AUSA26 Booth Intel · Field report · Washington, D.C. · Oct 2026
Photographed brands, main non-neutral color
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Every exhibitor logo, measured
Tap a color to find it on the floor map.
Share of brands using it anywhere
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Booth headlines, by brand
Phrases across all descriptions
Exhibitors whose description mentions each area. Tap to open them.
Built by Bluetext
Walk this floor and the pattern is clear: navy, black and a line about the mission. When everyone sounds the same, the company with the clearest position wins the meeting, the program and the deal. Bluetext is the Washington, D.C. agency that builds those brands for defense, aerospace, GovCon, cyber and AI companies, from the first positioning workshop to the website, campaign and launch that carry it everywhere buyers look.
Method
Exhibitor names, booths, halls, descriptions, logos and floor plan geometry come from the official AUSA 2026 exhibitor floor plan. Booth photos were taken on the show floor by the Bluetext team. Colors, taglines, themes and booth elements were tagged by reviewing each photo. Logo colors are measured from each logo file. Sector counts use keywords in each exhibitor's own description, so a company can count in several areas.
Independent analysis by Bluetext. Not affiliated with or endorsed by AUSA or any exhibitor. All trademarks belong to their owners.