role of banner ads in digital marketing, emphasizing brand visibility and subconscious consumer engagement to keep products top-of-mind. - [Batch Processing](https://bluetext.com/blog/tag/batch-processing/): Introduces batch processing as a method for executing a series of jobs without manual intervention, streamlining tasks in computing environments. - [Best Branding Agency](https://bluetext.com/blog/tag/best-branding-agency/): Highlights Bluetext's expertise in branding, showcasing their ability to craft compelling brand identities and strategies that resonate with target audiences. - [Best Branding Firm](https://bluetext.com/blog/tag/best-branding-firm/): Emphasizes Bluetext's reputation as a leading branding firm, known for delivering innovative and effective branding solutions across various industries. - [Big Data](https://bluetext.com/blog/tag/big-data/): Discusses the utilization of big data in marketing, focusing on how data analysis can inform strategies and drive personalized customer experiences. - [Branding](https://bluetext.com/blog/tag/branding/): Explores the significance of branding in business success, covering aspects like identity creation, messaging, and market positioning. - [Celebrity Endorsements](https://bluetext.com/blog/tag/celebrity-endorsements/): Analyzes the impact of celebrity endorsements on brand perception and consumer behavior, weighing the benefits and potential risks. - [CMO](https://bluetext.com/blog/tag/cmo/): Discusses the evolving role of Chief Marketing Officers, focusing on strategic leadership, data-driven decision-making, and adapting to digital transformation in marketing. - [CMOs](https://bluetext.com/blog/tag/cmos/): Explores insights and strategies from Chief Marketing Officers, emphasizing innovation, ROI measurement, and the integration of marketing technologies to drive business growth. - [CMS](https://bluetext.com/blog/tag/cms/): Covers the importance of Content Management Systems in website development, highlighting security measures and best practices for managing digital content effectively. - [Coin](https://bluetext.com/blog/tag/coin/): Analyzes the marketing strategies of startups like Coin, focusing on product launches and branding tactics that resonate with target audiences. - [Consumer Marketing](https://bluetext.com/blog/tag/consumer-marketing/): Discusses strategies for engaging consumers, emphasizing the importance of understanding customer needs and delivering personalized marketing experiences. - [Content Management System](https://bluetext.com/blog/tag/content-management-system/): Explores the role of CMS in digital marketing, focusing on security, scalability, and user-friendly content management for businesses. - [Content Marketing](https://bluetext.com/blog/tag/content-marketing/): Highlights the significance of creating valuable content to attract and retain customers, driving brand awareness and engagement. - [Content Marketing Agency](https://bluetext.com/blog/tag/content-marketing-agency/): Showcases agencies specializing in content marketing, offering insights into effective strategies and campaign execution. - [Content Marketing Company](https://bluetext.com/blog/tag/content-marketing-company/): Focuses on companies providing content marketing services, emphasizing their role in crafting compelling narratives to connect with audiences. - [Content Strategy](https://bluetext.com/blog/tag/content-strategy/): Discusses the development of comprehensive content strategies, aligning messaging with business goals and audience needs. - [Creative Services](https://bluetext.com/blog/tag/creative-services/): Explores Bluetext's creative capabilities, including branding, design, and digital experiences, tailored to meet client objectives. - [CSC](https://bluetext.com/blog/tag/csc/): Discusses Bluetext's work with Computer Sciences Corporation (CSC), focusing on digital transformation and strategic marketing initiatives. - [Cyber Security](https://bluetext.com/blog/tag/cyber-security/): Covers strategies and best practices in cybersecurity marketing, emphasizing trust, compliance, and risk management. - [Cybersecurity](https://bluetext.com/blog/tag/cybersecurity/): Highlights Bluetext's approach to cybersecurity branding, focusing on clear messaging and thought leadership. - [Data Privacy](https://bluetext.com/blog/tag/data-privacy/): Discusses the importance of data privacy in marketing, including compliance with regulations and building consumer trust. - [Data Security](https://bluetext.com/blog/tag/data-security/): Explores data security strategies in marketing, emphasizing secure data handling and risk mitigation. - [Data Visualization](https://bluetext.com/blog/tag/data-visualization/): Showcases the use of data visualization in marketing to convey complex information effectively. - [Data-Driven CMO](https://bluetext.com/blog/tag/data-drive-cmo/): Discusses the role of data-driven decision-making for Chief Marketing Officers in optimizing marketing strategies. - [DC Digital Agency](https://bluetext.com/blog/tag/dc-digital-agency/): Highlights