For decades, marketers and UX designers have relied on user personas—fictional characters based on audience research—to guide everything from product design to messaging strategy. Traditionally, these personas were static snapshots built from demographic surveys, anecdotal feedback, or past performance data. But in today’s fast-paced digital environment, that’s no longer enough. Enter synthetic personas: AI-generated user … Continue reading Synthetic Personas: How AI-Generated User Models Are Changing Customer Research