Bluetext's position as a leading digital agency in Washington, D.C., offering comprehensive digital marketing services. - [DC Public Relations](https://bluetext.com/blog/tag/dc-public-relations/): Covers Bluetext's public relations strategies in the D.C. area, focusing on media relations and reputation management. - [DC Tech](https://bluetext.com/blog/tag/dc-tech/): Explores Bluetext's involvement in the D.C. tech scene, highlighting partnerships and technological innovations. - [Design in Government](https://bluetext.com/blog/tag/design-in-government/): Discusses the application of design thinking in government projects to improve user experience and service delivery. - [Development](https://bluetext.com/blog/tag/development/): Covers Bluetext's development services, including web and software development tailored to client needs. - [Digital Branding](https://bluetext.com/blog/tag/digital-branding/): Explores strategies for building and maintaining a strong digital brand presence across various platforms. - [Digital Campaigns](https://bluetext.com/blog/tag/digital-campaigns/): Showcases Bluetext's approach to creating impactful digital marketing campaigns that drive engagement and conversions. - [Digital Experience](https://bluetext.com/blog/tag/digital-experience/): Discusses how Bluetext enhances user engagement through personalized digital experiences, emphasizing the importance of seamless design and interactive features. - [Digital Marketing](https://bluetext.com/blog/tag/digital-marketing/): Covers strategies for effective digital marketing, focusing on SEO, content creation, and data analytics to drive online visibility and customer engagement. - [Digital Marketing Strategy](https://bluetext.com/blog/tag/digital-marketing-strategy/): Explores comprehensive digital marketing strategies, highlighting the integration of various channels and tactics to achieve business objectives. - [Digital Transformation](https://bluetext.com/blog/tag/digital-transformation/): Examines the process of digital transformation, emphasizing the need for businesses to adapt to technological changes to remain competitive. - [Digital First](https://bluetext.com/blog/tag/digital-first/): Advocates for a digital-first approach in business operations, prioritizing online channels and technologies to meet modern consumer expectations. - [Display Ads](https://bluetext.com/blog/tag/display-ads/): Analyzes the effectiveness of display advertising, focusing on design, targeting, and placement to maximize reach and conversion rates. - [Drupal](https://bluetext.com/blog/tag/drupal/): Discusses the use of Drupal as a content management system, highlighting its flexibility and scalability for building robust websites. - [Drupal 6](https://bluetext.com/blog/tag/drupal-6/): Provides insights into Drupal 6, detailing its features and capabilities for website development during its active years. - [Drupal 7](https://bluetext.com/blog/tag/drupal-7/): Highlights the advancements in Drupal 7, focusing on improved user experience and enhanced functionalities for developers. - [Drupal 8](https://bluetext.com/blog/tag/drupal-8/): Explores the innovations introduced in Drupal 8, emphasizing its modern architecture and user-friendly features. - [Drupal 8 Security](https://bluetext.com/blog/tag/drupal-8-security/): Addresses security considerations in Drupal 8, offering best practices to protect websites from vulnerabilities. - [Drupal 9](https://bluetext.com/blog/tag/drupal-9/): Discusses the features and improvements in Drupal 9, focusing on its compatibility and performance enhancements. - [Education](https://bluetext.com/blog/tag/education/): Covers marketing strategies tailored for the education sector, emphasizing digital engagement and personalized communication. - [Email Marketing](https://bluetext.com/blog/tag/email-marketing/): Explores effective email marketing techniques, including segmentation, personalization, and automation to boost engagement. - [Email Subject Lines](https://bluetext.com/blog/tag/email-subject-lines/): Provides tips for crafting compelling email subject lines that increase open rates and drive user action. - [Engagement](https://bluetext.com/blog/tag/engagement/): Focuses on strategies to enhance user engagement across digital platforms, highlighting interactive content and community building. - [Federal IT](https://bluetext.com/blog/tag/federal-it/): Discusses IT solutions and strategies tailored for federal agencies, emphasizing compliance and security in government projects. - [Finance](https://bluetext.com/blog/tag/finance/): Covers financial services marketing, focusing on digital strategies to reach and engage financial clients effectively. - [Financial Services](https://bluetext.com/blog/tag/financial-services/): Explores marketing approaches for financial services, highlighting the importance of trust and transparency in client relationships. - [Forms](https://bluetext.com/blog/tag/forms/): Discusses the design and optimization of online forms to enhance user experience and data collection efficiency. - [Fortune 100](https://bluetext.com/blog/tag/fortune-100/): Highlights Bluetext's experience working with Fortune 100 companies, showcasing successful digital marketing strategies and innovative solutions tailored to industry leaders. - [GA4](https://bluetext.com/blog/tag/ga4/): Discusses the transition from Universal Analytics to Google Analytics 4 (GA4), emphasizing the importance of adapting to new analytics tools for improved data insights. - [GDPR](https://bluetext.com/blog/tag/gdpr/): Explores the implications of the General Data Protection Regulation (GDPR) on digital marketing practices, focusing on compliance and data privacy considerations. - [GDPR and Marketers](https://bluetext.com/blog/tag/gdpr-and-marketers/): Provides insights into how GDPR affects marketers, offering strategies for ensuring compliance while maintaining effective marketing campaigns. - [Google AdWords](https://bluetext.com/blog/tag/google-adwords/): Covers the benefits of using Google AdWords for digital advertising, highlighting best practices and strategies for successful campaigns. - [Google Partner Certification](https://bluetext.com/blog/tag/google-partner-certification/): Details the significance of Google Partner Certification, showcasing Bluetext's expertise and commitment to delivering high-quality digital marketing services. - [Google Premier Partner](https://bluetext.com/blog/tag/google-premier-partner/): Discusses the advantages of working with a Google Premier Partner, emphasizing access to advanced tools and resources for enhanced campaign performance. - [Gordon Moore](https://bluetext.com/blog/tag/gordon-moore/): Reflects on the legacy of Gordon Moore, co-founder of Intel, and his impact on technology and innovation in the digital age. - [Government Agency](https://bluetext.com/blog/tag/government-agency/): Explores Bluetext's work with government agencies, focusing on digital strategies and solutions tailored to public sector needs. - [Government Contractor Marketing](https://bluetext.com/blog/tag/government-contractor-marketing/): Provides insights into marketing strategies for government contractors, emphasizing compliance and effective communication with federal clients. - [Government Contractors](https://bluetext.com/blog/tag/government-contractors/): Discusses the unique challenges and opportunities for government contractors in the digital marketing landscape. - [Government Marketing](https://bluetext.com/blog/tag/government-marketing/): Covers marketing approaches for government entities, highlighting digital transformation and citizen engagement strategies. - [Higher Education](https://bluetext.com/blog/tag/higher-education/): Examines digital marketing strategies for higher education institutions, focusing on student recruitment and brand positioning. - [Implied Links](https://bluetext.com/blog/tag/implied-links/): Discusses the concept of implied links in SEO, exploring their impact on search engine rankings and digital marketing strategies. - [Inbound Marketing](https://bluetext.com/blog/tag/inbound-marketing/): Highlights the benefits of inbound marketing, emphasizing content creation and lead nurturing to attract and engage customers. - [Influencers](https://bluetext.com/blog/tag/influencers/): Explores the role of influencers in digital marketing, offering strategies for effective partnerships and audience engagement. - [Infographics](https://bluetext.com/blog/tag/infographics/): Discusses the use of infographics in digital marketing, highlighting their effectiveness in conveying complex information visually. - [Integrated Marketing](https://bluetext.com/blog/tag/integrated-marketing/): Covers integrated marketing strategies, emphasizing the importance of cohesive messaging across multiple channels. - [Internet of Things](https://bluetext.com/blog/tag/internet-of-things/): Explores the Internet of Things (IoT) and its implications for digital marketing, focusing on data collection and personalized experiences. - [IoT](https://bluetext.com/blog/tag/iot/): Discusses the Internet of Things (IoT) in the context of digital marketing, highlighting opportunities for innovation and customer engagement. - [IRS](https://bluetext.com/blog/tag/irs/): Provides insights into digital marketing strategies for organizations interacting with the IRS, focusing on compliance and effective communication. - [Israeli Tech](https://bluetext.com/blog/tag/israeli-tech/): Highlights Bluetext's engagement with Israeli technology firms, focusing on collaborations in cybersecurity, robotics, and defense technologies, and their expansion into U.S. markets. - [Jason Siegel](https://bluetext.com/blog/tag/jason-siegel/): Features Bluetext's Creative Director and Co-Founder, Jason Siegel, discussing his role as a judge for The FWA website awards and his insights into cutting-edge web and UX design trends. - [Landing Page Optimization](https://bluetext.com/blog/tag/landing-page-optimization/): Offers strategies for enhancing landing page performance, emphasizing user experience, accessibility, and conversion rate optimization to meet legal and user expectations. - [LGBTQIA](https://bluetext.com/blog/tag/lgbtqia/): Discusses the importance of authentic LGBTQIA+ representation in branding, urging companies to move beyond symbolic gestures and integrate inclusive values into their core operations. - [Listicles](https://bluetext.com/blog/tag/listicles/): Explores the effectiveness of listicle-style content in digital marketing, highlighting their role in improving SEO, user engagement, and content shareability. - [Marketing Analytics](https://bluetext.com/blog/tag/marketing-analytics/): Examines the role of marketing analytics in leveraging IoT data for personalized customer experiences and data-driven decision-making in digital marketing. - [Marketing Automation](https://bluetext.com/blog/tag/marketing-automation/): Discusses the integration of marketing automation with IoT data to enhance personalization and efficiency in digital marketing campaigns. - [Marketing Firms](https://bluetext.com/blog/tag/marketing-firms/): Highlights Bluetext's expertise as a marketing firm, showcasing successful digital strategies and campaigns for various clients. - [Marketing Tools](https://bluetext.com/blog/tag/marketing-tools/): Reviews essential marketing tools and platforms that enable businesses to streamline operations, analyze data, and enhance customer engagement. - [MarTech](https://bluetext.com/blog/tag/martech/): Explores the intersection of marketing and technology, focusing on how MarTech solutions drive innovation and efficiency in marketing strategies. - [Maryland Tech](https://bluetext.com/blog/tag/maryland-tech/): Highlights Bluetext's involvement in Maryland's tech ecosystem, showcasing collaborations with local startups and tech firms to drive innovation. - [Measuring Measurement](https://bluetext.com/blog/tag/measuring-measurement/): Discusses the importance of defining clear metrics and KPIs to effectively measure the success of marketing campaigns and strategies. - [Media Relations](https://bluetext.com/blog/tag/media-relations/): Offers strategies for effective media relations, emphasizing the importance of building strong relationships with journalists and media outlets. - [Metrics](https://bluetext.com/blog/tag/metrics/): Examines the role of metrics in evaluating marketing performance, focusing on key performance indicators and data analysis techniques. - [Migrate](https://bluetext.com/blog/tag/migrate/): Provides insights into the process of migrating digital platforms and systems, highlighting best practices and considerations for a smooth transition. - [Migration](https://bluetext.com/blog/tag/migration/): Discusses strategies for successful digital migration, emphasizing planning, testing, and stakeholder communication to ensure project success. - [Mindtree](https://bluetext.com/blog/tag/mindtree/): Highlights Bluetext's collaboration with Mindtree, focusing on joint efforts to deliver innovative digital solutions to clients. - [Mobile App](https://bluetext.com/blog/tag/mobile-app/): Explores the development and marketing of mobile applications, emphasizing user experience, functionality, and engagement strategies. - [Mobilegeddon](https://bluetext.com/blog/tag/mobilegeddon/): Analyzes the impact of Google's mobile-friendly algorithm update, discussing its implications for SEO and mobile web design. - [Myths](https://bluetext.com/blog/tag/myths/): Debunks common myths in digital marketing, providing clarity on misconceptions and offering evidence-based insights for marketers. - [News](https://bluetext.com/blog/tag/news/): Highlights Bluetext's role in supporting clients through mergers and acquisitions, showcasing successful rebranding and digital strategies that facilitated significant business transitions. - [Nonprofits](https://bluetext.com/blog/tag/nonprofits/): Discusses Bluetext's expertise in enhancing nonprofit organizations' visibility and engagement through strategic branding, digital marketing, and public relations efforts. - [Organic](https://bluetext.com/blog/tag/organic/): Explores strategies for improving organic search traffic, emphasizing the importance of timely SEO issue resolution and leveraging tools like Google Search Console for site optimization. - [Paid Search](https://bluetext.com/blog/tag/paid-search/): Examines the effectiveness of paid search advertising, providing insights into campaign optimization and the integration of paid strategies with overall marketing efforts. - [Panda](https://bluetext.com/blog/tag/panda/): Analyzes the impact of Google's Panda algorithm updates on SEO practices, offering guidance on adapting strategies to maintain and improve search rankings. - [Pay-Per-Click Advertising](https://bluetext.com/blog/tag/pay-per-click-advertising/): Provides an overview of pay-per-click advertising, highlighting best practices for campaign management and maximizing return on investment. - [Personalization](https://bluetext.com/blog/tag/personalization/): Discusses the significance of personalized marketing approaches, focusing on data-driven strategies to enhance customer experiences and engagement. - [Persuasion Automation](https://bluetext.com/blog/tag/persuasion-automation/): Explores the concept of persuasion automation in marketing, examining tools and techniques to influence customer behavior effectively. - [PPC Expert](https://bluetext.com/blog/tag/ppc-expert/): Highlights the role of PPC experts in optimizing paid search campaigns, emphasizing the importance of expertise in achieving successful outcomes. - [PR](https://bluetext.com/blog/tag/pr/): Covers the fundamentals of public relations, discussing strategies for building and maintaining a positive public image for organizations. - [PR Tips](https://bluetext.com/blog/tag/pr-tips/): Offers practical tips for effective public relations, providing actionable advice to enhance media relations and brand reputation. - [Product Launch](https://bluetext.com/blog/tag/product-launch/): Examines strategies for successful product launches, focusing on marketing techniques to generate buzz and drive consumer interest. - [Public Relations](https://bluetext.com/blog/tag/public-relations/): Delivers insights into comprehensive public relations strategies, highlighting the importance of consistent messaging and media engagement. - [Public Speaking](https://bluetext.com/blog/tag/public-speaking/): Discusses the art of public speaking, offering guidance on delivering impactful presentations and engaging audiences effectively. - [Real Estate](https://bluetext.com/blog/tag/real-estate/): Explores marketing strategies tailored for the real estate industry, focusing on digital tools and techniques to attract and retain clients. - [Recruiting](https://bluetext.com/blog/tag/recruiting/): Provides insights into effective recruiting practices, discussing methods to attract top talent and build strong organizational teams. - [Responsive Design](https://bluetext.com/blog/tag/responsive-design/): Highlights the importance of responsive web design, emphasizing user experience across devices and its impact on SEO and engagement. - [Robotics](https://bluetext.com/blog/tag/robotics/): Explores advancements in robotics technology, discussing its applications and implications for various industries. - [RSA](https://bluetext.com/blog/tag/rsa/): Analyzes the significance of the RSA Conference in cybersecurity, highlighting key takeaways and trends from the event. - [Sales](https://bluetext.com/blog/tag/sales/): Discusses sales strategies and techniques, providing insights into effective approaches to drive revenue and business growth. - [Search](https://bluetext.com/blog/tag/search/): Explores the significance of search functionality in digital marketing, emphasizing its role in enhancing user experience and driving traffic to websites. - [Search Engine](https://bluetext.com/blog/tag/search-engine/): Discusses the evolution of search engine algorithms and their impact on SEO strategies, highlighting the importance of staying updated with search engine trends. - [Search Engine Marketing](https://bluetext.com/blog/tag/search-engine-marketing/): Provides insights into effective search engine marketing techniques, focusing on optimizing paid search campaigns to achieve better visibility and ROI. - [Search Engine Optimization](https://bluetext.com/blog/tag/search-engine-optimization/): Offers strategies for improving website rankings through SEO, including keyword research, on-page optimization, and link-building practices. - [Security](https://bluetext.com/blog/tag/security/): Highlights the importance of cybersecurity in digital marketing, advising businesses on protecting their online assets and maintaining user trust. - [SEM](https://bluetext.com/blog/tag/sem/): Explores the fundamentals of search engine marketing, covering aspects like paid search ads, bidding strategies, and performance tracking. - [Sensory Marketing](https://bluetext.com/blog/tag/sensory-marketing/): Examines how engaging multiple senses can enhance customer experience and brand perception, leading to increased consumer loyalty. - [SEO](https://bluetext.com/blog/tag/seo/): Discusses the latest SEO trends and best practices, focusing on techniques to improve search engine rankings and drive organic traffic. - [Social Media](https://bluetext.com/blog/tag/social-media/): Analyzes the role of social media in digital marketing, offering strategies to leverage platforms for brand awareness and customer engagement. - [Spokespeople](https://bluetext.com/blog/tag/spokespeople/): Explores the impact of using spokespeople in marketing campaigns, discussing how they can humanize brands and build credibility. - [Sponsored Content](https://bluetext.com/blog/tag/sponsored-content/): Provides insights into creating effective sponsored content that aligns with brand messaging and resonates with target audiences. - [Startups](https://bluetext.com/blog/tag/startups/): Offers guidance for startups on building a strong online presence through digital marketing strategies tailored to their unique needs. - [Storygraphics](https://bluetext.com/blog/tag/storygraphics/): Discusses the use of storygraphics in storytelling, highlighting how visual narratives can enhance content engagement and communication. - [Style Guide](https://bluetext.com/blog/tag/style-guide/): Emphasizes the importance of maintaining consistency in branding through comprehensive style guides that dictate design and messaging standards. - [SXSW](https://bluetext.com/blog/tag/sxsw/): Covers Bluetext's participation in SXSW, showcasing their involvement in discussions about digital innovation and marketing trends. - [Testimonials](https://bluetext.com/blog/tag/testimonials/): Highlights the power of testimonials in building trust and credibility, offering tips on collecting and utilizing customer feedback effectively. - [Thought Leadership](https://bluetext.com/blog/tag/thought-leadership/): Explores strategies for establishing thought leadership in the industry, focusing on content creation and public speaking opportunities. - [Tile](https://bluetext.com/blog/tag/tile/): Discusses the significance of tile-based design in web development, emphasizing its role in creating organized and visually appealing layouts. - [Tips](https://bluetext.com/blog/tag/tips/): Provides a collection of practical tips across various aspects of digital marketing, offering actionable advice for businesses looking to improve their online strategies. - [Top Digital Marketing](https://bluetext.com/blog/tag/top-digital-marketing/): Showcases Bluetext's recognition as a leading digital marketing agency, highlighting their expertise and successful campaigns. - [Top Digital Marketing Company](https://bluetext.com/blog/tag/top-digital-marketing-company/): Highlights Bluetext's recognition as a leading digital marketing agency, showcasing their expertise in delivering innovative and effective marketing solutions. - [Top Marketing Agencies](https://bluetext.com/blog/tag/top-marketing-agencies/): Discusses Bluetext's position among top marketing agencies, emphasizing their strategic approach and successful campaigns that drive client growth. - [Trade Show Booth](https://bluetext.com/blog/tag/trade-show-booth/): Explores best practices for designing impactful trade show booths that attract attention and engage attendees, enhancing brand presence at events. - [Twitter](https://bluetext.com/blog/tag/twitter/): Analyzes strategies for leveraging Twitter as a marketing tool, focusing on content creation and audience engagement to build brand awareness. - [User Experience](https://bluetext.com/blog/tag/user-experience/): Emphasizes the importance of user experience in web design, offering insights into creating intuitive and user-friendly interfaces that enhance customer satisfaction. - [Video Content](https://bluetext.com/blog/tag/video-content/): Discusses the effectiveness of video content in digital marketing, highlighting its role in storytelling and audience engagement to convey brand messages. - [Viral Videos](https://bluetext.com/blog/tag/viral-videos/): Explores the elements that contribute to viral videos, providing tips on creating shareable content that resonates with audiences and increases brand visibility. - [Virtual Reality](https://bluetext.com/blog/tag/virtual-reality/): Examines the applications of virtual reality in marketing, showcasing how immersive experiences can captivate audiences and enhance brand experiences. - [Virtual Reality Marketing](https://bluetext.com/blog/tag/virtual-reality-marketing/): Delves into strategies for incorporating virtual reality into marketing campaigns, offering insights into creating innovative and engaging brand experiences. - [Walkthrough](https://bluetext.com/blog/tag/walkthrough/): Provides guidance on creating effective walkthroughs for products or services, helping customers understand features and benefits through step-by-step demonstrations. - [Washington DC Digital Agency](https://bluetext.com/blog/tag/washington-dc-digital-agency/): Showcases Bluetext's role as a prominent digital agency in Washington DC, highlighting their expertise in delivering comprehensive digital marketing solutions. - [Website](https://bluetext.com/blog/tag/website/): Discusses the significance of a well-designed website in digital marketing, emphasizing its role as a central hub for brand presence and customer engagement. - [Website Design](https://bluetext.com/blog/tag/website-design/): Explores best practices in website design, focusing on creating aesthetically pleasing and functional websites that enhance user experience and drive conversions. - [Website Migration](https://bluetext.com/blog/tag/website-migration/): Offers insights into the process of website migration, providing strategies to ensure smooth transitions while maintaining SEO rankings and user experience. - [Website Redesign](https://bluetext.com/blog/tag/website-redesign/): Highlights the importance of website redesigns in keeping up with digital trends, offering tips on refreshing design and functionality to meet evolving user needs. - [WordPress](https://bluetext.com/blog/tag/wordpress/): Discusses the benefits of using WordPress for website development, providing insights into its flexibility and scalability for creating dynamic websites.